TEEB for Water & Wetlands Outreach and Communication Strategy

Draft, 1 March 2013

1. INTRODUCTION AND CONTEXT

The Economics of Ecosystems and Biodiversity (TEEB) is an international initiative to draw attention to the benefits of biodiversity. It focuses on the values of biodiversity and ecosystem services, the growing costs of biodiversity loss and ecosystem degradation, and the benefits of actions addressing these pressures.

The TEEB initiative has demonstrated the usefulness of presenting evidence on the values of nature and targeting the messages to different audiences. Understanding and communicating the economic, social and cultural value of ecosystem services, many of which nature provides for “free”, is crucial to fostering better management, conservation and restoration practices.

TEEB for Water and Wetlands, released on 1 February 2013, underlines the fundamental importance of wetlands in the water cycle and in addressing water objectives reflected in the Rio+20 agreements, the Millennium Development Goals and forthcoming post 2015 Sustainable Development Goals.

The report presents insights on both critical water-related ecosystem services and also on the wider ecosystem services from wetlands, in order to encourage additional policy momentum, business commitment, and investment in the conservation, restoration, and wise use of wetlands.

TEEB Water and Wetlands aims to show how recognizing, demonstrating, and capturing the values of ecosystem services related to water and wetlands can lead to better informed, more efficient, and fairer decision making. Appreciating the values of wetlands to both society and the economy can help inform and facilitate political commitment to policy solutions.

The report was initiated by the Ramsar Convention on Wetlands with Financial Support from the Norwegian, Swiss and Finnish Governments and developed by the Institute for European Environmental Policy (IEEP), together with the Secretariat of the Ramsar Convention, the Secretariat of the Convention on Biological Diversity, Wetlands International, the Helmholtz Centre for Environmental Research (UFZ) and the International Union for the Conservation of Nature (IUCN). Translation of the executive summary into French as well as the launch of the report on 1 February 2013 (see annex 1 for details) was undertaken with the support from the Swiss Government.

Outreach and communication, as outlined in this document, is undertaken with the generous financial support of the Norwegian government.

2. COMMUNICATION AND OUTREACH OBJECTIVES

The report provides evidence on the benefits of conserving and restoring wetlands and highlights their contribution to human life and biodiversity. It notes that in spite of these known benefits, policies and decisions are not taking into account the value of wetlands, which leads to their continued degradation. It provides case studies and recommendations, including guidance for public and private decision makers on integrating policy actions that will lead to the conservation and restoration of wetlands.

Therefore against this background the objectives of this communication strategy will be the following:

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Inform the key target audience about the report and establish the report as an important reference on how to recognize, demonstrate and capture the values of water and wetlands

Disseminate the key messages and recommendations of the report to the main target audience so as to influence decision-making

Highlight the good practice as mentioned in the report in order to encourage and influence the adoption of the key messages

Raise awareness about the value and role of wetlands for human life and biodiversity Contribute to global policy momentum and action promoting a shift from Business as

Usual to a resource efficient sustainable economy.

3. KEY MESSAGES

The key messages of the report can be divided into three main broad categories. First the report brings attention to the risks from continued degradation of wetlands, by stating the role and benefits of wetlands and making a direct connection between nature and the economy- secondly it underpins that measurement and assessment are essential for good governance, because they provide evidence to support decision-making. Finally the report encourages and shows how to integrate the values of water and wetlands into decision-making, by presenting an array of recommendations for stakeholders on how this can be achieved.

These key messages can be summarized to state:

Wetlands are a vital support for human life and biodiversity, there restoration and conservation is a cost effective solution to address current challenges such as water security, climate change, development and poverty eradication.

Decision-makers at all levels should be aware of the vital role and value of wetlands, including the multiple ecosystem services they provide, and integrate actions and policy that promote the conservation and restoration of wetlands.

Attributing a value to wetlands can demonstrate their value in society, promote their conservation and encourage their wise use and protection.

4. TARGET AUDIENCE

The primary target audience for the report includes policy actors/influencers and decision-makers from both the public and private sectors, involved in developing and implementing policies/ decisions that would impact the use and conservation of wetlands.

Table 1 Target Audience

TARGET AUDIENCE EXAMPLES, PARTNERSNational and international policy makers

Ramsar COP, CBD COP

Local and regional policy-makers Ministry of environment, economic planning, finance, national environment management authorities.

Site managers Ramsar site managersAcademia National Universities, think tanks, scientific journals Development cooperation community

OECD-DAC, individual development aid agencies

Non-Governmental All organizations advocating for water security and wetlands

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Organisations (NGOs)Business Business platforms (e.g. WBCSD); professional services (e.g. KPMG,

PwC). Focus sectors: energy, food, waterProject planners/practitioners TEEB community of practice, development agenciesMedia International and regional media outlets

5. COMMUNICATION OUTPUTS AND PRODUCTS

In order to achieve the communication objectives mentioned under section 2 above, and to ensure an effective and efficient roll out and dissemination of the TEEB Water and Wetlands Report, various communication tools will be used to disseminate the main messages and recommendations from the report in partnership with key partners. With this in mind, existing TEEB online platforms (website, social media) will be mobilized to ensure high profile is given to the report and interest maintained throughout the year.

In addition to the main report and the executive summaries, various companion products will be developed to aide with the dissemination of the key messages from the report and disseminated during this year’s main relevant events (see section 6 for a detailed roll-out). These products will be designed and developed with the key target audience in mind and will have as an objective to facilitate access to the main findings of the report.

