POLYTECHNIC UNIVERSITY OF THE PHIL IPPINESSTA. MESA, MANILA

THE IMPACT OF K-POP TO THE F IL IP INO YOUTH

BY

ZANDRO OLVIDO

RONIEL DION ON

KAREN CHARM PATACSIL

MARK RENZO PAZ

JESSICA JOY REAL

CHARESA REIG

ENGLISH 1023

PROFESSOR EMETERIA LEONILA A . PEREZ

JANUARY 28 , 2013

THE IMPACT OF K-POP TO THE F IL IP INO YOUTH

I . INTRODUCTION

I I . H ISTORY OF K-POP

A. Beg inn ing o f the K-Pop Indus t ry

B . Fac to rs tha t In f luenced K-Pop

C. K-Pop in the In te rne t Wor ld

D. Cr i t i c i sms o f K -Pop

I I I . GLOBALIZATION OF K-POP

A. As ia

1 . Ph i l i pp ines

2 . Japan

B. Un i ted S ta tes and Canada

C. La t in Amer ica

D. M idd le Eas t and A f r i ca

E. Ocean ia

IV . FAMOUS KOREAN POP STARS AND GROUPS

A. Super Jun io r

B . G i r l s Genera t ion

C. B ig Bang

D. 2NE1

E. Psy

F. Brown Eyed G i r l s

V. EFFECTS OF K-POP TO THE F IL IP INO YOUTH

A. Res tauran ts& Food

B. Te lev is ion

C. Mus ic

D. Beauty and Fash ion

E. Gadgets and App l iances

VI . CONCLUSION

I . In t roduct ion

The new genera t ion today has been a l ready exposed to

the d i f fe ren t k inds and genres o f mus ic . F rom t ime to t ime

mus ic has been improved and made more en te r ta in ing than

be fo re . Th is has evo lved f rom the na t i ve t ype o f mus ic to the

modern k ind o f mus ic in wh ich mos t o f the teenagers a t p resen t

seem to l i ke and ido l i ze . Mos t o f the mus ic today i s a l ready

mixed up . Some mus ic i s f rom o ther coun t r ies tha t became

popu la r and known to o ther ne ighbor ing coun t r ies and i s s t i l l

ge t t ing more popu la r wor ldw ide . (V i l l ano)

A g rea t example o f th i s sa id phenomenon i s ca l led Ha l l yu

o r in layman ’s te rm is K-Pop fever . Bu t f i r s t wha t i s K -pop?

Accord ing to Wik iped ia K-Pop i s a mus ica l genre cons is t ing o f

pop , bubb legum pop , dance , e lec t ro pop , h ip hop , rock , and

R&B mus ic o r ig ina ted in Sou th Korea . In add i t ion to mus ic , K -

Pop has g rown in to a popu la r subcu l tu re among teenagers and

young adu l t s a round the wor ld .

Bu t how does K-pop a f fec t our coun t ry ’s mus ic indus t ry

and the mora l i t y va lues o f the F i l i p ino you th? The Koreans

have landed on our shores , shar ing our cu l tu re and invad ing

our med ia . We ’ re no t jus t see ing them anywhere , we ’ re hear ing

them a t fu l l b las t as we l l . There ’s jus t someth ing te r r ib l y ca tchy

in these K-Pop tuners tha t has th rown a bunch o f P inoy ’s in a

t i zzy over the i r l anguage in a b id to memor ize the fo re ign l y r i cs

and be ab le toss ing a long w i th i t (wh i le unders tand ing the

l y r i cs i s secondary ) . K -Pop has become a phenomenon here

loca l l y tha t many have been insp i red by h igh ly energe t i c and

s ty l i sh looks o f Korean pop s ta rs . They ’ve de f in i te l y taken the

loca l fash ion scene by s to rm, w i th man o f Man i la ’s t rend

se t te rs tak ing the i r cue f rom these As ian- insp i red s ty les such

as Japanese and now Korean . K-Pop has become phenomenon

here loca l l y tha t many have been insp i red by h igh ly energe t i c

and s ty l i sh looks o f Korean pop s ta rs . They ’ve de f in i te l y taken

the loca l fash ion scene by s to rm, w i th many o f Man i la t rend

se t te rs tak ing the i r cue f rom these As ian- insp i red s ty les such

as Japanese and now Korean . K-Pop has a b ig e f fec t in our

mus ic indus t ry because numerous number o f F i l i p ino teenagers

has been a b ig fan o f i t t ha t they a re no t on ly s ing ing the song

bu t they a re a lso s tudy ing the Korean language ( to be t te r

unders tand what they a re s ing ing) and they a re a lso im i ta t ing

the fash ion looks o f the Korean Pop s ta rs .

I I . H is tory o f K-Pop

The h is to ry o f Korean popu la r mus ic can be t raced back

to 1885 when an Amer ican miss ionary , Henry Appenze l le r

s ta r ted teach ing Amer ican and Br i t i sh fo lk songs a t a schoo l .

These songs were ca l led changga in Korean , and they

were usua l l y based on a popu la r Wes te rn me lody sung w i th

Korean l y r i cs . The we l l - known song "Oh My Dar l ing ,

C lement ine" was fo r example known as "S imcheongga" . Dur ing

the Japanese ru le (1910–1945) popu la r i t y o f changga songs

rose as Koreans t r ied to express the i r fee l ings aga ins t

Japanese domina t ion th rough mus ic . One o f the mos t popu la r

songs was "Hu imangga" (The Song o f Hope) . The Japanese

con f i sca ted the ex is t ing changga co l lec t ions and pub l i shed

l y r i cs books o f the i r own.

A. Beginning of the K Pop Industry

The roo ts o f wha t can ob jec t i ve ly be cons idered ido l

g roups , a g roup tha t spec ia l i zes in s ing ing , danc ing , and

en te r ta in ing pu t on by a la rge en te r ta inment company

th rough a p rocess o f aud i t ion da te back to 1996 and the

f i r s t appearance o f Young Turks C lub and H.O.T . The two

were jo ined by a 3 -member g roup ca l led UP. In te res t ing ly ,

o f the th ree g roups tha t debu ted in 1996 , two were mixed

gender , and g iven tha t H .O.T . se t the p recedent fo r

beas t l y boy g roups , i t fo l lows tha t none were fema le .

1997 saw the s low deve lopment o f the indus t ry ; f i ve

g roups debu ted tha t year , and th ree (Baby V .O.X . , SES,

and D iva) were cons is t o f on ly g i r l s . Un l i ke 1996 , no

mixed g roups debu ted in 1997 . Two more mixed g roups

d id come ou t in 1998 (S#arp and Koyo te ) , bu t they were

dwar fed by the inc reas ing number o f ma le and fema le

g roups tha t kep t h i t t i ng the scene . YG Ente r ta inment

in t roduced i t s f i r s t boy g roup 1TYM wh i le Lee Hyor i ‘ s

d iscovery (she was spo t ted by an agency represen ta t i ve

wh i le tak ing s t i cker p ic tu res a t a ma l l w i th a f r iend)

p rov ided the face fo r the odd ly -named g i r l g roup F in .K .L .

However , K -pop d idn ’ t exac t l y h i t the g round

runn ing ; though a la rge and inc reas ing ly por t ion o f Sou th

Korea ’s mus ic marke t was occup ied by ido l g roups , K-

pop ’s c l imb was ac tua l l y p re t t y s low compara t i ve to how

the indus t ry i s unders tood and seen today . Cons ider th is :

be tween 1999 and 2005 , f i f t y new groups debu ted . Th is

may sound l i ke a lo t , bu t more than f i f t y new groups

debu ted in 2011 a lone . Th is was p receded by a boom in

2010 tha t saw the appearance o f more than th i r t y new

groups . When SNSD debuted in 2007 , they on ly had to

share rook ie s ta tus w i th twe lve o ther g roups ; converse ly ,

today ’s rook ies compete w i th dozens o f indus t ry hope fu ls ,

and i t i s ve ry d i f f i cu l t to ca rve ou t a pos i t ion fo r

themse lves amids t no t on ly a bunch o f newb ie ’s w i th

d reams, bu t a lso indus t ry sen io rs whose pos i t ions and

careers have a l ready been we l l - known.

B. Factors that In f luenced K Pop

Korea i s a sma l l coun t ry ( less than 50 mi l l i on

peop le ) . And ye t i t s te lev is ion d ramas, mus ic and mov ies

a re huge ly popu la r ac ross As ia , inc lud ing in Ch ina and

Japan , wh ich has the second- la rges t mus ic marke t a f te r

the Un i ted S ta tes .

So how d id th is t i ny coun t ry beg in c rea t ing cu l tu ra l

p roduc ts fo r 1 .2 b i l l i on As ians (and mak ing $2 b i l l i on a

year f rom i t ) Indus t r ia l i za t ion .

Jus t l i ke Motown d id , Korean pop (n icknamed K-pop)

has worked on packag ing up appea l ing pop fo r decades .

