dr. willie jolley's prep 4 speaking · dr. willie jolley's prep 4 speaking s 1 n 7#8j;n...
TRANSCRIPT
DR. WILLIE JOLLEY'S
PREP 4 SPEAKINGTELESEMINAR SERIES
Segment #2 Summary NotesHOW TO MARKET YOUR BUSINESS
SO YOU CAN SPEAK MORE
The way to boost your speaking business is toincrease your speaking opportunities! If you want tospeak more - you must work at speaking more! Yes! You’ve got to uncover or create speakingopportunities for yourself!
Speaking is an art form that takes time, preparation,practice to master.
And while you’re building the art, you must speak!That’s the only way to build your craft!
You must let everyone know you are a Speaker andhave a message that can help their organization orbusiness.
Dr. Jolley’s special guest is Delatorro McNeal, III.Delatorro was named The College Speaker of the Year,a Million Dollar Round Table speaker and one of theyoungest to earn the Certified Speaking Professionals(CSP) designation in the National SpeakersOrganization.
How To Market Your Business So You Can Speak More
P.O. Box 55459 | Washington, DC 20040www.williejolley.com | [email protected] 2
Remember to find at least one nugget from thisprogram that you can use – right now! Get busy doingit.
Then tell us how you are working it! You may beselected to offer your testimonial during our nextseminar!
How To Market Your Business So You Can Speak More
P.O. Box 55459 | Washington, DC 20040www.williejolley.com | [email protected]
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How do you market your business so you can speakmore?
Tell everyone in your network or inner circleyou are speaking – relatives, friends,associates…anyone in your network. Thenexpand the circle!
Use the telephone! Call and market before yousell. Say “This is what I do and can do for youand your company.”
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Marketing is getting the word out about your products.Marketing leads to sales. Willie started with just alegal pad, a phone book and rotary phone.
Dr. Jolley’s Notes:
How To Market Your Business So You Can Speak More
P.O. Box 55459 | Washington, DC 20040www.williejolley.com | [email protected] 4
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Create cheap printed material to give away:fliers, big postcards (what you can do forthem w/pictures), bookmarks, etc.
Create simple website (Wordpress)…your #1marketing tool.
Use the three-foot rule. Talk to everyonewithin three feet of you!
Identify decision makers who hire speakers.Ask lots of questions to get to the rightperson. Then pitch your program!
Speak for free and get testimonials, audioand video.
Delatorro McNeal’s Notes:
How To Market Your Business So You Can Speak More
P.O. Box 55459 | Washington, DC 20040www.williejolley.com | [email protected] 5
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Find a voice you trust. Then follow it!
Establish a rock solid work ethic. Be “astamp” until it delivers.
Hunt down who you admire and servethem.
Create your signature story (a 5-minuteversion to a 50-minute version).
Keep busy with free speeches i.e. Rotary,Lions, Chamber, BNI. You cannot downloada full calendar! You must hustle. And whathappens when they like your first talk? Doyou have anything else?
Hustle: nights, weekends, lunch breaks,vacation time.
How To Market Your Business So You Can Speak More
P.O. Box 55459 | Washington, DC 20040www.williejolley.com | [email protected] 6
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Listen to trusted counsel. Attend NSAConvention.
Pick a niche and grow rich.
Know what you don’t know and ask forhelp.
Devour information about your craft.
Identify your special business model:speaking, seminars, facilitation, media host,etc.
Pay to showcase.
Create space for your gift. Join the 5amclub! Noon Shiners. Work in your car duringlunch hour. Attend conferences.
How To Market Your Business So You Can Speak More
P.O. Box 55459 | Washington, DC 20040www.williejolley.com | [email protected] 7
Repeat business is the test of success!
Note: You must have an incrediblepresentation. You must be memorable.They must miss you!
Most recently ranked #32 ofthe Top 60 Best MotivationalSpeakers in the World,Delatorro L. McNeal, II , MS,CSP, has been transforming
About Delatorro McNeal
the lives of people from all walks of life forover 15 years. As an internationally renownedPeak Performance Expert, Keynote Speakerand Best Selling Author, Delatorro hasspoken in 49 of the 50 US states and abroadand has delivered well over 3000 paidpresentations to major corporations,
How To Market Your Business So You Can Speak More
P.O. Box 55459 | Washington, DC 20040www.williejolley.com | [email protected] 7
professional associations, conventions,pro-sports teams, churches, and leadershipconferences.
His list of clients includes Johnson & Johnson,New York Life, JP Morgan Chase, Prudential,Accenture and a host of others. Delatorro holdsthe prestigious CSP designation, which placeshim in the top 7% of paid professional speakersworldwide. This is the highest internationalrecognition of professional speaking excellence.Delatorro has been featured on national andworldwide television networks like FOX, ABC,NBC, BET, TBN, Daystar and Oxygen as well assyndicated radio shows all across America.
Website: www.platinumperformanceglobal.comEmail: [email protected]: (813) 963-5356