Main outputs will include (see annex 2 for a full list of activities organized as per headings of original funding proposal):

A dedicated web page incorporated within the main TEEB website (teebweb.org) will serve as the main repository of information on TEEB Water & Wetlands, including full report and summary (with translations), press releases, fact sheets, Q&A, slide presentation, compendium of articles in the press, bibliography of relevant reports, etc.

Weekly ‘teaser’ stories extracted from the report will be highlighted on the homepage – such ‘teasers’ have been featured since the launch of the report.

A blog will allow the writing team, additional experts, and stakeholders to make contributions. Such contributions would include highlights from the report and be linked to emerging concerns, current affairs, examples of good practice, relevant meetings, etc. The TEEB blog, Bank of Natural Capital (http://bankofnaturalcapital.com/), will be used as the main platform but linkages to other relevant blogs may be considered (see annex 3 for a tentative list).

Social media, such as Twitter and Facebook, will serve to relay the report’s messages and findings as well as publicize the development of new products associated with the report (see annex 3 for a tentative list of relevant Twitter hashtags and annex 4 for draft Terms of Reference for consultant research and writing).

Two webinars on the report and tagged to the two key dates of the year on biodiversity and water. The second webinar could provide an overview of IYWC.

Promotional material such as branded CDs/USB sticks containing the report, postcards, stickers and posters, with the key messages of the report inscribed for distribution at the main water and/or wetlands events.

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Policy briefs will be developed through the year to address specific topics of current interest on the international policy-making scene:

i. Wetlands in Drylands: An invaluable resource (Strapline: opportunities for synergy between CBD and UNCCD)

ii. Wetlands: nature’s carbon capture and storage (Strapline: opportunities for synergy between CBD and UNFCCC)

iii. Wetlands: helping climate change adaptation with multiple co-benefits (Strapline: opportunities for synergy between CBD and UNFCCC)

iv. Working with Wetlands: Saving money, reducing bills for clean water provision (Target audience: water community, municipalities, water companies)

v. Working with Wetlands and achieving development cooperation objectives (Target audience: Development community, to help mainstream biodiversity funding into ODA et al.)

vi. A scientific paper will also be drafted by the main authors and submitted to a relevant journal.

Two capacity building workshops will be organized to provide guidance on how to mainstream the values of wetlands into the decision-making process. A training package will be made available online (see Annex 5 for draft terms of reference for the development of policy briefs and training package).

Table 2 Communication Tools

Communication goal Objectives Communication tools

Inform the key target audience about the report

Establish the report as an important reference on how to recognize, demonstrate and capture the values of water and wetlands

Dedicated website pages and email address Press release distributed to media outlets/

biodiversity listservs, social media, partner websites Visual material for exhibitions e.g posters and

brochures PowerPoint presentation and webinars on the report Send out personalized notifications about the report

release to specific personality’s e.g media, known bloggers –influencers and advocates, donors international organizations, International NGOs, Business communities

Identify “champions” who will promote the report at the international, regional and nation workshops.

CBD Facebook pageDisseminate the key messages and recommendations of the report to the target audience

Influence decision-making Official report launch event with key stakeholders /media

Engage with CEPA 1networks for training opportunities

Develop training material / webinars /biodiversity

1 Communication, Education and Public Awareness

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listservs Develop and distribute policy briefs to target

audience. Identify “champions” who will promote the report at

the international, regional and national workshops Develop factsheets/ use social media Presence at international, regional and where

possible national events CBD Facebook page

Highlight the good practice as mentioned in the report

Encourage and influence the adoption of the key messages

Develop and distribute policy briefs to target audience

Training workshops on how to integrate findings into decision-making/promotion video developed from training workshops.

Engage with CEPA networks Through webinars Speaking engagements at key international, regional

and national biodiversity events Develop case studies

Raise awareness about the value and role of wetlands for human life and biodiversity

Promote the wise use and conservation of wetlands

Website/ social media – twitter/Facebook/ Newsletter

Short Q&A quiz on wetlands : test your knowledge Photo competition /photo clip competition through

social media Highlight case study examples from the report

Contribute to global policy momentum and action

Promote a shift from Business as Usual to a resource efficient sustainable economy.

Attend key biodiversity events and present the report Identify important events on water wetlands,

ecosystem services, sustainable development

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6. Calendar of Deliverables and Roll out Plan

DATE EVENT NAME LOCATION EVENT DESCRIPTION PLANNED ACTIVITY AND PRODUCTS/DELIVERABLES

BUDGET

21 Nov 2012 – 31 March 2013

Post-2015 Water Thematic Consultation2

online

1 Feb2013

Report Launch TEEB –Water and Wetlands

Geneva, Switzerland

Official Report launch of TEEB Water and Wetlands

Report launchLaunch of Summary (FR)

Full Report (EN) Summary (EN & FR) Press release Slide presentation Webpage created on

teebweb.org

N/A

2 Feb World Wetlands Day Official World Wetlands Day N/A27 Feb “Investing in Water for a Green

Economy” (M. Young & C. Esau, eds)3

published by Routledge

Publication N/A

27-28 Feb UNECE. Post-2015 Development Agenda Consultation on Water: Water Resources Management and Wastewater Management & Water Quality4

Geneva, Switzerland

Almost 200 participants from 70 countries will gather to discuss the role of water in the Post-2015 Development Agenda.

