Alissa Presentation

to

TATA Motors

June 2011

Meeting Objective

Alissa Group Overview

KSA cars market

TATA motors

Conclusion

Agenda

Introduction

Exploring future business opportunities

between TATA Motors and Alissa Group in

Saudi automotive sector.

Meeting Objective

1940 : Started commercial business in Eastern province of Saudi

Arabia

1950 : Started selling GM vehicles.

1960 : Expanded Car business in Riyadh.

1960 : Launched ‘Al-Yusr' in financing business.

1968 : Awarded the sole agency of LUCAS/DELPHI group of

companies

1974 : Awarded dealership for Chevrolet vehicles and AC

Delco parts.

1985 : Awarded Isuzu motors franchise

1990: Awarded the dealership of GMC.

1990: Launched ‘Best' rent a car business.

Alissa History

1994-97: Won the prestigious Cadillac Master Dealer Contest four years in a row

1997: Outstanding Sales performance Award from ISUZU

1998: Launched General Automotive Company (AUTOSTAR) as a multi-brand car

retailer

1999: Outstanding Sales performance Award from ISUZU

2001: Outstanding Trucks Sales Performance Award from ISUZU

2005: Excellent performance award from ISUZU

2006: Excellent Performance Award for D-Max outstanding sales performance from

ISUZU

2006: launched Japanese accessories franchise Yellow Hat.

2007: Achieved GM "Chairman's Challenge" award for the fifth time.

2010: President’s Challenge Award

Alissa History

Alissa Group Holding Co.

National Automotive

Company (NAT)

Franchised

General Motors

Isuzu Motors

Yellow Hat

Non-Franchised

Autostar

Automotive

Support

Al-Yusr (Retail Financing)

BTC (Rental & Leasing)

Real Estate Investment

Private Equity

Public Listed

Business Segments

Confidential

Total workforce of 3,000, assets under management of over $1

Billion with 70% invested in Core Automotive Sector

Esteemed ALISSA name

Over 60 years of experience partnering with international

brand names

Strong track record of pioneering new businesses

Professional business planning and strategy

implementation

Empowered corporate structure

Investment in Human Resource development and training

State-of-art MIS system

Our Strengths

Confidential

2,371

2,698

3,129 3,031 2,899

3,595

1000

1500

2000

2500

3000

3500

4000

2005 2006 2007 2008 2009 2010

SR

Mil

lio

n /

($ M

illi

on

s)

($632)

($719)

($834) ($808)($773)

($959)

Automotive Revenue

Abdullatif Alissa Automotive Co. Ltd.(AACO)

Established in 1950

Franchisee for GM since 1974

3rd largest franchisee for GM in the Middle East

Five Year GM Chairman’s Challenge winner

Alissa Auto Co. Ltd.

10,182

14,04315,396

13,848

10,41412,045

10000

12000

14000

16000

18000

20000

2005 2006 2007 2008 2009 2010

Vehicle Sales

Established in 1950

Franchisee for GM since 1974.

One of the largest franchisees for GM in the Middle East

No. of branches increasing from 6 in 2006 to 15 by 2010

with 3S & 2S facilities

Service bays increasing from 103 in 2004 to 204 in 2010

Additional bays in progress for recently approved sites

Total staff as of 2010- 650.

Background

General Automotive Co.

Established in 1990 and engaged in: Sale of multi-brand new and used vehicles

Provider of After-sale services

Wholesale of spare parts (OEM & Non-OEM)

Auto accessories

The only “Non-Franchised” company in KSA, providing multi-brand 3S facilities across the Kingdom.

Number of vehicle outlets increasing from 13 in 2010 to 30 by 2015

Number of Parts outlets (Wholesale & Retail) increasing from 33 in 2010 to 43 in 2015

Autostar

8,3429,520

12,89515,770

18,02020,310

5000

10000

15000

20000

25000

2010 2011 FC 2012 FC 2013 FC 2014 FC 2015 FC

Vehicle Sales

Sales

Showrooms Service No. of Bays Parts

Jeddah 2 Jeddah 1 Jeddah 52 Central 10

Makkah 1 Makkah 1 Makkah 3 Eastern 13

Riyadh 4 Riyadh 2 Riyadh 125 Western 11

Buraidah 1 Buraidah 1 Buraidah 26

Dammam 2 Dammam 1 Dammam 50

Al-Hasa 1 Al-Hasa 1 Al-Hasa 3

Al Khobar 1 AlKhobar 1

Abha 1

Total 13 Total 8 Total 259 Total 34

Dedicated stockyards and warehousing available in each region

Autostar Outlets

Geographic Coverage

Confidential

Al-Yusr Installment Co.

