drama production, mbc case studycrc.gov.mn/contents/raw/3/28/454/ppt2.pdf · one-act play, special...

Drama Production, MBC CASE STUDY

Keunhong Kim / MBC / TV Drama Director

22.Mar.2016


I. About MBC

II. Reasons to be Successful in TV Drama

III. TV Drama Types/On the Basis of Time Zone

IV. Priority Importance of Drama Types

V. Production Process of Drama Contents

VI. TV Drama Production Budgets

VII. Successful Factors of Korean Top BroadcastingTV Drama

VIII. Production Agent of Korean Top BroadcastingTV Drama

VIIII. Standard of Selection in Korean Top BroadcastingTV Drama

Contents

Reasons to be Successful in TV Drama / Broadcasting Perspective

1. Korea’s Top Broadcasting Station Major Contents → TV Drama

2. Value of TV Drama → Among of Top Advertisement rate in TV Program

3. Success of TV drama → Secure the Competitiveness of Channel,Advertisement Profit

4. TV Drama → Foreign Broadcasters Influential Indicator of Perceptions

5. Profit of Terrestrial Broadcasting Stations

→ License Fee(Only for KBS), program Sales, Sponsorship, Others→ Powerful Influence for revenue of TV Drama Advertisement


Channel Mon/Tue Wed/Thu Weekend Morning Evening

KBS2 22:00~23:10 22:00~23:10 19:55~21:15 09:00~09:40 19:50~20:30

KRW 13.200.000 13.200.000 15.300.000 5.025.000 10.935.000

MNT 23.157.000 23.157.000 26.842.000 8.815.000 19.184.000

MBC 21:55~23:05 21:55~23:05 20:40~21:50 07:5 08:30 19:15~19:55

KRW 13.485.000 13.485.000 13.605.000 4.500.000 12.630.000

MNT 23.657.000 23.657.000 23.868.000 7.894.000 22.157.000

MBC 21:50~23:00

KRW 12.450.000

MNT 21.842.000

SBS 21:55~23:05 21:55~23:05 20:40~21:50 08:30~09:10 19:20~20:00

KRW 13.200.000 13.200.000 12.450.000 4.860.000 8.970.000

MNT 23.157.000 23.157.000 21.842.000 8.526.000 15.736.000

<Advertisement rate of Three of Korean’s Top Broadcasting Station table in 2014>


License fee Ad Program Sales Sponsorship Others Total

KBS 596.073.000.000 579.350.000.000 158.102.000.000 83.122.000.000 82.246.000.000 1.498.893.000

39.8% 38.7% 10.5% 5.5% 5.5% 100%

MBC 479.020.000.000 213.032.000.000 51.808.000.000 61.251.000.000 805.110.000.000

59.5% 26.5% 6.4% 7.6% 100%

SBS 473.813.000.000 112.933.000.000 73.784.000.000 29.556.000.000 690.086.000.000

68.7% 16.4% 10.7% 4.3% 100%

Tatal 596.073.000.000 1.532.183.000.000 484.067.000.000 208.714.000.000 173.053.000.000 2.994.089.000.000

19.9% 51.2% 16.2% 7.0% 5.8% 100%

<Three of Korean’s Top Programs Sales Status in 2013>

TV Drama Types / On the Basis of Time Zone

1. Monday / Tuesday Drama → Weekly Total 140min (70min / 2 times)Historical Drama / ‘Dae Jang geum’

2. Wednesday / Thursday Drama → Weekly Total 140min (70min / 2 times)Investigation/Romantic Comedy

3. Weekend Drama → Weekly Total 130min (65min / 2 times)Family Stories/’Here comes Jang Bo Ri’

4. Weekend Special Drama → Weekly Total 140min (70min / 2 times)Family Stories

5. Daily Drama → Weekly Total 200min (40min / 5 times)Targeting for Housewives and Elders


TV Drama Types / On the Basis of Time Zone

6. Daily Special Drama → Weekly Total 400min (40min / 5 times)Soap Opera / ‘Here comes Mr. O’

7. Day Time Soap Opera → Weekly Total 175min (35min / 5 times)Targeting for Housewives and Elders

8. One-Act Play, Special Drama → 70min~90min / 1 timesIrregular Organization


Priority Importance of Drama Types : Production Budgets Perspective

No 1. Monday / Tuesday Drama

No 2. Wednesday / Thursday Drama

No 3. Weekend Special Drama

No 4. Weekend Drama

No 5. Daily Special Drama and Daily Drama

No 6. Day Time Soap Opera

No 7. One-Act Play, Special Drama


Production Process of Drama Contents

1. Pre-Production

2. Production

3. Post-Production


TV Drama Production Budgets

Production Budgets is different by Time Zone

Payment for Writing & Performance Fee is 60~70% in Total Production Plan


Category‘Here Come Jang Bo Ri’ (Outsourcing Production)

KRW MNT

General Production FeeScripts Fee 37.000.000 Roughly 63.793.000

Performance Fee 87.000.000 Roughly 150.000.000Other Fee (incl. Extras) 49.000.000 Roughly 84.482.000

Art Team Fee 20.000.000 Roughly 34.482.000General Production Total 191.000.000 Roughly 329.310.000

Special Production FeeOutsourcing Fee 5.000.000 Roughly 8.620.000

Special Production Total 5.000.000 Roughly 8.620.000One-Time Production Total 197.000.000 Roughly 339.655.000

Successful Factors of Korean Top Broadcasting TV Drama

Attractive Storytelling

Creative Writing Material

Completeness of the Script

Reflecting Trends in Society


Production Agent of Korean Top Broadcasting TV Drama

Planners Writers Actors Directors / Producers


Standard of Selection in Korean Top Broadcasting TV Drama TV Drama

1. Is this story attractive?

2. Is this story creative?

3. Is it reflects of trends?

4. Is the script has high completeness?

5. Can expect high profitability?

6. Is it based on excellent originals?

7. Is this story makes good image of broadcasting station?


Standard of Selection in Korean Top Broadcasting TV Drama TV Drama

8. Does writer has credibility?

9. Does actor has competiveness?

10. Does producers has credibility?

11. Does writer and producer have good harmony?

12. Can production produce without overdo?

13. Does production has overdo history on the past?

14. Is this what you want to produce?


drama production, mbc case studycrc.gov.mn/contents/raw/3/28/454/ppt2.pdf · one-act play, special...

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