Report dissemination

N/A

6- 8 March 2013

Expert Consultation on Knowledge and Capacity Needs for Sustainable Development in Post Rio Era

Incheon, Republic of Korea

Organized by UNOSD, the goal is to provide an initial mapping of sustainability knowledge assets, activities and actors, the Consultation will explore

Report dissemination

Shipping

$$

2 http://www.unece.org/post_2015_water_consultation.html3 http://www.routledge.com/books/details/9780415501262/4 http://www.unece.org/post_2015_water_consultation_meeting.html

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what technical and policy knowledge and capacities are needed to foster transition towards sustainability one session will be on assessing the knowledge and capacity needs for : Making transition towards green economy in the water sector: an assessment of knowledge and capacity needs.

11-15 March

High-Level Meeting on National Drought Policy5

Geneva, Switzerland

Report dissemination

Shipping

N/A

13-15 March 2013

Asia Water Week 20136 Manila, Philippines

The Asian Development Bank (ADB) is organizing Asia Water Week 2013 to deepen and expand analytical work in Asia’s water sector to advance inclusive policy reforms and strengthen support to priority programs and projects. Water Week 2013 has for its overarching theme "Securing Water for All" agriculture and irrigation. The ADB Water Prize 2013 award will also be presented. 

Report dissemination

Shipping

$$

16-20 March

Transboundary Water Management Across Borders and Interfaces (TWAM) 20137

Aveiro, Portugal

TWAM 2013 aims to discuss means of addressing transboundary water management challenges, such as globalization pressures, climate change and variability, population growth, resource depletion, and pollution. The conference will address these challenges through a number of conference topics, including: water resources modeling; technological and natural solutions; environmental impacts, ecosystem services and values; economic incentives and instruments; water governance, institutions and regulations; stakeholder engagement; and planning water resources and land use.

Report dissemination

Shipping

17-22 March

Water Week Latin America 20138 Water Week Latin America provides one unique platform for the exchange of experiences and

5 http://www.hmndp.org/6 http://www.adb.org/news/events/asia-water-week-20137 http://ibtwm.web.ua.pt/congress8 http://www.waterweekla.com/english/

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practices among the scientific, business, political, and civic communities. It focuses on a new way of thinking and positive action toward water-related challenges and their impact on the environment, health, climate, economy, and community. 

20-22 March 10th Session of the ESCWA

Committee on Water Resources9Beirut, Lebanon

Report dissemination

Shipping

$$

21-22 March High-Level Consultation on Water10

The Hague, The Netherlands

As part of the Post-2015 Development Agenda Global Thematic Consultations, this High-Level Leadership Meeting will bring together Member States, non-governmental organizations (NGOs) and civil society to discuss and define recommendations on water for the Post-2015 Development Framework from 21-22 March 2013, in The Hague, the Netherlands. The meeting will be in conjunction with the celebrations of World Water Day. This consultation is facilitated by UN-Water and co-led by UNDESA and UNICEF, and co-hosted by the Governments of the Netherlands and Switzerland.

Report dissemination

Shipping

$$

22 March World Water Day11 United Nations Headquarter in New York , USA

A High-Level Interactive Dialogue of the sixty-seventh session of the General Assembly will also be convened in New York on 22 March 2013 to mark the 2013 International Year of Water Cooperation and the twentieth anniversary of the proclamation of World Water Day.

Promotional material produced for distribution at events (postcards, USB/CDs)

$$

22 March Ecosystem Services forPoverty Alleviation (Part of University of Southampton Mix things up. MultidisciplinaryResearch Week, 17-22 March)

Southampton, UK

As part of World Water Day celebrations Report dissemination

Travel

$$

15-18 April

Biodiversity in Europe Conference Batumi, Georgia

The 6th Biodiversity in Europe Conference is being held, thanks to the financial support

Launch of Summary (RU) $$

9 http://www.escwa.un.org/information/meetings.asp10 http://www.worldwewant2015.org/water11 http://www.unwater.org/water-cooperation-2013/home/en/

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provided by the Governments of Japan, Norway, and Switzerland, in order to build capacity toimplement the Pan-European 2020 Strategy for Biodiversity and the global Strategic Plan forBiodiversity 2011-2020 and to strengthen pan-European cooperation. The conference will focus on: building capacity for NBSAP revision and implementation;strengthening synergies; development and use of biodiversity targets and indicators; technicalsupport for the valuation of ecosystem services and implementing TEEB guidance; integratingbiodiversity and the value of ecosystem services into other sectors; and, strengthening the voice ofpan-Europe in global biodiversity processes, including IPBES. During each session, participants will have the opportunity to learn from case studies in the region and to exchange directly with eachother and with experts.The Government of Georgia and UNEP will take this opportunity to launch the TEEBGeorgia: Scoping Study.

Blog article Shipping

16-18 April

Water Storage and Hydropower Development for Africa12

Addis Ababa, Ethiopia

This conference will address hydropower in Africa including: civil engineering; electromechanical equipment and engineering; water resources management; environmental and social aspects; and finance and economics. Cross-cutting issues include adapting to climate change, transboundary water and integrated water resources management. The conference will be held under the patronage of the Ethiopian Ministry of Water and Energy, and supporting organizations include the UN Economic Commission for Africa (UNECA).