As Zoe Chace says on

NPR’s P lane t Money :

“ K o r e a e x p o r t s a l o t o f p r o d u c t s — c a r s , c o m p u t e r s ,

p h o n e s . Y o u u s e K o r e a n p r o d u c t s e v e r y d a y . A K o r e a n p o p

s o n g i s j u s t a n o t h e r p r o d u c t . B u t a v e r y h i g h t e c h , v e r y

s o p h i s t i c a t e d p r o d u c t . ”

Korea has been per fec t ing these cu l tu ra l p roduc ts by

c rea t ing a huge fac to ry - l i ke sys tem fo r K-pop . A recen t

New Yorker a r t i c le on K-pop de ta i l s the reg imen o f a K-

pop t ra inee : lessons in s ing ing , danc ing , ac t ing and

Japanese , Ch inese and Eng l i sh , and med ia coach ing .

Tra inees may a lso be fo rced to fo l low s t r i c t cu r fews ,

d ie ts and da t ing ru les . The New Yorker says “Good looks

a re a K-pop a r t i s t ’ s s tock - in - t rade” and repor ts tha t one

agency “ fo rb ids i t s fema le t ra inees to have boy f r iends and

bars any food o r wa te r a f te r 7pm, accord ing to the S t ra i t s

T imes , S ingapore ’s Eng l i sh - language newspaper . ”

C. K-Pop in the In ternet Wor ld

YG Ente r ta inment i s a record labe l and ta len t agency

based in Seou l , Sou th Korea , spec ia l i z ing in R&B and h ip

hop mus ic . We represen t some o f the b igges t names in

Korean mus ic inc lud ing B IGBANG, 2NE1, Lee H i — and o f

course , rapper PSY, whose “Gangnam Sty le ” recen t l y

became the mos t popu la r YouTube v ideo o f a l l t ime .

Over the las t few years , we have been work ing hard

to b r ing the bes t o f K -Pop to the wor ld . In the las t two

weeks a lone , PSY has been busy tour ing the Un i ted

S ta tes , 2NE1 have been tour ing Sou th Eas t As ia , and B ig

Bang has been tour ing Japan .

Wi th a r t i s ts a l l over the wor ld and a th i rd o f our s ta f f

ou t o f the coun t ry a l l the t ime, we need a commun ica t ion

sys tem we can re ly on . P r io r to mov ing to Goog le Apps ,

our ema i l sys tem was run f rom a loca l Korean server . Th is

was f ine wh i le we were in Korea , bu t was unre l iab le when

work ing in te rna t iona l l y . When look ing fo r a l te rna t i ves , we

wanted mob i l i t y , speed and s tab i l i t y fo r teams and a r t i s ts

on the go . As a c rea t i ve bus iness us ing bo th Mac in tosh

and Windows, we a lso wanted someth ing wh ich wou ld be

compat ib le w i th bo th opera t ing sys tems.

Goog le Apps worked we l l w i th a l l these

requ i rements . S ince mak ing the sw i tch to G ma i l i n June

th is year we ’ve no t i ced a b ig inc rease in ema i l re l iab i l i t y .

We ’ve a lso found the mob i le exper ience i s much be t te r .

S ta f f use Smar tphone ’s and tab le ts to access G ma i l and

Ca lendar and f ind i t much more in tu i t i ve than our p rev ious

sys tem. We a lso l i ke tha t Goog le Apps i s p r i ced accord ing

to the number o f accoun ts , no t the amount o f s to rage tha t

you use , so we on ly pay fo r wha t we use .

As we con t inue to expand g loba l l y , nur tu r ing Korean

ta len t and b r ing s ta rs l i ke PSY on to the wor ld s tage , we ’ re

con f iden t knowing tha t Goog le Apps can sca le w i th us . (by

Je f f Son , S t ra tegy Manager , YG Ente r ta inment )

K-Pop has taken the wor ld by s to rm las t year , and

the movement was c lear l y obv ious in the to ta l number o f

v iews K-Pop v ideos have p roduced over the pas t year on

YouTube. I t was repor ted today by loca l med ia Joong Ang

I lbo tha t K -Pop v ideos were v iewed near ly 2 .3 b i l l i on

t imes wor ldw ide in the pas t year , b reak ing the p rev ious

year ’ s record o f 800 mi l l i on v iews by near ly th ree fo ld .

Accord ing to the repor t Joong Ang I lbo acqu i red f rom

YouTube, K-Pop mus ic v ideos were seen 2 .28 b i l l i on

t imes f rom 235 coun t r ies dur ing the per iod o f January 1 to

December 5 . The mos t c l i cks came f rom Japan where K-

Pop v ideos were seen more than 423 mi l l i on t imes ,

fo l lowed by the U.S . w i th 240 mi l l i on v iews . Tha i land

came in a t th i rd w i th 220 mi l l i on v iew coun ts , w i th Ta iwan

and V ie tnam a t #4 and #5 w i th 180 mi l l i on and 170 mi l l i on

v iews , respec t i ve ly .

Some o f the odd coun t r ies in the top l i s t were the

U.A .E , wh ich b rough t in 4 .8 m i l l i on v iews , and Kuwa i t w i th

1 .7 m i l l i on v iew coun ts , showing K-Pop has made i t s way

in to the Midd le Eas te rn marke t as we l l .

Nor th Korea a lso saw K-Pop 188 t imes th rough

YouTube, the repor t sa id .

“ T h e y e a r 2 0 1 1 w a s t h e f i r s t y e a r w h e n K - P o p r e a l l y

e s t a b l i s h e d i t s e l f a s a g l o b a l t r e n d , i n s t e a d o f a t e m p o r a r y

f a d . I n 2 0 1 2 , K - P o p w i l l c o n t i n u e t o g r o w i t s i n f l u e n c e

a r o u n d t h e w o r l d , ” G o o g l e K o r e a s a i d .

I n fac t , YouTube has launched i t s own K-Pop page

las t month , mak ing i t one o f the 23 mus ic genres shown

separa te ly . Wi th the he lp o f YouTube and SNS channe ls ,

K -Pop has been ab le to ta rge t the ma ins t ream U.S .

marke t , wh ich saw the h ighes t g rowth ra te in v iew coun ts

las t year . The 240 mi l l i on v iews f rom the U.S . a re more

than doub le the to ta l v iews f rom 2010 (94 mi l l i on ) .

Europeans marke ts a lso saw huge g rowths in YouTube as

F rance , Eng land , and Germany a l l genera ted more than

20 mi l l i on c l i cks .

“ T h e U . S . a n d E u r o p e a n m a r k e t s a r e j u s t s t a r t i n g t o

o p e n u p . T h e t h r e e m a j o r l a b e l s h a v e b e e n l i s t e d o n t h e

K O S D A Q m a r k e t l a s t y e a r , s o t h e i r b u s i n e s s p r o j e c t i o n s a r e

l o o k i n g g o o d a s w e l l , ” m u s i c c r i t i c L e e D a e H w a s a i d .

D. Cr i t ic isms of K Pop

I n 2002 , T ime repor ted tha t te lev is ion p roducers

were a r res ted fo r "accep t ing under - the- tab le payments

guaran tee ing TV appearances to asp i r ing s ingers and

mus ic ians . Accord ing to Seou l D is t r i c t P rosecu to r K im Kyu

Hun, the a r res ts o f Hwang Yong Woo and K im Jong J in

were jus t the f i r s t i n a w ide- rang ing inves t iga t ion in to

sys temic cor rup t ion in Sou th Korea 's mus ic bus iness" .

Compan ies inves t iga ted inc luded S idus HQ, SM

Ente r ta inment and o thers .

K -pop compan ies a re a lso c r i t i c i zed fo r tak ing

advan tage o f the i r " ido ls " th rough overwork ing and

res t r i c t i ve con t rac ts tha t were descr ibed as "s lave

con t rac ts " in a BBC repor t . In Ju ly 2009 , SM

Ente r ta inment was taken to cour t by TVXQ and a Super

Jun io r member a l leg ing tha t work ing cond i t ions had

caused adverse hea l th e f fec ts and o ther p rob lems. Cour t

dec is ion in the TVXQ lawsu i t de te rmined the i r con t rac t

vo id and as a resu l t the fa i r t rade commiss ion re leased

con t rac t temp la tes to regu la te cond i t ions .

The Korean en te r ta inment indus t ry has a lso been

s t rugg l ing w i th sexua l harassment cases o f t ra inees and

a r t i s ts , some o f whom have commi t ted su ic ide . In Apr i l

2012 the CEO o f Open Wor ld En te r ta inment was a r res ted

fo r sexua l l y harass ing severa l t ra inees and a l leged ly

fo rc ing members o f va r ious ma le ido l g roups to do the

same.

