draft - mpa election report

2009USF Student Body Elections

Marketing Report

Student Government | Department of Marketing and Public Affairs

2009USF Student Body Elections

Marketing Report

Contents

01 Contacts

02 Partnerships & Collaborations

03 Promotions

04 CAP Squad Participation

05 Press Release

06 Public Service Announcement

07 Recommendations for Next Year

08 Graphics

Contacts

NATHAN DAVISONDirector

e: [email protected]: 813.974.5011

SARAH RASHEIDGraphics Coordinator and

Designere: [email protected]

p: 813.974.5011c: 813.713.5225

JASMINE FOWLKESAssistant Director


IVAN GILGraphics Coordinator and

Designere: [email protected]: 813.974.5011c: 813.951.7718

LAUREN JONESCoordinator


Student Government:Marketing and Public Affairs

MPA

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Contacts

MICHAEL K. VAN HOEK

Supervisor of Elections e: [email protected]

p: 813.974.2057f: 813.974.5637c: 813.735.9750

ROSANNA GARCIADeputy Supervisor of

Elections e: [email protected]

NACHMAN SUSSONDeputy Supervisor of


OLUSEUN FAJIMOLUDeputy Supervisor of

Electionse: [email protected]

JENNIFER WHITEDeputy Supervisor of


Student Government:Election Rules Commission

ERC

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MICHAEL LEBLANCSupervisor of Senate


LUISANA AIZPRUADeputy Supervisor -

Event Planninge: [email protected]

Contacts

USF CHIPOTLE STUDENT BRAND

Sydney OwenManager

e: [email protected] p: 813.465.2856

PUBLIC SERVICE ANNOUNCEMENT

Mike James Operations Manager

Hall Communications Inc./Lakeland, WPCV/WWRZ/WONN/WLKF

404 West Lime Street Lakeland, FL 33815

p: 863.682.8184 ext 122

CHIPOTLEKimberly K Higgins

Chipotle Regional Managere: [email protected]

p: 813.767.1078

Business Collaborations & Partnerships

STUDENT LIFE 101Patrick Sullivan

Ownere: patricksullivan@tampabay.

rr.comp: 813.892.8772

BODY WORLD’S AT MOSISarah Lajevardi

Marketing ManagerJoe Gold Entertainment, Inc.e: [email protected]

p: 813.987.6052c: 813.454.2385

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BLACKBOARD BANNER

Eric Reiter *Student Government: Business

and FinanceManager


Contacts

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*Request made by Eric Reiter for graphic to be showcased in blackboard; no Blackboard contact known

CHALKINGNathan Davison

Student Government: Marketing & Public Affairs

Directore: [email protected]

p: 813.974.5011

FACEBOOK ADVERTISEMENT

Nathan DavisonStudent Government: Marketing

& Public AffairsDirector


ELECTRONIC DISPATCH

EMERGENCY ACADEMIC NEWS (EDEAN) LCD SCREEN

Stephanie McLeodUSF Office of Communications &

MarketingCommunications & Marketing

Officere: [email protected]

p: 813.974.9082

MASS E-MAILEric Pierce

USF ITSenior System Administrator


MARSHALL STUDENT CENTER

(MSC) LCD SCREENSBrian Schulte

Marshall Student Center MarketingCommunications & Marketing


p: 813.974.5277

COLLEGE OF BUSINESS

ADMINISTRATION (COBA) LCD SCREEN

Delores BriggsCollege of Business AdministrationCommunications & Marketing


p: 813.974.7280

FLYERSNathan Davison



p: 813.974.5011

NOTE-A-BULLWayne Espinola

Marshall Student Center MarketingWebmaster


Graphics

ORACLE ADVERTISEMENTS

Steve Hernandez The Oracle

Account Executivee: [email protected]

p: 813.974.7247

Contacts

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PRINTING: POSTERS, BUTTONS,

BANNERSRob Greco

HYPEGraphic Designer & Printing

Techniciane: [email protected]

p: 813.974.4573

STUDENT GOVERNMENT WEBSITE

BANNERNathan Davison



p: 813.974.5011

STUDENT GOVERNMENT

COMPUTER SERVICES (SGCS) DESKTOP

WALLPAPERAmal Patel

Student Government Computer Services

Agency Directore: [email protected]