Report dissemination

Shipping

$$

2-5 May 46th Annual Meeting of the Asian Development Bank

New Delhi, India

Launch of Policy Brief: Working with Wetlands and achieving development cooperation objectives

$$

12 http://www.hydropower-dams.com/africa-2013.php?c_id=89

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13-18 May World Association of Soil and Water Conservation Conference13

Bangkok, Thailand

This conference, titled "The Threats to Land and Water Resources in the 21st Century," will address the themes: situations and evolution of land degradation; control measures to prevent land degradation and to restore degraded land; evaluation of the impact of land degradation on food production and the environment; effects of global climate change on land degradation and food security; law and policy to prevent and mitigate land degradation; and water resources management.

16-20 May 2nd Asia Pacific Water Summit (APWS) and Technical Workshops14

Chiang Mai, Thailand

The 2nd Asia Pacific Water Summit (APWS) will convene in Chang Mai, Thailand, on the theme “Water Security and Water-Related Disaster Challenges: Leadership and Commitment”. It will take place from 19-20 May, back-to-back with the Technical Workshops, which will be held on 16-18 May. The Summit will bring together leaders, policy makers, experts and practitioners from around Asia and the Pacific to discuss water risk, disasters and resilience.

21-24 May 2013.

Water in the Anthropocene15 Bonn, Germany

The conference is organized by the Global Water System Project and its International Project Office based in Bonn, Germany. The conference will provide the platform to present global and regional perspectives of world wide experiences on the responses of water management to global change in order to address issues such as variability in supply, increasing demands for water, environmental flows, and land use change.

Report dissemination

Shipping Travel

$$

22 May International Day for Biodiversity Worldwide The theme Water and Biodiversity was chosen to coincide with the United Nations designation of 2013 as the International Year of Water Cooperation. Water and Biodiversity is the theme for International Day for Biological Diversity (IDB) in 2013.

Launch of Summary (AR)Launch of Summary (ES)

Webinar #1 Training package

available online Blog article

$$

13 http://www.ldd.go.th/web_waswac2/index.htm14 http://www.apwatersummit2.org/15 http://www.gwsp.org/conference2013.html

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29-31 May5th Delft Symposium on Water Capacity Development16

Delft, Netherlands  

This symposium is being organized by, inter alia, the UN Educational, Scientific and Cultural Organization (UNESCO)-Institute for Water Education (IHE), the Asian Development Bank (ADB), and Cap-Net UN development programme (UNDP). Participants will examine the theme “Developing Capacity from Rio to Reality – Who’s Taking the Lead?” through discussions on three sub-topics: challenges for water sector capacity development; landscape of experiences with capacity development; and innovation in water sector capacity development.  

6 June World Environment Day

Worldwide Food and waste is the theme for this years WOE day

13-15 JuneThird International Conference Waters in Sensitive and Protected Areas17

Zagreb, Croatia

Organized by the Croatian Water Pollution Control Society (CWPCS) and the European Water Association (EWA) will address themes including: implementation of legal obligations related to water and environmental protection in sensitive areas; new concepts and technical solutions applicable in sensitive and protected areas (PAs); protection of surface and groundwater resources and of strategic drinking water reserves; and water in sensitive transboundary areas. in sensitive and PAs.  

Report dissemination

17 JuneWorld Day to Combat Desertification

The goal of the 2013 World Day to Combat Desertification is to create awareness about the risks of drought and water scarcity in the drylands and beyond, calling attention to the importance of sustaining healthy soils as part of post Rio+20 agenda, as well as the post-2015 sustainable development agenda.  This year’s slogan, “Don’t let our future dry up” calls for everyone to take action to promote preparedness and resilience to water scarcity, desertification and drought. The slogan embodies

Launch of Policy Brief: Wetlands in Drylands

$$

16 http://www.unesco-ihe.org/CD-Symposium17 http://www.isarm.org/dynamics/modules/SFIL0100/view.php?fil_Id=345

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the message that we are all responsible for water and land conservation and sustainable use, and that there are solutions to these serious natural resource challenges. Land degradation does not have to threaten our future.

18-20 JuneGEF 44th Council Meeting18

Washington, USA

The Global Environmental Facility (GEF) Council meets twice per year to approve new projects with global environmental benefits in the GEF's focal areas, and provide guidance to the GEF Secretariat and Agencies. Among other matters, the 44th session of the Council is expected to discuss the GEF’s role vis-à-vis the global mercury agreement.

8- 12 JulyForum on Wetlands for Livelihoods19

Kigali, Rwanda  

This Forum is co-organized by the UN Educational, Scientific and Cultural Organization (UNESCO)- Institute for Water Education (IHE) and Rwanda's Environmental Management Authority to discuss current challenges and solutions to wetland management, and pave a way forward, both regionally and beyond.  

Dissemination of reportShipping

$

13-14 July TEEB Training workshop on mainstreaming the values of wetlands into policy making

Kigali, Rwanda  

Training workshop on the values of wetlands and how to mainstreaming these attributes into decision-making.

Training workshop #1

Shipping Promotional material Travel

$

29 July - 2 August

5th National Conference on Ecosystem Restoration (NCER)20

Greater Chicago, IL, USA.

Join us at NCER '13 for four days presentations in multiple program tracks, workshops, plenary sessions, poster sessions, field trips and coffee-house discussions dedicated to current topics in ecosystem restoration. We'll explore the roles of policy, planning, science and management in establishing goals and performance expectations for achieving successful and sustainable ecosystem restoration.

