Dragon ’ s D en

A l i c e L e e

2 0 1 5

Dragon’’s den index Plan your life

what is dragon’s denplan your life

discover

mind mapswhat is my target audiencewho should i talk to

define

develop

deliver

Plan your life

plan your life was a week long project carried out the week before dragon’s den started.

plan your life was set to ensure that the project that we were about to take on was ensuring we had a direction and a purpose that was to get us to where we need to be at the end of our degree with a portfolio to take to potential employees.

This image shows where i want to position myself to be at the conclusion of my degree. concentrating on service design and design thinking approaches i want to ensure i take on a project that covers an area i have not yet covered to ensure i have a well rounded portfolio to show to design companies in 2016.

I want to build on some aspects that i have already shown strength in such as website design and branding and build while taking on a new issue that i have not yet approached. I want to build my adobe skills especially in inDesign and Illustrator.

20152014

2015

2016

BLINK

community project

Service

Design

I have chosen to focus

and develop my skills as

a service designer

throughout 2015 as i

believe there are more

career opportuinities

solving problems

with design solutions

which influence our future

social

interactionbetween people,

products +

services

PLAN your Life

community

developmentin particular movement

within CBDs

Employment

in design

agency

adobe suitein design

illustrator

product designphotography

prototyping process

design thinking practiceresearch and process

Professional Skillsorganisation

time management

personable skills/talking to public

Documentation of process

Influences

+

competition

IDEOuses design thinking approach to

develop a range of projects

including products, services and

branding.

Empathyuses design thinking approach to

develop a range of projects.

wellingon based.

DNAdesign experiences and brands

to make people’s lives better

GOVT.goverment departments are now

hiring service designers to ensure

that the decisions that are made

are a reflection of what people

want and need.

brandingconcept

development

design

thinking

design thinking

product

design

i need to develop

a well rounded set

of skills to give me

the ability to convey

ideas and solve a variety

of problems to align my

self with the companies

i would like to work

for and my competition .

Grad

exhibition

plan

your

l i f e

mid year break

intern at

furnware

d r agon s d e n

i d e a s o f t h e y e a r

sta r t u p

we e k e nd

2 2 - 2 4 m a y

D e v e lo p b r a nd i ng s k i l l s

i l l u s t r ato r / i n d e s i g n

web s i t e d e v e lo pm en t

d e v e lo p s e r v i c e

g r a p h i c d e s i g n / p r oduct / e x p e r i e n c e

b road en k nowl edg e o f d e s i g n t h i n k i ng +

s e r v i c e d e s i g n w i t h r e s e a r ch

b u s i n e s s a nd p e r s ona l s k i l l s

d e v e lo p s e r v i c e

g r a p h i c d e s i g n / p r oduct / e x p e r i e n c e

b road en k nowl edg e o f d e s i g n t h i n k i ng +

s e r v i c e d e s i g n w i t h r e s e a r ch

e x h i b i t i o n

p ro po s a l

e x h i b i t i o n p r o j e ct

cont i n uou s l y d e v e lo p w e b s i t e

Do cum en tat i o n

d e f i n i n g what i s i m po r tan t to s how

k nowl edg e

a nd s k i l l s

toa s t

ma s t e r s

Mind Maps

take photos of mind maps and brain dumps

TIme table

summary and development

From my brain dumps i identified a ‘problem’ to deal with - ensuring tertiary students can maintain a healthy diet. This is something I struggled with at university and so I feel like it’s a problem I personaly want to tackle and come up with a solution for. Where to start? I think that if i take this problem and go through a design thinking process I will have a multi-functional platform that I will be proud to present to the dragon’s.

where to start? - design thinking

Discover

developd

efine

deliv

er

Design thinking

“Design thinking is a human-centered approach to innovation that draws from the designer’s toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.” —Tim Brown, president and CEO

understand the problem by looking at the

market researchuser researchdesign research history contextobjectspeople - through interviews look for patternsbuild questionsempathetic modeling

interpretation of informationsynthesis and identificationproject refinementproject managmentproject greenlight

design led conceptsideationmulti-disciplanry workingvisual management and progresstesting and prototypingreview and improvement

final testing and approvalproductionlaunchevaluation feedback future projection

First steps

understand the problem by looking at the

market research

user researchstudentsnutritionistshealth clinics

design research service design app designuser experience

history nz health in students

contexttertiary students statshealth in today’s studentspassing rates

objectsappsservices

people - through interviews studentsnutritionists and health officials

look for patternshow students shop/eat

build questions

empathetic modeling

o week research

student health clinic

no nutritionist - although nurses are happy to talk to students about nutrition

one pamplet about feeling tired which was an advertisement for selling iron tablets and only lightly touched on food with iron.

