dr paul dwyer digital transformations 2013 -
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Digital Transformations in Creativity - Presentation of results of a research project digitaltransformations.org.uk at University of Bournemouth, European Media Management Association, July 2013 Dr Paul Dwyer University of WestminsterTRANSCRIPT
DIGITAL TRANSFORMATIONS IN CREATIVITY
Paul DwyerUniversity of WestminsterEMMA Bournemouth 2013
“unless an eye is always kept on reaching a wide audience, a museum risks drifting into complacency, irrelevance and even elitism. “
Museums Association (2012) Museums 2020
Web- small scale, limited traffic,A few provide high-quality, engaging online experiences30% of Facebook profiles >100 friends and no message posted in previous month
Source: MTM (2009) Digital Content Snapshot Arts Council England
Noble (1970) “collection, preservation and study (provenance) of cultural and natural objects”Bourdieu (1984) “cultural intermediaries” are market actors who collect (aggregate) and identify “legitimate” cultural goods. Business Model: state funding – art market
Curators
Professional knowledge – provenanceauthentic
Habitus – personal taste
Framing – legitimate, value
Curators and Creativity
Popular Culture
“The creative act is not performed by the artist alone; the spectator brings the work in contact with the external world by deciphering and interpreting its inner qualifications and thus adds his contribution to the creative act”.Marcel Duchamp
Increasing audience reach. Ticket charging (V&A 1988)Cultural organisations generate revenue by selling tickets to exhibitions of the collections and providing ancillary products and services (cafes, shops, merchandising etc.) Best practice of NESTA (Bakhshi and Throsby 2010) and the Arts Council England (ACE, 2010).
The Space used digital technology to increase audience reach – transform the secondary role of curators– exhibition and display of collections –make ‘long tail’ arts content produced for Olympic year available as catch-up to those unable to attend the live events
Jake Berger – The Space
Commissioning and distribution
Audience Reach & Engagement
Framing - popular
Curators and Creativity
Social Curation – online communities can create value by identifying cultural goods which are “legitimate” within an online community or “fan culture”.
Machine Curation – ‘platforms’ create value aggregating content and users who can be reached by ‘targeted’ advertising.
Participatory Culture
Henry Jenkins – University of Southern California
Personal or enthusiast knowledge
Habitus – personal taste
Framing – legitimaterelevant
Social Curation – Radical Trust?
http://talesofthings.com/collections/?page=4
http://talesofthings.com/collection/33/
Video – Teddy Bears in WWII
Community Curation and Value
Professional knowledge
Habitus – audience taste
Framing – legitimate
Social Curation – Radical Trust?