18 http://www.thegef.org/gef/events/gef-44th-council-meeting19 http://www.ramsar.org/pdf/FORUM_Wetlands_for_Livelihoods_2013.pdf20 http://www.conference.ifas.ufl.edu/ncer2013/

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Late August A High-Level International

Conference on Water Cooperation

Dushanbe,Tajikistan

Report dissemination

Blog

$

26 -30 August 6th Annual International ESP

Conference 2013, Making Ecosystem Services count21

Bali Indonesia The emphasis of this sixth international ESP conference will be on the practical application of the ecosystem services concept in planning, management and decision-making illustrated with actual case studies

Dissemination of report

Shipping Give aways Travel

$

1-6 SepWorld Water Week22

Stockholm, Sweden

World Water Week is hosted and organized by the Stockholm International Water Institute (SIWI) and takes place each year in Stockholm. The World Water Week has been the annual focal point for the globe's water issues since 1991.

Launch of Policy Brief: Working with Wetlands

Panel discussion Blog article

Shipping

$

1-6 SepTEEB training Workshop on mainstreaming values of wetlands into the decision –making process.

Stockholm, Sweden

Training workshop on the values of wetlands and how to mainstreaming these attributes into decision-making.

Training workshop #2

Shipping Promotional materialTravel

8-13 Sep 35th IAHR World Congress23 Chengdu, China

This Congress is co-hosted by the Ministry of Water Resources of P. R. China (MWR) and the International Association for Hydro-Environment Engineering and Research (IAHR). Themes to be addressed include: water engineering and civilization; hydro-environment; fluvial hydraulics and river management; maritime hydraulics and coastal engineering; water resources and hydroinformatics; and climate change and hazard mitigation. Issues addressed in sub-themes, include: irrigation, navigation and urbanization; industrial hydraulics and renewable energy; urban water environment engineering; water storage; natural hazards and extreme events; and floods and flood management.

Launch of Summary (ZU)

Blog article Shipping

$

21 http://www.espconference.org/ESP_Conference22 http://www.worldwaterweek.org/23 http://www.iahr2013.org/index.htm

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25-26 Sep Eighth meeting of the Working Group on Integrated Water Resources Management24

Geneva, Switzerland

Dissemination of report

29 Sep-5 Oct First World Irrigation Forum25

Mardin, Turkey

This event, organized by the International Commission on Irrigation and Drainage (ICID), will address the following themes: irrigation management under drought conditions; environmental impacts of irrigation and drainage projects; modernization and infrastructure services; and conflicting water use in different sectors.

Dissemination of report

Shipping

6-11 October 5th World Conference on Ecological

Restoration26

Madison, Wisconsin, USA

The SER2013 World Conference on Ecological Restoration: Reflections on the Past, Directions for the Future will bring together more than 1,200 delegates from around the world interested in the science and practice of ecological restoration as it relates to natural resource management, climate change responses, biodiversity conservation, local and indigenous communities, environmental policy and sustainable livelihoods.

Dissemination of report

8-11 October Budapest Water Summit27

Budapest, Hungary

The Budapest Water Summit will seek to contribute to the elaboration of water-related Sustainable Development Goals (SDGs) and to discuss solutions to water-related challenges. It will convene under the theme "The Role of Water and Sanitation in the Global Sustainable Development Agenda". The Summit is organized by the Government of Hungary in cooperation with the United Nations systems and the World Water Council.

14-18 October

CBD SBSTTA-17 Montreal, Canada

At its seventeenth meeting, the Subsidiary Body on Scientific, Technical and Technological Advice (SBSTTA) of the Convention on Biological Diversity (CBD) is expected to address, among others, issues related to marine and coastal biodiversity, biodiversity and climate change, and

Launch of Policy Brief: Wetlands: helping climate change adaptation with multiple co-benefits

$$

24 http://www.unece.org/env/water/8th_wgiwrm_2013.html25 http://www.icid.org/wif/26 www.ser2013.org27 http://budapestwatersummit.hu/

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collaboration with IPBES.  Launch of Policy Brief: Wetlands: nature’s carbon capture and storage

Side event/press conference

Blog Shipping Travel

27-29 NovInternational Conference on Climate Change, Water and Disaster in Mountainous Areas28

Kathmandu, Nepal This conference is organized by the Society of

Hydrologists and Meteorologists, SOHAM-Nepal. It will focus on climate change, water and disaster in mountainous areas, and address the following topics: climate change and implications on society, hydrological regimes and water in mountainous countries; hydrometeorological response to mountainous ecosystems; water and renewable energy; disaster risk reduction (DRR); traditional and modern knowledge for water resources management; transboundary issues on water resources; and adaptation strategies.

Dissemination of report

Shipping

Nov -Dec UNFCCC Climate Change Conference Warsaw, Poland Annual conference of the parties to the United

Nations Climate Change Convention

Dissemination of report

Shipping Blog

$

9-13 Dec (tbc)

IPBES-2 Bonn, Germany

Dissemination of report

Shipping

Blog

$

12-13 Dec Second meeting of the Implementation Committee of the Water Convention29

GenevaDissemination of report N/A

28 http://www.soham.org.np/news/international-sem-2013.pdf29 http://www.unece.org/index.php?id=30526

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16 Dec (tbc)

Wrap-up webinarWebinar #2 $

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7. MONITORING AND EVALUATION

Throughout the year it will be essential to monitor the report dissemination activities so as to ensure that the communication efforts are on track. In addition the evaluation will provide evidence on if the communication objectives were achieved and reveal important lessons that could inform future dissemination efforts.

