draft for review€¦ · department of employment, economic development and industry survey of new...

Survey of New Residents in Queensland Regions, 2010

4 March 2010

By Deborah Wilson Consulting Services

Contents 1. Executive Summary .................................................................................... 1 2. Project Activities ......................................................................................... 8 2.1 Project Aims...................................................................................................... 8 2.2 Project Activities ............................................................................................... 8 2.3 Comparison with 2008 Survey .......................................................................... 9

3. Attracting New Residents to Regional Queensland.................................. 10 3.1 Profile of New Residents................................................................................. 10 3.2 Reasons Attracting New Residents to Regional Queensland..........................14 3.3 Work Related Move to Regional Queensland................................................. 16 3.4 Industry of Employment for New Residents................................................... 18 3.5 Important Quality of Lifestyle Factors ............................................................ 20

4. Retention of New Residents ..................................................................... 22 4.1 Factors Influencing New Residents to Stay in Regional Queensland..............22 4.2 Best Things about Living in Regional Queensland .......................................... 25 4.3 Aspects Liked Least about Living in the Region .............................................. 26

5. Retention of New Residents in Regional Queensland.............................. 29 5.1 Expectations to Leave the Region................................................................... 29 5.2 Reasons for Moving Away in the Future......................................................... 30 5.3 Lifestyle Reasons Prompting a Move from the Region................................... 32 5.4 Factors Encouraging New Residents to Stay in Regional Queensland............35 5.5 Factors Encouraging New SEQ Residents to Move to a Regional Area...........37 5.6 Other Comments ............................................................................................ 38

APPENDIX 1 – SURVEY QUESTIONNAIRES .................................................... 40

Department of Employment, Economic Development and Industry Survey of New Residents in Queensland Regions, 2010

Research on Drivers for Regional Population Movement 1. Executive Summary Page 1

1. Executive Summary Introduction This report presents findings of a survey of 580 people who had recently moved (within the last five years) to these regional areas in Queensland: • Cairns. • Townsville. • Mackay. • Gladstone and Rockhampton (Fitzroy) region. • Wide Bay Burnett. • Toowoomba. • South East Queensland. The survey provides insights into: • The reasons why people were prompted to move to

regional Queensland. • The range of factors that influenced the decision to

move to a particular region. • Factors that influenced people to stay in regional

Queensland. • The time people expect to stay in regional areas and

factors that might prompt them to move away from the region in the future.

• Factors encouraging people who have moved to South East Queensland to move to regional Queensland.

The survey covered interviews with 580 households. Results at individual regional level are indicative and should not be relied upon for detailed statistical analysis. However, overall results provide reliable feedback on factors influencing people to move to and from regional Queensland.

Reasons for Moving to Regional Queensland The two main reasons why people moved to regional Queensland included moving for work reasons (mentioned by 33.3% of new residents in 2010 compared with 36.8% in 2008) and being close to family and friends (31.2% in 2010, 28.4% in 2008). Other factors that have attracted people to regional Queensland include: • Lifestyle attractions (mentioned by 23.4% of new

residents compared with 15.9% in 2008). • Returning home (8.3% in 2010, 6.0% in 2008). • Making a new start (7.1% in 2010, 9.5% in 2008). • Good place to live – shopping, education, health,

recreation, night life (6.7% in 2010). • Moving to a region with better weather or climate

(5.7% in 2010, 7.0% in 2008). • Education (5.0% in 2010, 3.0% in 2008). A work related move in the last three years was reported more frequently in Mackay, Townsville, Gladstone/ Rockhampton and Cairns compared with the Wide Bay Burnett region, South East Queensland and Toowoomba.

Industry and Work Drivers The 35.9% of people who moved for work related reasons (compared with 36.8% in 2008) mentioned the following factors that prompted this move: • Better wages (mentioned by 15.9% of people moving

for work related reasons compared with 21.6% in 2008).

• A better location (13.5% in 2010, 5.4% in 2008). • Employment opportunities (13.5% in 2010, 27.0% in

2008).

Employment opportunities as well as lifestyle and family reasons remain the key drivers for people moving to regional Queensland. Regional Queensland areas that serve major mining and industrial precincts continue to be the main regions attracting new residents for work reasons. Cairns, Wide Bay Burnett and South East Queensland lead in attracting new residents for lifestyle reasons. In 2010, the rise in importance of moving to be near family and friends and for lifestyle reasons reflects the inclusion of South East Queensland and Toowoomba in the survey. In other regions, moving for work reasons was a stronger driver (39.8%) compared with South East Queensland (18.0%) and Toowoomba (20.0%).



• Better working conditions (13.5% in 2010). • Job promotion (10.1% in 2010, 4.1% in 2008). • It was time for a change (9.6% in 2010, 14.9% in 2008). • A compulsory move for the current job (7.2% in 2010,

13.5% in 2008). The dominant industries in which new residents were employed included: • Health and community services (accounting for 15.9%

of people moving for work related reasons compared with 17.6% in 2008).

• The mining industry (13.0% in 2010, 16.2% in 2008). • Building and construction (12.5% in 2010, 14.9% in

2008). • Government, administration and defence (11.1% in

2010, 12.2% in 2008). In the Wide Bay Burnett area, health and community services and education were the main employing industries for new residents. In Mackay, the mining industry and the building and construction industry were the main employers. Government and health and community services were the main employers of new residents in Townsville. Health and community services and government were the main employers of new residents in Cairns. In the Gladstone/Rockhampton region, the building and construction and manufacturing industries were the main employing industries. Health and community services and electricity, gas and water supply were the main employers for new Toowoomba residents. In South East Queensland, the communication services and transport and storage were the main employing industries.

Lifestyle and Other Factors That are Important to New Residents Weather and the climate (mentioned by 25.5% of new residents compared with 25.4% in 2008) and a free, more relaxed lifestyle (24.0% compared with 16.4% in 2008) were the main quality of life factors that were important in making the decision to move to the region. Importantly, 34.5% of new residents reported that there were no quality of lifestyle factors that were important in the decision to move to the region (compared with 23.9% in 2008). The new residents reported that the best things about living in regional areas were: • The weather and the climate (mentioned by 23.4% of

new residents compared with 25.9% in 2008). • Less travel – working close to home and amenities close

by (16.7% in 2010, 16.9% in 2008). • The friendly people and a smaller community (15.0% in

2010, 21.9% in 2008). • The quiet and laidback lifestyle (13.6% in 2010, 17.9% in

2008). • Being close to the beach (10.9% in 2010, 7.5% in 2008). • The positive lifestyle (9.1% in 2010, 10.4% in 2008). • Being close to family and friends (9.0% in 2010, 8.5% in

2008).

An important finding is that 76.5% (compared with 72.6% in 2008) of new residents expect to stay in their new region for three or more years (includes a quarter of people surveyed who were unsure of how long they will stay). Good weather and a relaxed lifestyle continue to rate highly with new residents, although about a third of people in 2010 (compared with less than a quarter in 2008) reported no important lifestyle issues in the decision to move.



Aspects New Residents Like Least About Their Area One in six new residents could not identify anything they like least about the region (17.8% compared with 23.4% in 2008). Those who did identify aspects they like least mentioned the following: • The hot and humid climate (16.2% in 2010, 5.0% in

2008). • Health facilities (6.2% in 2010, 3.5% in 2008). • Not much to do and not enough entertainment (6.2% in

2010, 4.5% in 2008). • Too much traffic (4.8% in 2010, 7.5% in 2008). • Not enough shopping centres (4.7% in 2010, 2.5% in

2008). • High cost of living (4.7% in 2010, 7.5% in 2008). • A lack of public transport (4.1% in 2010, 9.0% in 2008).

Factors Encouraging New Residents to Leave Regional Queensland An important finding is that only a third of new residents in 2010 (37.6%) expected to leave the area at some time in the future (compared with 45.3% in 2008). This was significantly higher for the Gladstone/ Rockhampton area (56.3%) and Toowoomba (50.0%). One in eight new residents surveyed (13.6% compared with 20.9% in 2008) expected to stay in the area for up to two years (however, 7.9% expected to stay only one year). One in ten new residents (8.1% compared with 10.9% in 2008) expected to stay between three and five years and 6.0% expected to stay for more than 5 years (compared with 7.0% in 2008).

A few new residents (9.8%) were unsure how long they would stay in the region. Work was expected to be a key driver for moving away from the region (mentioned by 38.5% of new residents expecting to leave the region compared with 40.7% in 2008) as well as lifestyle and family reasons including returning home to be nearer family, partner or friends (27.1% in 2010, 23.1% in 2008) and time for a change (14.7% in 2010, 15.4% in 2008). About one in six people expecting to leave the area expected to leave for negative reasons such as the cost of living (6.9%) and disliking the area and escaping from problems (4.6%). Pursuing a career, maintaining quality of life and being close to family and friends were key reasons why people expected to move in the future. The main quality of lifestyle reasons that would prompt new residents to move away from an area in the future focused on climate, cultural opportunities, employment options and cost of living including housing affordability. Weather and climate (12.8% of people expecting to leave the area) and cultural opportunities were the main reasons mentioned for prompting new residents to move away. Other factors included the quality and range of employment options available (8.3%), health facilities (8.3%), the cost of living (6.0%), the natural environment (6.0%), sport and recreation facilities (5.5%), housing affordability (5.0%) and education facilities (4.5%).

Apart from Wide Bay Burnett, fewer new residents in 2010 expected to leave the area in the future. New residents of South East Queensland are most likely to stay in the region.



Retaining New Residents in Regional Queensland Since moving to the region, the main factors that had encouraged new residents to stay in the region were: • Work related reasons (33.4%). • Remaining close to family, partner or friends (32.4%). • Quality of lifestyle factors (31.0%). • Weather or climate factors (17.1%). • Education options (9.7%). The main factors that would help to retain new residents in regional areas focused on financial and family factors. Financial factors included staying if: • The pay or work was better (30.4% of people expecting

to leave the area compared with 31.9% in 2008). • The cost of living was lower (5.8% in 2010, 15.4% in

2008). • Housing was cheaper (4.8% in 2010, 7.7% in 2008). Family and lifestyle reasons included the following: • If there were better recreational, entertainment and

cultural facilities (15.9% of people expecting to leave the area in 2010 compared with 4.4% in 2008).

• If family was nearby (12.6% in 2010, 23.1% in 2008). • If there were better shopping facilities (7.7% in 2010

and 2008). • If education options were better (5.8% in 2010, 3.3% in

2008). • Better health and medical services (3.4% in 2010, 3.3%

in 2008).

Importantly, one quarter new residents expecting to leave the area (24.6%) felt that there was nothing that could encourage them to stay in the region in the future (compared with 8.8% in 2008).

Attracting New South East Queensland Residents to Regional Queensland One in 10 people who moved to South East Queensland in the last 5 years (10.0%) believe that some factors could encourage them to move to a regional Queensland area in the future. The main factors that would prompt this move included work prospects, weather and climate, financial benefits, the quality and range of employment options available, the natural environment, education facilities, infrastructure in the region, the cost of living and having more space.

Summary of Results The table on the following page summarises the key findings for 2010 by region.

Key factors that can encourage retention of new residents in regional Queensland include financial benefits including pay, better recreation and entertainment options, proximity to family, better shopping and low cost of living.



TABLE 1.1 ‐ SUMMARY OF RESULTS – DRIVERS FOR REGIONAL MIGRATION TO QUEENSLAND REGIONS

Region New Residents Being Attracted Positive Drivers for Regional Migration Factors Affecting Retention in Region

South East Queensland • Mix of all occupations moving to the region.

• More associate professionals moving to the region.

• Retirees. • Job seekers. • Overseas migrants.

• Be closer to family and friends. • Lifestyle attractions. • Work opportunities. • Make a new start. • Return home. • Industries – transport and storage,

education, communications services. • Lifestyle – weather, relaxed, natural

environment, sport and recreation, cost of living, education.

• Nearly 90% expect to stay in South East Queensland.

• Drivers to leave – work, stay close to family and friends, time for a change.

• Main factors to retain – quality of lifestyle, weather, stay close to family and friends, work, education.

• Aspects liked least – hot/humid weather, traffic, transport infrastructure.

Toowoomba • Mix of occupations moving to the region. • Retirees.

• Be close to friends and relatives. • Lifestyle attractions. • Work opportunities. • Return home. • Make a new start. • Industries – transport and storage,

finance and insurance, health and community services, agriculture, utilities.

