dragons' den

10
Dragons’ Den Alsha Patel, Ethan Li, Goldie Wong, Ryan Po

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Page 1: Dragons' Den

Dragons’ Den

Alsha Patel, Ethan Li, Goldie Wong, Ryan Po

Page 2: Dragons' Den

Brainstorming ideas

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Page 3: Dragons' Den

Our product

PurposeProvide a unique and special drink for students.

FunctionEnergise studentsHydration

QualityGood Quality

Company NameF’soda

ProductSoda that tastes like food.

Page 4: Dragons' Den

Design and Visuals

Serving sizeSmall servings of only 200ml.

TasteVariety of different unusual flavours.

PackagingSmall clear plastic bottles with Logo on it. F’

soda

Food

fla

vour

ed s

oda

Logo

F’sodaFood flavoured soda

Colour of soda

Page 5: Dragons' Den

Flavours? (ideas)

● Herbs● Skittles● Salad● Bacon● Pizza● Cheesecake● Gummybears● Curry● Chilli● Oreo● French Fries

● Chocolate● Coffee● Lemon● Cookie● Peanut butter● Tea● Tomato● Beetroot ● Lettuce● Burger● Cup noodles

Page 6: Dragons' Den

Target Audience

10’s & 11’sat

Island School

How is it fit for audience?Students in Year 10 and 11 are interested in trying new things especially foods and beverages, so we decided to combine them together.

Why we think they will purchase it?Flavours of F’soda are attractive and unique catching many people’s attention. Unlike most soda’s that are sweet we introduce a wide variety of flavours (sweet, sour, spicy) to meet more customer’s needs.

Page 7: Dragons' Den

Promotion

Bulletin E-mail Poster ISLE

Page 8: Dragons' Den

Price Place

$12.00 per bottle Install a F’soda vending machine outside Island Cafe.

Page 9: Dragons' Den

Plan

Initial Investment: 50 x Plastic Bottles = $5010L x Cans of Soda Water = $161Ingredients and Flavoring = $100 (approx)Total Initial Investment = $311

Estimated Rewards from First BatchNet Sales = $12 x 50 = $600Profit = $600 - $311 = $289 48%

Page 10: Dragons' Den

Sustainability of Business

This business is solely focused on the curiosity of teenagers. As this will be regarded by teenagers as a funky and fun drink, it would certainly not last long as a frequently purchased product. Trends can be extremely powerful as they can attract a whole crowd in a short amount of time. Another speciality of trends is that they can also start and end in a short span of time, so businesses targeting to exploit trends will have to focus on their timing when building businesses upon them.

F’soda is a business exploiting the curiosity of teenagers. Normally, people would not want to drink sodas with such weird flavors, but if it is just for once or twice, people would be more than willing to try it out of curiosity. If we can take advantage of this curiosity and earn as much while the trend is still going, money can be earned.