Financing Agricultural Growth

Extension Services for Enhancing Productivity

Dr S Chandra

Indian Society of Agribusiness Professionals

Mumbai, 25 May 2012

Extension in action- KCC at Bhopal

Proactive Extension – value addition

Proactive Extension – value addition

Extension System Needs a Metamorphosis

Agriculture support systems are hardly adequate and need updation, modernization, customization Food security and pure survival concerns invite investment in “contiuing education” as Value added extension system Lab to land - Land to land, Value added- ICT Value Added Credit support - Back up needed on both - education of lender and borrower,

Extension Services Need a Metamorphosis

Back end strengthening – CCA, CSR Downstream strengthening - Farmer empowerment – group formation Livelihood support – creation of sustainability fund Back end and downstream infrastructure Water and resource conservation, Farm level infrastructure Value additon at farm gate Marketing / value chain tie ups (raw and value added products)

Goals for the India CCA Program

•To build a network of professionals that serves and

supports agricultural production.

• CCA is designed to become to Agricultural Sector what

CAs/CFAs are to Financial sector

- Kapil Mehan, MD, Coromandel International Ltd

•Provide a concrete , workable ‘Continuous Education Units’ program with appropriate monitoring and funding

Objective of the CCA Program

SINGLE MOST EFFECTIVE INTERVENTION IN IMPROVING QUALITY OF FARM ADVISORY THEREBY IMPROVING THE PRODUCTIVITY

TATA Chemicals, 41 Dhanuka Agritech, 1

—Shriram Fertilisers , 33

Hariyali Kisan Bazaar, 25

Shriram Bioseed, 19

Monsanto, 12

IPNI, 1

CSISA-IRRI, 14

Bayer Crop Science, 4

Rallis India, 22

Nuziveedu seeds Ltd., 1 Euro Fruits, 1

PHI , 10

NHM, 2 BASF Cognis, 1

PI Industries, 6

SPCL, 1

KVKs, 1

APAMS, 1

Chambal Fertilisers, 5

Biostadt India, 2

Nagarjuna Fertilisers, 5

Deepak Fertilisers, 29

Chittor Cooperative Sugars, 1

Coromandal International Limited, 17

Coromandel Retail, 26

Exotic Naturals, 1

Sunhara India, 9

DoA, Punjab, 6

CPRI, 1 Raasi Seeds, 2

Individuals, 20

Participants in the CCA Program

TATA CHEMICALS DEEPAK FERT SHRIRAM FERT RALLIS INDIA COROMANDAL INTL LTD COROMANDAL RETAIL HARIYAALI KISAN BAZAR DHANUKA

SHRIRAM BIOSEEDS KVK, Gurgaon IRRI SCISSA MONSANTO NUZHIVEEDU BASF PHI INDUSTRIES

Locations of existing CCAs and CE centers across India

India CCA Exam Results (2010)

22

55

1019

1

107

22

41

78

0

78

100

7570

42

0

73

0

20

40

60

80

100

120

Total Examinees

Pass

% Pass

Feedback It is necver too late to become a CCA. I am going to become a

CCA this year

– Dr Yashwant Thorat, ex-Chairman NABARD

To set a standard for advising farmers on agriculture related issues, CCA is a benchmark certification.

- Ranjeet Singh Chhabra, V P Sales & Mkt (Tatachem) Cross functional knowledge helped me to network client

farmers in a better way - Good course for every agri professional.

-Gurvinder Singh, Dept of Agri, Punjab

In my view, CCA is to Agricultural Sector what CAs/CFAs are to Financial sector

- Kapil Mehan (Coromandel Int’l Ltd)

HOW CCA HELPED ME 1.Cross functional knowledge helped me on Crop

Protection and Post Harvest crop management

2.Accredit ion by international agency – helped me to

network floriculture clients in a better way

3.Good course agri professional should go for it

4.Recommended 4 colleagues for CCA

-Ananth Varees Kulkarni Product Manager- (Water soluble Fertilisers )

Coromandel International Limited, Secunderbad

Feedback

Having realized better performance in extension and marketing by CCAs, following Companies have implemented a policy making it a desirable attribute for evaluation and benefits to its extension

workers ShriRam Bioseeds, Tata Chemicals, Coromandal Int’l

संपर्क र्रने संबंधी जानर्ारी - Contact

Ranjeet Singh, Manager India CCA program,

Sunil Meena , Manager India CCA program,

ISAP office,

23, Zamarrudpur Community Center, Kailash Colony Ext-1,

New Delhi - 110048

Phone: 91 11 43154100; Fax: 91 11 41731674

E mail : indiacca@isapindia.org

www.certifiedcropadviser.org/india