• Lifestyle – relaxed, weather, natural environment, sense of community, housing affordability.

• Half expect to leave in the future. • Drivers to leave – work, stay close to

family and friends, time for a change. • Main factors to retain – stay close to

family and friends, quality of lifestyle, work, education.

• Aspects liked least – water shortages, lack of health services.

Wide Bay Burnett • Retirees. • Not in the workforce. • More clerical and sales workers moving

to the region.

• Lifestyle attractions. • Be closer to family and friends. • Good place to live. • Make a new start. • Weather. • Industries – health and community

services, agriculture, finance and insurance.

• Lifestyle – relaxed, weather, slower pace of life, sea change, sense of community, housing affordability, health services. =

• 40% expect to leave in the future. • Drivers to leave – work, stay close to

family and friends, time for a change, cost of living.

• Main factors to retain – quality of lifestyle, stay close to family and friends, weather, education.

• Aspects liked least – lack of health services, shopping.




Gladstone/Rockhampton (Fitzroy)

• More professionals, tradespeople and managers moving to the region.

• Work opportunities. • Be closer to family and friends. • Lifestyle attractions. • Industries – construction, manufacturing,

education, mining, health and community services.

• Lifestyle – relaxed, weather, housing affordability.

• Over half expect to leave in the future. • Drivers to leave – work, stay close to

family and friends, time for a change. • Main factors to retain – work, stay close

to family and friends, quality of lifestyle. • Aspects liked least – not much to do,

industry pollution, hot/humid weather.

Mackay • More tradespeople and associate professionals moving to the region.

• Overseas migrants.

• Work opportunities. • Be closer to family and friends. • Lifestyle attractions. • Return home. • Industries – mining, construction, health

and community services, transport. • Lifestyle – relaxed, weather, sea change.

• Just over a third (37.5%) expect to leave in the future.

• Drivers to leave – work, stay close to family and friends, time for a change, cost of living, dislike the area/escape.

• Main factors to retain – work, stay close to family and friends, quality of lifestyle, weather.

• Aspects liked least – cost of living, hot/humid weather, not much to do, lack of public transport.

Townsville • More professionals, clerical and sales workers moving to the region.

• Work opportunities. • Be closer to family and friends. • Lifestyle attractions. • Industries – health and community

services, government, mining, construction.

• Lifestyle – weather, relaxed, education.

• 40% expect to leave in the future. • Drivers to leave – stay close to family

and friends, work, dislike the area/escape.

• Main factors to retain – work, stay close to family and friends, quality of lifestyle, education, weather.

• Aspects liked least – hot/humid weather.




Cairns • More professionals and associate professionals moving to the region.

• Retirees. • Job seekers.

• Work opportunities. • Lifestyle attractions. • Be closer to family and friends. • Make a new start. • Weather/climate. • Industries – health and community

services, government, mining, construction.

• Lifestyle – weather, relaxed, natural environment, slower pace of life.

• 35% expect to leave in the future. • Drivers to leave – work, stay close to

family and friends, weather, time for a change.

• Main factors to retain – work, quality of lifestyle, stay close to family and friends, weather.

• Aspects liked least – hot/humid weather.


Research on Drivers for Regional Population Movement 2. Project Activities Page 8

2. Project Activities 2.1 Project Aims The survey of new residents in regional Queensland was designed to provide the following information: • Insights into the key factors that have encouraged

people to move to regional areas of Queensland in the last five years.

• Provide an understanding of the work and lifestyle factors that encouraged people to move to regional Queensland.

• Identify factors that encouraged new residents to stay in regional Queensland areas.

• Identify the length of time new residents expect to stay in a new area.

• Understand the factors that would prompt new residents to leave regional Queensland areas in the future.

• Understand the factors that would encourage people who have moved to South East Queensland to move to regional Queensland.

2.2 Project Activities A telephone survey of 580 households was undertaken in February 2010. This survey covered: • South East Queensland (100 interviews). • Toowoomba (80 interviews). • Wide Bay Burnett (80 interviews). • Gladstone and Rockhampton region (80 interviews). • Mackay (80 interviews). • Townsville (80 interviews). • Cairns (80 interviews). In May 2008, a telephone survey of 201 households was undertaken, covering Wide Bay Burnett, Mackay, Townsville, Cairns and the Gladstone and Rockhampton region. This report includes comparisons to the previous results where possible. As with all surveys, results are subject to sampling error. For instance, the proportion of people that had moved to a region for work related reasons was 33.3%. The true value lies within a 95% confidence interval between 29.43% and 37.12%. Appendix 1 of this report contains the survey questionnaire used in the survey. The response rate for the survey was 13.2%. This reflects the screening of the general community to find people who had moved to the region in the last 5 years.

The survey of 580 households provides insights into the factors that influenced migration into and out of the region. The 2010 results have been compared with results of an earlier study in 2008 to illustrate trends.


Research on Drivers for Regional Population Movement 2. Project Activities Page 9

2.3 Comparison with 2008 Survey The current survey results have been compared with results from a 2008 survey of factors influencing regional migration flows. This comparison highlights trends affecting regional migration. A similar range of questions were covered in both surveys. Some differences between the two surveys include the following: • In the 2008 survey, people who had moved into the

region in the last 3 years were surveyed. In the 2010 survey, people who had moved into the region in the last 5 years were surveyed. However, both surveys cover the pool of people that have migrated to regional Queensland since 2005.

• In the 2010 survey, two additional regions were covered in the survey – Toowoomba and South East Queensland. Results in 2010 show that migration drivers are different in these two regions compared with regions north of the Sunshine Coast. This change is reflected in the overall results for the two surveys. Comparisons of the same region for 2008 and 2010 results have been included to provide direct comparisons.

• To provide results in a comparable way with 2008 results, two regional groupings have been used to present chart and table information: Regions North – covering Wide Bay Burnett, Gladstone and Rockhampton, Mackay, Townsville and Cairns; and Southern Queensland – covering Toowoomba and South East Queensland.


Research on Drivers for Regional Population Movement 3. Attracting New Residents to Regional Queensland Page 10

3. Attracting New Residents to Regional Queensland 3.1 Profile of New Residents The survey of 580 households covered interviews with 234 men and 346 women. The age profile for new residents surveyed included the following: • Under 30 years of age – 21.7% of respondents (28.9% in

2008). • 31 to 40 years of age – 25.0% (31.3% in 2008). • 41 to 50 years of age – 21.2% (20.9% in 2008). • 51 to 65 years of age – 19.3% (14.5% in 2008). • Over 65 years – 12.8% (4.0% in 2008). Results show that the age profile of regional migrants is changing – fewer people under 41 years of age had moved to Queensland regions. More than half the people surveyed in Wide Bay Burnett were aged over 50 years of age (52.5%) and there were more new residents aged 55 years and over in the 2010 survey. One fifth of the people surveyed in South East Queensland were aged over 65 years (20.0%). Six in ten people moving to South East Queensland are under 51 years of age (59.0%) compared with the average for all regions surveyed (67.9%). More than half the people surveyed in Mackay (65.0%), Townsville (57.5%) and Fitzroy (53.8%) were aged 40 years and under.

While these areas continue to have a focus on younger age groups (45 years and younger), they are attracting a broader mix of age groups in 2010.

Household Profile Four in ten people surveyed were living in households with children under 18 years of age (43.1% of households). A third of people surveyed were living in households with children under 12 years of age (33.8%). Compared to ABS census data (2006), the comparison with the survey shows that two fifths of families in Queensland (40.7%) have children under 15 years of age.

Occupation Table 3.1.1 gives a profile of occupations of the respondent, or where the respondent is not the main income earner, the main income earner for 2010. Table 3.1.2 gives the occupation profile recorded in the 2008 survey. Although the inclusion of South East Queensland and Toowoomba will change the mix of occupations attracted in 2010 survey, it is still useful to compare changes in the occupation shares of new residents. The occupations that increased their share in the new residents segment included: • Associate professionals (9.3% in 2010, 5.5% in 2008). • Tradespeople (15.7% in 2010, 8.0% in 2008). • Retired people (17.4% in 2010, 8.5% in 2008). The occupations that decreased their share in 2010 were: • Professionals (19.0% in 2010, 23.9% in 2008). • Managers and administrators (7.2% in 2010, 11.4% in

2008). • Labourers and related workers (6.2% in 2010, 15.9% in

2008).

While 2010 results continue to show a predominance of younger age groups moving as new residents to regional Queensland, the spread of age groups has expanded. More people in later life stages and more retirees are moving to Queensland regions. Professionals made up nearly a fifth of new residents (19.0%). New residents included families with children but also a higher proportion of single and couple households compared with the general population.



Table 3.1.1 – Occupation of New Regional Residents, 2010

Region Occupation South East Queensland (n=100)

Toowoomba

(n=80)

Wide Bay Burnett (n=80)

Fitzroy

(n=80)

Mackay

(n=80)

Townsville

(n=80)

Cairns

(n=80)

Total

(n=580) Professional 19.0% 18.8% 5.0% 27.5% 15.0% 25.0% 22.5% 19.0%

Tradespersons and related workers 6.0% 15.0% 15.0% 26.3% 22.5% 12.5% 15.0% 15.7%

Clerical sales and service worker 15.0% 10.0% 18.8% 7.5% 16.3% 26.3% 7.5% 14.5%

Associate professional 13.0% 6.3% 8.8% 5.0% 12.5% 6.3% 12.5% 9.3%

Managers/administrators 8.0% 10.0% 1.3% 15.0% 2.5% 5.0% 8.8% 7.2%

Labourers/related workers 3.0% 10.0% 6.3% 6.3% 6.3% 7.5% 5.0% 6.2%

Not in workforce/student 9.0% 11.3% 15.0% 5.0% 10.0% 10.0% 11.3% 10.2%

Retired 26.0% 18.8% 30.0% 7.5% 13.8% 6.3% 17.5% 17.4%

Table 3.1.2 – Occupation of New Regional Residents, 2008

Region Occupation Wide Bay Burnett (n=40)

Fitzroy

(n=40)

Mackay

(n=40)

Townsville

(n=40)

Cairns

(n=41)

Total

(n=201) Professional 25.0% 40.0% 17.5% 20.0% 17.1% 23.9%

Tradespersons and related workers 5.0% 5.0% 12.5% 15.0% 2.4% 8.0%

Clerical sales and service worker 10.0% 7.5% 15.0% 15.0% 24.4% 14.5%

Associate professional 12.5% 5.0% 0.0% 7.5% 2.4% 5.5%

Managers/administrators 10.0% 7.5% 20.0% 5.0% 14.6% 11.4%

Labourers/related workers 5.0% 20.0% 15.0% 25.0% 14.6% 15.9%

Not in workforce/student 12.5% 10.0% 7.5% 12.5% 14.6% 11.4%

Retired 17.5% 2.5% 12.5% 0.0% 9.8% 8.5%



Although regional Queensland is making gains in attracting trade and associate professional skills, the retiree market is increasing its share of regional migration. While sample numbers are too small for detailed analysis, the indicative trends include the following: • In Wide Bay Burnett, an increase in the proportion of

retired people moving to the region, an increase in clerical workers and a decrease in professional and management staff. Retired people accounted for 30.0% of new residents surveyed and had the second highest proportion of new residents not in the workforce (15.0%).

• In Fitzroy, a significant increase in tradespeople moving to the region.

• In Mackay, an increase in tradespeople and associate professionals moving to the region.

• In Townsville, an increase in professional staff and clerical workers.

• In Cairns, an increase in professional staff and tradespeople. Cairns is also attracting more retirees.

In Toowoomba, there is a fairly even mix of occupations. However, this region reported the second highest proportion of retirees (18.8%).

Region of Origin Table 3.1.3 gives a profile of the regions of origin of respondents. Table 3.1.4 gives the region of origin profile recorded in the 2008 survey. Higher than average proportions in these tables are highlighted in bold. Half of residents surveyed in 2010 (50.2% compared with 62.1% in 2008) moved from a region in Queensland, a third moved from interstate (35.9%) and 14.0% moved from overseas.

The ‘regions of origin’ that increased their share in the 2010 survey included: • New South Wales (19.7% in 2010, 14.8% in 2008). • Victoria (7.2% in 2010, 6.6% in 2008). • South Australia (2.4% in 2010, 2.2% in 2008). Regions that decreased their share in 2010 included: • Western Australia (2.8% in 2010, 4.4% in 2008). • Northern Territory (2.1% in 2010, 3.3% in 2008).

