EVERYBODY SLEEPS

~ 8 HOURSx

65 YEARS=

NEARLY 190 000

BUT THAT IS NOT

THE WORST THAT CAN HAPPEN

WHAT TO YOU THINK

WHEN BEEING FACED WITH

LONG DISTANCE TRAVEL?

LOOK AT THIS GUY

BEWARE OF A BEARDED STRANGER WHO SLEEPS ON

PEOPLE

AND HE THOUGHT DESK WORK IS KILLING HIS SPINE…

ITS ALWAYS BETTER

WHEN YOU DO IT WITH SOMEBODY

DID YOU LIKE THAT PICTURE?

GOOD, THERE WILL BE MORE

BLUE OCEAN STRATEGY

Dreamlines

STRATEGY CANVASWizzAir EasyJet Ryanair CzechAirlines

British Airways KLM

price 4 4 4 4 2 2

carry-on luggage 3 5 5 5 5 4

luggage 2 4 1 3 4 4

service 1 3 0 4 5 4food and baverage 1 1 1 4 5 3

loyalty program 1 2 0 3 4 5

booking 4 5 2 4 5 4

comfort 1 3 1 3 5 3

destinations 3 3 4 2 5 4

online check-in 4 5 2 5 5 4Changes in booking 1 3 1 3 5 3

A BLUE OCEAN STRATEGY CANVAS

price

carry

-on lu

ggage

luggage

servi

ce

food and bave

rage

loyalty

progra

m

booking

comfo

rt

destinations

online ch

eck-in

change

s in bookin

g0

5

10

15

20

25

30

Sloupec2KLMBritish AirwaysCzechAirlinesRyanairEasyJet

DEAR WATSON,

THAT CANT BE RIGHT.

WE MUST DO SOMETHING

ABOUT IT

FIRST WE NEED THE SUNRISE

LOYALITY PROGRAM

LOONG DISTANCE

FLIGHTS

WIDE VARIETY OF FOOD AND BEVERAGES

WE REDUCED THE PRICE

WE ELIMINATED

ONLINE

CHECK IN

AND WE CREATED

NEW EXPERIENCE

FOR YOU

EACH PERSON GETS INDIVIDUAL SUITE

UNIQUE MOBILE APP

SPECIAL OFFERS

DIRECT FLIGHTS ALL OVER THE WORLD

Dreamlines

You will never want to go to bet with other airlines