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TRANSCRIPT
Magento Go—Dramatically Increase Sales with the Power of eBay
1/25/2012
© 2012, Magento, Inc. 1
Dramatically Increase Sales with the Power of eBay
http://m2epro.com/ twitter: @ebaymagento
Webinar date: January 25, 2012
Presenters:
Alex Podopryhora
Paul Pidoprygora
Mosses Akizian twitter:@monocat
Agenda for today’s webinar
INTRODUCTION
About Magento and Magento Go
PRESENTING M2E Pro Why do businesses need this extension?
Who is this module for?
What the extension offers?
Give it a try
‘Live’ case study
Q & A : your questions answered
Magento Go—Dramatically Increase Sales with the Power of eBay
1/25/2012
© 2012, Magento, Inc. 2
Introducing Magento Go
Launched February 2011
Ready-to-use professionally
designed themes
CSS-based theming
approach
Inline and importable
translations
Drag-and-drop layout editing
Out-of-the-box payment gateway
integrations
Expand your store with Add-ons
Professional web design
services from partners
How can M2E Pro make you more money?
Situation Classical online retail model is changing
Online Store
Products
Online Store
eBay, Amazon, Facebook, etc.
Mobile Applications
Search engines Marketing
Search engines Marketing
Products
Magento Go—Dramatically Increase Sales with the Power of eBay
1/25/2012
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Why do businesses need this extension?
Problem and Business implications
More channels, more errors…
•Repetitive tasks
•Data management and updates
•Extra time and additional resources
•Price errors
•Stock management is a challenge
•Overstock / Understock
•“Cancelled orders”
•Unsound reporting / forecasting
•Customer service suffers
Bottom line : Profit & Loss gets impacted
Solution
M2E PRO* single data entry-management point.
• Full control over inventory across different channels
• Support for multiple marketplaces
• Multiple eBay accounts, multiple Magento stores
• Templates based approach
• Listing management (including those by 3rd party vendors)
• Flexible data synchronization for prices, products information, stock levels and global templates.
• Order synchronization (two way) eBay orders get imported and treated as native Magento orders
• Extensive logging system
*Magento to Amazon extension will be released in spring 2012
Why do businesses need this extension?
Magento Go—Dramatically Increase Sales with the Power of eBay
1/25/2012
© 2012, Magento, Inc. 4
Who is this extension for?
Magento Going www…
M2E Pro – Magento eBay integration ..
M2E Pro simplicity and efficiency, “designed by customers”.
Account
eBay Account – is account registered on Production (Live eBay) or Sandbox (Test eBay) environment of eBay.
eBay Store – is a Store, that is related to an eBay account.
Listings
Item – is a product that is included in the listing with the purpose of being listed on eBay.
Listing – is a group of items that share same Attribute Set properties and combined with the purpose of being listed on eBay.
eBay Listing – an item listed on eBay.
Multi Variation Listing – is an eBay Listing with multiple variations of one item.
3rd Party Listing – is an eBay Listing that was listed on eBay without using M2E Pro extension.
Orders
eBay Orders – purchase information based on eBay Transactions.
Magento Orders – orders that are created in Magento and based on eBay orders.
Basic Definitions
Magento Go—Dramatically Increase Sales with the Power of eBay
1/25/2012
© 2012, Magento, Inc. 5
Get your license
Choose desired marketplace(s)
Add eBay account(s)
Set synchronization
preferences
M2E Pro simplicity and efficiency, “designed by customers”.
Intuitive configuration wizard
Easy, no thrills installation via Magento
Connect
M2E Pro simplicity and efficiency, “designed by customers”.
Manage Listings
Sales
Communication
Templates
Activity Logs
Configuration
Help
Menu Structure
Magento Go—Dramatically Increase Sales with the Power of eBay
1/25/2012
© 2012, Magento, Inc. 6
M2E Pro simplicity and efficiency, “designed by customers”.
Flexible Configuration
• Global settings
• Individual eBay accounts settings
• Template based settings
M2E Pro simplicity and efficiency, “designed by customers”.
•Category and Store Category
•Item Specifics
•Listing Upgrades
•Shipping
•Payment
•Return Policy
•Revise Rules
•Relist Rules
•Stop Rules
•Title
•Subtitle
•Images
•Description Source
•Counter
•Price and Currency
•Listing Type
•QTY and Duration
•Best Offer
Selling Format Description
General Synchronization
Template Based Approach
Magento Go—Dramatically Increase Sales with the Power of eBay
1/25/2012
© 2012, Magento, Inc. 7
M2E Pro simplicity and efficiency, “designed by customers”.
Automated Product Data Synchronization
Revise
• On Product Change
• On Template Change
Relist
• On Condition
• On Schedule
Stop
• On Condition
Examples: o Product Price/QTY changes in Magento – eBay item gets updated accordingly o Template changes – all items associated with this template get changed o Product is Out of Stock or QTY falls bellow certain amount – eBay item gets stopped o Product became available (In Stock) – eBay listing gets Relisted
M2E Pro simplicity and efficiency, “designed by customers”.
• Templates Based Synchronization
• List, Relist, Revise, Stop
Listings
• No Synchronization (currently)
• Relist, Stop
3rd Party Listings
Listings
Magento Go—Dramatically Increase Sales with the Power of eBay
1/25/2012
© 2012, Magento, Inc. 8
M2E Pro simplicity and efficiency, “designed by customers”.
Order Fulfillment
eBay Order import / status
updates
Magento Order tracking number / status updates
• Knowledge Base • Documentation • Video tutorials • Ticket based support • Share your ideas
http://docs.m2epro.com http://support.m2epro.com
Need Support? Want more?
Help Pages
Extra Services
Professional eBay design service
• eBay Store design
• Description template for M2E Pro
http://template.m2epro.com
Magento Go—Dramatically Increase Sales with the Power of eBay
1/25/2012
© 2012, Magento, Inc. 9
Give it a try!
It’s FREE! Yes, as a part of our partnership agreement with eBay, it is currently provided free of charge. And furthermore, FREE support is also included.
It’s reliable! Both Magento and eBay have certified the extension.
It’s easy to maintain! Extensive documentation, video tutorials and knowledge base are within reach.
It’s your ideas put together! Community shares ideas and prioritization of implementation is based on number of votes those suggestions receive.
http://m2epro.com
Demonstration of M2E Pro
Installation via Magento Connect (full installation process)
Configuration Wizard (US, UK, AU marketplaces)
Creating Listings
Creating Templates
Manual Listing Management (new items, list, stop, relist, revise)
3rd Party Listing management (stop/relist)
Data Synchronization (QTY, Price, Status changes)
Order import and management (M2E pro and 3rd party)
Case Study
Magento Go—Dramatically Increase Sales with the Power of eBay
1/25/2012
© 2012, Magento, Inc. 10
Questions?
(and Answers!)
Be sure to visit go.magento.com/support
for tutorials, articles and videos to help you
get going with Magento Go!