dr. dinos constandinides

© 2003 - 2009

Health-related Services – Involving Some Travel

Health in the Context of Tourism

Tourism in the Context of Health

© 2003 - 2009

Medical Tourism Magazine – Issue 12 (2009)…Europe

“Greece - A Future Olympus of Health and Medical Tourism”

…a health tourism destination with unique attributes.

…Greece will be targeting a consumer demographic which is not primarily “price sensitive”, takes top quality and standards for granted and is looking for such attributes as ambience, sophistication, elegance and flair.

…in 2007 healthCare cybernetics (hCc) took the initiative of initiating a national-level domain integration and development project.

© 2003 - 2009

What is “Health Tourism”?

“umbrella” term – but an inverted umbrella

services related to health and involving some travel

(…even within your own country)

© 2003 - 2009

Medical Tourism

Services offered by a Medical Doctor (USA – Physician)

– or under his supervision

© 2003 - 2009

To fully understand and appreciate Health Tourism

…consider it in the context of its “Segments”

(the flavors of Health Tourism)

© 2003 - 2009

8 Tourism Segments...in the context of Health

Medical Tourism Dental Tourism Spa (and Thalassotherapy) Tourism Wellness (and Fitness) Tourism Sports Tourism – in the context of Health (not for spectators) Culinary Tourism – in the context of Health

(the new – molecular - Traditional Cuisine) Accessible Tourism (for those with Health-related needs) Assisted Residential Tourism (Ambient Assisted Living Abroad)

…but more about this later

© 2003 - 2009

8 Tourism Segments...in the context of Health

DISCLAIMER

Health Tourism not: Claim ownership of any Tourism Sector or Niche Does not aim to deprive any Tourism Sector of its Uniqueness and

Identity

Health Tourism does: Help Tourism Sectors expand their markets Encourage Tourism Sectors to form Trans-industry Alliances

© 2003 - 2009

Where is Health Tourism being offered?…and since 2004, where isn’t it?

CBC News Online - June 18, 2004

hCc currently monitors health tourism related activities in more than 120 countries

…a recent entrant: Uganda

YOU HAVE ALL SEEN THIS BEFORE this was then

© 2003 - 2009

Where can it be offered?

Any and every tourism destination can develop and offer

Health-related Services (i.e., Health Tourism)

…even if these are of the Boutique category

© 2003 - 2009

Conventional Tourism

…no longer sells - anywhere

start thinking in terms of Special Interest Tourism

Why Health Tourism?

© 2003 - 2009

Health Tourism…a truly Multi-disciplinary Industry

A lot more than the sum of its two “nominal” parts

H + T = (H + T)X

…just take a look at the Stakeholders – in more than 16 Sectors

© 2003 - 2009

Industries - as Stakeholders…Health Tourism is more than the sum of its two “nominal” parts

Healthcare Services Provision Pharmaceutical Industry Also Equipment , Devices and Supplies Tourism Travel / Transport Hospitality – Hotel - Restaurant MICE

(Meetings, Incentives, Conferences and Exhibitions)

Insurance Actuarial Profession

Finance

© 2003 - 2009

Industries - as Stakeholders…Health Tourism is more than the sum of its two “nominal” parts

Sports Education Real Estate and Construction Engineering

Civil Mechanical Environmental Smart Home / Universal Design

ICT(Information and Communication Technology)

The Legal Profession The Media (4th Estate)

The Taxi Driver is a Health Tourism Stakeholder

© 2003 - 2009

Health Sector Tourism Sector

Hotel

• Accommodation

• Convalescence

Travel

• Travel Arrangements

• Destination Program Management

• Medical Tourism Facilitation

Restaurant

• Culinary Tourism

• Special Diets

MICE

• Industry Events

+ALLIANCES

Medical

Dental

Spa

Wellness

Sports

Culinary

Accessible

Assisted Residential

© 2003 - 2009

but - how do you Make Health Tourism?

The Blueprint and Roadmap

© 2003 - 2009

Implementing a Health Tourism Industry-shaping Project

© 2003 - 2009

start with Domain Integration

…the foundations for Health Tourism Development

© 2003 - 2009

Health Tourism Industry-shaping Project… vindication and validation

Domain (ecosystem): Integration Clustering Administration Development Promotion

hCc’s Universal Model and approach vindicated and validated by an article (by three Deloitte Executives) in:

Harvard Business Review

“Shaping Strategy in a World of Constant Disruption”

October 2008

© 2003 - 2009

Health Tourism…what it is and what it can be

Develop what you have to Create what can be

you must have a vision and a dream – and must “persist”

© 2003 - 2009

The broad view and inclusionary spirit

…the long tail*

Health Tourism draws from a lot more than just the Health and Tourism sectors

* …wider choice leads to increased demand

(Chris Anderson – Editor WIRED Magazine)

© 2003 - 2009

The ht8 Approach…to Health Tourism Development

Destination Development based on 1 or 2 Segments

…(in view of competition) not a viable proposition

You need: “Scale (size) Diverse range of service offerings

…to address a broader market

© 2003 - 2009

Why?…the advantages

Broader and larger market (not all health tourists are looking, for example, just medical tourism)