Regard ing the qua l i t y o f mus ic , K -pop has been

c r i t i c i zed fo r i t s heav i l y manufac tu red charac te r , wh ich

invo lves the "p re -packag ing" o f ido l bands and songs

p roduced fo r fas t consumpt ion . The genre i s a lso labe led

to have cop ied Weste rn pa t te rns , lack ing o r ig ina l i t y and

l y r i cs were no ted to be sha l low. Repeated song pa t te rns

and fo rmats as we l l as the use o f Au to tune i s a lso

somet imes cons idered to be a nega t i ve aspec t o f K -pop . I t

has a lso been regarded as "a r t i f i c ia l " , where v isua ls

mat te r over s ing ing ab i l i t y .

K -pop has been c r i t i c i zed fo r over t l y re ly ing on

Amer ican sound and be ing "copyca ts " o f Wes te rn mus ic

pa t te rns . Some Korean a r t i s ts have even been invo lved in

accusa t ions o f p lag ia r i sm. New York magaz ine ca l l s K-pop

songs "ca tchy bu t der i va t i ve" . The genre i s o f ten ca l led

bubb legum pop . Ly r i cs have been c r i t i c i zed fo r be ing

sha l low and l i f e less and fo r con ta in ing mean ing less o r

non-ex is t ing Eng l i sh words .

Desp i te i t s g row ing popu la r i t y , some commenta to rs

have rema ined doub t fu l o f K -pop 's ab i l i t y to b reak in to

Weste rn mus ic marke ts . CNN pub l i shed an a r t i c le wr i t ten

by f ree lance journa l i s t Es ther Oh, who wro te tha t b ig

mus ic marke ts "s imp ly don ' t ca re" . The New Yorker ' s s ta f f

wr i te r John Seabrook descr ibed G i r l s ’ Genera t ion as

be ing a dominan t g i r l g roup pos i t ioned to "conquer the

West " , bu t a lso added tha t some ana lys ts in the mus ic

indus t ry cons ider K-pop 's ido l g roups too robo t i c to

become ma ins t ream.

I I I . G lobal iza t ion of K-Pop

A) Asia

Accord ing to the Korea Foundat ion fo r In te rna t iona l

Cu l tu re Exchange, K-pop has been a success fu l expor t o f

Korean cu l tu re in As ia . On i t s "Korean Wave" index , the

top coun t ry in 2010 was  Japan , in a l i s t tha t a lso

inc luded  Ta iwan ,  Ch ina ,  Tha i land ,   Indones ia ,  V ie tnam,

Ma lays ia  and the  Ph i l i pp ines .

Fo l low ing the l i f t i ng o f impor t /expor t

res t r i c t ions be tween South Korea and Japan wh ich were in

p lace s ince Wor ld War 2 , the a lbum  L is ten to My

Hear t  by  BoA was the f i r s t a lbum by a Korean a r t i s t to

debu t a t the top o f the Japanese Or icon char ts and

become an RIAJ-cer t i f i ed mi l l i on -se l le r in Japan .  On

January 16 , 2008 ,  TVXQ  (known as Tohosh ink i i n Japan)

reached the top o f the Or icon char ts , w i th the i r s i x teen th

Japanese s ing le " Purp le L ine " . Th is made them the f i r s t

fo re ign and Korean ma le g roup to have a number -one

s ing le in Japan .  A f te rwards , the Japanese mus ic marke t

has seen the in f lux o f Korean pop ac ts inc lud ing  SHINee ,

Super Jun io r , B ig Bang, KARA,  G i r l s ' Genera t ion ,  A f te r

Schoo l ,  2PM, and  Brown Eyed G i r l s .   In 2011 , i t has been

repor ted tha t the to ta l sa les fo r K -pop a r t i s ts ' has

inc reased 22 .3% dur ing 2010-2011 in Japan . Some ar t i s ts

have been in the top 10 se l l i ng a r t i s ts o f 2011 in Japan .

K-pop has ye t to make a ma jo r impac t in Ch ina

bu t there has been cons iderab le success . In

2005  Ra in  he ld a concer t i n  Be i j i ng  w i th 40 ,000 peop le in

a t tendance . The  Wonder G i r l s  won an award in the 5 th

annua l Ch ina Mob i le Wi re less Mus ic Award fo r hav ing the

h ighes t d ig i ta l sa les fo r a fo re ign a r t i s t w i th f i ve m i l l i on

d ig i ta l down loads in 2010 .  Super Jun io r  and the i r sub-

group  Super Jun io r M have had success fu l resu l t s on the

Kuang Nan Record , CCR and  H i t Fm Ta iwan  mus ic char ts .

The  BBC  repor ted tha t in the   Ind ian  s ta te

o f  Man ipur   in the nor th -eas t par t o f the coun t ry where

separa t i s ts have banned Bo l l ywood mov ies , peop le have

been tu rn ing to Korean en te r ta inment recen t l y as Sou th

Korea 's in f luence con t inues to be f i l t e red down in to

fash ion and ha i rs ty les in   Ind ia .  

In  Ka thmandu ,  Nepa l , Sou th Korean pop mus ic ,

d ramas and fash ion has over taken the p lace o f Bo l l ywood .

B) Uni ted States and Canada

One o f the f i r s t s ign i f i can t K-pop even ts to be

he ld in the Un i ted S ta tes was Ra in ' s 2006 so ld -ou t

concer ts in New York C i t y and in Las Vegas 6 months

la te r . In 2009 , the Wonder G i r l s became the f i r s t K -pop

a r t i s t to debu t on the B i l l board Hot 100 s ing les char t .

They a lso jo ined the Jonas Bro thers in the Jonas Bro thers

Wor ld Tour 2009 . In 2010 they toured 20 c i t i es in the

Un i ted S ta tes and Canada, and were named House o f

B lues "Ar t i s t o f the Month" fo r June .

I n 2010 SM Ente r ta inment o rgan ized SMTown

L ive '10 Wor ld Tour , tou r ing in Los Ange les , Par i s , Tokyo

and New York . In May 2012 , SM Town re tu rned to

Ca l i fo rn ia aga in w i th the SMTown L ive Wor ld Tour I I I i n

Anahe im.

In 2010 , dur ing the 8 th Annua l Korean Mus ic

Fes t i va l , K -pop a r t i s ts made the i r f i r s t appearances a t the

Ho l l ywood Bowl . No tab le K-pop concer ts in the Un i ted

S ta tes in 2011 inc lude the 2011 KBS Concer t a t the New

York Korea Fes t i va l , the 2011 K-Pop Mas te rs Concer t i n

Las Vegas , and the Korean Mus ic Wave in Goog le , the

la t te r he ld a t Goog le ' s headquar te rs in Mounta in V iew,

Ca l i fo rn ia .

A t the s ta r t o f 2012 ,  G i r l s '

Genera t ion  per fo rmed the Eng l i sh vers ion o f " The Boys "

on the la te n igh t ta l k show  La te Show w i th Dav id

Le t te rman  and on the day t ime ta lk show  L ive ! Wi th Ke l l y ,

becoming the f i r s t Korean mus ica l ac t to per fo rm on each

show, and the f i r s t Korean ac t to per fo rm on synd ica ted

te lev is ion in the  Un i ted S ta tes . [ 1 8 4 ]   I n the same year , the

group fo rmed the i r f i r s t sub-un i t , en t i t l ed  G i r l s '

Genera t ion -TTS , o r s imp ly " TaeT iSeo" , composed o f

members  Taeyeon ,  T i f fany , and  Seohyun . The subgroup 's

debu t EP,  Tw ink le , peaked a t #136 on the B i l l board 200 ,

becoming the h ighes t char t ing K-Pop a lbum on the char t .

In December 2011  2NE1 won MTV Iggy 's Bes t

New Band award .   In Augus t 2012 , as par t o f the i r New

Evo lu t ion G loba l Tour ,  2NE1he ld the i r f i r s t Amer ican

concer t i n the  New York Met ropo l i tan Area  a t

the  Pruden t ia l Cen te r  o f  Newark ,  New Jersey .

In November 2012 , as par t o f the i r A l i ve

Tour ,  B ig Bang  he ld the i r f i r s t so lo concer t i n Amer ica

go ing to the  Honda Cente r   in  Los Ange les , Ca l i fo rn ia  and

the  Pruden t ia l Cen te r   in  Newark , New Jersey . The t i cke ts

so ld ou t in on ly a few hours , thus add i t iona l da tes were

added.

On November 13 , 2012 , the Amer ican s inger -

songwr i te r  Madonna  and a few o f her backup dancers

per fo rmed "Gangnam Sty le " a longs ide  PSY dur ing a

concer t a t  Mad ison Square Garden   in New York C i t y . PSY

l a te r to ld repor te rs tha t h is g ig w i th Madonna had " topped

h is l i s t o f accompl i shments " .

C) Lat in Amer ica

I n the f i r s t La t in Amer ica K-pop Compet i t i on in

2010 , 92 teams f rom 10 coun t r ies par t i c ipa ted . In 2011

they were jo ined by more coun t r ies fo r the second La t in

Amer ica K-pop Compet i t i on .