Regional Areas (Excluding South East Queensland) Results show that 27.9% of people moving to regional Queensland were previously living in south east Queensland (compared with 21.4% in 2008). More than half of people moving to regional Queensland were previously living in Queensland (56.3% compared with 62.1% in 2008). A third of people (31.7% compared with 33.0% in 2008) moved to regional Queensland from interstate and a few residents moved from overseas (12.1% in 2010, 4.9% in 2008).

South East Queensland The 2010 results show that South East Queensland has a distinctively different ‘region of origin’ pattern for new residents. South East Queensland is a feeder for other regions in the State with 22% to 33% of new residents in other regions moving from South East Queensland. South East Queensland also has the highest proportion of interstate and overseas migration. Only a fifth of new residents (21.0% compared to 46% to 64% for other regions) moved from another place in Queensland. More than half of people moving to South East Queensland were previously living interstate (56.0% compared to 26% to 40% for other regions), with 35.0% coming from New South Wales.

A third of new residents came from interstate and 14.0% came from overseas. The 2010 survey shows that regional Queensland has increased its share of overseas migration as a source of new residents.



Table 3.1.3 – Region of Origin ‐ 2010 Current Region Previous Region

South East Queensland (n=100)

Toowoomba

(n=80)


Fitzroy

(n=80)

Mackay

(n=80)

Townsville

(n=80)

Cairns

(n=80)

Total

(n=580)

South East Queensland 4.0% 30.0% 31.3% 25.0% 32.5% 26.3% 22.5% 23.8 Other Queensland 17.0% 28.8% 27.5% 38.8% 27.5% 23.8% 23.8% 26.4 Total Queensland 21.0% 58.8% 58.8% 63.8% 60.0% 50.0% 46.3% 50.2% New South Wales 35.0% 23.8% 17.5% 11.3% 10.0% 18.8% 17.5% 19.7% Victoria 8.0% 0.0% 12.5% 6.3% 3.8% 8.8% 11.3% 7.2% Western Australia 4.0% 1.3% 1.3% 1.3% 2.5% 5.0% 3.8% 2.8% Northern Territory 2.0% 1.3% 1.3% 1.3% 1.3% 3.8% 3.8% 2.1% South Australia 4.0% 1.3% 2.5% 2.5% 1.3% 1.3% 3.8% 2.4% Tasmania 3.0% 2.5% 0.0% 3.8% 2.5% 0.0% 0.0% 1.7% Total Interstate 56.0% 30.0% 35.0% 26.3% 21.3% 37.5% 40.0% 35.9% Overseas 23.0% 11.3% 6.3% 10.0% 18.8% 12.5% 13.8% 14.0%

Table 3.1.4 – Region of Origin ‐ 2008 Current Region Previous Region


Fitzroy

(n=40)

Mackay

(n=40)

Townsville

(n=40)

Cairns

(n=41)

Total

(n=201)

South East Queensland 35.0% 21.4% 14.7% 5.0% 30.0% 21.4% Other Queensland 35.0% 60.7% 23.5% 57.5% 30.0% 40.7% Total Queensland 70.0% 82.1% 38.2% 62.5% 60.0% 62.1% New South Wales 7.5% 10.7% 41.2% 7.5% 10.0% 14.8% Victoria 2.5% 3.6% 8.8% 10.0% 7.5% 6.6% Western Australia 5.0% 3.6% 0.0% 5.0% 7.5% 4.4% Northern Territory 12.5% 0.0% 0.0% 0.0% 2.5% 3.3% South Australia 0.0% 0.0% 0.0% 5.0% 5.0% 2.2% Tasmania 0.0% 0.0% 8.8% 0.0% 0.0% 1.6% Total Interstate 27.5% 17.9% 58.8% 27.5% 32.5% 33.0% Overseas 2.5% 0.0% 2.9% 10.0% 7.5% 4.9%



Almost a quarter of new residents previously lived overseas (23.0%).

Other Regions Although sample numbers are too small for detailed analysis, the indicative trends include the following: • In Wide Bay Burnett, an increase in the proportion of

new residents from Victoria and New South Wales. • In Fitzroy, an increase in new residents from interstate

(mostly New South Wales) and an increase in overseas migration to the region.

• In Mackay, a significant increase in overseas migration and new residents from other Queensland regions and South East Queensland.

• In Townsville, an increase in the proportion of new residents from New South Wales and an overall increase in interstate migration to the region.

• In Cairns, an increase in interstate migration (New South Wales and Victoria) and overseas migration.

In Toowoomba, 6 in 10 new residents come from other Queensland regions, three in ten from interstate and 1 in 10 from overseas.

3.2 Reasons Attracting New Residents to Regional Queensland New residents provided feedback on the main reasons that prompted them to move to the region. Chart 3.2.1 and table 3.2.1 give a profile of the main reasons why new residents had moved to the current location. Higher than average proportions in this table are highlighted in bold.

People moving to southern Queensland (Toowoomba and South East Queensland) were more likely to move to be close to family and friends and to return home compared to people moving to other regional areas. People moving to regional areas outside southern Queensland and Wide Bay Burnett were more likely to be moving for work reasons. In 2010, more people were moving to regions north for the lifestyle attractions of the region compared with 2008. While work is a dominant reason for moving to the region, being close to family and friends and lifestyle attractions, including the weather, are important secondary drivers for new regional residents.

Work and living close to family and friends were the two main drivers for moving to regional Queensland. Lifestyle attractions and making a new start were also important for new residents.



The main reasons why residents moved to regional Queensland included the following: • Work related reasons (mentioned by 33.3% of

residents overall compared with 36.8% in 2008). • To be closer to, or with, family, partner or friends

(31.2% in 2010, 28.4% in 2008). • Lifestyle attractions of this region (23.4% in 2010,

15.9% in 2008). • To return home (8.3% in 2010, 6.0% in 2008). • A new start (7.1% in 2010, 9.5% in 2008). • A good place to live – shopping, education, health,

recreation, night life (6.7% in 2010). • Weather and climate (5.7% in 2010, 7.0% in 2008). • Education (5.0% in 2010, 3.0% in 2008). • Better work prospects for the respondent (4.0% in

2010). • Disliked previous place or moving in order to escape

problems (3.4% in 2010, 4.0% in 2008).

Other reasons for moving, each mentioned by less than 3% of people surveyed, included cheaper houses, better work prospects for a partner, the retirement home or village, financial benefits including better pay, moving costs paid, tax incentives, medical or health reasons, came for a holiday or visit and decided to move here, being quieter, knowing someone who can help them get settled, having an ill relative, sea change, wanting to live in a big or bigger city, the cost of living, convenience, tree change, more land and space. Regional trends include the following: • A greater proportion of people moved to South East

Queensland for a new start. • Fewer people moved to Toowoomba, South East

Queensland and Wide Bay Burnett for work reasons. • People were less likely to move to Mackay, Townsville

and Gladstone/Rockhampton for lifestyle attractions. Most people moved to these regions for work reasons and to be close to family.

Table 3.2.1 – Reasons Attracting New Residents to Regional Queensland – 2010 with 2008 Comparison

Region Reason South East Queensland (n=100)

Toowoomba

(n=80)


Fitzroy

(n=80)

Mackay

(n=80)

Townsville

(n=80)

Cairns

(n=80)

Total 2010

(n=580)

Total 2008

(n=201)

Work related reasons 18.0% 20.0% 13.8% 51.3% 47.5% 46.3% 40.0% 33.3% 36.8%

To be closer to, or with, family, partner, friends

37.0% 40.0% 35.0% 30.0% 32.5% 20.0% 22.5% 31.2% 28.4%

Lifestyle attractions of this region 22.0% 23.8% 51.3% 8.8% 13.8% 10.0% 35.0% 23.4% 15.9%

Return home 11.0% 15.0% 7.5% 1.3% 11.3% 5.0% 6.3% 8.3% 6.0%

New start 14.0% 8.8% 10.0% 1.3% 3.8% 2.5% 7.5% 7.1% 9.5%

Good place to live 4.0% 6.3% 18.8% 5.0% 2.5% 2.5% 8.8% 6.7% ‐

Weather, climate 6.0% 2.5% 8.8% 2.5% 7.5% 1.3% 11.3% 5.7% 7.0%

Education 5.0% 8.8% 3.8% 3.8% 1.3% 8.8% 3.8% 5.0% 3.0%

Overall, 33.3% of people surveyed reported that their move to regional Queensland in the last five years had been work related (36.8% in 2008). Results reflect the continued attraction of younger age groups to Central and Northern Queensland.



• People were more likely to move to Wide Bay Burnett because it was a good place to live (shopping, education, health, recreation and night life).

• People were more likely to move to Cairns and Wide Bay Burnett for lifestyle attractions.

• People were more likely to move to Cairns for the weather and climate compared with other regions.

3.3 Work Related Move to Regional Queensland Table 3.3.1 and Chart 3.3.1 give a profile of the main reasons for a work related move. Higher than average proportions in the table are highlighted in bold.

The work related move is best described as follows: • A new job with a new employer (mentioned by 52.9%

of residents moving for work reasons compared with 55.4% in 2008), covering: − A new job with new employer for the respondent

(35.1% in 2010, 33.8% in 2008). − A new job with new employer for the respondent’s

partner (18.3% in 2010, 23.0% in 2008). • A transfer or posting with existing employer (30.8% in

2010, 31.1% in 2008), covering: − A transfer or posting with existing employer for the

respondent (18.3% in 2010, 23.0% in 2008). − A transfer or posting with existing employer for the

respondent’s partner (14.4% in 2010, 8.1% in 2008). • A business opportunity (9.1% in 2010, 13.5% in 2008),

covering: − A business opportunity for the respondent (8.2% in

2010, 9.5% in 2008). − A business opportunity for the respondent’s partner

(1.0% in 2010, 6.8% in 2008). • Moved to the region to look for a job (8.2% in 2010,

0.0% in 2008). People were more likely to move to Wide Bay Burnett, Mackay and Gladstone/Rockhampton for a new job with a new employer. People were more likely to move to Townsville for a transfer or posting with an existing employer. The Army transfers were a significant influence in this market. People were more likely to move to Toowoomba and Wide Bay Burnett for a business opportunity. A quarter of people moving to South East Queensland for work related reasons were moving to look for a job.

A new job or transfer in the family were the main reasons for work related moves. In the 2010 survey, slightly fewer new residents were attracted to regions for a new business opportunity. Some new residents are moving to regional Queensland in the hope of employment. The global financial crisis may have influenced these developments.



Cairns and Wide Bay Burnett are also regions attracting job seekers. The main reasons that prompted people to make a work related move (see Table 3.3.2) included the following: • Better wages (mentioned by 15.9% of people that

moved for work related reasons). • A lot of employment opportunities (13.5%). • Better location (13.5%). • Better working conditions (13.5%). • Job promotion (10.1%). • Time for a change (9.6%). • Compulsory posting or being required to move for

current job (7.2%). • No work – moved to find work (5.3%). • Closer to family and friends (4.3%). • Made redundant from last position (3.4%).

Other reasons that prompted a work related move, each mentioned by less than 3% of people that moved for work related reasons, included better educational facilities in the area, a better lifestyle, a relationship breakup and wanted to move, a better future for children, had lived in the area previously, better transport and services, cheaper rent for the business and the cost of living. Key contrasts include the following: • In South East Queensland, having a lot of employment

opportunities was a major driver for people moving to the area. A quarter of people moving to South East Queensland had moved because it was time for a change.

• In Toowoomba, having a lot of employment opportunities and being a better location were major drivers for people moving to the area.

• In Wide Bay Burnett, people moved to the area for the job opportunities and to find work.

• In Fitzroy, better wages and working conditions were major drivers for people moving to the area.

Table 3.3.1 – Work Related Move – 2010 with 2008 Comparison

Region Work Related Move South East Queensland (n=100)

Toowoomba

(n=80)


Fitzroy

(n=80)

Mackay

(n=80)

Townsville

(n=80)

Cairns

(n=80)

Total 2010

(n=580)

Total 2008

(n=201)

A new job with new employer 43.5% 45.0% 61.5% 69.8% 68.4% 36.8% 39.4% 52.9% 55.4%

Transfer/posting with existing employer

26.1% 35.0% 7.7% 23.3% 26.3% 50.0% 33.3% 30.8% 31.1%

Business opportunity 4.3% 20.0% 15.4% 7.0% 5.3% 5.3% 12.1% 9.1% 13.5%

Moved to the region to find a job 26.1% 0.0% 15.4% 2.3% 0.0% 7.9% 15.2% 8.2% 0.0%

Total 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%



• In Mackay, better wages was a major driver for the people moving to the area.