p: 813.974.3878

VIDEONathan Davison



p: 813.974.5011

STICKERSDick WheatonImage Depot

General Managere: [email protected]

p: 813.979.0219

T-SHIRT PRINTINGDick WheatonImage Depot

General Managere: [email protected]

p: 813.979.0219

Graphics

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Chipotle PartnershipA partnership was developed with Chipotle Mexican Grill to secure a donation of 500 burrito vouchers. These burrito vouchers were distributed to the first 500 students that cast their vote at the SG Computer Services lab, located in the Marshall Student Union. These vouchers were fully distributed in 6hrs 27m,

The event was promoted through a mass e-mail to the student body, as well as through word of mouth.

Below is the text of the original e-mail sent by Ms. Jasmine Fowlkes to Chipotle representatives regarding the run-off elections:

Hello Sydney,

Student Government is looking forward to working with Chipotle this upcoming week during the run-off elections on Tuesday, March 10th, and Wednesday, March 11th. It is our hope that students who vote in next week’s elections will receive a free burrito and/or a discount at the local Chipotle restaurant. Not only will this encourage students to vote for their future Student Body leaders, but it will also increase traffic for your Chipotle restaurant. Please get back to us as soon as possible with confirmation that we can go forward with this collaboration. The sooner we know, the sooner we can include your company name and logo on the remainder of our election promotions.

If you ever need to reach my supervisor for any reason, his contact information is the following:

Nathan DavisonDirector, Marketing & Public AffairsStudent GovernmentUniversity of South Florida Office: (813) 974-5011 | Mobile: (321) [email protected]

Thank you so much for you and your supervisor’s willingness to work with us during the run-off elections. We truly appreciate you. Please feel free to contact me if you have any questions or concerns. I look forward to hearing from you soon with confirmation of the ideas we discussed this evening.

Partners & Collaborations

MOSI Partnership and Collaboration

Student Government partnered with Gunther Von Hagens’ BODY WORLDS exhibiton at MOSI to present USF Week at Body Worlds from February 23rd to March 1st. During this collaboration, students received discounted tickets to the exhibit and as well as promotional material about the upcoming Student Body Elections.

Additionally, students who attended the exhibit on Thursday, February 26th, from 5pm to 8pm received a free “Stampede the Polls” T-shirt, as well as a coupon book promoting the election, and other assorted promotions. This night also included an organization showcase with many health-oriented members. This SG Night was promoted through e-mails, oracle advertisements, and word of mouth.

In collaboration with the “Stampede the Polls” Campaign for the upcoming Student Body Elections and Gunther Von Hagens’ BODY WORLDS & The Story of the Heart, Student Government is proud to present SG Night tonight from 5pm to 8pm at MOSI. Student Government will be joined by their own WBUL (USF’s premier student radio station), an organization showcase featuring many of USF’s finest entities around campus, and the official street team for the Tampa Bay Lightning. All sorts of door prizes and fun will be on hand.

The first 200 USF Students to attend SG Night at Body Worlds will also receive a FREE Stampede the Polls T-shirt, courtesy of your Student Government.

This is a once in a lifetime opportunity to see the most popular museum exhibit in the World. Over the past 13 years, more than 26 million people have seen this exhibition and until March 1st, thanks to a partnership with Student Government, USF

Partners & Collaborations

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students can see it at a discounted price of only $14.00, a savings of $11.95 off the normal general admission price of $25.95.

Please pass this along to students and fellow faculty members by including this event in your lesson plans and classroom discussions during the week prior and the week of.

Event DetailsExhibit: BODY WORLDS & The Story Of The Heart Location: MOSICollege Week Timing: February 23 - March 1Student Cost: $14 (Typically 25.95!)(Must show USF ID at the MOSI Box Office in order to receive the discounted rate)

About BODY WORLDS:BODY WORLDS & The Story of the Heart by the inventor of Plastination Science, Dr. Gunther von Hagens features more than 200 authentic specimens, including entire bodies and individual organs. The exhibit is an unforgettable anatomy lesson that allows visitors to see and

understand physiology and health, and gain new appreciation and respect for what it means to be human. BODY WORLDS is the only museum exhibition of this nature with a vetted body donation program. This means that all bodies, organs and components of the exhibition have been willed by their donors.

