dr. pascal zuta, 12 february 2013, casual connect europe, hamburg
TRANSCRIPT
The Past and Future through the Eyes of Aeria GamesDr. Pascal Zuta, 12 February 2013, Casual Connect Europe, Hamburg
2
Agenda
Aeria Games & Entertainment, Inc. Proprietary and Confidential
Introducing Aeria Games
The Past & Future of Games
3
Our global team is now 600+ strong across 5 offices after the merger with Gamepot
Aeria Games & Entertainment, Inc. Proprietary and Confidential
Localized games offered by Aeria Games
Santa Clara, U.S.A. Established in 2006 Aeria Global Headquarter,
U.S. and Mobile operations 180 employees
Sao Paulo, Brazil Established in 2010 Latin American operations 35 employees
Berlin, Germany Established in 2008 European operations 110 employees
Aeria Games Global Footprint
Tokyo, Japan Established in 2001 Gamepot Headquarter,
Japanese operations 240 employees
Seoul, Korea Established in 2012 Mobile development 35 employees
4
Aeria’s gaming community of 60M+ continues to grow at a rapid pace across 30+ countries
Aeria Games & Entertainment, Inc. Proprietary and Confidential
2010 2011 2012
20M+
40M+
60M+
Aeria Games Community Size
English33%
Japanese17%French
11%
German10%
Spanish9%
Portug.8%
Turkish3%
Polish3% Others
6%
InternationalPlayer Base
5
Aeria Ignite and Aeria Mobile were our most important initiatives in 2012
Aeria Games & Entertainment, Inc. Proprietary and Confidential
Aeria “Ignite” Distribution Platform
Community features on Desktop Single access point to all of Aeria’s
exclusive games Distribution of non-exclusive titles
via SDK
Aeria Mobile
Built up mobile publishing operations in U.S. and Europe
Global team of 120+ working on mobile publishing & development
In France’s Top 20 Grossing since launch
6
Agenda
Aeria Games & Entertainment, Inc. Proprietary and Confidential
Introducing Aeria Games
The Past & Future of Games
7
Devices
Aeria Games & Entertainment, Inc. Proprietary and Confidential
Past Future
Desktop PC Windows Mouse & Keyboard
Tablets, Mobile Phones iOS, Android, Win8 Touch & Gyro
8
Products
Aeria Games & Entertainment, Inc. Proprietary and Confidential
Past Future
“Plain Vanilla” Clones Focus on Features Made in Asia for Asia
Unique Positioning Focus on IP Global Target Audience
9
User Acquisition
Aeria Games & Entertainment, Inc. Proprietary and Confidential
Past Future
Cheap User Acquisition “Free” and “German”
Enough to Drive Traffic
Rising Acquisition Cost Strong Analytics to Drive
Marketing ROI
10
Market Structure
Aeria Games & Entertainment, Inc. Proprietary and Confidential
Past Future
“Gold Rush” No Skills Needed Lots of People Get Lucky
“Gold Rush” Over Market Consolidation Weak Players Disappear
11
The Hype Cycle: PC Games
Aeria Games & Entertainment, Inc. Proprietary and Confidential
Plateau of Productivity
Slope of Enlightenment
Hyp
e
Time
Peak of Inflated Expectations
Trough ofDisillusionment
2010
2011
20122013 ?
2009
12
The Hype Cycle: History Repeating
Aeria Games & Entertainment, Inc. Proprietary and Confidential
Hyp
e
Time
PC Games Social Games Mobile Games
13
Capabilities Needed to Win
Aeria Games & Entertainment, Inc. Proprietary and Confidential
Past Future
Long Cycle Times Big “Splash” Launches
Fast Execution Pivot & Adapt Analytics, Analytics, …