o week information

i spoke with a district health nurse, there was no information on nutrition readily availble however said that if i was interested clinics are available if you are registered to a doctor within hawkes bay and you would like seek this information.

pamphlets are available at wellesley road doctors on nutrition (have been included on following page)

talk with students

were given no nutritional information at O week.

health clinic

The Lifestyles for Well-being projectThis program aims to teach people how to change their habits, develop or adapt routines that support a healthier, more enjoyable and satisfying lifestyle. Components will include education, discussion and group problem solving and individual sessions.http://www.aih.aut.ac.nz/community

This programme is however aimed at peoplewith problems such as arthritis rather than general well being. Unlikely for students to seek out these clinics

talk with students

were given no nutritional information o weekI also found it extremely hard to find any information about doctors or health clinics ontheir website.

Summary

through breif talks to students at these universities, their health clinics and searching their websites it was very hard to find any nutritional information anywhere that was easily available to students. This has made me feel there is a need for a a service to be put in place to improve the way students recieve information and try promote healthy eating habits while studying.

Healthy eating in students do we need to address this problem ????.

Target market

name of website

in 2013 there were approx 105,000 tertiary students between in the under 17 catagory to the age of 24.

round table 1

Brief is written – still very broad.

Timetable has been made with room for changes – It is based around the double diamond approach of discover, define, develop and deliver.

Last week and this week have been set for research as I think I am really going to need a lot of knowledge behind this project.

Have spoken to students at EIT, AUT and Auckland University students about nutritional information given to them and found that there is not a lot.

Have visited EIT medical centre – was told about clinics at Napier Medical Centre and have been given contact there to call. I was also given a contact for a nutritionist at Greenmeadows Doctors to contact who may be more approachable.

Spoke to Wendi Wolfen Duvall – health education resource co-ordinator at Wellesley Road Medical Centre.

I have also started research NZ Tertiary statistics.

120 000 tertiary students enrolled in 2013. 87.6% were between the ages of 17-24 . Haven’t been able to find 2014 stats but could do that this week.

So in NZ that does give me a rough target market of 105,000 in NZ alone

How do I reach these people and convince them that they need to be more aware of their health?

I’ve also been looking at other health websites and apps.Food journals in particular – all seem really calorie and weight loss based rather than general well being and feeling. I could approach this type of idea but with a more holistic approach.

I’ve also started thinking about affective ways to present which could also be promotional of my product and service and thought that a video would probably be a good option as it could be real life but that could be getting ahead of my self.

Problems

Does this have potential for a profitable business?

Plans for this week

Continue research of other products – really analyse what is working/not working.

Contact• Deb Bednarrel – nutritionist that is aware of clinics run in HB that are available to students. • Avril Turvey – holistic nutritionist. • Talk to more eit students• Define brief

Feed back

how to get through to people

BReiF

Make your own project proposal brief

Introduction

In todays society too many people suffer from fatigue and this has a profound affect on the way we live daily life.

Brief

My project is based around building an awareness of what we eat.

Objectives

Sustained and focused studio practice

Aims

I aim to produce a multi- disciplinary out come that is well informed by social and scientific knowledge that helps people become aware of their diet and how it affects the way they live their life.

Tone of Voice

Informative

Machanic/ Contents

Mandatory inclusions/ restrictions

References

live the dream - nz design initives

apps with stong/original graphics

Weather App by Timm Kekeritz includes

of meteorology, based on a completely

Weather app by Michal Galubinski and thoke design is driven by vector graphics

clear. Moreover, visual components are

background nor accustomed graphics or temperature sign, all you get is a

who like to complain about the weather.

Chamonix Experience iPhone app relies on

an immediate idea about the weather outside.

-simple tone to graphics.-turn the wheel to change the

- graphics easily show what

-natural elements-simple colour scheme

-original concept-minimalist design with strong use of colour and typography-humourus

-simple colour scheme

unimposing/annoying.

APPS FOR STUDENT ORGANISATION

myHomework - free

SuperNotes - free / $4.95The graphics of this app are slightly more

and computer. Possibility of having a summary ofthe weeks recordings online/on the computer.

Has ads for fitness apps to pay for free version.

iHomework

giving a bad user experience and no want to return to this app. Grpahics are much

experience.

