dr. mustafa sezer material technologies arçelik r&d center archive/adhesive tape... · founded...
TRANSCRIPT
1
Dr. Mustafa SEZER
Material Technologies Arçelik R&D Center
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Adhesive Tape Applications
From The Point of Appliance Industry View
Agenda
• Koç Group
• Arçelik
• Applications & Expectations
• New Application Areas
• Conclusion
3
Founded in 1926,
Turkey’s biggest industrial and commercial conglomerate.
The only Turkish company in 2012 Fortune’s Top 500 Global Company List ranked 217th
2013 consolidated turnover: EUR 28,4 billion
Total sales that make up about 8% of Turkey’s GDP
Exports that make up 10% of Turkey’s total export
Over 80.000 employees worldwide
Koç Group
Koç Group operates in four core business segments;
Consumer Durables Arçelik A.Ş. Arçelik LG
International Alliance: LG Electronics
Energy Tüpraş, Aygaz, Aygaz
Doğal Gaz, Opet, Entek, Mogaz, Akpa, Eltek,
Demir Export International Alliance:
AES Corporation.
Other Sectors Food, Retailing, Tourism,
IT
Finance Yapı Kredi Bankası
Unicredit Menkul Değerler Koç Finans
International Alliance: Unicredit
Automotive Tofaş, Ford Otosan, Türk Traktör, Otokar, Otokoç
Otomotiv International Alliances:
Ford Motor Co, Fiat Auto S.p.A, Case New
Holland
Koç Group
Timeline – Arçelik A.Ş.
1955 – Founded
1960s – 80s
The First Home Appliances in Turkey
Prod.with license
1990s –
91: R&D
97: Licence free prod.
2000s –
00: EFQM Prize
02: Romania
06: Russia
07: China
08: Grundig
2010s –
11: S.Africa
12: «Innovation Leader»
‘’Growth in Global Markets with its Own
Brands’’
• 14 production plants in 5 countries
• Sales and marketing organization operating in 20 countries
• 25.000 employees
• Products and services in over 100 countries
Arçelik Group
Vision
Knowledge
Technology
R&D Center
Product
Plant R&D
Refrigerator and Compressor
Washing machine
Cooking devices
Dishwasher
TV Tumble dryers and electric motors
METU Technopark
Taiwan Office
R&D Organisation
Structural Design &
Prototyping
Electronic Technologies
Electronic Design
Electronic Test Power Electronics
Mechanical Technologies
Thermodynamics Fluid Dynamics
Vibration and Acoustics Cleaning Technologies Cooking Technologies
R&D Director
System Development
Intellectual Property
Material Technologies Management
Program Management
Central R&D Organisation
Material Technologies Metals/Ceramics Coatings/paints/surface preparation
Process Equipments
• Reactive PVD
• Electrostatic spray coating
• Dip coater/Spin coater
• Surface preparation
• Banbury mixer
• Injection molding
• Extruder
Charaterization Equipments
• SEM
• Opt. profilometer
• FTIR-ATR
• TGA
• DMA
• DSC
• Mech. testing equip. (Sta./Dyn.)
• Climatic chambers
Chemicals and insulation materials Polymers
Why Adhesive Tapes?
Connection of similar and non-similar surfaces • with better craftsmanship • often not visible in the end product • good chemical resistance • variety of thickness and adhesive types for
application • design flexibility • high strength • multi-functionality; adhesion, insulation and barrier
and etc.
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13 Source:Freedonia Group Inc.
39,3 billion square meter
World Pressure Sensitive Tape demand by Type
World Pressure Sensitive Tape demand
14 Source:Freedonia Group Inc.
39.3 billion square meter
Western Europe Pressure Sensitive Tape demand
15 Source:Freedonia Group Inc.
5,9 billion square meter
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Applications & Expectations
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Applications-Refrigerators • Self adhesive Al foil tape for
refrigerators condenser:
– To stick condenser coils to the back wall.
• Expectations:
– Good resistance to thermal shocks
– Must be resistant to foaming agents in PU
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• Double sided adhesive tapes for refrigerator evaporators. Adhesion of Al to PS
• Expectations:
– Resistance to chemicals
– Good thermal shock properties
Applications-Refrigerators
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• Self adhesive tape for refrigerators shelves:
– To secure refrigerators shelves and crispers during transportation
• Expectations:
– No visible stain should be left behind after peeling from product
Applications-Refrigerators
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Double sided tape adhesive for refrigerator glass door
• Expectations:
– Good strength
– Good thermal properties
– Resistance to chemicals & humidity
– Application without silicon support
Applications-Refrigerators
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Double sided tape adhesives for washing machine and drier inlays
• Expectations:
– Good thermal properties
– Resistance to chemicals & humidity
– Good strength
– Less material usage
Applications- Washing Machine
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• Double sided tape adhesives for washing machine and drier panel plates
• Expectations:
– Good thermal properties
– Resistance to chemicals & humidity
Applications- Washing Machine
Protection tapes/foils for WM screens
• Expectations:
– Should not leave marks after peel off
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Double Sided adhesive tapes for construction of insulation materials of washing machines, dishwasher.
They are laminated to the insulating materials
• Expectations:
– Good resistance to thermal shocks
– Good thermal resistance
Applications- Multiple Products
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• Name Plate Labels for all product
• Expectations:
– Resistance to chemicals
– Labels must be easily peeled of protective paper
– No visible stain should be left behind after peeling from product
Applications- Multiple Products
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General purpose self adhesive tapes for packing
• Expectations:
– Good strength
– Good chemical resistance
– Low cost
Masking Tapes
• Expectations:
– Good strength
– Good chemical resistance
– Low cost
Applications- Multiple Products
Electrical tapes (black): for cables
Cable grouping
• Expectations:
– Good strength
– Good insulation
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Applications-TV Protection tapes/foils
for TV screens
• Expectations:
– Should not leave marks after peel off
Double sided tapes for TV metal and glass holders
• Expectations:
– Good strength
– Good chemical resistance
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New Application Areas and Expectations VIP adhesion to
refrigerators
Bolt, screw and welding alternatives
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Conclusion
Multi-functionality
Adhesion and insulation etc.
Design flexibility
Variety of thickness and adhesive types for application
Cost effect
Bolt, screw and welding alternatives
