dr. samuel marcos pablos, cartif foundation, spain
TRANSCRIPT
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Dr. Samuel Marcos Pablos, CARTIF Foundation, Spain
WP9 -> D9.1, D9.2 & D9.3
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Brussels 212/06/2013
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SandS results commercial value: new business model in the field of household appliances
May be exported to other commercial fields Dissemination plan shall focus on:
◦ Target groups (business & academia)◦ Dissemination activities & tools◦ Scientific results of the project◦ Specific metrics for efficiency
7/05/2013FIA Dublin 3
Dissemination plan
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Appliance users◦ Use recipes on their appliances &◦ Contribute to recipe production => development kit
Appliance manufacturers◦ Reluctant to open their appliances to 3rd parties ◦ Dissemination effort is necessary
Retailers◦ May want to assume a more technically qualified role
Broadband carriers◦ Provide a complete solution based on DSL connection
7/05/2013FIA Dublin 4
Target groups
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Project logo & tools (templates for reports, etc.) Project brochure & flyer Project website
◦ Project info (objectives, consortium, etc.)◦ Public results & deliverables◦ News, events, articles◦ Links to related platforms & partners websites◦ Links to Social Network Services (SNS)
Facebook: www.facebook.com/CARTIF.TecnologyCentre
Youtube: www.youtube.com/user/CartifTV
RSS: www.cartif.com/index.php?option=com_bca-rss-syndicator&feed_id=2
Media (tech. sections in newspapers, online portals, etc.) Multimedia Awards to young people to operate as pro-sumer (DG CNET)
7/05/2013FIA Dublin 5
Tools & materials
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Already published papers: Workshops:
◦ Future Internet Assembly (FIA) in Dublin, Ireland (May 7 2013)
◦ IoT-SoS in Madrid, Spain (June 4 2013) Seminars:
◦ Boecillo, Spain (CARTIF) -> mockup (stakeholders, experts, FIRE facilities managers & DG research representatives)
◦ Ghent (vast public)
7/05/2013FIA Dublin 6
Academic dissemination
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Industrial dissemination:◦ Collectively, press conferences inviting goods companies to
promote the project◦ GORE: IFA (Berlin), fair for household appliances◦ CARTIF: dissemination through its contacts in numerous
companies in Spain◦ LBL: expositions related to sensor networks and DIY fairs
(Etopia, Arduino Barcamp, Techchop, Marker Faire, OSHWCon)
Initial exploitation plan:◦ Online & offline channels for marketing campaign◦ Focus on appliance users & industrial actors
7/05/2013FIA Dublin 7
Industrial dissemination
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Standarized form for partners’ dissemination activities Quality indicators (general):
◦ References in press◦ Web site impact (number of accesses feedbacks, downloads)◦ Website traffic & marketing effectiveness (Google Analytics).◦ Number of events (conferences, workshops, promotional activities)◦ Cooperation with other projects◦ Number of papers accepted for publication
Quality indicators (SandS – specific):◦ Cooperatio with other FIRE projects and wider frameworks◦ Number of pioneering users of Sands◦ Number of Eahouker Social Networks members◦ Number of new recipes or adaptations of existing ones◦ Recipes depending on the integration of SandS as a meta SNS platform
7/05/2013FIA Dublin 8
Monitoring & evaluating dissemination activities
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Brussels 912/06/2013
Drupal 7 CMF (GNU, PHP)
Administrator: UNIMI Easy to extend and add
new functionalities All documents are
publicly readable -> restrictions for uploading
Firewall + daily backup of the site for security
www.sands-project.eu(http://shannon.laren.dsi.unimi.it/drupal7)
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7/05/2013FIA Dublin 10