In 2011 , the  Un i ted Cube Concer t  was he ld

in  São Pau lo ,  B raz i l . A lso in March 2012 , the

boyband  JYJ  per fo rmed in bo th  Ch i le  and  Peru . When JYJ

a r r i ved a t the  Jorge Chávez In te rna t iona l A i rpor t   i n Peru

fo r the JYJ Wor ld Tour Concer t , the band was escor ted by

a i rpor t secur i t y o f f i c ia l s th rough a p r i va te ex i t due to

sa fe ty reasons concern ing the la rge number o f fans . A t

the  Exp lanada Sur de l Es tad io Monumenta l   i n  L ima , some

fans camped ou t fo r days in to see JYJ .

In  Co lomb ia ,  Caraco l TV  and  Ar i rang TV  made

a K-pop rea l i t y show in Apr i l 2012 . Wh i le in Sep tember

2012 ,   Junsu  became the f i r s t K -pop ido l to per fo rm in

Mex ico and Braz i l , the concer ts so ld ou t we l l i n

advance .  S ince 2009 , abou t 260 fan c lubs w i th a to ta l o f

over 20 ,000 and 8 ,000 ac t i ve members have been fo rmed

in Ch i le and Peru respec t i ve ly .

D) Middle East and Afr ica

TEL AVIV- As the Korean cu l tu re wave known

as the Ha l l yu moves ou ts ide o f i t s sphere o f in f luence in

As ia , i t i s becoming inc reas ing ly popu la r in ever more fa r -

f l ung reg ions o f the wor ld .  

P roo f o f i t s popu la r i t y ou ts ide As ia was ev iden t las t

month dur ing a meet ing be tween more than 130 Is rae l i

fans o f Korean cu l tu re and Korean Ambassador to I s rae l

Ma Young-sam. The meet ing had been o rgan ized by a

core g roup o f K -pop fans .

In  Turkey , Korean cu l tu re i s ca tch ing on qu ick ly and

In te rne t -savvy genera t ion o f Turks a re us ing the i r

compute rs and phones to exp lo re cu l tu res a round the

wor ld and a la rge chunk o f the p re - teen demograph ic i s

f l ock ing to Sou th Korean cu l tu re .   In 2012 , the to ta l

number o f ac t i ve members in K-Pop fan c lubs ac ross

Turkey surpassed 100 ,000 members .

(h t tp : / / ko rea joongangda i l y . jo insmsn.com/news/a r t i c le /a r t i c

le .aspx?a id=2938596

In  Turkey , Korean cu l tu re i s ca tch ing on qu ick ly

and In te rne t -savvy genera t ion o f Turks a re us ing the i r

compute rs and phones to exp lo re cu l tu res a round the

wor ld and a la rge chunk o f the p re - teen demograph ic i s

f l ock ing to Sou th Korean cu l tu re .   In 2012 , the to ta l

number o f ac t i ve members in K-Pop fan c lubs ac ross

Turkey surpassed 100 ,000 members . [ 2 1 2 ]

The boy band  ZE:A  appeared fo r a meet and

g ree t sess ion fo r fans in  Duba i [ 2 1 3 ]   and a concer t i n  Abu

Dhab i .   In   I s rae l , l oca l K -pop fans met Sou th Korea 's

Ambassador to I s rae l  Ma Young-sam   in Ju ly 2011 . I s rae l i

fans t rave led to  Par is   fo r the  SMTown L ive '10 Wor ld

Tour   in Europe .   In  Ca i ro , hundreds o f K -pop fans came

to  Maad i L ib ra ry ’s   s tage thea te r to see the f ina l round o f

the K-POP Korean Song Fes t i va l , o rgan ized by the Korean

Embassy . Fans d rew banners in Korean and many were

sc reaming a long to the Korean songs .

E) Europe

I n London,  Beas t  and  4minu te  per fo rmed dur ing

the  Un i ted Cube Concer t . The MBC Korean Cu l tu re

Fes t i va l was a lso he ld in London.  When  SHINee  a r r i ved a t

the  London Heath row A i rpor t   fo r a concer t a t the  Odeon

West End , par t o f the a i rpor t became temporar i l y over run

by f renz ied fans . The reserva t ion sys tem o f  Odeon West

End  c rashed fo r the f i r s t t ime one minu te a f te r t i cke t sa les

began as the concer t d rew an unexpec ted ly la rge

response .   In 2011 , the Korean boy band  B ig Bang   f lew

to  Be l fas t  and won the Bes t Wor ldw ide Ac t dur ing

the  2011 MTV Europe Mus ic Awards   in  Nor thern I re land .

In May 2011 ,  Ra in  became the f i r s t K -pop a r t i s t

to per fo rm in  Germany  dur ing the  Dresden Mus ic

Fes t i va l .  La te r fo l lowed by  JYJ  per fo rmed in  Ber l in  and

Barce lona . In February 2012 , the boy band  BEAST he ld

the  Beaut i fu l Show   in  Ber l in . A fan commented tha t

a l though he does no t unders tand the l y r i cs o f K -pop ,

" the i r (Beas t ' s ) mus ic i s good and tha t ’ s what coun ts . "

The  Ber l ine r Ze i tung  a lso adds tha t fans who a t tended

t he  Beaut i fu l Show came no t jus t f rom Germany , bu t a lso

border ing coun t r ies .

The SMTown L ive '10 Wor ld Tour was he ld in

Par is , fo l lowed by the Super Jun io r Super Show 4 Tour ,

a lso in Par is . In February 2012 , the Mus ic Bank Wor ld

Tour d rew more than 10 ,000 fans to the Pa la is Omnispor ts

de Par is -Bercy

In 2012 , B ig Bang won the Bes t Fan ca tegory in

the I ta l ian TRL Awards .

K -pop i s becoming inc reas ing ly popu la r in

Po land . In 2011 , the K-pop S ta r Exh ib i t i on was he ld in the

Warsaw Korean Cu l tu re Cente r , as we l l as a K-pop par ty

wh ich a t t rac ted fans a l l ac ross Po land . Fans to ld The

Warsaw Vo ice ; "we want to express our admi ra t ion fo r

Korean mus ic and our hope tha t some day they w i l l

pe r fo rm in Po land . ” There have a lso been K-pop f lash

mobs in o ther European c i t i es inc lud ing Prague , and

Warsaw.

The Russ ian mus ic TV channe l Muz-TV has

recen t l y ind ica ted an in te res t in add ing K-pop to i t s

p rogramme. H igh schoo l and co l lege s tuden ts who fe l l i n

love w i th K-pop th rough the In te rne t and YouTube have

been mak ing ca l l s o r send ing le t te rs ask ing to a i r K -pop-

re la ted con ten t .

Dur ing the 2011 K-pop Cover Dance Fes t i va l ,

57 Russ ian dance teams took par t to w in a t r ip to Sou th

Korea . Dur ing the second round o f the compet i t i on , the

boy band SHINee f lew to Moscow as judges o f the

compet i t i on and they a lso per fo rmed in f ron t o f the

Russ ian fans and par t i c ipa ted in a f lash mob.

F) Oceania

Concer ts in Aus t ra l ia inc lude the  2011 K-Pop

Mus ic Fes t i va l , a t the  ANZ Stad ium  in  Sydney ,   fea tu r ing

G i r l s ' Genera t ion , TVXQ, B2ST, SHINee, 4minu te , m iss A ,

2AM, and MBLAQ. Whi le , i n New Zea land , a K-pop

Fes t i va l i s p lanned to take somep lace somet ime dur ing

the summer o f 2012 /2013 , s ta r r ing G i r l s ' Genera t ion , 2PM

and Kara and the Sou th Korean Embassy w i l l be

back ing  New Zea land 's   f i r s t na t iona l K -pop

compet i t i on .  NU 'EST v is i ted Sydney in Augus t 2012 a t

Sydney Harbour and a t the  Un ivers i t y o f New South

Wales , as they were judges o f a ma jo r K-pop concer t tha t

was be ing he ld there .  Psy   toured Aus t ra l ia in Oc tober

2012 , a f te r h is s ing le 'Gangnam Sty le ' reached number

one in Aus t ra l ia on the  ARIA  char ts .

Some o f Sou th Korea 's top pop bands , w i th

m i l l i ons o f fans and fo l lowers a round the wor ld , cou ld be

headed to New Zea land fo r a huge pop mus ic fes t i va l w i th

the a im o f sp read ing "Ha l l yu" - o r the Korean cu l tu ra l

wave .

As par t o f ce lebra t ions to mark 50 years o f

d ip lomat ic re la t ions be tween South Korea and New

Zea land , the Korean Soc ie ty i s p lann ing to b r ing the

coun t ry ' s mos t popu la r fema le g roup , G i r l s ' Genera t ion ,

w i th o ther top pop g roups such as 2PM and Kara , fo r a K-

pop fes t i va l i n the summer .

Ce lebra t ions to mark the "Korea-New Zea land

Year o f F r iendsh ip " s ta r t on Sa tu rday w i th Korean Day a t

t he Nor th Shore Even ts Cent re , where K-pop w i l l be tak ing

cen t re s tage . The South Korean Embassy w i l l a l so be

back ing New Zea land 's f i r s t na t iona l K -pop compet i t i on , to

take p lace th is year .