Remember the Milk

name. Has a slightly unique

Combines other apps eg. email.

reviews on itunes and downloaded the free versions to look at the user experience.

I find this app has a very sterile feel to it due to the colour palate. While it

not make me want to use the app, i think it wouldn’t hold

Has a “PC” feel to it.

-Dates of tests works well

-Can be linked to other accounts eg. teachers

devices

- notes- memos- lectures

- photos (maybe unnecesary)

Greenlight - change in plan redirection of target market

feedback

rodger kelly / ideaschool tutor

andrew kersley / axia design

andrew kersley / axia design

With a masters degree in Technology majoring in product development plus industrial experience from NZ, UK and USA working with high end brands like Apple. Andrew brings a very broad combination of Design and Project Managment skills to the AXIA team. Andrew frequently works on site - “I know good relationships help achieve successful outcomes and understanding your client is the first step in understanding thier needs”.

how will you make people realise they want this product? how will investors make their money?

female /

idea of digital care package/physical care pack how am i going to market?

Branding research - ‘brain dump

Minimal

Colour pop

Branding + packaging research - Brain Dump/mood board

brown packaging gives the illusion of a more eco-friendly product although other coloured packaging can be just as eco-friendly

brown/ pop of colour - especially green is effective

TOSS - consider different shapesthis could be a way to make younger children interested.

double boxes

ELEMENTAREE

packaging that has seperate compartments. numbered ingredients

Branding + packaging research

http://www.greenpackaginggroup.com/industry-experts/globe-guard-light-rate-box-ideal-jewelry-e-juice-packaging/

Market research

company and serviceamerican based company.maximise convenience for busy lifestyleshigh-protein, energy boosting, light, or satisfyingly sweet option - dietary preferences. “curb your bad snacking habits caused by desk-bound waves of cravings without compromising good taste. Eat guiltlessly.”websiteeasy to navigate - alot of written information.nutritional information is avalable on the website.brandingreflects the fact it delivered to you through the birdorange/grey - orange seems to be used alot in food branding. this might be due to it being vibrant colour seen in a natural/healthy food.

company and servicereceive a monthly assortment of the best healthy food, snacks, beverages and lifestyle products on the market.cater to - diets - kids - breakfast/lunch/dinnerbring in other companies products and redistributes them as ‘testers’websiteeverything on the website is rather large - hard to navigate. lots of options.brandingfemale orientated.

I am unsure whether redistributing other companies products would work for students as the return buyer may not be a large number due to their low budgets. Using ingredients will be more economical i belive - also will teach students to cook for themselves and how easy it is.

summary:i personally found the websites with a lot of information and a lot of options overwhelming and hard to choose which would potentially put me off using their services. i like that there is nutritional information - however not a lot of people understand these, especially when they are not particularly interested - i could maybe make an easy to read nutrition fact sheet to go with each package.

Healthy eating - the benifits of snacking

Why eating little and often is best - excerts

by HELEN FOSTER, Daily Mail

Research from market analysts Datamonitor has found that the average Briton doesn’t have time to sit down for a big meal three times a day and, instead, is more likely to fit in

five or six mini ‘meals’.

The result is we’ve become a snack-obsessed society. There are coffee bars and sandwich shops on every corner, and companies are coming up with endless new ways to

package foods we can eat on the run.

But while all this may sound like it’s harming our health, nutritionists are welcoming our move away from traditional eating patterns.

‘Grazing was the way our body was designed to eat,’ says nutritionist Antony Haynes. ‘Large meals burden the digestive system, often causing bloating and lowered energy

while the body struggles to digest them.

‘By eating smaller meals you prevent this, and the body functions more efficiently throughout the day.’ When we eat a big meal, the sugar level in our blood rises, but once that

meal is digested that blood sugar level falls, taking your energy and mood with it.

The problem is, the bigger the meal, the bigger the crash - and the higher your need for sugary snacks to refuel your body.

‘The regular influx of food with a little-and-often approach keeps your energy level stable and makes it easier for you to cope with everything you have to do in a day,’ says

nutritionist Natalie Savona.

And it’s not just energy and sugar levels that stay stable. According to the Medical Research Council’s Human Nutrition unit, measurements of fatty acids in the blood also

remain stable when you eat little and often.

This is good news because peaks and troughs in these have been shown to increase risk of heart disease.

Finally, done properly, the little-and-often approach makes it easier to get all the nutrients you need.