Table 3 Monitoring and EvaluationCOMMUNICATION

OBJECTIVE INDICATORS MEANS OF VERIFICATION

Inform key target audience about the report

Number of persons/organizations who have received the report

Website hits Solicited and unsolicited feedback from workshops, reviews

Disseminate the key messages and recommendations of the report to the main target

Number of references made to the report Number of joint events and invitations

Journals, websites, social media, google alerts, List of events attended to present the report

Highlight the good practice as mentioned in the report

Number of references and citations drawn from the report

Number of hits on dedicated web pages – specifically on report case studies

Raise awareness about the value and role of wetlands for human life and biodiversity

Degree of interest/ discussion generated by the report

Website hitsNumber of persons who have received the reportParticipants at events on the report Invitations/queries/comments etc

Contribute to global policy momentum and action

Number of references made to the report Number of jointly events organized

Google Alerts, number of international, regional, national events

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Annex 1. Launch and dissemination of report on the occasion of World Wetlands Day

TEEB for Water & Wetlands was launched on 1st February 2013 On the occasion of World Wetlands Day 2013 at the International Environment House. A panel discussion, attended by diplomatic missions and international organizations in Geneva. was held to present key messages and discussants invited from UNECE, IUCN and the Swiss government to give insights on how the report would support their work within countries. The panel included:

Jan Dusík, Acting Director, UNEP Regional Office for Europe; José Romero, Head of the Rio Conventions, Swiss Federal Office for the Environment;

Nick Davidson, Deputy Secretary General, Ramsar Convention;

Michèle Künzler, Conseillère d'Etat, République et canton de Genève ;

Patrick ten Brink, Senior Fellow and Head of Office, Institute for European Environmental Policy, (IEEP) also the Report Study Coordinator;

James Dalton, Coordinator Global Water Initiatives, IUCN;

Annukka Lipponen, Environmental Affairs Officer, UNECE Water Convention;

Nathalie Rizzotti, Senior Policy Adviser Biodiversity, Federal Office for the Environment; and

Steven Stone, Chief, Economics and Trade Branch, UNEP.

Additional information may be found at: http://www.teebweb.org/events/launch-of-teeb-water-and-wetlands-report/

As part of efforts to generate interest, raise awareness and disseminate the key messages of the TEEB for Water and Wetlands report following actions were implemented:

A press release was produced and distributed to media outlets of the United Nations, Ramsar and UNEP. The release was made available in English, French and Spanish.

Interim TEEB Coordinator featured as the expert of the day on the UNEP website to respond to questions about the report.

On the launch day the report was featured as a new publication on all partner websites TEEB, Ramsar, IUCN, the CBD Secretariat, UNEP, IEEP, Wetlands International and UFZ.

An announcement of the report launch was posted on the IISD list servs for policy makers – Biodiversity-L, water -L and Sustainable development-L.

An interview was conducted with Le Monde. Live updates of the launch event were shared with the over 6,000 TEEB followers on

Twitter The Report launch was also reported on the TEEB Facebook page.

A list of online websites and platforms that republished news of the report launch, including press releases, includes:

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“Launch of The Economics of Ecosystem and Biodiversity for Water and Wetlands – How much is a wetland worth?” Ramsar, February 2013, http://www.ramsar.org/cda/en/ramsar-news-teeb-launchgeneva/main/ramsar/1-26%5E26062_4000_0__

“Urgent need to focus on wetlands as natural solutions to global water crisis”, Ramsar Press release, 1 February 2013 http://www.ramsar.org/pdf/TEEB/Press_release_TEEB-launch_FINAL-EN.pdf

« Il est urgent de reconnaître que les zones humides Offrent des solutions naturelles à la crise mondiale de l’eau », Ramsar Press Release French, 1 February 2013, http://www.ramsar.org/pdf/TEEB/Press_release_TEEB-launch_FINAL-FR.pdf

“Necesidad urgente de centrarse en los humedales como soluciones naturales para la crisis mundial de agua”, Ramsar Press Release, 1 February 2013, http://www.ramsar.org/pdf/TEEB/Press_release_TEEB-launch_FINAL-SP.pdf

“Wetlands, natural solution to water crisis”, by Anne Eckstein , Europolitics Info, Friday 08 February 2013, http://www.europolitics.info/sectorial-policies/wetlands-natural-solution-to-water-crisis-art348048-15.html

“Wetlands protection benefits coastal communities”, El financiero , Costa Rica , 2 February 2013

« Les zones humides, un patrimoine universel en péril », Rémi Barroux, Le Monde, 02 February 2013, http://www.lemonde.fr/planete/article/2013/02/02/les-zones-humides-un-patrimoine-universel-en-peril_1826205_3244.html

“Ramsar Policy Paper Urges Greater Protection, Wiser Use of Water and Wetlands”, Andrew Burger, triplepundit, February 4th, 2013, http://www.triplepundit.com/2013/02/ramsar-policy-paper-urges-greater-protection-wiser-water-wetlands/

“Recognizing Wetlands as Natural Solutions to the Global Water Crisis” by Green Africa Directory on February 6, 2013 , http://www.greenafricadirectory.org/recognizing-wetlands-as-natural-solutions-to-the-global-water-crisis/

“The Economics of Ecosystems and Biodiversity for water and Wetlands”, Wetlands International, February 2013, http://south-asia.wetlands.org/LIBRARY/tabid/645/mod/1570/articleType/ArticleView/articleId/3301/Default.aspx