There are currently 8,900 living registered donors today who have willed their body to future BODY WORLDS exhibitions. BODY WORLDS will be on exhibit at MOSI beginning January 22, 2009.

If you aren’t already subscribed, make sure you also become a fan of the Stampede the Polls Campaign for the upcoming Student Body Elections. You will get all sorts of great insights and opportunities to get you ready to vote on March 2nd - March 5th. Here is the link to join:http://tinyurl.com/StampedeThePolls

The text of the e-mail that was submitted to the student body can be found below:

Promotions

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Stampede the Polls Shirts Stampede the Polls Buttons

Flash Mob

In an effort to invest others in the promotion of the 2009 Student Body Elections, 1000 t-shirts were order from Image Depot. Each shirt was wrapped with both a flyer promoting the election and a note asking the student to be a part of the Stampede the Polls campaign by wearing the shirt as often as possible during the week of the elections.

These shirts were handed out at the Bull Markets on Wednesday, during the Flash Mob dance in the Marshall Center Atrium, at SG Night at Body Worlds, and throughout the university.

Over 300 buttons were created and distributed to Aramark employees, Student Government employees and students. Buttons were printed in H.Y.P.E., and were cut out by MPA and assemble with a button press.

The Flash Mob was implemented to promote the 2009 Student Body Election. We used this as viral marketing, in order to create a word of mouth among students. It was a dancing Flash Mob that was inspired from the “T-Mobile” flash mob commercial.

We advertised the event on LCD screens and the oracle as a coming event that no one would want to miss at 1pm at the MSC; and we even encouraged people to bring their camera. The goal being to surprise students and create interest and curiosity, we didn’t give any details. The d-day, we had hundreds of people in the Marshall Center expecting something to happen, and ready to video tape. The dance began with a break dancer, then swing dancers were added, then salsa dancers, then another group to dance on “thriller” and then another group to snap fingers and finally point at some banners encouraging people to vote. Thus it began with 1 person and dance by dance, we ended with a gathering of about 30 people.

Here is the link to the video of this event: http://www.youtube.com/watch?v=MYYswtgMIXM

Facebook

Movie Theater Advertisements:

The fan page “USF Student Body Elections: Stampede the Polls” was created to help promote the election and provide critical information about the process. This page included a description of the positions, links to each of the candidates profiles, a comprehensive timeline of all events and activities (presidential debates, candidate meet-and-greets), and a sample ballot.

Student Government created a 15-second video advertisement that aired twice before every movie showing at the Muvico Starlight 20 in new Tampa between January 2, 2009 and March 13, 2009. The ad was created with different USF students that explained their reasons for voting in the 2009 Student Body Elections.

The script for this advertisement is listed below:I’m voting because......everyone needs to be involved....I can make a difference....$11 million is a lot of money....my voice matters!

Whatever your reason is: Stampede the Polls!

Student Body ElectionsMarch 2009

CAP Squad Participation

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The Communications, Advertising, and Promotions (C.A.P.) Squad was essential to the success of the 2009 Student Body Elections. The C.A.P. Squad was helpful in preparing all necessary promotional material for distribution, setting up a chalking schedule that was consistently followed throughout the season, and helped operate polling stations and different events leading up to and during the days of the election.

The following week-by-week breakdown has been created to further define the specific responsibilities and tasks taken on by this volunteer group:

Week I(February 2nd)Started campaigning for Student Body Elections February 9th. Discussed marketing strategies, and transforming the campus to gear for the elections. During the week calking and flyer posting was organized and carried out. Worked with the local business to reach out into the community and inform students who live off campus about the importance of the elections. Mentioned USF Week at MOSI during their event “Body Worlds” occurring on February 23rd-27th.

Week III(February 16th)Prepping and handing out of coupon books, during the Bill Neigh visit; bulletins were posted, and button were passed out. Conducted prep-work days, to prepare materials, and books for election promotions. Handed out pens and coupons during the first Bull Market. T-Shirts came in Friday the 20th. Mentioned USF Week at MOSI during their event “Body Worlds” occurring on February 23rd-27th. Talked about flyers, posters and awareness of the MOSI event.

