drake presentation

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Drake (Aubrey Drake Grahem) By Chloe White

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Page 1: Drake presentation

Drake (Aubrey Drake Grahem)

By Chloe White

Page 2: Drake presentation

Style of Drake The style that drake sings about is about his past experiances, his life, love and the game. He is part of the record label YMCMB (young money cash money billionaires) which was opened from Dwayne Carter III.

All music describes Drake's moods as searching, thoughtful, introspective, brooding, confident, dramatic, earnest, energetic, humorous, intense, laid-back/mellow, literate, melancholy, nostalgic, playful, reflective, smooth, tender, warm and yearning. Drake's sound is labeled as "soft" for his genuine, merciful lyrics and soulful melody to most hip hop listeners.

Page 3: Drake presentation

Products of Drake

Drake along with his label has a selection of products for his audience.

Page 4: Drake presentation

Career Paths- Drake Drake started off being known as a actor before realising he wanted to do his dream job- being a proffessional rapper/singer. He was known from acting in Degrassi: The Next Generation as Jimmy brooks, besides Degrassi, between 2001-2009 Drake appeared on other various Television shows in smaller roles such as, Blue Murder as Joey Tamarin, Soul Food as Fredrick, The Border as PFC Gordon Harvey, and Beyond the Break as himself. Then in2006- 09 drake decided to become a rapper and release his first mix tape called ‘Room for improvement’ this mixtape had appearances from Trey Songz and also Lupe Fiesco. And he also had a mixtape called so far gone. Then the rest is history! He got signed from Ymcmb and he released a album called ‘Thank me later’ in 2010 and now he has one out called ‘Take care’.

Page 5: Drake presentation

Target audience for Drake’s music

I would say that personally Drake’s target audience is teenagers- too early teens, so anyone who likes Hip-hop, Rap & RnB. I think this because I couldn’t really see any old people listening to his music because its deep and is more aimed at younger people that could relate to his life.

Page 6: Drake presentation

The record label for Drake

Who owns the company? Cash Money Records – Bryan ‘Birdman’ Williams & Ronald ‘Slim’ Williams. Young Money Entertainment- Dwayne Micheal Carter, Jr. Universal Republic- Universal Music Group.

Page 7: Drake presentation

Cash money & Young Money

What band/artists do they have in their portfolio? Cash money records and Young money entertainment are a partnership so they own the same artists:Lil Wayne Chrisina MillianTyga Kevin GatesMack maine Drake Nicki MinajGudda GuddaT- StreezJae MillzLil chuckee Lil TwistPj MortonShanell Short DawqCory GunzTorion Sellers

Does it focus on a particular genre of music? Most of these artists focus on the hip-hop/rapper/r’n’b/rap scene but some of these artists also foucs on the Ryhtem and blues scene. So they all mainly are on the same level of music but mixed with various mixtures.

What there mission stament? Unfortunatley they don’t have one on the internet but they all aim to be in the same style of music together and they all wear the same type of style of clothes which defines the label.

Page 8: Drake presentation

Does the company have a specific response to free downlading/file sharing?

They label hasn’t commented on any opinion so maybe that means that they don’t have a stong opinion about it?

Page 9: Drake presentation

Who publishes the text? L.Londell Mcmillan Who is the editor? Amy Aimstar AndreiuxDescribe the content and style of the text: The content of the magazine is about hip-hop/Rnb/Music in general. Its basically about any new news that’s happened in that industry. Who is the target audience of the magazine? I think the target audience is a more male audience between the ages of 20-25 because all of the articles included are male rappers and that shows me men are most likely to read them about their life.

Page 10: Drake presentation

The Source

Main article: Drake is the main image.

The title of the magazine : The Source. The way inside the ‘o’ has a microphone shows me that the magazine links into music/singing/rap.

Bar code to show how much the magazine is.

I think the reason why the magazine has a QR code is to show that its for people that are up to date with technology and to show that they are looking for a larger audience.

I think the way that the way ‘THE’ is slanted means that the magazine can go in any direction of its content.

I think the way that they have used the colour purple is effective because it shows the magazine is linking all of its context together.

The way that Drake is underlined tells me that he is important to this magazine front cover.

The way that drake is on a white background shows he stands out with a black top on.

The logo that Drake is wearing on his top is his company’s so not only is he effectively advertising himself he is also advertising his company.