12,900

16,013 16,491

21,312

25,80030,997

0

10000

20000

30000

2007 2008 2009 2010 2011 FC 2012 FC

No. of vehicles financed

Al-Yusr

Established in 1960

Financing New/Used Vehicles with portfolio exceeding

$800m.

12 main branches and 55 sales outlets, covering all

major cities and towns

Best Trading Company

Best Trading Company

Established in 1990, rental and leasing operations.

Second largest with over 70% of the fleet in corporate sector

Fleet of over 9,600 vehicles increasing to 13,000 by 2013

Annually replacing over 4,500 vehicles increasing to 6,000 by year 2012 mostly from within the group companies

6 regional offices and 21 outlets in 2010 increasing to 32 outlets by 2013

Fleet Size / Purchases

BTC is a very large purchaser for Group companies

9,609

11,260

12,206

12,958

9000

10000

11000

12000

13000

2010 2011 FC 2012 FC 2013 FC

Average Fleet Projection 2011-2013

GM, 371739%

Toyota, 147815%

Nissan, 103811% Isuzu,

195320%

Hyundi, 8209%

Others, 6036%

Model Split

Fleet projection & Model Split

Franchisee of Isuzu since 1985

Second largest dealer for ISUZU in the World

Market Share of 62% in the central region and 25% of Saudi Isuzu

Market

8,753 8,756

6,910 7,188

8,000

9,700

5000

6000

7000

8000

9000

10000

2007 2008 2009 2010 2011 FC 2012 FC

Vehicle Sales

AUM

Alissa Universal Motors

Company Overview

Vision

To be recognized as the leadingcommercial vehicles supplierbacked up with outstanding after-sales services.

Alissa Universal Motors

Mission

To be the preferred provider for the best quality cargo transportation

solutions

Our employees, customers, suppliers, shareholders are partners

in our success.

Alissa Universal Motors

Integrity• We deal with stakeholders in full transparency and clarity

• We are committed to upholding our Code of Ethics in every

transaction.

Teamwork• Together we face and overcome challenges.

• We value the contribution of everyone and recognize the efforts andcommitments of the entire team.

• We communicate openly with respect and integrity.

Discipline• We fully commit to our strategy, objectives, rules and procedures

• we are aware of our duty to protect and enhance shareholder value.

Our values and principlesAlissa Universal Motors

Customer Focus• We are passionate about customers.

Excellence• we value excellence in everything we do.

• We are committed to ensuring that every aspect of our business functions at the highest level of quality.

Respect• We embrace a spirit of caring and respect for our customers,

employees, community and the environment.

Our values and principles

Alissa Universal Motors

Company Overview

Alissa Universal Motors Co. Ltd. (AUM) is the new name

of the business unit that holds Isuzu franchise within

Alissa group (previously Abdullatif Alissa Auto Co. Ltd.)

AUM is established in January 2009 as a separate legal

entity.

Company Facilities

Company facilities cont….

NRR showroom “Head office”

Confidential

Company facilities cont….

Exit 18 workshop “Truck service”

Company facilities cont….

Malaz workshop “Dedicated for Pickup service.

Parts main depot.

Storage yard.

Categories' Segments MS

March 11 YTD

21%

7%

5%

23%

44%

Pickup Trucks Van/Bus SUV P-cars

Automotive business outlook in KSA

KSA Automotive ForecastBMI- Report 2010

Automotive business outlook in

KSA

Commercial Vehicle sales 181,456

Total sales857,242

0

100,000

200,000

300,000

400,000

500,000

600,000

700,000

800,000

900,000

1,000,000

2008 2009 2010e 2011f 2012f 2013f 2014f 2015f

Axi

s Ti

tle

Alissa Proposal

Conclusion

Future Prospect

Alissa core business is automotive and shareholders are

committed to continuous growth and expansion.

Alissa has an impressive growth record outpacing the

market growth rate.

Alissa has developed strong Corporate Governance and

empowered management to drive the business

Automotive market in Saudi Arabia is auspicious, so

Alissa believes that its strategic alliance with international

automotive manufacturers would deliver outstanding

mutual benefits.

Thank you

Gulf Cooperation Council (GCC)The countries of the Gulf Cooperation Council — the UAE, Saudi Arabia, Oman, Bahrain, Kuwait and Qatar — are a key market for Tata companies. The group is keen on expanding its presence in these countries, especially in the areas of IT, hospitality, engineering, steel, power and chemicals. The group entered the region in the early 1990s and currently employs more than 4,000 people in the region. UAE contributes to most of the revenues from the region.

Priority markets

http://www.tata.com/tataworldwide/index.aspx?sectid=mjDAQlga

R/s=

Tata Motors has developed a fast growing

market for its medium and heavy trucks

and buses through a well established

distribution network in the region

Priority markets

http://www.tata.com/tataworldwide/index.aspx?sectid=mjDAQlga

R/s=