dreamates business item proposal
TRANSCRIPT
Subject : Platform for Your Dreams - Dreamates
2015 Asain Students’ Venture Forum
Business Items Proposal
Apri.3 ,2015Team A from Taiwan
P.1
We dream, we pursue, we find each other
Executive Summary......................P.2
Intelligence...................................P.3
Products and Services..................P.7
Business Model............................P.11
Marketing Plan............................P.12
Organizational Structure............P.15
Financial Plan..............................P.17
Conclusion..................................P.23
Appedix.......................................P.24
1.
2.
6.
3.
7.
4.
8.
5.
9.
Contents
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We dream, we pursue, we find each other
Executive Summary1-1. Name:Dreamates"Dreamates" means people with dreams can become mates to fulfill their dreams together.
1-2. Our MissionTo provide a platform which not only help people with dreams to find their partners and realize their dreams but also help those who are lost to cultivate their dreams.
1-3. Our Concept
1.
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We dream, we pursue, we find each other
Intelligence2-1. Environmental Intelligence1. More and more people spend much time on social-networking sites every day.2. According to the report, 54% of motivation why people use social-networking sites is concerning about what other people are doing.3. Young people are easy to be influenced by peer.
2-2. Customer InsightThe younger generation, always talk about dreams, but never take them into action. After the discussion, our conclusion is that the main reason may be that people are hard to find partners to realize dreams together. Then, we interviewed 18-30 year-old people to ensure whether they feel this difficulty or notI. Interview objectWe interviewed 30 people who are between 18 to 30 years old.Theinterviewees are sexual apportioned-equally, consisting of those who are willing to participate in activities (such as community, lectures, the Student Association, etc.) of the object, as well as those who are not willing to do so.II. Interviews summarized1. It is great to connect people with the same dreams. We can eat dinner and go out with friends, but may not have common goals with them. We give up dreams because on one accompanies us. In addition, people who have the same ideas are more likely to encourage us to fulfill dreams together.2. Many social network sites and forums have the function to invite people to do things together. It would be great if the platform can integrate this function to accomplish something meaningful.3. In fact, why we participate in different kinds of activities is to meet people who want to do the same things with us.4. When I see my friends have their own dreams, sometimes I do not know what to do. If I can get more aware of what other people are doing, maybe I can be inspired and think about my dreams.
2.
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We dream, we pursue, we find each other
2-3. Competition Intelligence
Website Name Function Charge methods
Give and take
Dream col-laboration platform
1. A “Resource matching platform” to let people who have resources and people who need resources find each other, and then create the greatest economic or public value
2. Hold the activities to gather peo-ple who have resources and peo-ple who need resources.
3. Recommend interesting projects and scoring mechanism.
4. Classifications for business coop-eration projects
NO
104+ Dream Cradle
1. Assist in collecting resources pub-licly.
2. When a proposal passes the re-view, the official will contact the proposer.
3. If the resources needed for the proposal are collected successful-ly and the official is informed, the proposer can put his/her finished products to the “hot market” for sale; he/she can also apply for “104 Angel Fund” to seek venture capital to maximize the scale of the proposal.
4. Dream Referendum - proposers can collect comments on the mar-ket in advance
5. 104 is the archangel and it coop-erates with other relevant compa-nies.
6. Write dream digest and share the process of how the dream is real-ized.
7. Expose information and how to cooperate in activities in the mar-keting campaign.
Dream Platform : Service charges and commission.
Formula :The total amount raised x (service fee of 5% + administra-tion fee for cash flow management 3.2% to 3.9%) = the amount of fees
Hot market : On-shelf fees and commissions.Formula :
The total amount raised x (On-shelf fees 10% + admin-istration fee for cash flow management fee of 3.2% to 3.9%) = the amount of fees
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We dream, we pursue, we find each other
Website Name Function Charge methods
iDream
1. Provide opportunities for young people to devote themselves to the land and embrace the world and expect young people to take projects like NGO volunteers abroad , internships, funding plans and studying abroad.
2. Provide scholarships from 36 countries, 19,000 local/foreign vol-unteer opportunities, 5000 intern-ships abroad, 568 sponsorship opportunities
NO
Backer Founder
1. Invite professionals in different ar-eas to give crowdfunding projects supports and reminders in the beginning/mid-term/ending opera-tion.
2. Provide services of consultation, space, marketing packaging, web-site design, content design, proj-ect execution, and follow-up.
3. Plan or execute long-term/large projects.
Consultation fees
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We dream, we pursue, we find each other
2-4. Findinds from intelligence
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We dream, we pursue, we find each other
Products and Services3-1. PlatformOur platform is named Dreamates. The purpose of our platform is to help people with a dream but lacking in partners to fulfill their dreams. We inspire those people who haven’t find what to do in their lives by sharing and leading examples, too.