• In Townsville, a quarter of people that moved to Townsville for work related reasons moved due to a Compulsory posting or being required to move for current job.

• In Cairns, better working conditions and being a better location with better weather and climate were drivers for the people moving to the area.

3.4 Industry of Employment for New Residents Table 3.4.1 gives a summary of industry employment for new residents by region. Higher than average proportions in this table are highlighted in bold. In addition to these main industries profiled, people also reported working in retail trade, wholesale trade, property and business services, personal and other services and cultural and recreational services. The table shows quite distinctive industry profiles that are attracting new residents. Health and community services are attracting people to the Wide Bay Burnett region, Cairns and Townsville. The mining industry is attracting new residents to Mackay, North Queensland and Fitzroy. Construction is a strong industry employment sector for new residents in Mackay and Gladstone/Rockhampton. Townsville and Cairns are also attracting workers in this industry. Government administration and defence is a major employer in Townsville and, to a lesser extent, Cairns. People are being attracted to the Fitzroy region for manufacturing jobs. Toowoomba, Wide Bay Burnett and Townsville are also attracting new manufacturing workers. New workers in the government sector are being attracted to Townsville, Cairns, Toowoomba and South East Queensland. Communication services is attracting workers to South East Queensland.

Table 3.3.2 – Main Reasons for a Work Related Move

Regions North Southern Queensland

Reasons

2008 2010 2010

Better wages 21.6% 18.2% 7.0%

Better location 5.4% 12.1% 18.6%

Lot of employment opportunities 27.0% 10.9% 23.3%

Better working conditions 1.4% 15.2% 7.0%

Job promotion 4.1% 11.5% 4.7%

Time for a change 14.9% 7.3% 18.6%

Compulsory posting or required to move for current job

13.5% 7.3% 7.0%

No work – moved to find work 0.0% 6.1% 2.3%

Closer to family and friends 2.7% 4.8% 2.3%

Made redundant from last position 0.0% 2.4% 7.0%

Business opportunity 2.7% 3.0% 2.3%

Weather and climate 0.0% 3.6% 0.0%

Mining, construction, health and community services and government are the main industry sectors attracting new residents to regional jobs.



The transport and storage industry is attracting new residents to South East Queensland, Toowoomba, Wide Bay Burnett and Mackay. The utilities sector is attracting new workers to Toowoomba. New residents are moving to Wide Bay Burnett and Toowoomba for finance and insurance jobs. The education sector is attracting new workers to Wide Bay Burnett, Fitzroy and South East Queensland. Agriculture is attracting new workers to the Wide Bay Burnett region and to Toowoomba.

Table 3.4.1 – Industry in Which New Residents Were Employed – 2010 with 2008 Comparison (Proportion of people that moved for work related reasons)

Region Industry South East Queensland (n=100)

Toowoomba

(n=80)


Fitzroy

(n=80)

Mackay

(n=80)

Townsville

(n=80)

Cairns

(n=80)

Total 2010

(n=580)

Total 2008

(n=201)

Health and Community Services 8.7% 15.0% 23.1% 9.3% 13.2% 21.1% 24.2% 15.9% 17.6% Mining 4.3% 0.0% 0.0% 9.3% 36.8% 10.5% 12.1% 13.0% 16.2% Construction 4.3% 0.0% 0.0% 25.6% 18.4% 10.5% 9.1% 12.5% 14.9% Government Administration/Defence 8.7% 10.0% 0.0% 0.0% 2.6% 31.6% 18.2% 11.1% 12.2% Manufacturing 0.0% 10.0% 7.7% 18.6% 0.0% 5.3% 0.0% 6.3% 4.1% Transport and Storage 13.0% 10.0% 7.7% 2.3% 7.9% 0.0% 6.1% 5.8% 8.1% Education 8.7% 5.0% 15.4% 9.3% 2.6% 2.6% 3.0% 5.8% 8.1% Communication Services 21.7% 5.0% 0.0% 4.7% 0.0% 5.3% 0.0% 4.8% 0.0% Accommodation, Cafes and Restaurants

4.3% 5.0% 7.7% 4.7% 2.6% 2.6% 6.1% 4.3% 2.7%

Finance and Insurance 0.0% 10.0% 7.7% 2.3% 2.6% 5.3% 3.0% 3.8% 1.4% Agriculture, Forestry and Fishing 0.0% 10.0% 15.4% 2.3% 2.6% 0.0% 3.0% 3.4% 1.4% Electricity, Gas and Water Supply 0.0% 15.0% 0.0% 2.3% 5.3% 0.0% 3.0% 3.4% 1.4%



3.5 Important Quality of Lifestyle Factors Chart 3.5.1 and Table 3.5.1 give a summary of the quality of lifestyle factors that are important for moving to regional Queensland. Higher than average proportions in the table are highlighted in bold. These factors included the following: • Weather and climate (mentioned by 25.5% of new

residents compared with 25.4% in 2008). • A freer, more relaxed and easier lifestyle (24.0% in

2010, 16.4% in 2008). • The natural environment (9.3% in 2010, 6.5% in 2008).

• Slower pace of life (8.3% in 2010, 5.5% in 2008). • Sea change (7.6% in 2010, 2.5% in 2008). • Education facilities (7.2% in 2010, 4.0% in 2008). • Sense of community (6.9% in 2010, 6.0% in 2008). • Housing affordability (6.4% in 2010, 7.0% in 2008). • Health facilities (4.8% in 2010, 3.5% in 2008). • Sport and recreation facilities (4.5% in 2010, 4.0% in

2008). • Cost of living (4.3% in 2010, 11.4% in 2008). • Less traffic congestion (4.3% in 2010, 4.5% in 2008). • Cultural and entertainment opportunities (3.8% in

2010, 2.5% in 2008).

Table 3.5.1 – Quality of Lifestyle Factors for Moving – 2010 with 2008 Comparison Region Factor


Toowoomba

(n=80)


Fitzroy

(n=80)

Mackay

(n=80)

Townsville

(n=80)

Cairns

(n=80)

Total 2010

(n=580)

Total 2008

(n=201)

None 20.0% 42.5% 13.8% 51.3% 48.8% 45.0% 23.8% 34.5% 23.9% Weather and climate 49.0% 13.8% 28.8% 10.0% 15.0% 20.0% 36.3% 25.5% 25.4% Freer, more relaxed, easier lifestyle 22.0% 16.3% 31.3% 22.5% 17.5% 20.0% 38.8% 24.0% 16.4% Natural environment 20.0% 12.5% 3.8% 5.0% 3.8% 6.3% 11.3% 9.3% 6.5% Slower pace of life 9.0% 3.8% 21.3% 5.0% 3.8% 2.5% 12.5% 8.3% 5.5% Sea change 4.0% 1.3% 21.3% 6.3% 11.3% 5.0% 5.0% 7.6% 2.5% Education facilities 11.0% 7.5% 5.0% 5.0% 6.3% 11.3% 3.8% 7.2% 4.0% Sense of community 9.0% 10.0% 11.3% 3.8% 5.0% 3.8% 5.0% 6.9% 6.0% Housing affordability 9.0% 8.8% 15.0% 8.8% 0.0% 0.0% 2.5% 6.4% 7.0% Health facilities 3.0% 5.0% 13.8% 3.8% 3.8% 1.3% 3.8% 4.8% 3.5% Sport and recreation facilities 12.0% 5.0% 3.8% 3.8% 2.5% 2.5% 0.0% 4.5% 4.0% Cost of living 10.0% 3.8% 7.5% 0.0% 0.0% 5.0% 2.5% 4.3% 11.4% Less traffic congestion 3.0% 5.0% 0.0% 8.8% 7.5% 1.3% 5.0% 4.3% 4.5% Cultural and entertainment opportunities 6.0% 2.5% 2.5% 5.0% 1.3% 5.0% 3.8% 3.8% 2.5%

For more than a third of new residents moving to regional Queensland (34.5%), quality of lifestyle factors were not important. For those where lifestyle factors were important, weather and climate, a more relaxed lifestyle and the natural environment were important.



Other lifestyle factors that prompted a move to regional Queensland included tree change, less crime, oasis change (green and more rain), living in a bigger city, more space and land and job availability (each mentioned by less than 3% of new residents). More people moving to Mackay, Townsville, Gladstone/ Rockhampton and Toowoomba believed there were no lifestyle factors that were important in people’s decision to move to the area.

Key contrasts include the following: • People were more likely to move to South East

Queensland for the weather and climate, the natural environment, education facilities, sport and recreation facilities and cost of living.

• For people moving to Toowoomba, sense of community was an important lifestyle factor.

• In Wide Bay Burnett, lifestyle factors were much more important for people moving to the area. These factors included a freer, more relaxed lifestyle, a slower pace of life, sea change, housing affordability, health facilities and a sense of community.

• For people moving to the Fitzroy region, a freer, more relaxed lifestyle was a fairly important factor.

• People moved to Mackay for a sea change. • Townsville education facilities were an important

lifestyle factor for people moving to the area. • People were more likely to move to Cairns for the

weather and climate and a freer, more relaxed lifestyle.


Research on Drivers for Regional Population Movement 4. Retention of New Residents Page 22

4. Retention of New Residents 4.1 Factors Influencing New Residents to Stay in Regional Queensland Range of Factors Influencing New Residents A number of factors are influencing new residents to stay in regional Queensland. Chart 4.1.1 and Table 4.1.1 gives a profile of the main factors influencing residents to stay in the area. Higher than average proportions in the table are highlighted in bold. Six in ten people in Fitzroy (61.3%) are influenced to stay for work related reasons. This factor was also important in Mackay and Cairns.

Very few new residents are influenced to stay in Wide Bay Burnett for work related reasons. Quality of lifestyle factors were more likely to influence people to stay in Wide Bay Burnett and South East Queensland.

Table 4.1.1 – Factors Influencing Residents to Stay – 2010 with 2008 Comparison Region Factors


Toowoomba

(n=80)


Fitzroy

(n=80)

Mackay

(n=80)

Townsville

(n=80)

Cairns

(n=80)

Total 2010

(n=580)

Total 2008

(n=201)

Work related reasons 24.0% 26.3% 11.3% 61.3% 41.3% 32.5% 40.0% 33.4% 33.8% Remaining close to family, partner and friends

34.0% 36.3% 30.0% 38.8% 37.5% 26.3% 23.8% 32.4% 24.9%

Quality of lifestyle factors 42.0% 28.8% 37.5% 22.5% 26.3% 25.0% 32.5% 31.0% 28.9% Weather and climate 38.0% 5.0% 20.0% 5.0% 10.0% 13.8% 22.5% 17.1% 22.9% Education 12.0% 12.5% 10.0% 3.8% 7.5% 16.3% 5.0% 9.7% 5.5% Friendly people 2.0% 2.5% 1.3% 1.3% 6.3% 6.3% 7.5% 3.8% 3.0% House ownership 3.0% 3.8% 7.5% 2.5% 3.8% 0.0% 3.8% 3.4% 3.5% Cost of living 1.0% 2.5% 7.5% 0.0% 0.0% 1.3% 2.5% 2.1% 4.5%

Work reasons, quality of life and remaining close to family and friends are almost equally important in retaining residents in regional Queensland. The weather and climate is also an important factor.



The range of factors influencing the decision to stay in the region included the following: • Work related reasons (mentioned by 33.4% of new

residents compared with 33.8% in 2008). • Remaining close to family, partner or friends (32.4% in

2010, 24.9% in 2008). • Quality of lifestyle factors (31.0% in 2010, 28.9% in

2008). • Weather and climate (17.1% in 2010, 22.9% in 2008). • Education (9.7% in 2010, 5.5% in 2008). • Friendly people (3.8% in 2010, 3.0% in 2008). • House ownership (3.4% in 2010, 3.5% in 2008). • Cost of living (2.1% in 2010, 4.5% in 2008). Other factors influencing new residents to stay in the region, each mentioned by less than 2% of new residents, included: • Lifestyle ‐ being quiet and peaceful, a smaller

community, medical and health reasons, close to amenities, atmosphere, a good area to retire, and cultural opportunities.

