drinks library styleguide...if image guidelines cannot be met, a sample of the product can be sent...

©SKUvantage | www.skuvantage.com.au | Version 4.4

DRINKS LIBRARY STYLEGUIDE

Drinks Library | www.drinkslibrary.com.au | STYLEGUIDE v4.4

IMAGE SPECIFICATIONS

These image specsifications are the minimum requirement for images to be accepted and printed across leading Australian retailers. When submitting an image for Drinks Library, these specifications must be met.

• Files named as product barcode (e.g. barcode-1.tif, barcode-2.tif)

• Minimum image resolution: 300 dpi

• Minimum pixel dimensions: 3550 pixels (longest edge)

• Minimum print dimensions: 300mm (longest edge)

• File type: psd, tiff, eps, png or first generation jpeg.

• No sharpening applied to the image

• Clipping path provided named “Path 1”

• Colour space must be RGB

• Preferred colour profile: Adobe RGB(1998)

• Where product is white, ensure white points hold a maximum RGB value of 250/250/250

• Where a product is black, ensure black points hold a minimum RGB value of 15/15/15

Longest edge of product must be a minimum of

- 300 mm - 3550 pixels

Clipping Path

Image resolution 300dpi Colour space RGB

Maximum RGB value of whitesR: 250 G: 250 B: 250

Minimum RGB value of blacksR: 15 G: 15 B: 15


ANGLE SPECIFICATIONS

Photographic 2D Angle

All products must be supplied with a 2D angle. The depth of the product is not seen, a 2D angle shows only the height and width of the product.

• Front-on • No side, top or bottom of product visible • Square both horizontally & vertically

Photographic 3D Angle

Most products benefit from a 3D angle. The height, width and depth of a product is shown in a 3D angle. The following guidelines must be followed for consistency purposes.


3D SPECIFICATIONS

4 pack, 6 pack & Cases • Elevated camera angle to expose the top edge of the product • Left corner of the product sits forward with the vertical edge

maintaining a 90 degree upright position • Bottom edge of product sits on a 4 degree angle to the horizontal

Round cans or bottles • Tilted forward to show depth and the top of product. The tilted angle

should be 10% of the width of the product • The vertical axis of the product is aligned to the edge of the canvas


SAMPLE GUIDELINES

Samples

If image guidelines cannot be met, a sample of the product can be sent to SKUvantage for full data capture and photography. Products sent to SKUvantage must arrive fit for photography. If a product arrives unfit for photography a replacement sample will be requested or extra charges for post production editing may be incurred.

Reasons for sample rejection: • Torn packaging • Crooked label • Scratches or scuff marks • Visible glue, tape or moisture damage

Delivery and collection cost is to be covered by the client. If the product is not collected from SKUvantage within 14 days of shoot completion, the product will be disposed of.

Lighting

The client can specify the lighting requirements from either the following examples or please provide an image reference.


LIGHTING EXAMPLES - SOFT

Even light Rim highlight Spot highlight Strip highlight


LIGHTING EXAMPLES - HARD LIGHT


LIGHTING EXAMPLES - SPIRITS


LIGHTING EXAMPLES - SPRITZED


LIGHTING EXAMPLES - STYLED


CONTACT

SKUvantage Pty Ltd

For further information please visit:

www.skulibrary.com www.skuvantage.com.au

To send us a products please fill out details here:

www.skulibrary.com/brief/

If you require acccess to SKUlibrary please apply here:

www.skulibrary.com/skulibrary-application/

For all other information please contact us

Email: [email protected]: 02 8484 0345

Sales: Angie O’Rielly – [email protected] COO: Joshua Gavin – [email protected] CEO: Daniel Roberts – [email protected]

http://www.skulibrary.com

http://www.skuvantage.com.au

http://www.skulibrary.com/brief/

http://www.skulibrary.com/skulibrary-application/

mailto: [email protected]




drinks library styleguide...if image guidelines cannot be met, a sample of the product can be sent...

Documents