Scale (Broader Industry - size is very important in influencing perceptions and inspiring confidence)

© 2003 - 2009

Why?…the advantages

Insurance Policy (by having 8 “products” – should the demand for one diminish, you still have 7 others to keep you going)

Exploit the “Long Tail” phenomenon (increased choice creates increased demand)

Cross referrals between Segments (the providers of one service category can refer to and receive referrals from providers of the other segments – increasing business for all)

© 2003 - 2009

Becoming a “Health Tourism 8” Destination

ht8 Destinations are those which offer services in all 8 Segments: Medical Tourism Dental Tourism Spa (and Thalassotherapy) Tourism Wellness (and Fitness) Tourism Sports Tourism (not for spectators) Culinary Tourism (the new – molecular - Traditional Cuisine) Accessible Tourism (not what you think) Assisted Residential Tourism (Ambient Assisted Living Abroad)

© 2003 - 2009

Health Tourism 8

Health Tourism Destinations: Regions Countries Cities Resorts

www.healthtourism8.com

© 2003 - 2009

Health Tourism Integration and Development Projects…Greece – one example

The National-level Project

© 2003 - 2009

Health Tourism Integration and Development Projects…Greece – one example

The 9 Local-level Sub-Projects (alphabetically)

Destinations

Athens

Corfu

Crete

Evia

Kos

Rhodes

Samos

The Peloponnese

Thessaloniki

© 2003 - 2009

Health Tourism Map of Greece

Medical Tourism

Dental Tourism

Wellness (and Fitness) Tourism

Spa Tourism

Sports Tourism

Culinary Tourism

Accessible Tourism

Assisted Residential Tourism

www.healthtourismmap.gr

© 2003 - 2009

Greek Leading Hospitals…Medical Tourism Services Providers

www.greekleadinghospitals.com

Showcasing the leading Greek Hospitals addressing Medical Tourism

© 2003 - 2009

Combined Event

South Africa - April 2010

© 2003 - 2009

Health Tourism EventsMeetings, Conferences, Congresses, Exhibitions

Greek Health Tourism Integration Conference – 2010

World Health Tourism Congress+

International Integration Health Tourism Conference

…2011 in Greece (?)

© 2003 - 2009

Health Tourism Education and Training…from Empiricism to Professionalism

New economic domains usually start out developing empirically – but this is not sustainable, in the face of sophisticated international competition

Education and even Research is a prerequisite to competitiveness and sustainability

…the message is clear and simple

www.healthtourismeducation.com

www.healthtourismcareers.com

© 2003 - 2009

And the Need for Education…and Vocational Training

Health Tourism Development

4-Day Seminar – Dubai

2-Day Seminar – Cyprus

Scheduled:

• Iceland

• Croatia

• Turkey

• Egypt

• Greece

© 2003 - 2009

Designated (and co-funded) the Seminar as: “Program of Vital Significance”

Human Resources Development Authority (Cyprus)

Cyprus Chamber of Commerce and Industry

© 2003 - 2009

Health Tourism Studies…Multi-disciplinary Education – for a Multi-disciplinary Industry

Collaboration between:

Educating and Creating the Industry Leaders

International “Firsts”

© 2003 - 2009

Provider of non-health-related Services…a less obvious example (more than 25 Books)

A Medical Tourism Thriller set in the USA and India (now a TV Series)

© 2003 - 2009

From “Halos ‘n Horns”

www.halosnhorns.co.uk

To “Medical Tourism Insurance”

www.angelisgroup.com

…a story goes with it

© 2003 - 2009

In times like these…and the need for Versatilists

Times like these mandate fewer:

• Employees

• Staff

• Operatives

• Executives

…and these will need to be:

• Better educated – trained

• More versatile (be capable of wearing more than one hat)

© 2003 - 2009

Health Tourism at a RE+D Symposium?

• Ministry of Tourism

• Ministry of Health

• A Medical Tourism Services Provider

• A think and do tank

© 2003 - 2009

Audience

• Managers - Bank RE

• Real Estate Finance Banks

• Real Estate / Property Developers

• Private Capital Investors – Private Equity Firms

• Consultants

• Law Firms

• Evaluators

2008

© 2003 - 2009

Domain Investors / Financiers…and purse string holders

Domain Investors / Financiers Venture Capitalists Buyout Firms Sector Investors (including Private Equity Investors) Banks

The Challenge:

How to Identify, Locate, Address and Persuade them

and let’s not forget the “decision makers”

© 2003 - 2009

From our Athens Correspondent (1 April, 2009 – 2:00 a.m.)

…healthCare cybernetics is abandoning Health Tourism

and going into Gaming

© 2003 - 2009

Learning and Understanding Analysis, Strategic Thought and Planning Design and Development

www.journeytohealthistan.com

…through Game Theory and Gaming

dr. dinos constandinides

Health & Medicine

context of tourism tourism

health tourism industry

health tourism destination

stakeholders health

identity health tourism

health tourism stakeholder

tourism segments

fitness tourism sports