“TEEB Report for Water and Wetlands released, Business and biodiversity campaign”, 1 February 2013, http://www.business-biodiversity.eu/default.asp?Menue=49&News=1300

“The Economics of Ecosystems and Biodiversity for Water and Wetlands”, IWA Water Wiki, 12 February 2013 http://www.iwawaterwiki.org/xwiki/bin/view/Articles/TheEconomicsofEcosystemsandBiodiversityforWaterandWetlands?viewer=code

“A Report on the Economics of Ecosystem and Biodiversity (TEEB) for Water and Wetlands is launched”, The East African Sustainability Watch Network, 04 February 2013,

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http://www.easuswatch.org/index.php/home/3-newsflash/100-a-report-on-the-economics-of-ecosystem-and-biodiversity-teeb-for-water-and-wetlands-is-launched-

“New TEEB Report: The Economics of Ecosystems and Biodiversity for Water and Wetlands”, IUCN, 1 February 2013, http://www.iucn.org/about/union/commissions/cem/?11863/New-TEEB-Report-The-Economics-of-Ecosystems-and-Biodiversity-for-Water-and-Wetlands

“Report on “The Economics of Ecosystems and Biodiversity for Water and Wetlands” now available”, MedWet, The Mediterranean Wetlands Initiative, February 2013 http://medwet.org/2013/02/report-on-the-economics-of-ecosystems-and-biodiversity-for-water-and-wetlands-now-available/

“The economics of ecosystems and biodiversity for water and wetlands”, India Environment Portal, February 2013, http://www.indiaenvironmentportal.org.in/reports-documents/economics-ecosystems-and-biodiversity-water-and-wetlands

“The Economics of Ecosystems and Biodiversity for Water and Wetlands”, UK Defra, 4 February 2013,  http://ekn.defra.gov.uk/2013/02/04/the-economics-of-ecosystems-and-biodiversity-for-water-and-wetlands/

“The Economics of Ecosystems and Biodiversity (TEEB) for Water and Wetlands”, Local Action for Biodiversity, February 2013, http://www.iclei.org/index.php?id=13128

“TEEB Report Highlights the Ecosystem Services Provided by Wetlands”, IISD, 1 February 2013, http://climate-l.iisd.org/news/teeb-report-highlights-the-ecosystem-services-provided-by-wetlands/#more-181977

“TEEB's New Report Focuses on Water and Wetlands”, Wealth Accounting and the Valuation of Ecosystem Services (WAVES), 1 February 2013, http://www.wavespartnership.org/waves/news

“New Report looks at the economic value of wetlands for their services”, By Matt Ball, Informed Infrastructure, February 8 2013, http://informedinfrastructure.com/3345/new-report-looks-at-the-economic-value-of-wetlands-for-their-services/

“New TEEB Report Integrates Wetland Value and Economic Policy”, Kelli Barrett, Ecosystems Marketplace, 7 2013, http://www.ecosystemmarketplace.com/pages/dynamic/article.page.php?page_id=9584&section=news_articles&eod=1

“Need to focus on wetlands as natural solutions to global water crisis”, Association of State Wetland Managers - Protecting the Nation's Wetlands. 18 February 2013, http://aswm.org/news/national-news/3794-need-to-focus-on-wetlands-as-natural-solutions-to-global-water-crisis

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Annex 2. Activities organized as per headings of original funding proposal

Item Suggested adjusted

budget (USD)

Production of report

Translation, layout and printing of summary into AR, RU and ZU (the summary has been translated and printed into FR and is to be translated into ES by the Ramsar Secretariat).

Shipping of reports to relevant meetings and events.

(Reprinting of EN versions – Note: check possibility of additional reprints from “Ramsar” budget as English was not covered in original Norwegian proposal)

28kCommunications and outreach

A dedicated web page incorporated within the main TEEB website (teebweb.org) will serve as the main repository of information on TEEB Water & Wetlands, including full report and summary (with translations), press releases, fact sheets, Q&A, slide presentation, compendium of articles in the press, bibliography of relevant reports, etc.

Weekly ‘teaser’ stories extracted from the report will be highlighted on the homepage – such ‘teasers’ have been featured since the launch of the report.

A blog will allow the writing team, additional experts, stakeholders to make contributions. Such contributions would include highlights from the report and be linked to emerging concerns, current affairs, examples of good practice, relevant meetings, etc. The TEEB blog, Bank of Natural Capital (http://bankofnaturalcapital.com/), will be used as the main platform but links for other relevant blogs may be considered.

Social media, such as Twitter and Facebook, will serve to relay the report’s messages and findings as well as publicize the development of new products associated with the report

Two webinars on the report and tagged to the two key dates of the year on biodiversity and water.

Promotional material such as branded CDs/USB sticks containing the report, postcards, stickers and posters, with the key messages of the report inscribed for distribution at the main water and/or wetlands events.

(Launch events for translated summaries – Note: suggested deletion from original proposal, to be transferred to travel and consultancy for drafting briefs /

56k

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organizing training)

Co-organization and participation in other relevant meetings and events (e.g. ESP Conference, World Water Week)

Derived technical products

Policy briefs will be developed through the year to address specific topics of current interest on the international policy-making scene. 15k

Capacity building workshops

Two workshops will be organized to provide guidance on how to mainstream the values of wetlands into the decision-making process.

Training material/toolkit on the report. The training package will be updated for both online and offline purposes.

Travel & support for resource people and participants.

