DEMYSTIFYING SERVER SIDE HEADER BIDDING

Michelle RaubenheimerDirector, Publisher

Development

WHAT DO YOU

WANT?MONETISATION & YIELD

CLIENT-TO-SERVER SERVER-TO-SERVERAUCTION IN SERVERAUCTION ON WEBPAGE

TWO FLAVOURS OF

HEADER BIDDING

TAG

DFP AD

1

2

3

4

HOW DOES CLIENT-TO-SERVER

WORK?

AUCTIONS

3

TAG AUCTION

1

AD SERVER

2

AD

HOW DOES SERVER-TO-SERVER

WORK?

WHAT DOES EACH

SOLVE?CLIENT-TO-SERVER SERVER-TO-SERVER

= €€

How many domains do you have?

How important are cookie matching

capabilities?

How important is auction transparency?

Who are your partners?

What are your KPIs?

HOW DO YOU DECIDE WHICH IS RIGHT

FOR YOUR BUSINESS?

WHAT ARE THE

BENEFITS?

PULSEPOINTPROVIDES CLARITY TO MAKE BETTERDECISIONS