dr. susan horner- consumer behavior in mice tourism
DESCRIPTION
Insight into the trends and opportunities in the MICE tourism business worldwide.TRANSCRIPT
Dr Susan Horner – César Ritz Colleges
Switzerland
Consumer behaviour in MICE tourism – trends and opportunities
MICE tourism
Top ten international meeting cities in 2008 Source: www.uia.org
Ranking
Location Ranking Location
1 Singapore 6 Tokyo
2 Paris 7 Seoul
3 Brussels 8 Budapest
4 Vienna 9 Copenhagen
5 Barcelona 10 London
Why has Suntec Singapore International Convention and Exhibition
Centre become successful?
The relationship network in conference and event
management
Reasons for a client choice of a MICE destination
Reasons for choice for an individual to choose to attend
a conference
Consumer trends Source: Swarbrooke and Horner
(2007)
Visitors to Bulgaria 2005 Source: Mintel, (2007)
Sector 2005 % change 2002-2005
Holiday 4,090,421 +36.7
VFR 48,898 +103.8
Business 340,039 +88.8
Other 357,792 +51.3
Transit 2,445,305 +14.8
Total 7,282,455 +30.9
Destination appeal of Bulgaria
Conclusions
References