dress code in the digital age - chapter one asia · and fashionable shoes like oxfords, brogues,...

DRESS CODE IN THE DIGITAL AGE

Style Right,Look Smart

1

Copyright Notice

Copyright © 2019 Chapter One Asia Sdn. Bhd. All rights reserved. No partof this book may be produced, stored in a retrieval system, or transmitted,

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*For internal use only

Dress Code In The Digital Age

2Dress Code In The Digital Age

About Us

About Wendy

Let’s Get It Right!

How To Go From :Casual To Smart Casual

Change 1 Or 2 ItemsAdd An Extra Layer

3

4

5

6-10

7-8910

11-16

1213-1415-16

17-22

1819-2021-22

23

Throw In Some Shades

For The Gentlemen

Men’s Do’s & Don’tsSay Yes To...Say No To...

Ladies Do’s & Don’tsSay Yes To...

Talk To Us

For The Ladies

Say No To...


Chapter One Asia is Malaysia’s No. 1 and Asia’s largest and fastest growing BrandImage™ Consultancy, specializing in helping clients develop strong first impressions and brand identity, through wardrobe and image development, communication and etiquette as well as protocol skills. To date, we have trained more than 200,000 corporate executives across South East Asia.

Over the period of 14 years, we have achieved many awards of distinction and commendations of excellence from various industries players andprofessional bodies.

In 2012, Chapter One Asia established the world’s first and only BrandImage International Institute, the only institute that is fully certified by the Department of Skills Development (DSD) Malaysia as well as by British Awarding Association (BAA) - Office of Qualifications and Examinations Regulation (Ofqual) in image education.

For more information about Chapter One Asia and BrandImage International Institute, log on to :

www.chap-one.comwww.brandimageinstitute.com

CHAPTER ONE ASIA GROUP OF COMPANIES

aboutUS

Teambuilding & Soft Skills

BrandImage International Institute

BrandImage International College

Corporate Image Consulting

BrandImage Consultancy


aboutWENDY LEE

Sin Chew EducationAward 2018 / 2019

1st and only BrandImage International Institute accreditedby Malaysian Government, under

Jabatan Pembangunan Kemahiran

1st to receive Accreditationfrom Office of Qualifications &

Examinations Regulion (Ofqual), British Awarding Assoc, UK.

Appointed as Guest BrandImage Consultant of Chengdu, China.

Judge for Mrs.Elite & Mrs.PetiteInternational 2016

SME Malaysia Top 100 Fastest Moving Company Award 2010

Awarded Salesperson

of the Year Award

Awarded the Asian Image Consultant of the Year by The

Australian Image Company

Judge for The Miss Astro Chinese International Pageant 2006/07

Awards

International Engagements

2017

2016

2014

2013

2012

2011

2009

2008

2008

20082007

Cambodia

China

Myanmar

China

Thailand

Hong Kong

Singapore

Singapore

Indonesia

ThailandBangkok

President of MABIC(Malaysian Association of Brand

and Image Consultants)

Certified - Train The Trainer by PSMB (Pembangunan Sumber

Manusia Berhad)

Trained under TheAustralian Image Company

Trained under Pat Vincent Scottof ‘The Colourflair Studios, UK

Member of The Federationof Image Consultants (TFIC)

Member of The Association of Colourflair Consultants (MACC)

Diploma in PianoforteThe Associate Trinity ofCollege London (ATCL)

Diploma from the Yamahaand Kawai School of Music.

Summary of Qualifications


A simple way to identify the main differencebetween the two dress codes, which will settle the

smart casual vs business casual debate. Simply put :

Refers to a relaxed version of thebusiness attire. It’s more casual than your traditional power business attire that’s very formal anduncomfortable to wear.

Refers to a well-dressed versionof casual. The Oxford dictionary defines smart casual as “somewhat informal but neat.” This dress code screams flexibility; when you dress up for a smart casual look, you can dress according to your own style, show your personality, and still look and feel comfortable in what you wear. Smart casual outfit is usually for events such as casual, social gatherings, weekend meetings, a dinner or night out with friends, or even a date.

Business Casual Smart Casual

let’s get it RIGHT!


how to go from CASUAL

SMART CASUAL?“2”


Start with a casual outfit and then changeone – or better, two – pieces for smarter alternatives.

Change 1 or 2 Items1

Shirt + Jeans + Trainers = Casual

Shirt + Jeans + Loafers = Smart Casual

For The Guys


Slouchy Blouse + Jeans + Flats = Casual

Fitted Shirt + Jeans + Kitten Heels = Smart Casual

For The Ladies


Add An Extra Layer2

For The Guys

Shirt + Jeans + Blazer =

Shirt + Jeans =

Casual

Smart Casual

Casual

Smart Casual

Slouchy Blouse =

Slouchy Blouse + Structured Blazer =

For The Ladies


Throw In Some Shades3

For The Guys

Light Shirt + Washed Out Jeans +

White Sneakers =

Casual

Smart Casual

Dark Shirt + Dark Blue Jeans + Black Sneakers =

Casual

Smart Casual

Fuchsia Top + Electric Blue Jeans

Maroon Top + Navy Blue Jeans

For The Ladies


for the GENTLEMAN

for the GENTLEMEN

Do feel free to wear a clean, neutral, tight-fitting,

premium t-shirt.

Do wear a dress shirtor tight-fitting sweater.

Do wear khakis, chinosor a nice pair of denims.

Do wear comfortable,and fashionable shoes like

Oxfords, brogues, boat shoes, moccasins or sneakers.

Don’t wear a visibly casual t-shirt of inferior

quality or with loud colours.

Don’t wear a sweatshirt or a hoodie.

Don’t wear sweatpants or running pants.

Don’t wear athletic sneakers,

trainers or flip-flops.


men’s DO’S & DON’TS

SAYYESTO:

Style RightLook Smart

Men


SAYYESTO:


Men


SAYNOTO:


Men



for the LADIES

Do wear a nice jacket, stitched in

tweed, linen or cotton.

Do wear a nice blouse or a dress shirt.

Do wear khakis, chinos or a nice pair of denims.

Do wear comfortable low-heeled shoes like ballerinas,

moccasins, ankle boots.

Do wear small earringsand/or a delicate necklace

Don’t wear leatheror fur jackets.

Refrain from wearingtank tops or casual T’s withloud colours and wordings.

Don’t chooseskin-tight clothing.

Avoid ripped jeans.

Say no totrainers and flip-flops.


ladies’s DO’S & DON’TS

SAYYESTO:


Ladies


SAYNOTO:


Ladies


TALKTO

US!

Thinking of customising a DressCode Guideline for your employees?

Planning to upskill your employees in theareas of brand and image of your employees?

Looking to building youremployees as your Brand Ambassadors?


For more information about Chapter One Asia and BrandImage International Institute, contact us now at :

Hp : 016 226 8676 (Wendy)[email protected]

www.chap-one.comwww.brandimageinstitute.com

dress code in the digital age - chapter one asia · and fashionable shoes like oxfords, brogues,...

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