Step.1 Home pageOn the home page of our platform, visitors can see the button “I have a dream.”
3.
Step.2 Share Dreams on the platformWhen they click the button, they can write fifty words or less to tell people what’s their dream.
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Step.3 Choose the categoriesPulling down the page, there are dream categories which are sport, art, music, startup, travel and charity.
For example, choosing a sport category, they will see related dreams shared by others.
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We dream, we pursue, we find each other
Step.4 Join the program and make the dreams come trueIf they are attracted, they can press to join the the dream or to support this dream, so more people can see this dream. Then, the dream originator will realize his dream as quickly as possible.
The Dreamates platformhttp://wing0172000.wix.com/dreamplatform
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We dream, we pursue, we find each other
3-2. Customers' Experience Process
Dreamates’ target customers are divided into two categories; one is people between sixteenth and thirty and the other is people who are not aware of what to do. When the users visit our platform, they can register an account for free. Then, they can click “share your dream” button to share their dreams. For those people who are not aware what to do, they can look other people’s dreams to think about what they want to realize. We will choose the popular topics to customize workshops for user regularly. Users can pay the registration fee to participate the workshop and meet people who have same dream to realize. Most important of all, communications and interactions between people in the workshop enables them to become partners who realize dreams together. Furthermore we also invite dreamers to share their successful experiences. We then publish E-books (dream digest) about their experiences.
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Busin
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Mod
el
4.
P.11
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Mar
ketin
g Pl
an5-
1. M
arke
ting
7Ps
( at t
he fi
rst y
ear )
5.
P.12
Prod
uct
Pric
ePr
omot
ion
Plac
ePe
ople
Phys
ical
Ev
iden
cePr
oces
s
Web
site
Free
1. W
ebsi
te2.
Intro
duct
ion
vide
o
1. S
ocia
l med
ia
2. G
oogl
e A
ds
3. F
aceb
ook
Ads
No
No
1. B
eing
attr
acte
d2.
Vis
iting
our
web
site
3.
Sig
n up
Dre
amin
g vi
deo
Free
Use
rs s
hare
th
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ideo
s an
d ta
g “D
rea-
mat
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n fa
cebo
ok
Use
rs’ s
ocia
l me-
dia
acco
unt
No
No
1. B
eing
attr
acte
d by
frien
d’s
drea
min
g vi
deo
2. V
isiti
ng o
ur w
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te
3. S
ign
up
1. S
harin
gev
ents
2. W
orks
hop
3. S
choo
l spe
akin
g
Reg
istra
tion
fee
1. In
vitin
g su
cces
sful
pe
ople
2. F
lash
mob
ac
tivity
1. W
ebsi
te2.
Vid
eos
3. F
aceb
ook
page
4. In
stag
ram
pag
e5.
Pos
ters
6. F
lash
mob
on
stre
et
Stu
ff1.
Pos
ters
2.Fl
ashm
ob
1. B
eing
attr
acte
d by
in
form
atio
n2.
Atte
ndin
g th
e ac
tivity
3. In
vitin
g th
eir f
riend
sto
go
on o
ur w
ebsi
te
1. D
ream
ers’
com
petit
ion
p
rogr
am2.
Vul
nera
ble
grou
ps’
drea
min
g pr
ogra
m
Reg
istra
tion
fee
Priz
e
1. W
ebsi
te2.
Goo
gle+
3. F
aceb
ook
page
4. In
stag
ram
pag
e5.
You
tube
pag
e6.
Pos
ters
Stu
ff1.
Pos
ters
1. B
eing
attr
acte
d by
in
form
atio
n2.
Atte
ntio
n to
the
activ
ities
3. In
vitin
g th
eir f
riend
sto
go
on o
ur w
ebsi
te
P.13
We dream, we pursue, we find each other
5-2. Marketing Programs ( at the first year )I. Phase1 (The first 3 months)
Purpose 1. To increase the numbers of members 2. To collect users’ data 3. To raise reputation
Target Audience Internet users (Facebook users, Instagram users, You Tube users)
Action
1. To share introduction videos and dreaming videos 2. To found the Google+ account, Facebook page,
Instagram official account and YouTube official chan-nel
3. To buy ads on Google search, YouTube and Face- book.
Distribution Website, Mobile devices
Goal
1. 5,000 members 2. 300,000 views on website 3. 10,000 views on YouTube 4. 50,000 likes on Facebook page 5. 5,000 Instagram followers
II. Phase2 (5000 members or the sixth month)
Purpose To increase members’ using frequency and numbers of members
Action To hold sharing events, workshop, school speaking, flashmob activity
Distribution Website, Facebook page
Purpose 1. 5,000 up active members (10,000 members) 2. sharing events, workshop, school speaking, each ac- tivity has 50up people
Cost Speakers’ pay, rent of places, snack, beverageRevenue Registration fee
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We dream, we pursue, we find each other
III. Phase3 (The eighth month)Purpose To increase members’ using frequency
Action 1. Dreamers’ competition program 2. Vulnerable groups’ dreaming program
Goal To make profitRevenue Registration fee, sponsorship
Cost Prize, cost of holding activities
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Organizational Structure6-1. Short-term
6.
