drake powerpoint

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Drake

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Here is a powerpoint of my favourite musician Drake! I hope you enjoy and learn a little something about this Canadian Icon! #comm2F00

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Page 1: Drake Powerpoint

Drake

Page 2: Drake Powerpoint

Who really is this inspiring your man? Birth Name Aubrey Drake Graham

Born October 24, 1986 in Toronto, Ontario

Raised primarily by his Mother in Toronto following his parent’s divorce at age 5

Estranged Father lived in Memphis, Tennessee who Drake visited occasionally

Starred in 138 episodes of Degrassi: The Next Generation from 2001-2009

Character’s name was Jimmy Brooks

Page 3: Drake Powerpoint

The Making of an Icon

Initially released a mixtapes from 2006-2009

During this time period Drake received immense underground credibility

Began teaming up with rappers like Lil Wayne and Trey Songz

Burst into the commercial scene in 2009 with two songs off his third mixtape being “Best I Ever Had” and “Successful”

Eventually signed by Lil Wayne’s crew Young Money late in 2009

Released his first two albums Thank Me Later (2010) and Take Care (2011) and had tremendous commercial success

Current labels include OVO Sound, Young Money, Cash Money, Republic

Has won a Grammy Award, three Juno Awards, six BET Awards, and holds several Billboard records

Page 4: Drake Powerpoint

Drake’s Influences Claims his biggest Influences are Kanye West, Jay-Z, Aaliyak and Lil

Wayne

As a teenager growing up Drake was heavily influenced by the music of rappers Jay-Z, Clipse, Talib Kweli, Mos Def and singers Anthony Hamilton and Maxwell

Drake believes that female R & B singer Aaliyak had the most profound influence on his career, stating that her style of singing of singing is something that he wanted to incorporate into his rapping style, in order to differentiate Drake’s style of music from other rappers

Drake’s immensely large fan base would indicate that the style he set out to establish is a tremendous success

Page 5: Drake Powerpoint

Social Media Presence… Drake has a very strong presence over social media

Be one of his 14.1 million followers and follow him on Twitter @Drake or https://twitter.com/Drake

Drake has a staggering 32,619,902 on his Facebook page https://www.facebook.com/Drake

On both of these websites Drake posts updates on upcoming tracks, certain projects he is working on at the time, and when he’ll be conducting different interviews on TV

Drake is very efficient at utilizing social media in order to keep his fans updated on status of his career and daily occurrences

Fans of Drake can also refer to his YouTube Page http://www.youtube.com/drakevevo to watch the latest music video Drake releases

Page 6: Drake Powerpoint

Social Media Presence Fans of Drake can refer to his MySpace page https://

myspace.com/drake to listen to Drake music and also to listen to his most current mixes and collaborations

Ultimately Drake fans seeking tour dates or merchandise can refer to Drake’s official website http://www.drakeofficial.com/

Page 7: Drake Powerpoint

Drake’s Online Entourage… Drake has a large online gathering fans who discuss Drake content

over fan websites

These fansites include:

Official Drake Fan Site http://wordonroad.net/

Drizzy Drake http://www.drizzydrake.org/

Drake Daily http://drakedaily.com/

#TeamDrizzy http://teamdrizzy.com/

Drake Online http://www.drake-online.com/

Clearly there are numerous Drake fansites!

It is a testament to his popularity in the music industry

Page 8: Drake Powerpoint

Drake’s Online Entourage These websites are created by fans who need to stay up to date an

any and all Drake related content

These websites are maintained by fans who continually show support for Drake and the direction his career is going

These fansites are tremendous in how they allow fans of Drake to stay up to date on his career, and demonstrate how consumers of the music industry continue to utilize the internet to appease their appetites for music

Page 9: Drake Powerpoint

Drake’s Audience Drake has gone on record stating that his music is tailored towards young

adults

The combination of exceptionally fluent rapping mixed amongst a talented display of soft singing has created an R & B style that is deeply embraced by Drake fans who are typically teenagers or young adults