Week II(February 9th)Completed stage one; stage two was to inform students of the vote-a-ton; promote campaigns; bull market; distributing flyers, and coupon books. Transforming the campus Sunday was carried out. Members of the C.A.P squad chalked and posted flyers at strategic points across the campus. Mentioned USF Week at MOSI during their event “Body Worlds” occurring on February 23rd-27th.

Week IV(February 23rd)Student Body Elections stage three: Getting students to vote; Handing out coupon books on Tuesday, and Wednesday. Gave a two minute role play to demonstrate how to approach the students and inform them about the elections. Made a sign-up sheet for volunteers to work at the polling stations all week, and Bull Mark. During the second Bull Market a tent was set up, t-shirts, flyers and coupon books were handed out; all of the coupon books that we had were given out. Bulls Market II: Successful. MOSI was this Thursday. Distributed t-shirts and coupon books inside MOSI during their event “Body Worlds”. C.A.P. Squad members were given free admission to the exhibit.

CAP Squad Participation

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Week V(March 2th)Student Body Elections stage four: did chalking tonight. There was an idea of having a golf cart decorated. Needed people to help Beef Studs promoting the elections. Posted bulletin boards after meeting. Handing out coupon books Tuesday and Wednesday. We demonstrated a two minute role play on how to approach the students and inform them about the elections. Made a sign-up sheet for volunteers to work at the polling stations all week.

Week VI(March 9th)Handed out chipotle coupons at computer lab, otherwise same as Week V.

c.a.p

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omotions

Press Release

FOR IMMEDIATE RELEASE Media Contact:

Michael K. van HoekSupervisor of Elections, Student Government [email protected](813) 974-2057

Student Government Encourages Students to “Stampede the Polls”Student Body Elections will be held March 2nd-5th, 2009

TAMPA, FL (January 23, 2009) — Student Government is currently accepting applications for the upcoming Student Body Elections. Student Body Elections will be held March 2nd-5th, 2009. Election applications are due next Friday, January 30, 2009 by 5 p.m. in the Student Government office suite on the fourth floor of the Marshall Student Center. Students may pick up a hard copy of the application in the SG Office. Applications are also available online at the Student Government website (www.sg.usf.edu). However, all applications must be submitted in-person to the Student Government office.

All candidates running as either a candidate for Student Body President/Vice-President, or for the Student Senate must attend at least one of the candidate meetings listed below.

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Jasmine Fowlkes, Assistant Director for MPA, was responsible for writing a comprehensive press release on behalf of the ERC (Election Rules Commission) to promote Student Body Election applications. This press release was submitted to a variety of local media outlets, and promoted the application process for individuals interested in running for a seat during the election.

The text for this press release can be found below:

Each of the meetings below will take place in the Student Government Suite, located on the fourth floor of the Marshall Student Center, unless otherwise noted.

•Tuesday, January 27, 2009; 1:00 PM – 2:30 PM •Thursday, January 29, 2009; 6:00 PM – 7:30 PM •Wednesday, February 4, 2009; 6:00 PM – 7:30 PM

The election schedule is as follows: •Application Process: Monday, January 7th, 2009 – Friday, January 30, 2009 NO Active or Passive Campaigning •Approval Process: Monday, February 2, 2009 – Friday February 6th, 2009 NO Active or Passive Campaigning •Campaigning Allowed: Monday, February 9th, 2009 – Thursday, March 5th, 2009Tickets must wait for verification from Student Government Administrative Services before campaigning! •Official Election Week: Monday-Thursday, March 2nd-5th, 2009 •Run-Off Election (If necessary): Tuesday and Wednesday March 10th-11th, 2009 •Official USF Spring Break: Monday, March 16th, 2009

Candidates are responsible for following the Student Body Constitution and Statutes, ERC Rules of Procedure, and any other governing document or applicable law. All documents supersede this schedule if a conflict arises.

Continues on next page >>

Press Releases

This semester, Student Government is working hard to ensure that the entire student body knows about the upcoming elections. As a part of the Student Government election campaign, students are encouraged to “stampede the polls” by voting via on-campus polling booths. Off-campus students are still able to vote online, between the hours of 9 a.m. to 7 p.m. The online voting will also be integrated into the Blackboard system.