6-2. Mid-term
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6-3. Long-term
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We dream, we pursue, we find each other
Financial Plan7-1. Fund SourceTaipei Youth Entrepreneurship Financing Loan
Amount NT$3,000,000 (US$10,000)Interest Paid by government
Surety commission 0.5%Period 7 years (average payment per month)
Usage Restriction Machine, Equipment, Plant, etc.
7-2. Allocation of fundsR&D NT$140,800
Marketing NT$270,000Customer Service NT$72,000
Administration NT$102,000Others NT$12,000
7.
Allocation
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7-3.
Ann
ual e
xpen
ditu
res
Unit:
NTD
Ann
ual e
xpen
ditu
res
12
34
56
78
910
1112
R&D
Web
site
Set
up a
nd
Maint
ain$4
0,800
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
Per
sonn
elE
xpen
ses
(Infor
matio
n Man
ager
)$5
,000
$5,00
0 $5
,000
$5,00
0 $5
,000
$5,00
0 $5
,000
$5,00
0 $5
,000
$5,00
0 $5
,000
$5,00
0
Deriv
ative
Pro
jects
$0
$0
$0
$0
$0
$0
$20,0
00
$0
$0
$0
$0
$20,0
00
Mar
ketin
g
Pers
onne
l Ex
pens
es
(Sale
s per
son)
$5,00
0 $5
,000
$5,00
0 $5
,000
$5,00
0 $5
,000
$5,00
0 $5
,000
$5,00
0 $5
,000
$5,00
0 $5
,000
Adve
rtisem
ent E
xpen
se$1
0,000
$1
0,000
$0
$0
$0
$5
,000
$0
$5,00
0 $0
$0
$0
$0
CP
M$1
5,000
$1
5,000
$1
5,000
$1
5,000
$1
5,000
$1
5,000
$1
5,000
$1
5,000
$1
5,000
$1
5,000
$1
5,000
$1
5,000
Cus
tom
er
Serv
ice
Pers
onne
l Ex
pens
es
(Cus
tom
er S
ervi
ce
Mana
ger)
$5,00
0 $5
,000
$5,00
0 $5
,000
$5,00
0 $5
,000
$5,00
0 $5
,000
$5,00
0 $5
,000
$5,00
0 $5
,000
Phon
e Exp
ense
$1,00
0 $1
,000
$1,00
0 $1
,000
$1,00
0 $1
,000
$1,00
0 $1
,000
$1,00
0 $1
,000
$1,00
0 $1
,000
Adm
inist
ratio
n
Exp
ense
$2,00
0 $2
,000
$2,00
0 $2
,000
$2,00
0 $2
,000
$2,00
0 $2
,000
$2,00
0 $2
,000
$2,00
0 $2
,000
Rent
Expe
nse
$5,00
0 $5
,000
$5,00
0 $5
,000
$5,00
0 $5
,000
$5,00
0 $5
,000
$5,00
0 $5
,000
$5,00
0 $5
,000
Phon
e Exp
ense
$1,50
0 $1
,500
$1,50
0 $1
,500
$1,50
0 $1
,500
$1,50
0 $1
,500
$1,50
0 $1
,500
$1,50
0 $1
,500
Oth
ers
other
s$1
,000
$1,00
0 $1
,000
$1,00
0 $1
,000
$1,00
0 $1
,000
$1,00
0 $1
,000
$1,00
0 $1
,000
$1,00
0
P.18
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We dream, we pursue, we find each other
7-4. Income statement (2015 to 2017)
DreammatesIncome Statement
For the year ended Dec. 31, 2015Unit : NTD
Revenue Advertisement Revenue $200,000 Registration Fee $250,000 Commission Revenue $250,000
Total Revenue $700,000
Expense
R&D
Website Design and Maintainance Expenses $40,800
PersonnelExpenses $60,000 Research and Development Expense $40,000
$140,800
Marketing
Personnel Expenses $60,000 Advertisement Expense $30,000 CPM $180,000
$270,000
Customer ServicePersonnel Expenses $60,000 Phone Expense $12,000
$72,000
Administration
Print Expense $24,000 Rent Expense $60,000 Phone Expense $18,000
$102,000
OthersOthers Expense $12,000
$12,000 Total Expense $596,800
Net Income $103,200
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We dream, we pursue, we find each other
DreammatesIncome Statement
For the year ended Dec. 31, 2016Unit : NTD
Revenue Advertisement Revenue $300,000 Registration Fee $300,000 Commission Revenue $300,000
Total Revenue $900,000
Expense
R&D
W e b s i t e D e s i g n a n d Maintainance Expenses $20,800
PersonnelExpenses $60,000 Research and Development Expense $40,000
$120,800
Marketing
Personnel Expenses $60,000 Advertisement Expense $30,000 CPM $180,000
$270,000
Customer ServicePersonnel Expenses $60,000 Phone Expense $12,000
$72,000
Administration
Print Expense $24,000 Rent Expense $60,000 Phone Expense $18,000
$102,000
OthersOthers Expense $50,000
$50,000 Total Expense $614,800
Net Income $285,200
P.21
