dr. patrick mahaney and dr. janice elebaas: 5 steps to building your brand as a reflection of your...
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Dr. Patrick Mahaney and Dr. Janice Elebaas breakout session at BlogPaws 2012: 5 Steps to Building Your Brand as a Reflection of Your PrinciplesTRANSCRIPT
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Dr. Patrick Mahaney&
Dr. Janice Elenbaas
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Dr. Patrick Mahaney&
Dr. Janice Elenbaas
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“A brand is a living business asset, brought to life across all touch points. Which, if properly managed, creates identification, differentiation and value.”Interbrand
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1. Encourages people to choose our product over others…
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1. Encourages people to choose our product over others…
2. …And continue to choose us no matter what…
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1. Encourages people to choose our product over others…
2. …And continue to choose us no matter what…
3. …and ultimately enables us to charge a premium
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It’s AboutRelationships
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…doesn’t mean they’re not engaged
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1. Be Authentic2. See Social Media For What It Is, Not What It
Isn’t3. Develop a Social Media Strategy4. Take Action!5. Trust Your Instincts
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Dr. Patrick Mahaney◦ [email protected]◦ www.patrickmahaney.com
Dr. Janice Elenbaas◦ [email protected]◦ www.luckydogcuisine.com