83k

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Annex 3. Tentative list of relevant hashtags

#TEEBwaterandWetlands

#floodplains

#wetlands

#waterpost2015

#iywc

#WaterSecurity

#Watercycle

#EcosystemServices

#naturalinfrastructure

#wetlandrestoration

#wastewater2015

#worldwewant

# waterforlife

# water

# watercooperation

# irrigation

# freshwater

# sanitation

# WASH

# WRM

# wastewater

# WaterCooperation2013

# WorldWaterDay

# wash

# UNwater

# watermanagement

# Water # Energy # Food # Nexus

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Annex 4. Draft Terms of Reference: Consultant Research and Writing

1. Introduction and Background

On 1 February 2013, The Economics of Ecosystems and Biodiversity (TEEB) for Water and Wetlands was launched in Geneva., Switzerland. The report underlines the fundamental importance of wetlands in the water cycle.

The Report presents insights and recommendations to encourage additional policy momentum, business commitment, and investment in the conservation, restoration, and wise use of wetlands.

TEEB for Water and Wetlands aims to show how recognizing, demonstrating, and capturing the values of ecosystem services related to water and wetlands can lead to better informed, more efficient, and fairer decision making.

As part of efforts to disseminate the key messages from the report, various outreach and communication activities will be organized in 2013. These activities have been included in a broader communication and outreach strategy developed to guide the dissemination of the Report.

The Consultant will implement key activities aimed at disseminating the main messages from the TEEB for Water and Wetlands Report.

2. Activity or activities to be carried out with the support of the Consultant:

(a) Write and publish 20 articles (2 to 4 pages long) focusing on water and wetlands which will be published on the TEEB blog (Bank of Natural Capital, http://bankofnaturalcapital.com/) and social media networks. The specific activities to be carried out include:

Research and write two articles per month, for 9 months focusing on water and wetlands, promoting the key messages and citing the TEEB for Water and Wetlands report.

Synthesis messages and extracts of the above, suitable for use on social media, such as Twitter and Facebook.

Identify a list of topics and themes for the 20 articles, which should be prompted by the main messages from the report, emerging concerns, current affairs or good practice in the area of water management as well as taking into account relevant events and conferences. 2013 has been designated as the International Year of Water cooperation and topics relevant and highlighting these discussions will be essential.

Identify potential contributors for the articles, solicit for their input and interview them for pieces. The contributors could include the authors of the TEEB for Water and Wetlands Report, and or other experts in this field.

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Respond to comments or queries about the articles published on the TEEB blog and when necessary maintain the dialogue.

3. Expected results/outputs to be achieved:

(a) At the end of the consultancy, the following deliverables/outputs are expected:a. Twenty well written and referenced articles (2 to 4 pages) disseminating the

key messages from the TEEB for water and wetlands report. Articles will be judged as well written when they carry the main Report messages, have been linked to current messages and discussions on water management, offer insights for policy makers and implementers. Finally they will also be evaluated based on the degree of discussion they generate on the Blog, website and social media.

b. A Bibliography of all material consulted to write the articles (preferably as a Zotero RDF file)

c. A list of contributing authors d. A list of themes and topics for the articles

4. Starting and ending dates for implementation of the activities:

The starting date will be 1 April 2013 and completion date 31 December 2013

5.The required work will have the following detailed timetable:

It is foreseen that the articles will be published bi-weekly on the 15 and 30 of each month starting April 2013 and completing December 2013, depending on calendar of relevant international events and for a.

6. Requirements, eligibility and procedure

(a) Academic background in Environment resource management, economics and preferably with a focus on water management, ecosystem services

(b) Strong research, writing and editing skills(c) A minimum of 3 years work experience (d) Fluency in English required, other UN languages an asset (e) Excellent oral and written communications skills(f) Strong organizational skills and attention to detail(g) Good interpersonal skills (h) Knowledge and experience writing blogs

7. Duration

45 working days spread over 9 months

Application Procedure

Applications including a cover letter and current CV should be submitted by email to teeb@unep.org.

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Annex 5. Draft Terms of Reference: Policy Brief developments and training package

2. Activity or activities to be carried out with the support of the small-scale funding:

(a) Activities to be carried out with respect to the launch and dissemination of report “The Economics of Ecosystems and Biodiversity for Water and Wetlands”, in close collaboration with UNEP TEEB Office:

Identify and finalize list of potential short briefing notes (approximately 4 pages long). Focus may be given, for instance, to development, climate change, green economy, as well as encouraging the compilation of additional valuation material. Develop and arrange layout of 5 short briefings for posting online on the TEEB website at mutually agreed dates, taking into account calendar of relevant conferences and meetings throughout 2013.

Develop training package based on the report to be used in face-to-face training and capacity-building workshops which are to be organized by the UNEP TEEB Office in at least two developing countries. Develop agenda for one day capacity-building workshops and identify resource persons. Participate in workshops.

Based on above training package, develop and participate in two online training (webinar) sessions.

3. Expected results/outputs to be achieved:

(a) With respect to the launch and dissemination of report “The Economics of Ecosystems and Biodiversity for Water and Wetlands”, deliverables will include: Five short briefs (approximately 4 pages each) serving as companion products to the report and targeted at specific audiences; Material for training and capacity-building workshops, consisting of PowerPoint slides, background and facilitator notes, agenda and list of potential resource persons (January-December 2013); Summary report from each workshop with recommendations on how to further strengthen the training package; Material for webinar.

4. Starting and ending dates for implementation of the activities: From the latest date of signature by both parties until 31 December 2013.

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