dps genwi publisher workshop

1 © and ™ GENWI 2012. All Rights Reserved. Confidential. Maximizing Monetization: 5 Mobile App Best Practices March, 25, 2012 Digiday Publishing Summit PJ Gurumohan, CEO & Co-Founder [email protected] http://genwi.com Twitter: @genwi

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In this workshop, we’ll explore engagement and monetization best practices for your touch-based apps, based on our experience powering apps from W Magazine, IndiaTimes, and Moguldom Media. We’ll also cover the importance of delivering live, dynamic content, deep integration of social sharing capabilities, and how to measure ROI. Speaker: PJ Gurumohan, co-founder & CEO, Genwi

TRANSCRIPT

Maximizing Monetization: 5 Mobile App Best PracticesMarch, 25, 2012Digiday Publishing Summit

PJ Gurumohan, CEO & Co-Founder

[email protected]

http://genwi.comTwitter: @genwi

First, a little audience polling.

Which do you consider yourself, primarily?

OnlinePublisher

Print Publisher

Both?

Is your content mobilized?

Yes No

Do you have a tablet app yet?

Yes No

Are your apps deeply engaging? Really?

Yes No

Yes No

Do you think that your apps are monetizing to their maximum potential?

Ok, hands down.

First, apps must be live and deeply engaging. That’s how you get to monetization.

Three C’s of Engagement on Mobile

Content

Curation

Community

1) Combine content with commerce.

The Daily W

2) Combine interactions with monetization.

3) Offer a subscription for a lean back experience.

Tweek

4) Deliver sponsored, real-time, & personalized channels.

The Daily W

5) Combine game mechanics with virtual currency.

User with most shares could get a FB credit.

You could be the first to implement it!

Let’s play with a few apps!

Thank You!

Q&A

About GENWI: GENWI is leading the mobile publishing revolution with the most robust, proven cloud-based mobile publishing platform. Our flagship mMCS solution helps publishers mobilize their content and launch highly engaging apps.

Sales Contact: [email protected]

mailto:[email protected]

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