SOCIAL MEDIA

For Starters

@JonFMoss

#CMA2012

Tweet me maybe

What is social media?

Facebook, LinkedIn & Twitter make up the social media trinity. Please don’t tell Google Plus I said this.

Who’s using social media?

The fastest growing segment of US Facebook users are people over the age of 65. When Grandma gets on Facebook all bets are off.

People: guys, gals, kids, grandparents, professionals, biz owners, teenagers

Organizations: corporations, non-profits, government agencies, the media

Facebook – the social giant

With 1 billion users,if FB were a country,it would be the 3rd

largest behind onlyChina and India

Everyone wants to know

Who will be the next Facebook?

Let’s Talk About It…

7 Rules of Social Media 4 Types of Media The Death of PR

Rule #1 – you can’t fake it

“If you don’t love social media, you suck at social media.”

@JayBaer

Rule #2 – the Internet doesn’t forget

“It takes 1,000 tweets to build a reputation, and one to ruin it.”

@UnMarketing

Rule # 3– social is no quick fix

“You don't need a Facebook strategy. You need a marketing strategy.”

@JonFMoss

Rule #4 – social is serious business

"Don't cheese it up. People's bullshit radars are insane. Marketing is about to get really, really hard. If you're just doing social media to keep up with the Joneses - don't."

@GaryVee

Rule #5 – social is not a wonder drug

“Social media can't fix your company. If your product or service sucks, social media will help you go out of business faster.”

OH at #SoSlam

Rule #6 – barriers have been removed

“Before the Internet, you hadto actually accomplishsomething to be acelebrity.  Today, anybodycan drum up some attentionfor themselves by creatingcontent that virally moves

throughthe social web.”

@MarkwSchaefer

2) Types of Media

Paid Earned Owned Rented

Paid Media

TV Radio Print Web Sponsorships

Earned Media

Word of mouth Organic search Blog reviews Media coverage Social mentions

Owned Media

Company website Company blog Email Content (white papers,

videos, podcasts, mobile apps, online communities, etc)

Rented (Shared) Media

Facebook Page Twitter account LinkedIn profile Google Plus profile Pinterest board YouTube channel Wordpress.com site

3) Death of (Traditional) PR

If traditionalPR firms

don’tadopt socialmedia, theywill die.

Traditional PR

Press releases Rolodexes Press kits Faxes

PR stands for People React

Timing Accountability Appropriate Personality

PR – Timing (or lack of)

PR - Accountability

PR – Authenticity

PR – Authenticity

Response Time We're sorry. All lines are

busy at the moment. Please continue to hold and we'll be with you as soon as possible.

Fine for phone calls, but social media is a party line and everyone is on the call!

Traditional vs. Social Media

BrandingCustomer ServiceMarketingPRSales

Social Media in the Workplace

Sticking your head in the sand is not a solution

Companies need to rethink policies and realize their employees are brand ambassadors

Gotta have a policy

@JonFMoss (Twitter) jon@mmlabs.biz (email) (423) 285-8886 (call me maybe)

Got Questions?

Rule #7 – forget everything & start anew

“There are no rules.”

my 3-year old daughter