• Family ‐ family being settled, a good area to bring up a family, ‘grew up here’, looking after a relative.

• Affordability and housing ‐ not being able to afford to move, being offered housing commission in the area.

• Good location ‐ being close to the ocean, being close to an airport.

Remaining close to family, partner or friends was a factor for a third of new residents (32.4%) and was more important in Toowoomba, Fitzroy, and Mackay. Education was more important to new residents in South East Queensland, Toowoomba and Townsville. Living in a community of friendly people was more important to new residents in Cairns.

Home ownership and cost of living were more important factors for new residents in Wide Bay Burnett. Why These Factors are Important to New Residents These factors have been important to new residents for the following reasons: • The importance of being close to friends and family

(mentioned by 21.2% of new residents compared with 15.9% in 2008)

• Security of employment and career (14.0% in 2010, 19.4% in 2008).

• Creating a good lifestyle (10.2% in 2010, 20.9% in 2008).

• Peaceful and relaxing (7.6% in 2010, 2.5% in 2008). • Income for family and living costs (6.9% in 2010). • A good environment for children (5.7% in 2010, 12.4%

in 2008). • Stability and stability for children (5.3% in 2010, 4.0%

in 2008). • Opportunities for education (5.0% in 2010, 0.5% in

2008). • Weather and climate (4.7% in 2010, 4.0% in 2008). • Friendly atmosphere (4.0% in 2010, 3.5% in 2008). • Health reasons (3.4% in 2010, 0.5% in 2008). • Happiness (3.1% in 2010, 9.0% in 2008). • A nice area (3.1% in 2010). • Closer to work and university and amenities (2.9% in

2010, 4.0% in 2008). • Retired (2.8% in 2010, 1.5% in 2008).



Other reasons why retention factors were important to new residents, each mentioned by less than 2% of new residents, included: • Cost of living ‐ better money, low cost of living, future

opportunities for family. • Lifestyle ‐ recreational activities, good schools,

independence, activities for retirees, friendly people. • Employment and business opportunities ‐ employment

opportunities, a new start, set up a business, visa ‐ able to stay in Australia, career advancement.

• Environment ‐ green settings, outdoors and country lifestyles, close to the beach and coast, safety, less traffic.

• Family ‐ grew up in the area, met a new partner. • Services and infrastructure ‐ access to services,

transport infrastructure, access to an airport, investment.

• Affordability and housing ‐ affordable housing, access to public housing and a flexible workplace.



4.2 Best Things about Living in Regional Queensland Table 4.2.1 gives the profile of new residents’ views on the best things about regional Queensland. The things that new residents liked best about living in regional Queensland included the following: • Weather, climate (mentioned by 23.4% of new

residents compared with 25.9% in 2008). • Less travelling ‐ close to everything (16.7% in 2010,

16.9% in 2008). • Friendly people – smaller community (15.0% in 2010,

21.9% in 2008).

• Quiet and laid back (13.6% in 2010, 17.9% in 2008). • Close to beach (10.9% in 2010, 7.5% in 2008). • Lifestyle (9.1% in 2010, 10.4% in 2008). • Close to family and friends (9.0% in 2010, 8.5% in

2008). • Environment (4.0% in 2010, 9.0% in 2008). • Lots of activities and events (4.0% in 2010). • Less traffic (3.8% in 2010). • Nice scenery ‐ mountains, islands (3.6% in 2010). • Nice area to live (3.1% in 2010). • Rural freedom (2.9% in 2010, 1.0% in 2008). • Facilities (2.8% in 2010). • Green areas (2.6% in 2010). • Close to tourist attractions (2.2% in 2010, 0.5% in

2008). • Outdoor living (2.2% in 2010). • Work (2.2% in 2010). • Access to health services (2.1% in 2010). • Good fishing (2.1% in 2010). Other best things about the region, each mentioned by less than 2% of new residents, included: • Employment ‐ employment opportunities, range of

opportunities, well educated workforce. • Services and infrastructure ‐ services on offer,

shopping, pubs and nightlife, good schools, public transport, not overcrowded, sporting activities, the university, fast development in the area, variety of places to visit, access to airport/cheap flights.

• Housing and costs ‐ affordable housing, low cost of living, quality housing.

Table 4.2.1 – Best Things About Living in the Region


Reasons

2008 2010 2010

Weather and Climate 25.9% 20.0% 31.1%

Less travelling – close to everything 16.9% 15.3% 20.0%

Friendly people 21.9% 14.3% 16.7%

Quiet and laid back 17.9% 14.5% 11.7%

Close to beach 7.5% 11.8% 8.9%

Lifestyle 10.4% 9.5% 8.3%

Close to family and friends 8.5% 10.8% 5.0%

Environment 0.0% 4.0% 3.9%

Lots of activities and events 0.0% 2.0% 8.3%

Less traffic 0.0% 4.5% 2.2%

Nice scenery – mountains, islands 0.0% 3.8% 3.3%

Nice area to live 0.0% 3.0% 3.3%

A combination of climate, a friendly, close knit community, quiet laidback environment and convenient proximity to work and facilities are the aspects new residents valued most about regional Queensland.



• Environment ‐ low crime rate, transport infrastructure, cultural activities, better pay, family orientated, clean air, security.

• Location ‐ not too close to city, close to Brisbane, familiarity with the area.

• Quality of life ‐ more time with family, good environment for children.

Regional contrasts include the following: • In South East Queensland, weather and climate, less

travelling – close to everything, proximity to the beach, friendly people and lifestyle were identified as the best things about the region.

• In Toowoomba, weather and climate, less travelling – close to everything, quiet and laid back atmosphere, friendly people and rural freedom were identified as the best things about the region.

• In Wide Bay Burnett, the quiet and laid back atmosphere, friendly people, weather and climate and lifestyle continued to be identified as the best things about living in the region. Proximity to the beach was more important in 2010.

• In Fitzroy, weather and climate, less travel – close to everything, close to family and friends, and friendly people were again identified as the best things about living in the region.

• In Mackay, weather and climate, less travel – close to everything, quite and laid back atmosphere and friendly people were again identified as the best things about living in the region. Being close to friends and family was more important in 2010.

• In Townsville, weather and climate, less travel – close to everything, and friendly people were again identified as the best things about living in the region. The quiet and laid back atmosphere was identified less

as one of the best things about living in the region in 2010.

• In Cairns, weather and climate, friendly people, quite and laid back atmosphere and environment were again identified as the best things about living in the region. Lifestyle was more important in 2010.

4.3 Aspects Liked Least about Living in the Region Table 4.3.1 summarises these aspects new residents liked least about living in the region. The main aspects that new residents liked least about the region to which they had moved included the following: • Hot and humid (mention by 16.2% compared with 5.0%

in 2008). • Health facilities (6.2% in 2010, 3.5% in 2008). • Not much to do – entertainment (6.2% in 2010, 4.5% in

2008). • Too much traffic (4.8% in 2010, 7.5% in 2008). • Not enough shopping centres (4.7% in 2010, 2.5% in

2008). • High cost of living (4.7% in 2010, 7.5% in 2008). • Public transport (4.1% in 2010, 9.0% in 2008). • Weather – monsoonal rain, floods and cyclones (3.3%

in 2010, 3.0% in 2008). • Crime and seedy areas (3.1% in 2010, 4.5% in 2008). • Too far away from family and friends (3.1% in 2010,

5.0% in 2008). • Too far to travel anywhere – isolated (2.9% in 2010,

5.0% in 2008). • Lack of employment (2.9% in 2010, 2.5% in 2008). • Flies and insects (2.9% in 2010, 1.0% in 2008).

Results show that one in six people that have recently moved to regional Queensland (17.8%) were satisfied – there were no aspects they liked least about the region. This was higher for South East Queensland (22.0%), Toowoomba (20.0%). Wide Bay Burnett (16.3%), Townsville (18.8%), Cairns (17.5%), and Fitzroy (18.8%) were close to the overall average. However, the proportion was significantly lower in Mackay (10.0%). Aspects new residents like least about Mackay include hot and humid weather, not much to do, high cost of living, floods and cyclones.



• Bad roads (2.6% in 2010, 4.5% in 2008). • Rude, unfriendly people (2.2% in 2010, 3.0% in 2008). • Pollution from industry (2.1% in 2010, 5.5% in 2008). • Lack of arts and culture (2.1% in 2010). Other aspects new residents liked least, each mentioned by less than 2% of residents, included: • Housing and living expense ‐ housing affordability,

expensive vehicle registration, rates, fuel prices, small home and land sizes.

• Lifestyle ‐ slow pace of life, security, distance from Brisbane.

• Economic issues ‐ lack of industry, local economy is reliant on tourism, low pay.

• Services and infrastructure ‐ public transport, access to airports, water shortages and restrictions, lack of services, too many rules and regulations, no daylight saving, no Sunday trading, poor internet and telephone services, lack of footpaths, lack of sporting facilities, lack of restaurants, not enough schools, access to fresh fruit and vegetable, lack of higher education opportunities.

• Environment ‐– stingers (cannot swim in the ocean), crocodiles, cane toads, lack of outdoor public facilities, no waves at beaches, road noise, dust, fog, cold weather, overcrowding, overdevelopment and growth.

• Local people – bad drivers, closed minded people, migrant workers, a transient population, problems with alcohol and lazy employees.

Table 4.3.1 – Aspects Liked Least About Living in the Region


Reasons

2008 2010 2010

Hot and humid 5.0% 19.5% 8.9%

Health and medical facilities 3.5% 6.8% 5.0%

Not much to do – entertainment 4.5% 8.0% 2.2%

Too much traffic 7.5% 2.3% 10.6%

Limited shopping centres 2.5% 6.0% 1.7%

High cost of living 7.5% 5.3% 3.3%

Lack of public transport 9.0% 3.0% 6.7%

Weather – monsoonal rain, flood and cyclones 3.0% 4.3% 1.1%

Crime and seedy areas 4.5% 3.5% 2.2%

Too far away from family and friends 5.0% 3.3% 2.8%



Regional contrasts on aspects liked least by new residents include the following: • In South East Queensland, hot and humid weather,

traffic congestion and a lack of transport infrastructure were identified as the aspects liked least about the region.

• In Toowoomba, water shortages and restrictions and a lack of health and medical facilities.

• In Wide Bay Burnett, health and medical facilities and a lack of shopping centres. Dislike of both these aspects increased significantly from 2008.

• In Fitzroy, not much to do – lack of entertainment and pollution from industry. Disliking the hot and humid weather increased among new residents compared to 2008.

• In Mackay, the high cost of living. Disliking the hot and humid weather and not much to do – lack of entertainment increased among new residents compared with 2008. A lack of public transport rated significantly lower as an aspect liked least about the region in 2010.

• In Townsville, the hot and humid weather. High living costs rated significantly lower as an aspect liked least about the region in 2010.

• In Cairns, dislike of the hot and humid weather increased among new residents in 2010. Crime and seedy areas rated significantly lower as an aspect liked least about the region in 2010.


Research on Drivers for Regional Population Movement 5. Retention of New Residents in Regional Queensland Page 29

5. Retention of New Residents in Regional Queensland 5.1 Expectations to Leave the Region Chart 5.1.1 gives a profile of planned length of stay in the region in 2010. Results show that Gladstone/Rockhampton and Toowoomba are areas of relatively low new resident retention.

The majority of South East Queensland’s new residents do not expect to leave the region. The length of time that new residents expected to stay in a region varied with nearly one in five new residents surveyed (13.6% compared with 20.9% in 2008) expecting to stay in the region for up to two years. However, 7.9% (compared with 11.4% in 2008) expected to stay only another year. Fewer new residents are staying in regions for only one year – increased stability in the new resident segment. Overall, 14.1% of new residents expected to leave the area in the next 3 to 5 years. A change for 2010 is a slight increase in the proportion of news residents being unsure how long they would stay in the region.

Table 5.1.1 – Expected Length of Stay in the Region


Time Expected to Stay in the Region

2008 2010 2010

Up to one year 11.4% 7.8% 8.3%

1 to 2 years 9.5% 7.8% 1.1%

3 to 5 years 10.9% 9.0% 6.1%

Over 5 years 7.0% 6.5% 5.0%

Not sure 6.5% 10.8% 7.8%

Do not expect to leave 54.7% 58.3% 71.7%

Total 100.0% 100.0% 100.0%

Nearly four in ten of the new residents in regional Queensland surveyed (37.6%) expected to leave the area at some time in the future. This was significantly higher for Gladstone/Rockhampton (56.2%) and Toowoomba (50.0%). The proportion was significantly lower in South East Queensland (11.0%).