" K - p o p h a s b e c o m e a v e r y i m p o r t a n t p a r t o f

K o r e a ' s m o d e r n a n d d y n a m i c c u l t u r e , w h i c h h a s b e e n g a i n i n g

p o p u l a r i t y a r o u n d t h e w o r l d , " s a i d t h e r e p u b l i c ' s a m b a s s a d o r t o

N e w Z e a l a n d , Y o n g k y u P a r k .

" I t s popu la r i t y i s g row ing in New Zea land , and in a

very shor t t ime, the number o f K -pop fans here has g rown

in to the thousands and there a re many fan g roups here . "

Mr Park sa id New Zea land 's par t i c ipa t ion in the

Korean War more than 60 years ago s ta r ted a re la t ionsh ip

w i th Sou th Korea tha t was s t i l l f l ou r i sh ing .

h t tp : / /www.nzhera ld .co .nz /nz /news/a r t i c le .c fm?

c_ id=1&ob jec t id=108014

IV . Famous Korean Pop Stars and Groups

The g rea tes t fac to rs tha t pave the way fo r Korean pop

mus ic a re the d i f fe ren t K-pop bands . F rom a l l -g i r l s band to boy

bands . They rea l l y c rea te a b ig b reak th rough to Korea ’s mus ic .

In th is chap te r i s where the K-pop bands o r g roup tha t had

a f fec t Korea ’s mus ic even to the wor ld much .

A. Super Junior

Super Jun io r ( i s a popu la r Sou th Korean ido l g roup .

Formed in 2005 by p roducer Lee Soo-man o f SM

Ente r ta inment , the g roup compr ised a to ta l o f th i r teen

members a t i t s peak . Super Jun io r o r ig ina l l y debu ted w i th

twe lve members , cons is t ing o f leader Lee teuk , Heechu l ,

Han , Geng, Yesung, Kang in , Sh indong, Sungmin ,

Eunhyuk , S iwon, Donghae, Ryeowook andK ibum.

Kyuhyun jo ined the g roup in 2006 .

Known as the "K ings o f the Ha l l yu Wave" , Super

Jun io r launched in to in te rna t iona l recogn i t ion fo l low ing

the re lease o f the i r bes t -se l l i ng s ing le "Sor ry , Sor ry " in

2009 , the t i t l e song o f the i r mos t c r i t i ca l l y success fu l

a lbum Sor ry , Sor ry and was the bes t -se l l i ng K-pop a r t i s t

fo r th ree years in a row. (www.w ik iped ia .com)

Known fo r be ing the f i r s t Korean band to launch i t s

song here in the Ph i l i pp ines , Super Jun io r was we l l - l i ked

mos t espec ia l l y to the fema le fans . Bu t o f course , same

as o ther a r t i s t , the i r capac i t y wou ld no t on ly be locked up

to s ing ing and danc ing . They a lso made the i r way to

ac t ing and hos t ing . In add i t ion Super Jun io r has th ree

absen t members dur ing the i r a lbums p romot ions due to

mandato ry m i l i t a ry se rv ice inc lud ing Lee tuk who jus t

recen t l y engage h imse l f w i th mandato ry m i l i t a ry se rv ice .

B. Bigbang

Big Bang o r B igBang (Korean : 빅뱅 ; s t y l i zed as

B IGBANG) i s a Sou th Korean ma le g roup under the

management o f YG Ente r ta inment . Formed in 2006 , the

g roup cons is ts o f G-Dragon, T .O.P , Taeyang, Daesung,

and Seungr i . B ig Bang i s known fo r the i r un ique u rban-

or ig ina ted mus ic and fash ion s ty le . The members '

i nvo lvement in compos ing and p roduc ing the i r own mus ic ,

mos t no tab ly leader G-Dragon, has earned the g roup

respec t and p ra ise f rom mus ic indus t ry exper ts .

The g roup 's tu rn ing po in t came w i th the i r h i t song

L ies , wh ich s tayed a t number one on Korean char ts fo r a

record -b reak ing seven consecu t i ve weeks . The i r fo l low up

re leases , Ho t I ssue and S tand Up, fu r thered the i r

success , spawn ing h i t s such as Las t Farewe l l and Haru

Haru . F rom 2007 to 2008 , B ig Bang rece ived many

awards , inc lud ing "Bes t Ma le Group" , "Song o f the Year " ,

"A r t i s t o f the Year ” and the Grand Award a t the Seou l

Mus ic Awards (www.w ik iped ia .com)

Pr io r to the g roup 's debu t , a few o f the members

were a l ready exposed to the en te r ta inment indus t ry . G-

Dragon and dancer Tae yang were the f i r s t ones to

rece ive t ra in ing under YG Ente r ta inment a t the age o f

e leven . They were ch i ld ac to rs /s ta rs f i r s t cas t as the

younger ve rs ion o f YG duo , J inusean in the i r mus ic v ideo

"A-YO" . Memor ized by the exper ience o f cas t ing in to a h ip

hop mus ic v ideo , bo th o f the ch i ld made the dec is ion to

cas t in to YGE, even though they were re jec ted in the

beg inn ing . The duo re leased two t racks under the name

GDYB, and were o f ten fea tu red in labe l mate Wheesung,

Gummy, Per ry , Mas ta Wu, and Se7en 's a lbums and mus ic

v ideos . One o f the i r we l l - known p ieces i s "Un fo ld to

H igher P lace" , fea tu r ing Per ry and Gummy. G-Dragon

a lso par t i c ipa ted in p romot iona l ac t i v i t i es w i th YG Fami ly

which cons is ted mos t l y a l l o f YG labe l mates . The young

t ra inees had p lanned to re lease an a lbum toge ther , bu t

was la te r pushed as ide as YGE had dec ided to debu t an

ido l g roup w i th them par t i c ipa t ing .

T .O.P was an underground rapper [11 ] under the

s tage name "Tempo" . One o f h is mos t popu la r t rack was

"Buckwi ld " w i th NBK Gray . G-Dragon con tac ted T .O.P ,

w i th whom he was ch i ldhood f r iends , when YG

Ente r ta inment was scou t ing fo r cand ida tes to c rea te a boy

g roup . The pa i r recorded severa l demos and sen t them to

Yang Hyun-suk , who la te r asked T .O.P to aud i t ion .

However , he was re jec ted by the record labe l because he

was deemed too "chubby" to f i t t he " idea l i s t i c ve rs ion" o f

an ido l . S ix months la te r , he was rec ru i ted a f te r los ing

we igh t . T .O.P repor ted ly los t twen ty kg (44 lbs ) in fo r t y

days .

Seungr i was a leader o f a loca l dance team in h is

hometown, Gwang ju . He f i r s t appeared on the rea l i t y

te lev is ion ser ies Le t ' s Coke p lay : Mnet Ba t t le Sh inhwa, a

show in wh ich ido l g roup Sh inhwa search fo r members to

make up the "second-genera t ion Sh inhwa" . H is lack o f

voca l sk i l l s d id no t charm the pane l and led to h is

e l im ina t ion f rom the Top 4 . He then aud i t ioned and was

accep ted to t ra in under YG, bu t in B ig Bang ' Documentary

ser ies , i t was revea led h is pos i t ion was in jeopardy bu t he

la te r impressed Yang Hyun-suk and made the cu t . A t the

t ime, Seungr i competed aga ins t ano ther t ra inee ,

Hyunseung (now o f BEAST fame) , who was cu t f rom B ig

Bang. Hyunseung, who went under the homonym o f So-1 ,

mean ing "w ish" in Korean , was shown in 10 ou t o f 11

ep isodes bu t was cu t f rom the f ina l ep isode because

Hyun-suk fe l t tha t he was no t ready and needed more

t ime.

Daesung was rec ru i ted in an open aud i t ion . He i s

we l l known fo r h is s t rong s ing ing ab i l i t y . He was t ra ined

under Wheesung 's superv is ion . Be fo re the debu t o f B ig

Bang, he was d iagnosed w i th voca l fo ld nodu les , caused

by s t ra in on the voca l co rds .

B igbang w i th the g roup ’s name rea l l y made a bang

to Korean pop mus ic . The g roup a lso made the i r way to

success w i th the i r song Lo l l i pop w i th 2ne1 .

C. Gi r ls Generat ion

Gir l s ' Genera t ion (Korean : 소녀시대 ; So Nyeo Sh i

Dae)

i s a Sou th Korean g i r l g roup fo rmed by S .M.

En te r ta inment in 2007 . They a re a lso re fe r red to as

SoSh i (소시 ) o r SNSD, bo th abbrev ia ted fo rms o f the

g roup 's Korean name, and a re known in Japan as Shou jo

J ida i . The n ine member g roup cons is ts o f Taeyeon,

Jess ica , Sunny , T i f fany , Hyoyeon, Yur i , Sooyoung, Yoona

and Seohyun .