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DreammatesIncome Statement
For the year ended Dec. 31, 2017Unit: NTD
Revenue Advertisement Revenue $345,000 Registration Fee $345,000 Commission Revenue $345,000
Total Revenue $1,035,000
Expense
R&D
W e b s i t e D e s i g n a n d Maintainance Expenses $20,800
Personnel Expenses $60,000 Research and Development Expense $40,000
$120,800
Marketing
Personnel Expenses $60,000 Advertisement Expense $30,000 CPM $180,000
$270,000
Customer ServicePersonnel Expenses $60,000 Phone Expense $12,000
$72,000
Administration
Print Expense $24,000 Rent Expense $60,000 Phone Expense $18,000
$102,000
OthersOthers Expense $80,000
$80,000 Total Expense $644,800
Net Income $390,200
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7-5.
Sta
tem
ent o
f fina
ncia
l pos
ition
Unit:
NTD
Dre
amm
ates
Stat
emen
t of F
inan
cial
Pos
ition
31-D
ec-1
7 A
sset
Liab
ility
Cur
rent
Asse
tCa
sh an
d Cas
h Equ
ivalen
ts$2
,492,8
86
Liab
ility
Cur
rent
Liabil
ityNo
tesPa
yable
0Ac
coun
t Rec
eivab
le0
Acco
unts
Paya
ble$1
,714,2
86Pr
epaid
Exp
ense
0 Lo
ng-te
rm Li
abilit
yLo
ng-te
rm N
otes p
ayab
le0
Long
-term
Acc
ounts
paya
ble
Equ
ity
Net In
come
$390
,200
Retai
ned E
arnin
gs$3
88,40
0 To
tal A
sset
$2,49
2,886
Total
Liab
ility a
nd E
quity
$2,49
2,886
P.22
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Conclusion8.
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We dream, we pursue, we find each other
9. Appedix9-1. Reports about environmental intelligenceI. Social Network MediaInsightXplorer recently release August 2014 Media Metrix Internet Traffic Report and said that there are 1,353 ten thousand Internet users over the age of 6 in Taiwan. Average Minutes spent on the Internet by Per Visitor is 2,010, Average Pages read by Per Visitor is 3,299. We has collated nearly three-year data shown in the Table One :
Table 1 : In recent three years Internet usage trendsMedia 2012/6 2013/6 2014/8
Total Unique Visitors 11,901 11,741 13,534
Total Minutes 17,258 18,711 27,210Total Pages Viewed 29,329 31,273 44,656
Average Minutes per Visitor 1,450.1 1,593.6 2,010
Average Pages per Visitor 2,464.3 2,663.5 3,299
Source : comScore Media Metrix
Moreover, based on InsightXplorer’s survey, about one-third of smart phones users browse social network websites via cellular data. Thus, people are more and more addicted to social network websites.
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II. Peer influenceThe virtual communities dominated by Facebook becomes popular social interaction software in recent years. They are widely favored by people because their simple interface allows users to communicate with each other much more easily and reduces the transaction costs to find the partners with same ideas, enhancing social contact efficiency.Powell (2009) indicates that website users continue to convey benefits to their relatives and friends. Users’ positive feedback also expand the size of the website and the number of members of the platform continuously.Because social networking sites mainly focuses on the interaction and communication between users, Lin and Lu (2011) noted that external effects increase peer membership in the study of social networking sites. They perceived website members and complementarity is an important factor in the motivation to use social networking sites.According to the TechOrange News, the main motivation for Facebook users to use it is following someone or something they care about. In addition, Shots founder John Shahidi said: "Selfie function on the Shots is actually a link to self and community."
We dream, we pursue, we find each other
http://wing0172000.wix.com/dreamplatform