5.2 Reasons for Moving Away in the Future Chart 5.2.1 and Table 5.2.1 give a profile of the main reasons for moving away from the region. Higher than average proportions in the table are highlighted in bold. The main reasons why new residents expected to move away from the region in the future included the following: • Work related reasons (mentioned by 38.5% of people

expecting to leave the region compared with 40.7% in 2008).

• To return home or be nearer to family, partner or friends (27.1% in 2010, 23.1% in 2008).

• Time for a change (14.7% in 2010, 15.4% in 2008). • Cost of living (6.9% in 2010, 6.6% in 2008). • Weather and climate (6.9% in 2010, 4.4% in 2008).

• Dislike the area or want to escape problems (4.6% in 2010, 5.5% in 2008).

• Education for children (4.1% in 2010, 7.7% in 2008). • Travelling (3.7% in 2010, 4.4% in 2008). • Retirement (2.8% in 2010, 3.3% in 2008). • More entertainment options (2.3% in 2010, 2.2% in

2008). Other reasons new residents expected to move away from the region included pollution from industry, overdevelopment and growth, moving closer to the coast, health reasons, water restrictions, moving to a bigger city (each mentioned by less than 2% of residents expecting to leave the region). Employment and family drivers are the key reasons why people will move from regional Queensland. The main change since 2008 is the increased importance of moving to be close to family and friends.

Table 5.2.1 – Reasons to Move Away from the Region – 2010 with 2008 Comparison Region Reason


Toowoomba

(n=80)


Fitzroy

(n=80)

Mackay

(n=80)

Townsville

(n=80)

Cairns

(n=80)

Total 2010

(n=580)

Total 2008

(n=201)

Work related reasons 36.4% 27.5% 37.5% 40.0% 40.0% 37.5% 53.6% 38.5% 40.7% To return home or be nearer to family, partner, friends

27.3% 20.0% 28.1% 20.0% 33.3% 46.9% 17.9% 27.1% 23.1%

Time for a change 27.3% 17.5% 18.8% 15.6% 13.3% 6.3% 10.7% 14.7% 15.4% Cost of living 9.1% 7.5% 12.5% 2.2% 13.3% 3.1% 3.6% 6.9% 6.6% Weather, climate 0.0% 7.5% 9.4% 4.4% 3.3% 6.3% 14.3% 6.9% 4.4% Dislike the area/want to escape problems 0.0% 5.0% 3.1% 2.2% 0.0% 15.6% 3.6% 4.6% 5.5% Education for children 0.0% 0.0% 6.3% 6.7% 10.0% 0.0% 3.6% 4.1% 7.7% Travelling 9.1% 7.5% 0.0% 2.2% 3.3% 0.0% 7.1% 3.7% 4.4% Retirement 9.1% 2.5% 0.0% 8.9% 0.0% 0.0% 0.0% 2.8% 3.3% More entertainment options 0.0% 0.0% 3.1% 4.4% 3.3% 0.0% 3.6% 2.3% 2.2%

Work related reasons are the main drivers for new residents moving away from the region (mentioned by 38.5% of people expecting to leave the region). However, returning home to be close to family and friends and moving for a change were also important factors.



Key contrasts include the following: • People were more likely to move away from South

East Queensland because it was time for a change. • People in Toowoomba would be less likely to move

away from the area due to work reasons or returning home to be with family and friends.

• People were more likely to move away from Wide Bay Burnett due to the cost of living.

• In the Fitzroy region, people were more likely to move away for retirement.

• People in Mackay were more likely to move away from the region to return home or be closer to family and friends and the cost of living.

• Townsville residents were more likely to move away from the region to return home or be closer to family and friends and a dislike of the area or escaping problems.

• People were more likely to move away from Cairns for work related reasons and the weather or climate.

These reasons for moving away from the area in the future were important to new residents for the following reasons: Work related reasons • Career advancement (mentioned by 13.3% of people

expecting to leave the area). • More job options and opportunities (11.0%). • Better wages (7.3%). • To continue being employed (2.3%). • Work contract completed – move back to home town. • Need for further education to get a better job. • To grow the business and expand. • There is no choice with the current job. • Depends on employment and visa conditions. • To use qualifications. • Work is important for the family. • Better business infrastructure – internet. Family and education • Being close to family and friends is important (23.4%). • Better family life (3.2%). • Better education for children (4.1%). • Parents are elderly. • Relatives are ill. • Moving to a rural farm – more space for children. Lifestyle/community/entertainment • High cost of living – cannot afford to live in the area

(4.6%). • Close to the coast and beaches (4.6%). • Quality of life (4.6%).



• Too hot and humid (3.7%). • Wanting to live in a bigger city (3.2%). • Get away from pollution – health. • Need more entertainment options. • Better hospitals and health facilities. • Area is getting too busy. • Housing affordability. • Need to be in a friendlier community. • More security and safety. • Water restrictions. • A quieter more relaxed place for retirement. • More amenities. • Skin cancer. • Access to saltwater fishing. • More cultural diversity. Change/travel • Enjoy change (4.6%). • To travel and see the world (3.7%). • To travel and see Australia. • Close to an international airport. The consistent themes of work and family are expected to drive new residents to move away from the area in the future.

5.3 Lifestyle Reasons Prompting a Move from the Region Chart 5.3.1 and Table 5.3.1 give a profile of the main lifestyle reasons for moving away from the region. Higher than average proportions in the table are highlighted in bold. In 2010, the main quality of lifestyle issues that may prompt new residents to move away from the area in the future included the following: • Cost of living (mentioned by 17.6% of people expecting

to move from the region). • Housing affordability (8.8%). • Sport and recreation facilities (8.8%). • Weather/climate (7.7%). • Health facilities (5.5%). • Natural environment (4.4%). • Education facilities (4.4%). • Crime (3.3%). • Overpopulation (3.3%). • Quality/range of employment options available (2.2%). • Cultural opportunities (2.2%). • Variety in services like shopping centres (2.2%). Other lifestyle issues that could prompt people to move away from the area in the future included travelling, public transport, the health system and pollution from industry (each mentioned by less than 2% of people expecting to move from the region).

Four in 10 new residents expecting to leave the area (44.0%) felt there were no lifestyle issues that might prompt them to move away from the area in the future. This was significantly higher in Cairns (71.4%) reflecting the strong lifestyle benefits attracting residents to this region. In the Wide Bay Burnett, Mackay, South East Queensland and Gladstone/Rockhampton area, more new residents were likely to cite lifestyle issues that may prompt them to move away from the area in the future.



Key contrasts with 2008 results include the following: • More residents were likely to move away from Wide

Bay Burnett due to lifestyle factors in 2010. • In the Fitzroy region, people were more likely to move

away for cultural opportunities and employment options in 2010.

• People in Mackay were less likely to move away from the region as a result of the cost of living and housing affordability in 2010.

• Townsville residents were less likely to move away from the region due to the cost of living in 2010.

• People were less likely to move away from Cairns for lifestyle reasons, but more likely to move due to the weather or climate in 2010.

In the South East Queensland area, the main lifestyle reasons that might prompt new residents to move away from the region included the following: • Cost of living. • Weather/climate. • Cultural opportunities. • Quality/range of employment options available. • Housing affordability. • Crime. • Overpopulation. • Better camping in other areas. • Lack of infrastructure.

Table 5.3.1 – Lifestyle Reasons to Move Away from the Region – 2010 with 2008 Comparison Region Reason


Toowoomba

(n=80)


Fitzroy

(n=80)

Mackay

(n=80)

Townsville

(n=80)

Cairns

(n=80)

Total 2010

(n=580)

Total 2008

(n=201)

None 36.4% 45.0% 31.3% 37.8% 36.7% 50.0% 71.4% 44.0% 42.9% Weather/climate 9.1% 5.0% 18.8% 8.9% 16.7% 12.5% 21.4% 12.8% 7.7% Cultural opportunities 9.1% 10.0% 9.4% 22.2% 10.0% 12.5% 3.6% 11.9% 2.2% Quality/range of employment options available

9.1% 7.5% 18.8% 15.6% 0.0% 3.1% 0.0% 8.3% 2.2%

Health facilities 0.0% 12.5% 12.5% 11.1% 10.0% 0.0% 3.6% 8.3% 5.5% Cost of living 18.2% 0.0% 12.5% 2.2% 10.0% 9.4% 0.0% 6.0% 17.6% Natural environment 0.0% 22.5% 0.0% 4.4% 0.0% 6.3% 0.0% 6.0% 4.4% Sport and recreation facilities 0.0% 7.5% 6.3% 11.1% 3.3% 3.1% 0.0% 5.5% 8.8% Housing affordability 9.1% 0.0% 12.5% 4.4% 6.7% 6.3% 0.0% 5.0% 8.8% Education facilities 0.0% 0.0% 12.5% 6.7% 3.3% 3.1% 3.6% 4.6% 4.4% Pollution from industry 0.0% 0.0% 0.0% 11.1% 3.3% 0.0% 0.0% 2.8% 1.1% Nightlife and entertainment 0.0% 0.0% 6.3% 0.0% 10.0% 0.0% 0.0% 2.3% 0.0%



In the Toowoomba area, the main lifestyle reasons that might prompt new residents to move away from the region included the following: • Natural environment. • Health facilities. • Cultural opportunities. • Quality/range of employment options available. • Sport and recreation facilities. • Weather/climate. • Crime and overpopulation. The main lifestyle issues that might prompt people to move away from the Wide Bay Burnett region included the following: • Weather/climate. • Quality/range of employment options available. • Health facilities.

• Cost of living. • Housing affordability. • Education facilities. • Cultural opportunities. • Other factors – sport and recreation facilities, nightlife

and entertainment and crime. In the Gladstone/Rockhampton area, the main lifestyle reasons that might prompt new residents to move away from the region included the following: • Cultural opportunities. • Quality/range of employment options available. • Health facilities. • Sport and recreation facilities. • Pollution from industry. • Weather/climate. • Other factors – education facilities, the natural

environment, housing affordability, the cost of living, travel, likes living in a big city.

In the Mackay region, the main lifestyle factors that could prompt new residents to move included the following: • Weather/climate. • Cultural opportunities. • Health facilities. • Cost of living. • Nightlife and entertainment. • Housing affordability. • Rough area – a lot of drunken behaviour. • Other factors – sport and recreation facilities,

education facilities, pollution from industry, likes living in a big city, lack of police action, discrimination against immigrants.



In Townsville, the main lifestyle issues that could prompt people to move away from the region in the future included the following: • Weather/climate. • Cultural opportunities. • Cost of living. • Natural environment. • Housing affordability. • Public transport. • Other factors – employment options available, sport

and recreation facilities, education facilities, variety in services like shopping centres.

The main quality of lifestyle issues that would prompt new residents in Cairns to move away included the following: • Weather/climate • Other aspects – cultural opportunities, health and

education facilities, travel.

5.4 Factors Encouraging New Residents to Stay in Regional Queensland Chart 5.4.1 and Table 5.4.1 give a profile of the main factors that would encourage residents to stay in the area. Higher than average proportions in the table are highlighted in bold. In 2010, a larger proportion of residents believed there was nothing that would encourage them to stay in the area if they planned to leave (24.6% compared with 8.8% in 2008). This proportion was much larger in Toowoomba (42.5%) compared to northern regions (20.4%).

The main factors that would encourage new residents to stay in regional areas included the following: • If pay or work was better (mentioned by 30.4% of

people expecting to move from the region compared with 31.9% in 2008).

• If there were better recreation, entertainment or cultural opportunities (15.9% in 2010, 4.4% in 2008).

• If family was nearby (12.6% in 2010, 23.1% in 2008). • If there were better shopping facilities (7.7% in 2010,

7.7% in 2008). • If cost of living was lower (5.8% in 2010, 15.4% in

2008). • If better schools were available (5.8% in 2010, 3.3% in

2008). • If housing was more affordable (4.8% in 2010, 7.7% in

2008). • Improved health and medical services (3.4% in 2010,

3.3% in 2008).

Improved pay or better work options, having family close by and a lower cost of living would all encourage new residents to stay in regional Queensland areas.