The fact that Drake’s net worth is 35 million*, sold over 5 million albums** and has a whopping 14.1 million followers on twitter indicates that Drake has found a connection with an audience he can cater his musical style to, knowing that it will be embraced by his targeted demographic

*http://www.celebritynetworth.com/richest-celebrities/richest-rappers/drake-net-worth/

**courtesy http://en.wikipedia.org/wiki/Drake_(rapper)

Page 10: Drake Powerpoint

Staying Current With Drake

Drake post lots of meaningful, sharable content on all of his websites

Drake utilizes Facebook and Twitter to update fans on his current whereabouts or future events

Drake also shares personal views and meaningful messages of inspiration on both of these websites as well

Drake also utilizes MySpace and YouTube to share his music/music videos

This content is vitally important to spreading Drake’s music all over the world has anyone with internet access and be exposed to his music via the internet

Check the following YouTube link to the music video of Drake’s smash single “Best I Ever Had” and find out why this man has a legion of devote fans http://www.youtube.com/watch?v=oGt4DOl411o

Page 11: Drake Powerpoint

Drake’s Interaction With Fans Drake appears to be an artist who really likes to interact with his fans

As stated before he is active on Twitter on Facebook sometimes engaging his fans by retweeting some of their tweets

However he does not post an overwhelming amount, more so when he has something important he would like to say or for his fans to know

Drake also interacts with his fans by posting fresh content on his MySpace page for fans to listen to, and by getting his music video out on YouTube/Vevo for fans to watch

While Drake does interact on social media sites he does not appear to go above and beyond what other artists do to interact with his fans, perhaps Drake should dedicate more time to interacting with fans and establishing even more of an online presence as continues trying to develop his OVO brand

Page 12: Drake Powerpoint

The Social Push… Recently Drake has made a major push to increase his profile in the

public spectrum

On September 30, 2013 Drake was announced as the global ambassador for the Toronto Raptors

Part of Drake’s responsibilities are to rebrand the team and redesign its image and clothing line

This new title and job for Drake reinforced his desire to build a global brand based on himself, a project he started online through the release of specialized Drake clothing for fans

Now Drake has moved into the physical public sphere to position himself as a global icon and more than just a rapper/entertainer

Page 13: Drake Powerpoint

The Social Push

As Drake’s popularity continues to grow his increasing fan base is a reflection of how well he has been able to successfully converge his online and physical presence

As Drake’s clothing sales continue to blossom consumers will continue to turn to the internet to order Drake products, ultimately these products will surface in physical spaces as people begin to wear Drake clothing (again promoting the image of Drake as an icon and not just an entertainer)

The use of online sales to sell products that eventually emerge in physical spaces reflects a successful overlap of online and physical spaces

Page 14: Drake Powerpoint

Consistent Posting As online music file sharing continues to grow as the major medium

for music exposure amongst teens and young adults (coincidentally Drake’s targeted audience) Drake will be wise to continue to use the methods of MySpace and YouTube/Vevo to promotes his music

Continuing to retweet tweets could prove successful as a means for Drake to share that he cares about the opinions and thoughts of his audience

Drake’s Facebook Page and online fansites can serve as a medium for fans of Drake to conglomerate and discuss Drake related content and would be a tremendous idea for Drake to increase his participation of actively engaging with the audience online

All in all Drake does engage with his audience consistently, but in the end there is more he can do to increase interactions with his fan base

Page 15: Drake Powerpoint

That’s the man, why do I think he’ll be a legend?

I choose Drake because I have always been a fan of his work, from the very first time I heard “Best I Ever Had” back in grade 11

Seeing Drake in concert was a tremendous thrill for me and I can assure you the crowd was very engaged

I think Drake brings a fresh, well-mannered swagger to the music industry and I am proud of to say that he’s from my home area of Toronto, Ontario

I think he is a great ambassador for the city of Toronto and figurehead who can be embraced by Torontonians

At the age of 27 I believe Drake has not quite hit his peak as a musician and I truly believe he will continue to produce exceptionally high quality music for many years to come

Page 16: Drake Powerpoint

The End