Death of DMOZ

Mobile Interstitial Non-Penalty• Not much has changed

• http://searchengineland.com/impact-lack-threreof-googles-mobile-popup-algorithm-268991

• Will Google turn up the dial?

Unconfirmed Update 1st Feb• Definitely some changes, but not universal

• Most evidence points to Penguin/spammy link-related changes

• Sites that had suffered a penalty some time ago were revitalised

AMP Publisher URL Sharing• Browser URL field shows

Google AMP URL

• Header shows actual URL

• Hold link icon for native sharing functions

Virtual Office Crackdown?• Change to Google My Business guidelines could

foresee penalties for virtual office locations

• https://support.google.com/business/answer/3038177?hl=en&ref_topic=4540086#address

Nearby & Real-time Maps Info• New features in Google Maps mobile app

Ads Look Less Like Ads

AdWords Converted Clicks Dies• Retired March 2017

• Check if your automated rules, scripts etc. uses the Converted Clicks metric• Use “Conversions” instead

Data Studio Limit Removed