The g roup ga ined a t ten t ion a t the beg inn ing o f the i r

ca reer w i th songs such as " In to the New Wor ld " and

"K iss ing You" bu t i t was no t un t i l 2009 when they ga ined

s ign i f i can t popu la r i t y w i th the i r h i t s ing le "Gee" , wh ich

wou ld be named as Sou th Korea 's "Song o f the Decade" .

The g roup so l id i f i ed the i r p lace in the Korean mus ic

indus t ry w i th fo l low-up s ing les "Te l l Me Your Wish" , "Run

Dev i l Run" , and "Oh! " f rom la te 2009 to ear l y 2010 . In

2011 , a f te r a se r ies o f ac t i v i t i es in Japan , the g roup

re tu rned to the Korean mus ic scene w i th "The Boys" ,

wh ich was re leased in th ree languages : Korean ,

Japanese , and fo r the f i r s t t ime, Eng l i sh . T i l l t he end o f

2012 , the g roup has so ld over 100 ,000 cop ies fo r each o f

the i r s i x Korean s tud io a lbum re leases , to ta l ing over 4 .4

m i l l i on a lbums and 30 mi l l i on d ig i ta l s ing les a long w i th

the i r EPs , s ing les and re leases in o ther languages . In

2010 a lone , the g roup so ld more than 11 ,730 ,000 a lbums

and s ing les co l lec t i ve ly . The g roup 's immense popu la r i t y

in the i r na t i ve Sou th Korea has earned them t i t l es "The

Nat ion 's S ingers " and "The Nat ion 's G i r l Group" . The S isa

Journa l named the g roup as the mos t in f luen t ia l

en te r ta iners fo r the years 2011 and 2012 , mak ing them

the f i r s t fema le ido l g roup in h is to ry to make the l i s t . They

have a lso been l i s ted as #1 on the Top Female S inger ' s

l i s t fo r 4 consecu t i ve years in a row (sans 2nd ha l f o f

2011 a t #2) on the Leesp ia r Popu la r i t y Survey in Korea .

As ia Today p laced the g roup a t fo r t y - four on the 50

Korean Power Leaders l i s t i n 2011 . Forbes a lso

revea led the g roup were mos t power fu l en te r ta iners in

Sou th Korea fo r the year o f 2011 .

The g roup began a fo ray in to the Japanese mus ic

scene in la te 2010 under Nayu ta wave Records , w i th

Japanese remakes o f the i r 2009 Korean h i t s "Gen ie" and

"Gee" . The g roup 's debu t Japanese a lbum, G i r l s '

Genera t ion , re leased in June 2011 , i s cu r ren t l y the

h ighes t se l l i ng a lbum in Japan by a Korean g roup in

Or icon h is to ry . I t was cer t i f i ed "M i l l i on" by the Record ing

Indus t ry Assoc ia t ion o f Japan , wh ich made them the

second Korean a r t i s t to earn such an ach ievement in

Japan s ince labe l mate BoA 's "Bes t o f Sou l " in 2005 . The

g roup re tu rned to the Japanese mus ic scene in June 2012

w i th s ing le "Paparazz i " , fo l lowed by two o ther s ing le

a lbums, "Oh! / A l l My Love Is For You" and "F lower

Power " , conc luded by the i r second fu l l l eng th Japanese

a lbum, G i r l s ' Genera t ion I I ~G i r l s & Peace~.

In Apr i l 2012 , the g roup fo rmed G i r l s ' Genera t ion -

TTS (known s imp ly as "TaeT iSeo" ) , the i r f i r s t sub-un i t

composed o f members Taeyeon, T i f fany , and Seohyun .

The subgroup 's debu t EP, Tw ink le , peaked a t #126 on the

B i l l board 200 , becoming the h ighes t char t ing K-Pop a lbum

on the char t thus fa r .

In January 2013 , the g roup came back to the Korean

scene w i th the four th Korean s tud io a lbum (s ix th overa l l ) I

Got a Boy , wh ich immed ia te ly became a domest i c and

g loba l h i t , rece iv ing an a l l - k i l l on Korean char ts and

debu t ing a t #1 on B i l l board "Wor ld A lbums" char t . The

re lease o f th i s a lbum was fo l lowed by a ser ies o f l i ve

per fo rmances . The g roup w i l l a l so embark on the i r second

Japan Arena Tour in February , 2013 . (www.w ik iped ia .com)

D. Brown Eyed Gi r ls (B .E .G)

The Brown Eyed G i r l s , o f ten abbrev ia ted as B .E .G. ,

i s a Sou th Korean pop g i r l g roup managed by Nega

Network . The g roup cons is ts o f fou r members : JeA, M i ryo ,

Narsha , and Ga in . They 've debu ted as an R&B/ba l lad

voca l g roup in 2006 and cha l lenged themse lves w i th

d i f fe ren t mus ic genres . They rose to popu la r i t y in 2008 ,

w i th LOVE and cemented the i r pos i t i on in the Kpop wor ld

in 2009 w i th Abracadabra pav ing the i r way to debu t in

Japan in 2010 . Other than p romot ing as a g roup , the

members have re leased the i r so lo a lbums a lso .

Debut : Vo l . 1 Your S to ry and Vo l . 2 Leave Ms. K im

The g roup 's leader Jea i s the one respons ib le o f the

group 's c rea t ion and who was ac t i ve ly invo lved in the

se lec t ion o f the o ther members . The f i r s t member Jea

p icked ou t was Mi ryo , who was known as a g rea t fema le

rapper f rom the h ip -hop communi ty . M i ryo p rev ious ly

worked w i th o ther fe l low rappers , such as G i l Seong- joon

f rom Leessang, and the ma in fema le rapper in we l l - known

h ip -hop g roup Honey Fami ly . Narsha was chosen when

Jea remembered her as " ta len ted s inger " f rom her h igh

schoo l days . Ga- in was se lec ted by the th ree members

a f te r she was e l im ina ted f rom "Ba t t le Sh in Hwa" .

Accord ing to Ga- in , she was c ry ing in the ba th room a f te r

fa i l i ng the aud i t ion , was found by composer Ahn Jung

Hoon, and then was chosen th rough the aud i t ion in Brown

Eyed G i r l s ' company . The four members he ld severa l

sma l l s i ze concer ts , and was ac tua l l y known as

"Crescendo" be fo re o f f i c ia l l y debu t ing as "Brown Eyed

G i r l s " .

A f te r more than 3 years o f t ra in ing in s ing ing and

ho ld ing severa l sma l l s i ze concer ts , the Brown Eyed G i r l s

re leased the i r debu t a lbum Your S to ry in Sou th Korea in

March 2 , 2006 , w i th the ba l lad t rack , "Come C loser " as

the i r s ing le . Debut ing as a ‘ face less g roup ’ they d id no t

appear on any v isua l med ia and choos ing to no t even

show up in the i r own mus ic v ideo . The a lbum was we l l -

rece ived c r i t i ca l l y bu t d id no t do as we l l as expec ted

commerc ia l l y . The a lbum was la te r re - re leased to inc lude

"Ho ld The L ine" (wh ich samples "Push The Bu t ton" by

Br i t i sh g i r l band Sugababes and "Techno log ic " by Daf t

Punk) . Th is song became a h i t , fu r ther boos t ing the

band 's popu la r i t y . "Ho ld the L ine" was d isc losed ac ross

the wor ld because i t was inc luded in the l i s t o f songs f rom

the game Pump i t Up .

A f te r a shor t b reak , the g roup went back in to the

s tud io to work on the i r second a lbum Leave Ms. K im,

wh ich inc luded the i r R&B t i t l e t rack "You Got Me

Foo led" . Subsequent s ing les were "Oas is " fea tu r ing Lee

Jae Hoon and " I t ' s M ine" , a co l labora t ion w i th fe l low

g roup SeeYa.

Dur ing the b reak be tween the i r debu t and second

a lbums, the Brown Eyed G i r l s re leased the i r f i r s t d ig i ta l

s ing le en t i t l ed " I Am a Summer" , wh ich was la te r inc luded

in the i r second LP.

The f i r s t two a lbums con ta ined typ ica l R&B ba l lads

wh ich had been very popu la r in the K-pop scene .

However , the commerc ia l success was re la t i ve ly h igher in

two s ing les be tween the f i r s t and second a lbums.

Moreover , the second a lbum con ta in ing "You Got Me

Foo led" was re leased a t near l y the same t ime as Wonder

G i r l s ' "Te l l Me" wh ich rece ived a na t ionwide success in

Korea . There fo re , the i r second a lbum was once aga in a

commerc ia l d isappo in tment . A t the same t ime, the genera l

K -pop scene was chang ing f rom R&B ba l lads to dance

mus ic .

E. 2NE1

2NE1 (Korean : p ronounced To Anyone o r Twenty

One) i s a four -member Sou th Korean g i r l g roup fo rmed by

YG Ente r ta inment in 2009 . The band cons is ts o f CL ,

M inzy , Dara , and Bom. The name 2NE1 combines the

phrases "21s t cen tu ry " and "new evo lu t ion" (NE) .