Other factors that would encourage new residents to stay in the region included more friends and social circles, better housing being available, cheaper travel, better public transport, less pollution, career development opportunities, an international airport, retirement options, better infrastructure, lifestyle, a reduction in crime, improved standard of living, an increase in house prices and an easing of water restrictions (each mentioned by less than 3% of people expecting to move from the region). Key contrasts include the following: • More residents in Toowoomba believed there was

nothing that would encourage them to stay in the area. • More residents were likely to stay in the Wide Bay

Burnett region if the pay or work was better.

• In the Fitzroy region, people were more likely to stay in the area if there were better recreation, entertainment and cultural opportunities, better shopping and improved education.

• People in Mackay were more likely to stay in the region if there were better recreation, entertainment and cultural opportunities. A lower cost of living and more affordable housing would also encourage residents to stay in the region.

• Having family nearby was significantly more important to Townsville residents.

• More residents were likely to stay in Cairns if the pay or work was better.

Table 5.4.1 – Factors Encouraging Residents to Stay – 2010 with 2008 Comparison Region Factor

Toowoomba

(n=80)


Fitzroy

(n=80)

Mackay

(n=80)

Townsville

(n=80)

Cairns

(n=80)

Total 2010

(n=580)

Total 2008

(n=201)

If pay/work was better 17.5% 34.4% 42.2% 26.7% 18.8% 42.9% 30.4% 31.9% Nothing 42.5% 28.1% 15.6% 16.7% 28.1% 14.3% 24.6% 8.8% If there were better recreation, entertainment, cultural opportunities

7.5% 9.4% 24.4% 23.3% 18.8% 10.7% 15.9% 4.4%

If family was nearby 15.0% 6.3% 13.3% 10.0% 21.9% 7.1% 12.6% 23.1% If there were better shopping facilities 7.5% 0.0% 17.8% 3.3% 12.5% 0.0% 7.7% 7.7% If cost of living was lower 5.0% 6.3% 2.2% 13.3% 3.1% 7.1% 5.8% 15.4% If education was better 0.0% 0.0% 13.3% 6.7% 6.3% 7.1% 5.8% 3.3% More affordable housing 5.0% 6.3% 2.2% 16.7% 0.0% 0.0% 4.8% 7.7% Improved health/medical services 2.5% 6.3% 0.0% 3.3% 6.3% 3.6% 3.4% 3.3% More friends ‐ social circles 2.5% 0.0% 2.2% 3.3% 3.1% 3.6% 2.4% 1.1%



The main reasons why these factors would be important in encouraging new residents to stay in the region included the following: Employment and financial factors • Better pay or wages (mentioned by 14.1% of people

expecting to move from the region). • Need to further their career (9.6%). • Good job options and opportunities (8.3%). • To be able to afford to live (8.3%). • Would be able to purchase housing with better

employment (3.8%). • To continue being employed. Family factors • Being close to family (17.8%). • Friends are important (3.2%). • The health of the family (2.6%). • Long term security for the family. • A nice area to raise family. • Family is important. • A good house for the family. Lifestyle factors • Lifestyle (6.4%). • More activities and entertainment (6.4%). • Standards of living (5.1%). • Enjoy a variety of music and arts (2.6%). • Would prefer a bigger town. • There is not much to do. • Cooler climate with less humidity. • Live in a peaceful environment. • Want to travel and see the world.

Improved facilities including education • Closer to health services or better health services

(5.0%). • Better future for children (3.2%). • Public transport is poor. • There is a lack of shopping choices. • Children can be close to school. • Have children with special needs. • Better community services.

5.5 Factors Encouraging New SEQ Residents to Move to a Regional Area The main factors that might encourage new residents in South East Queensland to locate to a regional area in Queensland included the following: • Work prospects – ‘if I could find a job’ (mentioned by

45.5% of South East Queensland residents that expected to leave the area).

• Work prospects – ‘job available for my partner’ (18.2%).

• Weather and climate (18.2%). • Financial benefits – better pay, moving costs paid, tax

incentives (9.1%). • Quality and range of employment options available

(9.1%). • Natural environment (9.1%). • Education facilities (9.1%). • Infrastructure in the region (9.1%). • Cost of living (9.1%). • More space – move to a property (9.1%).



5.6 Other Comments Overall, 44.1% of new residents in regional areas made additional comments about living in regional Queensland. These other comments included the following: • The resident is happy living in the area (mentioned by

14.1% of new residents). • Good part of Queensland, nice area (9.1%). • Nice people, friendly (3.8%). • Everything that is needed is convenient and close by

(3.1%). • Roads need to be improved (2.9%). • Cost of living is high (2.6%). • The area is growing too fast for infrastructure (2.6%). • Public transport needs to be improved (2.4%). Other comments, each mentioned by less than 2% of new residents, included the following: South East Queensland • Great for a young family – a family oriented area. • Water is a major issue. • Climate and weather are good. • There is plenty to do – entertainment. • There are good work prospects in the region. • The cost of living is increasing. • Public education needs to be improved. • There are more choices for sports and activities in the

area • Too busy – ‘people rushing about’. • There is not enough entertainment for older people. • Reasonable lifestyle. • Not as culturally diverse as New South Wales.

• Need to have more green areas and support for local wildlife.

• Recreational areas are well kept. • There is a lot of unemployment in the area. Toowoomba • Water is a major issue. • Great for a young family – a family oriented area. • The area needs more shops and better shopping. • Good education. • Housing is expensive. • The area needs to be cleaner – less pollution. Wide Bay Burnett • The hospital system needs to be improved. • Climate and weather is good. • There is plenty to do – entertainment. • The area needs more shops and better shopping. • There are more choices for sports and activities. • Lack of employment in the area. • Too hot and humid. • Lack of facilities. • Transient population causes issues and problems. Gladstone/Rockhampton • There are good work prospects in the region. • Great for a young family – a family oriented area. • Climate and weather is good. • The area needs more shops and better shopping. • The area needs more to do for young people. • The cost of living is increasing. • Need improvements to public education. • Too busy – ‘people rushing about’.



• Need more support for small and medium sized

businesses. • Too many people coming to work in the industry. Mackay • Climate and weather is good. • The area needs more to do for young people. • The area needs more shops and better shopping. • Great for a young family – a family oriented area. • Need shops to be open for longer. • Need daylight saving – it is difficult to deal with other

states. Townsville • Great for a young family – a family oriented area. • The area needs more shops and better shopping. • Housing is expensive. • Levels of crime are rising. Cairns • The hospital system needs to be improved. • There is plenty to do – entertainment. • There is not enough entertainment for older people. • Lack of employment in the area. • The multi cultural, mixed community is good. • Telecommunications in the area is poor – bad phone

and internet reception. • Need more police presence in the area. • There is good infrastructure.


Research on Drivers for Regional Population Movement APPENDIX 1 – SURVEY QUESTIONNAIRES Page 40

APPENDIX 1 – SURVEY QUESTIONNAIRES

Department of Employment, Economic Development and Industry New Residents Market Research, 2010

Research on Drivers for Regional Population Movement

APPENDIX 1 – SURVEY QUESTIONNAIRES Page 41

SURVEY ON REGIONAL MIGRATION IN QUEENSLAND – SOUTH EAST QUEENSLAND Draft No. 2

3 February 2010 INTRODUCTION Good morning/afternoon, I am undertaking an important survey for the Queensland Government on reasons why Queenslanders are moving to different parts of the State. We need to talk to people who have lived in South East Queensland for 5 years or less.

Have you moved to South East Queensland in the last five years?

Yes 1…… We would really like to include your feedback in this important survey. (Continue survey) No 2 …… Thanks for your time today but we don’t need to ask you the survey.

Results will help the Government better understand regional Queensland’s needs for services and support.

My name is ….. from Deborah Wilson Consulting Services, a Queensland research company. We would really like to include your feedback in the survey. The interview will only take about 5 to 8 minutes and all of your feedback will be kept confidential and will only be used for research purposes.

Do you have time to do the survey now? Can I start with your first name?

First Name: _____________________________________________________________________

Suburb: _____________________________________________________________________

Phone: _____________________________________________________________________

Interviewer: _____________________________________________Date: ___________________

Call Back details:____________________________________________________________________

1. What were the main reasons that prompted you to move to South East Queensland? (Do not read out.

Record first and all other answers) Reasons First

answer Other

answers Work related reasons (Go to questions 2 and 3) 1 1

Better work prospects for you (Go to questions 2 and 3) 2 2

Better work prospects for partner (Go to questions 2 and 3) 3 3

Want to live in a big/bigger city (Go to question 4) 4 4

To be closer to, or with, family/partner/friends (Go to question 4) 5 5

Return home (Go to question 4) 6 6

Good place to live – shopping, education, health, recreation, night life (Go to question 4)

7 7

Lifestyle attractions of this region (Go to question 4) 8 8

Financial benefits – better pay, moving costs paid, tax incentives (Go to question 4)

9 9

Know someone who can help you get settled. (Go to question 4) 10 10

Came to visit and stayed (Go to question 4) 11 11

Came for a holiday and decided to move here (Go to question 4) 12 12

New start (Go to question 4) 13 13

Education (Go to question 4) 14 14

Disliked previous place/escape problems (Go to question 4) 15 15

Other (please specify) (Go to question 4) _____________________________________________________

16 16




2. (a) You stated that your move was work related?

No 2 (Go to question 4)

Yes 1 … Which of these best describes your work related move? (Read out and record one answer)

A transfer/posting with existing employer for yourself ........................1 A transfer/posting with existing employer for your partner .................2 A new job with new employer for yourself ..........................................3 A new job with new employer for your partner ...................................4 A business opportunity for yourself ....................................................5 A business opportunity for your partner..............................................6 Came here to look for a new job.........................................................7

Other (please specify)

______________________________________________________________________

______________________________________________________________________

______________________________________________________________________

(b) What were the main reasons that prompted you to make that work related move? (Record all answers)

_________________________________________________________________________________

_________________________________________________________________________________

_________________________________________________________________________________

3. What industry did you move to South East Queensland to work in? (Do not read out. Record one answer)

Agriculture, Forestry and Fishing ...................... 1 Mining ................................................................ 2 Manufacturing.................................................... 3 Electricity, Gas and Water Supply..................... 4 Construction ...................................................... 5 Wholesale Trade ............................................... 6 Retail Trade....................................................... 7 Accommodation, Cafes and Restaurants.......... 8 Transport and Storage ...................................... 9 Communication Services................................. 10 Finance and Insurance.................................... 11 Property and Business Services ..................... 12 Government Administration and Defence ....... 13 Education......................................................... 14 Health and Community Services..................... 15 Cultural and Recreational Services................. 16 Personal and Other Services .......................... 17 Other (please specify)

_________________________________________________________________________________




4. Were there any quality of lifestyle factors that were also important in making your decision to move to South East Queensland? (Do not read out. Record all answers)

Cost of living ................................................1 Housing affordability....................................2 Weather/climate...........................................3 Natural environment ....................................4 Sea change .................................................5 Tree change ................................................6 Living in a bigger city...................................7 Oasis change (green and more rain) ..........8 Less traffic congestion.................................9 Less crime .................................................10 Education facilities.....................................11 Health facilities ..........................................12 Sport and recreation facilities ....................13 Cultural and entertainment opportunities ..14 Sense of community..................................15 Slower pace of life .....................................16 Freer/more relaxed/easier lifestyle ............17 Other (please specify)

_________________________________________________________________________________

_________________________________________________________________________________

5. (a) Since moving to live in South East Queensland, what has influenced your decision to stay? (Do not read out. Record all answers)

Work related reasons ..................................1 Remaining close to family/partner/friends ...2 Weather/climate...........................................3 Quality of lifestyle factors ............................4 Education.....................................................5 Other (please specify)

_________________________________________________________________________________

_________________________________________________________________________________

(b) Why has that been important for you? (Record all answers)

_________________________________________________________________________________

_________________________________________________________________________________

_________________________________________________________________________________

6. What is the best thing about living in South East Queensland? (Record all answers)

_________________________________________________________________________________

_________________________________________________________________________________




7. What do you like least about living in South East Queensland? (Record all answers)

_________________________________________________________________________________

_________________________________________________________________________________

_________________________________________________________________________________

8. Do you ever expect to leave South East Queensland at some time in the future?

Yes 1 (Go to question 9) No 2 (Go to question 13)

9. How long do you plan to stay living in South East Queensland? (Read out and record one answer)

Up to 1 year ................... 1 1-2 years........................ 2 3-5 years........................ 3 Over 5 years .................. 4 Not sure ......................... 5 Other (please specify)

