dr social love: or how i learned to stop worrying about google algorithms and love the people
TRANSCRIPT
Dr Social Love
Or how I learned to stop worrying about
Google algorithms and love the People
Bauer and Me
@mrjamescarson
facebook.com/jacarson
uk.linkedin.com/in/jacarson85
www.jamescarson.co.uk/socialsearch
Always up for linkage!
Click me:
http://bit.ly/qcEdQs
People Signals
Please click me, PLEASE:
http://bit.ly/oNAFGh
Social Signals?Ranking Signals?
Facebook Like a Ranking Factor?
Are you any less likely to use it?
You should click me:
http://bit.ly/pawUu3
http://mediaresearch.ca/en/projects/documents/CRMCSocialnewsApril27.pdf
43% of news sharing
occurs via social
networks
CNN
October 201042% of social network
users get news
through social
networking sites
Pewter Research
September 2010
44% of all online sharing
occurs through
Clearspring Technologies
December2010
Publishers (everyone) Need to Care
Clickboy 3000:
http://bit.ly/pRotyt
Ranking on the Facebook Newsfeed
Click me again, I love it!
http://bit.ly/pavc8V
WTF Another Algorithm?!
Whatever EdgeRank… just aim for post feedback (comments + likes)
Click me, I beg you:
http://bit.ly/mVZ3uy
Posts Should Meet Five of the Following:
1. Ask questions
2. Post games and trivia
3. Interact with fan engagement
4. Incorporate wall apps (such as the poll)
5. Incorporate relevant photos
6. Relate to current events
7. Incorporate videos
8. Post content for time sensitive campaigns
9. Include links within posts
10. Be explicit in your posts (tell fans what you want them to do).
BUT GIVE PEOPLE CONTENT THAT THEY ARE MOST INTERESTED IN
I’m crying out to be clicked:
http://bit.ly/p7fwGg
Your Fans + Fan’s Fans = Sharing Success
• Use Klout & Peer Index but spend a day researching your targets!
• Find out who is behind large Facebook pages (often PR agencies
– use Gorkana http://www.gorkanadatabase.com/)
Yes, I am clickable:
http://bit.ly/nz5Xyn
The Inbetweenershttp://www.facebook.com/e4inbetweeners
3 million people like this
Clicky wicky:
http://bit.ly/p5DJtJ
Oh Will’s Mum!
• 7,000 Likes– Estimated 1,050,000 Newsfeed impressions!
• 60 Tweets
• A curious #2 ranking on Google
• 35,000 referrals
Count Clickula:
http://bit.ly/n37oO2
Social Media Effects All Traffic Sources + Content!
Social
Profile
Larger
Social
Profile
Even Larger
Social
Profile
Destination Website
Data Capture/Polling
Comps, ads, engagement
Referral siteLinks
Why wouldn’t you click me?
http://bit.ly/qzY9dx
So then…
Network Content
Build fans/followersUse FB social stories (cheap), contests
and “engagement”.
Poll and ask fans questions – take this
insight and create content.
Build your influence networkUse Klout, Peer Index, Followerwonk and
Gorkana.
Create content that’s relevant for
influencers to share, ask them to share it.
Links come naturally via this process!
Click me in the right way
http://bit.ly/qa9qos
The SEO/Social Nutshell
Fix your site(Tech development)
Love your People(Inbound Marketing)
To be clicktinued…
http://bit.ly/pw59us