dr giasemi vavoula school of museum studies [email protected] @giasemi digital technology and museum...
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Dr Giasemi Vavoula
School of Museum Studies
@giasemi
DIGITAL TECHNOLOGYAND MUSEUM LEARNING
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Theorising
Applying
Relating
Explaining
Describing
Note-taking
Memorising
cognitiveengagement
teachingmethodLearner Learner
passive active
lectureproblem-based
learning
academic
non-academic
(Biggs 1999)
surfa
ce le
arni
ng
d
eep
lear
ning
“Good teaching is getting most students to use the higher cognitive level processes that the more academic students use spontaneously” (p. 58)
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ENGAGEMENT IN THE MUSEUM• Cognitive; but also emotional, sensory-perceptual
• Attention continuum
• Capture
• Orienting as response to powerful stimulus, e.g. loud noise
• Searching through scanning environment for something useful
• Focus
• Narrowing from broad to single object
• Engage
• Learning
• Flow
• Inquiry
• Immersion
Bitgood 2010
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emotional, sensory-perceptual,cognitive engagement focused (Falk et al. 2010), goal-oriented
(Bitgood 2010), expert visitor (Simon 2010)
un-focused (Falk et al. 2010), stimulus-
oriented (Bitgood 2010), casual visitor
(Simon 2010)
Capt
ure
foc
us
enga
ge
Good visitor experiences get most visitors to use the higher engagement level processes that the more focused visitors use spontaneously
visitorexperience Visitor Visitor
passive active
multimedia
tour
in-gallery
interactive
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emotional, sensory-perceptual,cognitive engagement
visitorexperience Visitor Visitor
passive active
focused (Falk et al. 2010), goal-oriented
(Bitgood 2010), expert visitor (Simon 2010)
un-focused (Falk et al. 2010), stimulus-
oriented (Bitgood 2010), casual visitor
(Simon 2010)
Capt
ure
foc
us
enga
ge
Good visitor experiences get most visitors to use the higher engagement level processes that the more focused visitors use spontaneously
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Take the Tate Modern Multimedia GuideHire the Tate Modern Multimedia Guide from the Information desks at level 1 or level 2 of the gallery, for the duration of your visit. 10.00–17.00, Sunday –
Thursday 10.00–21.00, Friday and
Saturday £3.50 (£3 concessions) In English, Deutsch, Español,
Français, Italiano and British Sign Language (BSL)
You will be asked to leave a piece of identification
British Sign Language (BSL) tourThe handheld computer plays video clips of interpreters signing a tour of highlights of the displays, as well as presenting visual interactive content such as games and opinion polls.The tour provides on-demand interpretation for deaf and hearing impaired visitors in their preferred language.
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Key Features:
PERSONAL GPS: Find your current location within the Museum and navigate using the digital floor plan.
TURN-BY-TURN DIRECTIONS: Get to your next exhibit, a cafe, or anywhere else in the Museum using the quickest route possible.
DIGITAL EXHIBITS: Learn more about select items from the Museum's vast collection during your visit or browse exhibits from anywhere in the world.
PRE-LOADED TOURS: Choose from Museum highlights or in-depth guided tours.
CUSTOM TOURS: Plan your own tour before you arrive or on the spot. Explorer comes pre-loaded with over 100 Museum exhibits for you to choose from.
FOSSIL TREASURE HUNT: Use clues to find specimens and exhibits in the Museum's fossil halls.
SHARING THE EXPERIENCE: Share an interesting exhibit through email, Facebook, or Twitter.
BOOKMARKING: Want to learn more? Bookmark an item and receive a link to more information when you get home.
MUSEUM INFORMATION: See opening times and directions to the Museum plus information about key events.
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Webpage StudioGuests view, customize, and publish their personalized website, which is automatically created as they explore the museum and interact with exhibits. Create a personalized webpage that contains photos and images from your visit to The Tech Museum. Then use your unique TechTag number to visit your page anytime.
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Leafsnap (Smithsonian, Columbia University, University of Maryland)
“Made only for the iPhone eh?
I didn't know there were so many trees to snap in a Starbucks...”
Youtube comment
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Streetmuseum(Museum of London, Brothers and Sisters)
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SUMMARY OF USES OF DIGITAL (MOBILE) MEDIA• Content
• Additional
• Situated
• Multiple representations
• Visitor-generated
• Activities
• Beyond the visit
• Way-finding – way-building
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EFFECTS ON USER EXPERIENCE
• Engagement
• Weaving into personal contexts
• Imagination
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FORTHCOMING…• Affective Digital Histories: Recreating De-industrial Places, 1970s to the Present
Oct 2013 – Mar 2015, AHRC Connected Communities(University of Leicester, De Montfort University, Phoenix, EMOHA, Writing East Midlands, Cuttlefish, Glossop Heritage Trust and High Peaks Community Arts)
• Starting point: existing content on Leicester’s and Glossop’s industrial and de-industrial heritage.
• Content generation: From starting point, commission/source/facilitate additional, creative, interpretive content from local communities.
• Content ‘snowballing’: use above to trigger, then capture affective memories in the communities that ‘inhabited’ those disused buildings over past 40 years.
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emotional, sensory-perceptual,cognitive engagement
visitorexperience Visitor Visitor
passive active
focused (Falk et al. 2010), goal-oriented
(Bitgood 2010), expert visitor (Simon 2010)
un-focused (Falk et al. 2010), stimulus-
oriented (Bitgood 2010), casual visitor
(Simon 2010)
Capt
ure
foc
us
enga
ge
Good visitor experiences get most visitors to use the higher engagement level processes that the more focused visitors use spontaneously