dr. dirk glaeser-innovations supporting sustainable and resilient tourism development - keynote
TRANSCRIPT
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Innovations
Supporting
Sustainable and
Resilient Tourism
Development
Jerusalem International
Tourism Summit
29 May 2013
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2012 – for the first time in history
1,035,000,000
international tourists
(overnight visitors)
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2012 – 1 billion opportunities
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The importance of tourism
1980 – 2012:
• International tourism arrivals (more than 3 times)
– 279 million ITA
– 1,035 million ITA
• International tourism receipts (more than 10 times)
– US$ 103 billion
– US$ 1,075 billion
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Inbound tourism: World
International tourist arrivals, 1995-2012* (million)
530563
589 605627
678 678698 689
760805
851
911 929894
1,035 mn
952996
0
200
400
600
800
1000
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012*
International tourist arrivals (million)
39 million
arrivals more
than in 2011
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International tourism, World International Tourist Arrivals, million
source: World Tourism Organization (UNWTO) ©
0
250
500
750
1,000
1,250
1,500
1,750
2,000
1980 1985 1990 1995 2000 2005 2010 2015 2020 2025 2030
1.4 billion in 2020 and 1.8 billion by 2030
1 bn
1.8 bn
1.4 bn
Average annual
growth 2010-2030:
+ 3.3%
+ 43 million
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The importance of tourism
• Arrivals to emerging economies are expected to
surpass those to advanced economies by 2015:
– 30 % of ITA in 1980
– 47 % of ITA in 2010
– 57 % of ITA in 2030
• 2000: 11 | 2010: 14 | 2030: 22
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Areas of Innovation
The Green Economy
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The Green Economy
• Growth with a Business as Usual
Approach is no longer possible
• UNWTO/UNEP cooperative effort
• Tourism is one of the 11
economic sectors included in the
Green Economy Report
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The Green Economy
• GOVERNMENTS: where, how and under what conditions investments in sustainable tourism bring faster economic recovery, create high quality jobs and reduce poverty while also improving environmental outcomes.
• BUSINESSES: how and under what conditions such investments are at least as profitable as other investments.
• SHAREHOLDERS: how and under what conditions green investments in sustainable tourism are likely to yield more stable/secure and even higher returns.
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The Energy Scenario
• 44% savings of energy consumption in 2050 in relation to BAU because of modal shift (less carbon intensive transport: electrified train and coach), behavioral changes (shorter-haul trips), better energy management (setting targets and benchmarking for hotels), technological advances in fuel efficiency
• CO2 emissions will descend 52% by 2050 in relation to BAU
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The Resources Scenario
• 18% savings of water consumption in 2050 in
relation to BAU
• 17% savings of net waste disposal in 2050 in
relation to BAU
• Biodiversity conservation: highly profitable
(benefit/cost ratio of 3 to 75), low-cost investment
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Areas of Innovation
Structural changes
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Innovations in the area of structural changes
• Changes in the distribution model
– the need to ensure that sustainable production remains rewarded
– Outbound and inbound operators
• Georeferenced Services
• Storyworlding and Transmedia
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Areas of Innovation
T&B
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The tourism product
The tourism product is
– predominantly immaterial, as other service
products
– produced in the future
– distance between place of purchase and
where service is provided
and consequently a trust or belief product
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Innovations in the area of trust and belief
• Services enhancing the transparency and comparability
• Reducing the information economic insecurity
• Supporting trust and belief measures
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Areas of Innovation
Safety and Security
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Tourists
• Tourists are vulnerable as they
– are unfamiliar with the (emergency) infrastructure and
systems
– unfamiliar with many risks of the place and society
– not prepared for extended stays
– and often not familiar with the languages of the
destination
• But they are looking for ‘the other thing’
• And do what they are usually are not doing
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Innovations in the area of safety and security
• Pieps Globalfinder
– Tours, guides and
travellers
– GPS and Iridium based
– Search and rescue
assistance and insurance
– Global coverage
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Innovations in the area of safety and security
• Crisis management can be now a USP for tour operators
• Safety in destinations can be an USP
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Continue to innovate
The travel and tourism sector will reward you!
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Thank you!
Dr. Dirk Glaesser
Acting Director
Sustainable Development of
Tourism
World Tourism Organization
………………………………….. Tel: + 34 91 5678 118
Fax: + 34 91 5713 733
email: [email protected]
www.unwto.org