F i rs t appear ing in "Lo l l i pop" , a commerc ia l campa ign

w i th B ig Bang fo r LG E lec t ron ics , 2NE1 's debu t s ing le

"F i re " was re leased on May 6 , 2009 . S ince then , the g roup

has re leased two ex tended p lays , 2NE1 and 2NE1 2nd

Min i A lbum, and one s tud io a lbum, To Anyone. The i r f i r s t

EP, 2NE1 spawned the number -one s ing le " I Don ' t Care" ,

wh ich won them the "Song o f the Year " award a t the 2009

Mnet As ian Mus ic Awards . The i r fo l low-up s ing les , such

as "Go Away" , "Lone ly " and " I Am The Bes t " were

s im i la r l y success fu l , w i th " I Am the Bes t " w inn ing 2NE1

the i r second "Song o f the Year " award in 2011 .

2NE1 o f f i c ia l l y debu ted in Japan in Sep tember 2011

w i th a m in i a lbum t i t l ed NOLZA, wh ich con ta ined re -made

vers ions o f the Korean songs fea tu red on the g roup 's 2nd

Min i A lbum. S ince then , the g roup has re leased one

s tud io a lbum, Co l lec t ion , and two phys ica l s ing les in

Japan . 2NE1 are se t to debu t in the Un i ted S ta tes in

2013 , w i th work on the g roup 's debu t Eng l i sh s tud io a lbum

beg inn ing in 2010 w i th p roducer w i l l . i . am. In 2012 , The

New York T imes named 2NE1 's per fo rmance a t the

Pruden t ia l Cen te r in New Jersey as one o f the "Bes t

Concer ts o f 2012" . As o f 2013 , the band has 400 mi l l i on

v ideo v iews on YouTube as we l l as 27 mi l l i on d ig i ta l

s ing les so ld .

F. Psy

“Oppa Gangnam Sty le ! Whop! Whop! Whop! . . Hey !

Sexy lady ! ” Who wou ldn ’ t know th is song? The song tha t

made g roundbreak ing h i t s on mus ic char ts a l l over the

wor ld . I t i s per fo rmed by a Korean rapper known as Psy .

Park Jae-sang (born December 31 , 1977) , be t te r

known by h is s tage name Psy (Korean : IPA: [ s ͈a i ] ;

Eng l i sh : / ˈ sa ɪ / sy ) , s ty l i zed PSY, i s a Sou th Korean

s inger , songwr i te r , rapper , dancer , and record p roducer .

Psy i s known domest i ca l l y fo r h is humorous v ideos and

s tage per fo rmances , and in te rna t iona l l y fo r h is h i t s ing le

"Gangnam Sty le . " The song 's re f ra in "Oppan Gangnam

Sty le " ( t rans la ted as "B ig b ro ther i s Gangnam s ty le " , w i th

Psy re fe r r ing to h imse l f ) was en te red in to The Ya le Book

o f Quota t ions as one o f the mos t famous quo tes o f 2012 .

On October 23 , 2012 , Psy met UN Secre ta ry Genera l

Ban K i -moon a t the Un i ted Nat ions Headquar te rs where

Ban expressed h is des i re to work w i th the s inger because

o f h is "un l im i ted g loba l reach" . On December 21 , 2012 , a t

a round 15 :50 UTC, h is mus ic v ideo fo r "Gangnam Sty le "

exceeded 1 b i l l i on v iews on YouTube, becoming the f i r s t

and cur ren t l y on ly v ideo to do so in the webs i te ' s h is to ry .

Psy was subsequent l y recogn ized by the med ia as the

"K ing o f YouTube" . In December 2012 , MTV no ted Psy 's

r i se f rom l i t t l e -known to "g loba l supers ta r " , and , fo r be ing

f i r s t i n the YouTube-era to secure a p lace in pop cu l tu re

h is to ry , ha i led the s inger as the "V i ra l S ta r o f 2012" . On

December 31 , 2012 , Psy per fo rmed in a g loba l l y te lev ised

New Year ' s Eve ce lebra t ion w i th Amer ican rap-a r t i s t MC

Hammer on-s tage in f ron t o f a l i ve aud ience o f over 1

m i l l i on peop le in T imes Square , New York C i t y .

V. Ef fects o f K-Pop to the F i l ip ino Youth

The K-pop fever o r Ha l l yu can be eas i l y spo t ted in

our coun t ry in te rms o f our c lo th ing , mus ic , behav io r , dance

s teps and even in Te lev is ion Indus t ry . Here a re some examples

on how the Koreans a re a f fec t ing our coun t ry bu t mos t

espec ia l l y our coun t ry ’s you th .

A. Restaurants & Food

A res tauran t i s an es tab l i shment wh ich p repares and

serves food and d r ink to cus tomers in re tu rn fo r money ,

e i the r pa id be fo re the mea l , a f te r the mea l , o r w i th a

runn ing tab . Mea ls a re genera l l y se rved and ea ten on

p remises , bu t many res tauran ts a lso o f fe r take-ou t and

food de l i ve ry serv ices . Res tauran ts vary g rea t l y in

appearance and o f fe r ings , inc lud ing a w ide var ie ty o f the

ma in che f ' s cu is ines and serv ice mode ls .

Severa l Korean and Korean- insp i red res tauran ts

have popped up l i ke mushrooms a l l over Met ro Man i la ,

f rom those serv ing t rad i t i ona l banchan (assor ted s ide

d ishes) and bu lgog i (g r i l l ed mar ina ted meat ) to those

spec ia l i z ing in “doub le - f r ied ” ch icken . Because a lo t o f

Korean has moved here in our coun t ry they tend to b r ing

the i r own se t o f food l i ke those ment ioned f rom above .

One o f the mos t l i ked aspec t o f Ha l l yu i s the i r

Korean Dramas, when a teenager see o r lea rn tha t h is o r

her ido l ’ s favor i te d ish i s K imch i he /she w i l l search fo r

th i s food jus t to lea rn why h is /her ido l l ove th is par t i cu la r

d ish . Ano ther reason i s tha t fo r them to connec t w i th the i r

i do ls in s imp le ways in th is ins tance they want to connec t

in te rms o f the food they ea t .

B. Te lev is ion

Te lev is ion (TV) i s a te lecommunica t ion med ium fo r

t ransmi t t i ng and rece iv ing mov ing images tha t can be

monochrome (b lack -and-wh i te ) o r co lo red , w i th o r w i thou t

accompany ing sound . "Te lev is ion" may a lso re fe r

spec i f i ca l l y to a te lev is ion se t , te lev is ion p rogramming , o r

te lev is ion t ransmiss ion .

The e tymo logy o f the word has a m ixed La t in and

Greek o r ig in , mean ing " fa r s igh t " : Greek te le ( τῆλε ) , fa r ,

and La t in v i s io , s igh t ( f rom v ideo , v i s - to see , o r to v iew in

the f i r s t person) .

Commerc ia l l y ava i lab le s ince the la te 1920s , the

te lev is ion se t has become commonp lace in homes,

bus inesses and ins t i tu t ions , par t i cu la r l y as a veh ic le fo r

adver t i s ing , a source o f en te r ta inment , and news. S ince

the 1950s , te lev is ion has been the ma in med ium fo r

mo ld ing pub l i c op in ion . [1 ] S ince the 1970s the ava i lab i l i t y

o f v ideo casse t tes , laserd iscs , DVDs and now B lu - ray

D iscs , have resu l ted in the te lev is ion se t f requen t l y be ing

used fo r v iew ing recorded as we l l as b roadcas t mate r ia l .

In recen t years , In te rne t te lev is ion has seen the r i se o f

te lev is ion ava i lab le v ia the In te rne t , e .g . iP layer and Hu lu .

One o f the mos t v iewed p rogram in a te lev is ion i s

what we ca l l ‘ d rama ’ . A lmos t every F i l i p ino has watched a t

leas t one Koreanove la (a m ix o f the words , “Korean” and

“Te lenove la ” ) on f ree TV, whether i t be the mis t ress -

themed day t ime soap “Two Wives” o r the ac t ion ser ies

“C i t y Hunte r , wh ich was a i red on ABS-CBN tw ice due to

ins is ten t pub l i c demand.

Other popu la r soaps a i red her inc lude “Pr incess

Hours ” and “Boys over F lowers ” , the Korean vers ion o f the

Japanese ser ies “Hana Yor i Dango” . These shows

fea tu r ing f resh- faced charac te rs have become such a h i t

tha t a hand fu l o f them had loca l adap ta t ions , such as the

de func t “Lovers in Par is ” and in GMA “Cof fee Pr ince” and

“Tempta t ion o f Wi fe ” .

A lso a lo t o f p rograms o r show here in our coun t ry i s

in f luenced by the Korean fever such as hav ing boy g roups

and many o ther th ings .

C. Music

“ I th ink mus ic in i t se l f i s hea l ing . I t ' s an exp los ive

express ion o f human i ty . I t ' s someth ing we a re a l l touched

by . No mat te r wha t cu l tu re we ' re f rom, everyone loves

mus ic . “B i l l y Joe l .