On average, the three-meals-a-day eater relies on the same six to seven foodstuffs - whereas, for optimum health, doctors say we should be aiming for 16 different types over

two or three days.

‘When we studied eating patterns, we found that regular grazers actually had healthier diets than those eating the traditional three square meals a day approach,’ says Dr

Sandra Drummond from Queen Margaret’s University College in Edinburgh.

‘They ate less fat, more carbohydrates and more fruit and vegetables. Other studies have found grazers to have higher levels of vitamin C and other nutrients - they also tend

to have lower levels of body fat.’

Natalie Savona says: ‘The problem is that people see the word “snackî and think chocolate or crisps. But these high-fat, high-sugar foods contain little or no nutrients and are

loaded with calories, boosting risk of weight gain.’

So what should you be doing to make your snack attacks work for you?

The most important thing is to set yourself what the Americans call a calorie salary. ‘Snacking works against people when they add the extra food on top of their normal daily

intake - rather than adjusting portion sizes accordingly,’ says Dr Drummond.

‘You’re not trying to live out of wrappers,’ says Antony Haynes. ‘That’s when the snacking approach fails. Instead, you should ensure that every time you eat, the food is low in

fat and ideally freshly prepared.

‘You need lots of fruit and vegetables and, to maximise effects, you should also ensure that whenever you eat carbohydrates you combine them with a little protein because

this stabilises blood sugar further.’

If this is too hard at first - it takes a while to adjust mentally to smaller portions, plus getting used to preparing food and stopping to eat more often - then take the split meal

approach.

If you normally have toast, cereal and fruit for breakfast, have the cereal first, the toast and fruit an hour later.

At lunchtime, eat half your sandwich with a piece of fruit, then have the other half an hour later with some soup or a small salad; eat a smaller dinner than normal then have

more fruit, a yoghurt or a small sandwich an hour later.

Sit down with your family, talk about the day and enjoy the flavours of the food. All that’s different is how much is on your plate not how much you should enjoy it.’

http://www.dailymail.co.uk/health/article-53111/Why-eating-little-best.html

Healthy eating - NZ market

Nadia Lims - food in a bag

Branding - philosophy Branding - build a brand

who am i?what do i stand for?

helping peoplecommunity developmentdesign thinking

philosophy

teaching healthy habbitswanting people to achieve and work to the best of their ability

energy

structure

education

healthy food choices

simple and easy

how does this apply to my philosophy for this project??

helping people work and learn to the best of their ability

building healthier comminities teaching healthy eating habbits from a young age

design thinking process - start from the bottom and work my way upi will be talking to people - to find out what they want? and what would make them excited about eating healthy eating

personal to me as this was a time in my life that i found it hard to make healthy eating habits and identify what was the right food for my body

A l

d e s i g n

equity

strategy what is your stratergy??? create a buzz and an excitement about healthy eating.

idea what is the idea for the brand? teaching people healthy choices/ habbits

archeticture – build it ‘room by room’ what are you going to do? attack social media sites target parents

personality – how does it look, how does it walk? – this is important to the people within the organisation also – they can come back to that personality when looking at the future/ how to act in public view. clean, building basics

experience – eg. smart phones better quality of life more energy better marks

management – how do you keep it together, cant let it slip

performance – how are you tracking it’s performance eg. does the iphone work.

brand value –

promise – this is how people buy in eg. volvo / safety quality of life if you buy into my brand. improved lifestyle become more aware

recipe 1

raw cacau energy balls

INGREDIENTS

1/2 cup almond meal1/2 cup raw cacao/cocoa powder2 teaspoons spirulina3 teaspoons protein powder1 tablespoon honey5 tablespoons coconut water (or just water)desiccated coconut, for rollingMETHOD

Combine all ingredients (except coconut) in a bowl. Work together with your hands, until mixture binds.Roll mixture into bite-sized balls. Roll balls in desiccated coconut.Store in refrigerator for up to two weeks.

found on the bondi harvest website

Health Benifits Costs

Ambassadors

ambassadors serve as a public marketing platform.

The brand ambassador is a marketing model that employs trusted, credible personalities to promote and give greater visibility to its brand products. But outside of the traditional, big money advertising world, where famous actors or sport stars are utilized as “ethical” promotional promoters of unique events or services, the idea of a new kind of brand ambassador, a grassroots conceived-one, has yet to trickle down the marketing strategies adopted by successful companies.

Link: http://www.masternewmedia.org/the-brand-ambassador-marketing-model-guide/#ixzz3V9S7lCQE