___________________

Record all comments

_________________________________________________________________________________

_________________________________________________________________________________

10. (a) Why do you expect to move away from South East Queensland in the future? (Record first and all other answers)

Reasons First answer

Other answers

Work related reasons 1 1

To return home or be nearer to family/partner/friends 2 2

Cost of living 3 3

Weather/climate 4 4

Time for a change 5 5

Dislike the area/want to escape problems 6 6

Education for children 7 7


_____________________________________________________

_____________________________________________________

8 8

(b) Why are those factors important for you? (Record all answers)

_________________________________________________________________________________

_________________________________________________________________________________




11. Are there any quality of lifestyle issues that might prompt you to move away from South East Queensland in the future? (Do not read out. Record all answers)

Cost of living ......................................................... 1 Housing affordability............................................. 2 Quality/range of employment options available ... 3 Weather/climate.................................................... 4 Natural environment ............................................. 5 Crime .................................................................... 6 Education facilities................................................ 7 Health facilities ..................................................... 8 Sport and recreation facilities ............................... 9 Cultural opportunities ......................................... 10 Other (please specify)

_________________________________________________________________________________

_________________________________________________________________________________

_________________________________________________________________________________

12. What factors might encourage you to locate to a regional area in Queensland? (Do not read out. Record all answers)

Nothing (have family/friends/work in South East Queensland)..........1 Work prospects – if I could find a job .................................................2 Work prospects – job available for my partner...................................3 Financial benefits – better pay, moving costs paid, tax incentives ....4 Quality/range of employment options available .................................5 A good place to live - – shopping, education, health, recreation ......6 Lifestyle attractions of this region.......................................................7 Know someone who can help me get settled.....................................8 Weather/climate..................................................................................9 Natural environment .........................................................................10 Crime ................................................................................................11 Education facilities............................................................................12 Health facilities .................................................................................13 Sport and recreation facilities ...........................................................14 Cultural opportunities .......................................................................15 Other (please specify)

_________________________________________________________________________________

_________________________________________________________________________________

_________________________________________________________________________________

13. Any other comments you would like to add about living in South East Queensland? (Record all answers)

_________________________________________________________________________________

_________________________________________________________________________________




14. What was your age group last birthday? (Read out) 18 – 25.....................1 26 – 30.....................2 31 – 35.....................3 36 – 40.....................4 41 – 45.....................5 46 – 50.....................6 51 – 55.....................7 56 – 60.....................8 61 – 65.....................9 Over 65..................10

15. How many people live in the household in these categories? (Read out)

Adults in the household aged over 18 …………

Children aged 12 to 18 …………

Children aged under 12 …………

Total people …………

16. What is your occupation? (If respondent is unemployed/not in labour force, ask...) What is the main income earner in the household’s occupation? (Do not read out)

Manager/administrator .............................................1 Professional..............................................................2 Associate professional .............................................3 Tradespersons and related workers.........................4 Advanced clerical and service worker .....................5 Intermediate clerical, sales and service worker .......6 Elementary clerical, sales and service workers ......7 Labourers and related workers.................................8 Unemployed .............................................................9 Retired ....................................................................10 Other (specify……………………………………………)

17. What is your current postcode?

______________________________

18. What was your previous postcode?

______________________________

19. Sex (Record automatically)

Male 1 Female 2

Thank you for your help with this survey.

Just to remind you, my name is …… from Deborah Wilson Consulting Services and our telephone number is (07) 3392 7978. We remind you that the information you provided will only be used for research purposes and if you require access to your personal information before we destroy the questionnaire in the next few days you can contact us. We do not keep any individual responses after we finish the survey.




SURVEY ON REGIONAL MIGRATION IN QUEENSLAND Draft No. 1

4 February 2010 INTRODUCTION Good morning/afternoon, I am undertaking an important survey for the Queensland Government on reasons why Queenslanders are moving to different parts of the State. We need to talk to people who have lived in this region for 5 years or less.

Have you moved to this region in the last five years?

Yes 1…… We would really like to include your feedback in this important survey. (Continue survey) No 2 …… Thanks for your time today but we don’t need to ask you the survey.

Results will help the Government better understand regional Queensland’s needs for services and support.

My name is ….. from Deborah Wilson Consulting Services, a Queensland research company. We would really like to include your feedback in the survey. The interview will only take about 5 to 8 minutes and all of your feedback will be kept confidential and will only be used for research purposes.

Do you have time to do the survey now? Can I start with your first name?

First Name: _____________________________________________________________________

Suburb: _____________________________________________________________________

Phone: _____________________________________________________________________

Interviewer: _____________________________________________Date: ___________________

Call Back details:____________________________________________________________________

1. What were the main reasons that prompted you to move to the region? (Do not read out. Record first

and all other answers) Reasons First

answer Other

answers Work related reasons (Go to questions 2 and 3) 1 1

Better work prospects for you (Go to questions 2 and 3) 2 2

Better work prospects for partner (Go to questions 2 and 3) 3 3

To be closer to, or with, family/partner/friends (Go to question 4) 4 4

Return home (Go to question 4) 5 5

Good place to live – shopping, education, health, recreation, night life (Go to question 4)

6 6

Lifestyle attractions of this region (Go to question 4) 7 7

Financial benefits – better pay, moving costs paid, tax incentives (Go to question 4)

8 8

Know someone who can help you get settled. (Go to question 4) 9 9

Came to visit and stayed (Go to question 4) 10 10

Came for a holiday and decided to move here (Go to question 4) 11 11

New start (Go to question 4) 12 12

Education (Go to question 4) 13 13

Disliked previous place/escape problems (Go to question 4) 14 14

Other (please specify) (Go to question 4)

_____________________________________________________

15 15




2. (a) You stated that your move was work related?

No 2 (Go to question 4)

Yes 1 … Which of these best describes your work related move? (Read out and record one answer)

A transfer/posting with existing employer for yourself ........................1 A transfer/posting with existing employer for your partner .................2 A new job with new employer for yourself ..........................................3 A new job with new employer for your partner ...................................4 A business opportunity for yourself ....................................................5 A business opportunity for your partner..............................................6 Came here to look for a new job.........................................................7


______________________________________________________________________

______________________________________________________________________

______________________________________________________________________

(b) What were the main reasons that prompted you to make that work related move? (Record all answers)

_________________________________________________________________________________

_________________________________________________________________________________

_________________________________________________________________________________

3. What industry did you move to this area to work in? (Do not read out. Record one answer)

Agriculture, Forestry and Fishing ...................... 1 Mining ................................................................ 2 Manufacturing.................................................... 3 Electricity, Gas and Water Supply..................... 4 Construction ...................................................... 5 Wholesale Trade ............................................... 6 Retail Trade....................................................... 7 Accommodation, Cafes and Restaurants.......... 8 Transport and Storage ...................................... 9 Communication Services................................. 10 Finance and Insurance.................................... 11 Property and Business Services ..................... 12 Government Administration and Defence ....... 13 Education......................................................... 14 Health and Community Services..................... 15 Cultural and Recreational Services................. 16 Personal and Other Services .......................... 17 Other (please specify)

_________________________________________________________________________________




4. Were there any quality of lifestyle factors that were also important in making your decision to move to this particular region? (Do not read out. Record all answers)

Cost of living ................................................1 Housing affordability....................................2 Weather/climate...........................................3 Natural environment ....................................4 Sea change .................................................5 Tree change ................................................6 Oasis change (green and more rain) ..........7 Less traffic congestion.................................8 Less crime ...................................................9 Education facilities.....................................10 Health facilities ..........................................11 Sport and recreation facilities ....................12 Cultural and entertainment opportunities ..13 Sense of community..................................14 Slower pace of life .....................................15 Freer/more relaxed/easier lifestyle ............16 Other (please specify)

_________________________________________________________________________________

_________________________________________________________________________________

5. (a) Since moving to live in this area, what has influenced your decision to stay? (Do not read out. Record all answers)

Work related reasons ..................................1 Remaining close to family/partner/friends ...2 Weather/climate...........................................3 Quality of lifestyle factors ............................4 Education.....................................................5 Other (please specify)

_________________________________________________________________________________

_________________________________________________________________________________

(b) Why has that been important for you? (Record all answers)

_________________________________________________________________________________

_________________________________________________________________________________

_________________________________________________________________________________

6. What is the best thing about living in this area? (Record all answers)

_________________________________________________________________________________

_________________________________________________________________________________

_________________________________________________________________________________




7. What do you like least about living in this area? (Record all answers)

_________________________________________________________________________________

_________________________________________________________________________________

_________________________________________________________________________________

8. Do you ever expect to leave this area at some time in the future?

Yes 1 (Go to question 9) No 2 (Go to question 13)

9. How long do you plan to stay living in this area? (Read out and record one answer)

Up to 1 year ................... 1 1-2 years........................ 2 3-5 years........................ 3 Over 5 years .................. 4 Not sure ......................... 5 Other (please specify)

___________________

Record all comments

_________________________________________________________________________________

_________________________________________________________________________________

10. (a) Why do you expect to move away from the area in the future? (Record first and all other answers)

Reasons First answer

Other answers

Work related reasons 1 1

To return home or be nearer to family/partner/friends 2 2

Cost of living 3 3

Weather/climate 4 4

Time for a change 5 5

Dislike the area/want to escape problems 6 6

Education for children 7 7

Other (please specify) _____________________________________________________ _____________________________________________________

8 8

(b) Why are those factors important for you? (Record all answers)

_________________________________________________________________________________

_________________________________________________________________________________

_________________________________________________________________________________




11. Are there any quality of lifestyle issues that might prompt you to move away from the area in the future? (Do not read out. Record all answers)

Cost of living ......................................................... 1 Housing affordability............................................. 2 Quality/range of employment options available ... 3 Weather/climate.................................................... 4 Natural environment ............................................. 5 Crime .................................................................... 6 Education facilities................................................ 7 Health facilities ..................................................... 8 Sport and recreation facilities ............................... 9 Cultural opportunities ......................................... 10 Other (please specify)

_________________________________________________________________________________

_________________________________________________________________________________

_________________________________________________________________________________

12. (a) If you are considering moving away from the area in the future, what might encourage you to stay here? (Do not read out. Record all answers)

If pay/work was better ........................................................................1 If cost of living was lower....................................................................2 If family was nearby............................................................................3 If housing was cheaper ......................................................................4 If better housing was available ...........................................................5 If travel was cheaper ..........................................................................6 If education was better .......................................................................7 If there were better recreation/entertainment/cultural opportunities...8 If there were better shopping facilities................................................9 Other (please specify)

_________________________________________________________________________________

_________________________________________________________________________________

_________________________________________________________________________________

(b) Why are those factors important to you? (Record all answers)

_________________________________________________________________________________

_________________________________________________________________________________

_________________________________________________________________________________

13. Any other comments you would like to add about living in this area? (Record all answers)

_________________________________________________________________________________

_________________________________________________________________________________




14. What was your age group last birthday? (Read out) 18 – 25.....................1 26 – 30.....................2 31 – 35.....................3 36 – 40.....................4 41 – 45.....................5 46 – 50.....................6 51 – 55.....................7 56 – 60.....................8 61 – 65.....................9 Over 65..................10

15. How many people live in the household in these categories? (Read out)

Adults in the household aged over 18 …………

Children aged 12 to 18 …………

Children aged under 12 …………

Total people …………

16. What is your occupation? (If respondent is unemployed/not in labour force, ask...) What is the main income earner in the household’s occupation? (Do not read out)

Manager/administrator .............................................1 Professional..............................................................2 Associate professional .............................................3 Tradespersons and related workers.........................4 Advanced clerical and service worker .....................5 Intermediate clerical, sales and service worker .......6 Elementary clerical, sales and service workers ......7 Labourers and related workers.................................8 Unemployed .............................................................9 Retired ....................................................................10 Other (specify……………………………………………)

17. What is your current postcode?

______________________________

18. What was your previous postcode?

______________________________

19. Sex (Record automatically)

Male 1 Female 2

Thank you for your help with this survey.

Just to remind you, my name is …… from Deborah Wilson Consulting Services and our telephone number is (07) 3392 7978. We remind you that the information you provided will only be used for research purposes and if you require access to your personal information before we destroy the questionnaire in the next few days you can contact us. We do not keep any individual responses after we finish the survey.

draft for review€¦ · department of employment, economic development and industry survey of new...

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