Student Government’s Marketing Department has election advertisements in the Muvico Movie Theater in Tampa, in very prominent pages in the spring 2009 Student Life 101 coupon book (available in the SG office and Student Resource Agency), and have a variety of upcoming plans for events and exposure around campus.

Through partnerships with MOSI’s Body Worlds Exhibition, Florida PIRG (Public Interest Research Group) and other key members of the community, Student Government aims to ensure the entire student body is properly educated about the election.

This Monday, January 26th, at the MLK Plaza from 11 a.m.-1 p.m. the Election Rules Commission (ERC) will be promoting the upcoming elections and providing students with information. In addition, the ERC will be at Bull Market on Wednesday, January 28th from 11 a.m.-1 p.m. to answer any questions that students might have.

Students that are not interested in running for an elected position will have the opportunity to volunteer with the polling stations. Student Government’s main goal this semester is to encourage the students to get informed about the candidates and vote during the election.

For more information regarding the election cycle, please contact Michael K. van Hoek, Student Government Supervisor of Elections, at [email protected].

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Public Service Announcements

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Lauren Jones, Coordinator for MPA, worked with several radio stations in an effort to increase awareness about the run-off election. A 15-second public service announcement was written, which ran on one of the major radio stations (97.9.) By starting this conversation, future collaborations with Cox Radio are in the foreseeable future.

Below is the text that was provided for the Public Service Announcement:

“The University of South Florida is holding its annual Student Body Elections, March 10-11. Students are encouraged to “Stampede the Polls” because whoever is elected serves as the voice of over 40,000 students on the Board of Trustees at USF and at the state level in Tallahassee. This person will also oversee a budget of over $11 million in student fees that is allocated to things like CAB and Campus Rec. Students are able to access the ballot on their Blackboard account from 9am-7pm March 10th and 11th.”

Recommendations for next year

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Based on the implementation of the 2009 Student Body Election, the following recommendations have been generated for future marketing campaigns:

More Application Awareness More attention should be spent promoting the application process for the elections. These promotions should begin at the end of the fall semester, and should include a variety of different medium channels. A mass e-mail at the beginning of the spring should also be sent to the student body that would provide specific links to apply, timelines to be mindful of, and clear and concise descriptions about the importance of these positions. Deans and professors should also be contacted with the request to recommend to student leaders to apply for the different elected positions.

General Candidate Promotions

It could be beneficial for SG marketing to put together some kind of informational packet that would be available to students that explained the platforms of each of the candidates and introduced the candidates to the students. This document could be available online as well as in the office. This would help to make sure that students are both aware that elections are coming up and also make sure that they are informed.

Bulls Country PartnershipsMore election partners in the community should be developed. During the national elections in 2008, the entire business community found creative ways to remind everyone to vote. In the same sense, mutually beneficial partnerships with companies like Chipotle proved to be immensely successful. Consider negotiating special discounts and on-sight promotions with community vendors during the weeks leading up to the election. It is recommended that SG Marketing work with the director of Bulls Country, Mr. Bob Fiallo, to secure some of these partnerships.

Host Kick-Off Event Consider hosting an election kick-off event at the beginning of the week of elections. During this event, give-a-ways and games could be provided to promote an overall fun atmosphere. Computers could also be available during this time for students to cast their votes tfor their presidential and senatorial tickets.

Earlier contact with radio stations

Contact all community radio stations at least three weeks prior to the elections. Many stations expressed a willingness to promote the information on the air, but most said that there was not enough time to run the PSA with the notice that was given.

Important Notes:When promoting the Student Body Elections, it is important for all members of the marketing department to maintain impartiality and separate themselves from the promotions of the different campaign tickets. It is recommended that the director of the department address this issue with his or staff prior to the beginning of the spring semester.

This impartiality can be challenging to maintain on occasion in an environment like Student Government during the elections, but successes of the past can testify that it is crucial to the success of the process.

2010

USF

Student Body Elections

draft - mpa election report

Documents

body worlds

blackboard bannereric

ivan gilgraphics coordinator

west lime street lakeland

patrick sullivanownere

lauren jonescoordinatore