Accord ing to the quo te above mus ic i s cons idered an

express ion o f human i ty , how we express our ideas , our

fee l ings even our hope and d reams.

Korean shows a g rea t way to in t roduce F i l i p inos to

the coun t ry ’s ma ins t ream mus ic , wh ich i s co l lec t i ve ly

ca l led K-pop . A f te r l i s ten ing to in t ros , end ing songs and

o f f i c ia l sound t racks o f the i r favor i te se r ies , these

Koreanove la junk ies beg in to research abou t d i f fe ren t k -

pop a r t i s ts and bands , w i th mos t popu la r o f them in

g roups o f fou r , f i ve and even 13 members . The mos t

famous K-pop g roup i s Super Jun io r , wh ich has he ld two

jam-packed concer ts in Man i la . O f course , F i l i p inos a lso

have a so f t spo t fo r the four -member 2NE1, wh ich

inc ludes fo rmer ABS-CBN ta len t Sandara Par . And a f te r

mak ing the who le wor ld do h is h i la r ious horse dance , i t i s

sa fe to say tha t Psy o f “Gangnam Sty le ” fame is inc luded

in every F i l i p ino ’s K-Pop p lay l i s t .

Nowadays a lo t o f teenage g roups o f boys and g i r l s

a re popp ing up l i ke mushrooms a f te r the ra in . The manner

o f the i r per fo rmance and even the way they d ress i s

obv ious ly in f luenced by the Korean pop s ta rs . A lo t o f

teenagers p lay l i s t i s mos t l y composed o f d i f fe ren t Korean

songs f rom the i r favor i te se r ies o r the i r favor i te K-Pop

bands . Thus i t i s sa fe to say tha t the you th o f today i s

g rea t l y in f luenced by the K-Pop fever .

D. Beauty and Fashion

What i s fash ion? I t i s sa id tha t fash ion i s a genera l

te rm fo r a popu la r s ty le o r p rac t i ce , espec ia l l y in c lo th ing

foo twear , accessor ies , make-up , body p ie rc ing o r

fu rn i tu re . I t re fe rs to a d is t inc t i ve and o f ten hab i tua l t rend

in the s ty le in wh ich a person d resses , as we l l as to

p reva i l i ng s ty les in behav io r .

“Fash ion i s no t someth ing tha t ex is ts in d ress on ly .

Fash ion i s in the sky , in the s t ree t , fash ion has to do w i th

ideas , the way we l i ve , wha t i s happen ing . ” (Coco Chane l )

A long w i th the fasc ina t ion fo r Korean S ta rs i s to

ach ieve the i r un ique ha i rs ty les and f law less complex ions ,

thus the sudden popu la r i t y o f Korean sa lons and o ther

beau ty and fash ion i tems.

The you th in the Ph i l i pp ines tend to immor ta l i ze the i r

i do ls , to th ink tha t the i r i do l i s per fec t thus the i r w i l l t o

im i ta te them based on the i r c lo th ing , ha i rs ty les , and what

no t . Mos t o f the you th today i s us ing the i r i do l i za t ion fo r

these Korean Pop s ta rs as a way to l i ve , o r as the i r

cop ing mechan ism i f they have fami l y p rob lems o r

persona l i ssues . By l i v ing fo r the i r i do ls they have a

purpose and excuse to be someone e lse .

E. Gadgets and Appl iances

Gadget i s a sma l l too l such as a mach ine tha t has a

par t i cu la r func t ion , bu t i s o f ten though t as a nove l t y .

Gadgets a re somet imes re fe r red to as g izmos . The

ear l ies t documented use o f the te rm gadget in con tex t o f

so f tware eng ineer ing was in 1985 by the deve lopers o f

AmigaOS, the opera t ing sys tem o f the Amiga compute rs

( in tu i t i on . l i b ra ry and a lso la te r gad too ls l ib ra ry ) . I t

deno tes what o ther techno log ica l t rad i t i ons ca l l GUI

w idge t—a con t ro l e lement in g raph ica l user in te r face . Th is

naming conven t ion rema ins in con t inu ing use (as o f 2008)

s ince then .

The Ph i l i pp ines has been home to severa l Korean

made gadgets even be fo re the age o f Ha l l yu in the

Ph i l i pp ines . One o f the b igges t b rands here - and g loba l l y

as we l l - i s Samsung, wh ich se l l s any th ing f rom app l iances

to mob i le phones . LG is a lso a per fec t example , wh ich i s

endorsed by Lee Min Ho.

Here in the Ph i l i pp ines teenagers can eas i l y acqu i re

these sa id gadgets because o f the i r a l lowance . In the

wor ld o f marke t ing when a cer ta in b rand o r l i ne i s

endorsed by a famous Korean s ta r mos t p robab ly the

you th w i l l buy th is b rand o r l i ne . So le ly because i t i s

endorsed by the i r i do l , no t cons ider ing i f the sa id p roduc t

i s rea l l y func t iona l w ise o r i f they rea l l y need i t i n some

case .

VI . Conclus ion

Al l the way f rom South Korea , Korean Popu la r Mus ic o r

more common ly known as K-Pop s ta r ted subs is t ing in the

Ph i l i pp ines s ince the r i se o f As ian nove l las in the coun t ry . The

w ide popu la r i t y o f th i s mus ic genre i s mos t o f ten t imes

a t t r ibu ted to the r i se o f Ha l l yu o r Korean Wave in d i f fe ren t

par ts o f the wor ld such as the U.S . , Europe , Aus t ra l ia ,

Japan , Ch ina , Ta iwan, Ph i l i pp ines , Hong Kong, Ma lays ia ,

Tha i land and o ther par ts o f As ia . F rom random mus ic v ideos o f

no t -so - famous a r t i s ts on loca l mus ic channe ls , K -Pop in the

Ph i l i pp ines has evo lved to the v i r tua l wor ld o f the In te rne t

where a mu l t i tude o f F i l i p ino fan g roups devo ted to spec i f i c

Korean a r t i s ts s ta r ted g row ing . Today , even i f K -Pop s t i l l has

no t h i t the a i rwaves o f the loca l FM and TV s ta t ions as hard as

how the Ta iwanese Pop d id in 2003 , i t i s hoped fo r , espec ia l l y

by i t s fans , tha t the i r favor i te Korean a r t i s ts w i l l be ab le to

s tea l the Ph i l i pp ine l ime l igh t in the very near fu tu re .

K-pop have i t s cons is ten t sa les o f K -pop a lbums and

concer t t i cke ts , f rom young to young-a t hear t , every F i l i p ino

was hooked by Korean d rama ser ies and the hear t pumping

beat o f K -pop mus ic and they a re p roud o f i t . En te r ta inment i s

one o f the fac to rs why do F i l i p ino teens have been a fan o f th i s

mus ic genre . Because o f i t s un ique theme, Korean d rama

ser ies and songs have a lways dea l w i th the F i l i p inos fee l ings

( love , pa in , hur t , hope , and change) . They as a human be ing ,

they eas i l y embraced tha t genre because they can re la te to i t ,

a lo t . They a re very pos i t i ve in every way and they a lways want

to see a ser ies o r hear a mus ic tha t w i l l make them th r i l l o r

b r ing “k i l i g ” to them and we a re a sucker fo r a happy end ing , i t

i s no t su rp r i s ing tha t many F i l i p inos pa t ron ize k -pop even we

can ’ t unders tand any s ing le word f rom i t .

K -pop a lso shar ing our cu l tu re and invad ing our med ia ,

ha l f o f the F i l i p ino teens have been a fan o f i t t ha t they a re no t

on ly s ing ing the song bu t they a re a lso s tudy ing the language

in ab le to unders tand what i s the mean ing o f the l y r i cs . I t ’ s no t

enough fo r them to lea rn the songs , because they a re even

im i ta t ing the looks o f the i r favor i te Korean Pop s ta rs . They ’ve

de f in i te l y taken the loca l fash ion scene by s to rm, w i th many o f

Man i la ’s t rendse t te rs tak ing the i r cue f rom these As ian- insp i red

s ty les such as Japanese and now.

The F i l i p ino you ths o f today tend to look up , ido l i ze o r

im i ta te the i r i do ls o r more spec i f i ca l l y in these t imes the

Korean a r t i s t o r pop s ta rs . The way they d ress , wha t they ea t ,

wha t they read , whom they l i s ten to , t ypes o f mus ic , and even

behav io rs . I t i s a good th ing tha t these sa id a r t i s t have a very

who lesome image, mean ing tha t they don ’ t engage in d rugs ,

they a lso don ’ t d r ink a lcoho l excess ive ly , and what no t . Bu t we

mus t remember tha t in every th ing o r occur rences tha t i t w i l l

have e i ther good e f fec ts o r a bad one , i t depends on the peop le

who i s a f fec ted whether they w i l l s ide w i th the bad e f fec ts o r

good e f fec ts .

WORK CITED