drive 2016 | 26 october: create energy
TRANSCRIPT
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Moderator: Freek van ‘t OosterCLICKNL | Media & ICT
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INTRO: THE SMART ENERGY PROGRAMFreek van ‘t Ooster CLICKNL | Media & ICT)
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10.00 – 11:00 Creative Producers… and ACTION!11:00 – 11:30 Break11.30 – 12:30 Designerly approaches to smart
sustainable city12:30 – 13:30 Break
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GREEN DEAL SMART ENERGY CITIES
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Energy transitionBuilt Environment
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1. National Energie-atlas (Amsterdam)2. Smart Gaasperdam (Amsterdam)3. Malburgen / Presikhaaf (Arnhem)4. Alteveer - Cranevelt Zoo-hospital-houses (Arnhem)5. Eckart-Vaartbroek (Eindhoven)6. Strijp-S (Eindhoven)7. Innovative procurement (Eindhoven)8. Bothoven-Noord (Enschede)9. Reimarkt (Enschede)10. Energy coop Hof van Twente (Enschede)11. Powermatching City to the People (Groningen)12. Noorderplantsoenbuurt (Groningen)
12 kickstarterprojects to learn & adapt
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THE GREEN DEAL SMART ENERGY CITIESNathalie Waser | Design Innovation GroupJeffrey Braun | Afdeling Buitengewone ZakenKai Köllen | IdeateMinouche Besters | STIPO
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NATHALIE WASERDesign Innovation GroupProject Malburgen / PresikhaafProject Alteveer - CraneveltArnhem
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JEFFREY BRAUNAfdeling buitengewone zakenProject Noorderplantsoenbuurt Groningen
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KAI KÖLLENIdeateProject ReimarktEnschede
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MINOUCHE BESTERSSTIPOProject Smart GaasperdamAmsterdam
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Nathalie Waser | Design Innovation GroupJeffrey Braun | Afdeling Buitengewone ZakenKai Köllen | IdeateMinouche Besters | STIPO
QUESTIONS & DISCUSSION
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I like it, what is it?
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DIG exists to inspire andsupport organizations tounfold their potential andinstigate meaningful change.
Design forBehavior
Innovation Strategies
Design forPolicy
HumanizingTechnology
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Creative Producers
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What aboutelectric heating?
You should investin solar panels
We only userenewable energy
powermatching
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Uhhhhh….
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ViableDesirable
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Arnhem –Craneveer (Cranevelt/ Alteveer)
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Research provides information about neighbourhood, community initiative, (social) structure and residents
motivation of initiators and their ability to take the initiative further
Possibilities to broaden the initiative, role of municipality and other parties
Key decision points andhousehold dynamics Tools: qualitative interviews, customer
journeys, stakeholder mapping
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For every profile/ persona a plan: how to recognize them, how totrigger them, how to help them?
Provide solutions for every step that’s needed/ people want to take: behavior, energy efficient appliances, insulation, solar panels etc.
Use visuals and metaphors to communicate complex information
Communication is not enough!Make it easy
Community energy initiatives
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I like it, what is it?
www.designinnovationgroup.nlTwitter: /DesInnGroFacebook: /DesignInnovationGroup
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JEFFREY BRAUN
@afbuza · www.afdelingbuitengewonezaken.nl
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NOORDERPLANTSOENBUURT IN GRONINGEN, the NETHERLANDS
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GROENSTE BUURT: SLOWLY TRANSFORMING INTO A NET-ZERO ENERGY COMMUNITY BY 2024 BY LEADING BY EXAMPLE
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SOLAR PANELS
INFORMAL MEETUP
GREEN ROOF
INSULATION?
NEIGHBOURHOOD NEWSPAPER
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PRIVATELY OWNED?
STUDENT HOUSE OWNED BY SLUMLORD?
housing association?
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EARTHQUAKE CAUSED BY GAS PRODUCTION
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- PATCHING UP GARDENS - INFORMAL MEETUPs - NEIGHBORHOOD NEWSPAPER - DOOR-TO-DOOR SMALL TALK - FLYERS AT LOCAL BUSINESSES
OBJECTIVES & INITIATIVES
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- SOLAR BUYERS GROUP DISCOUNT - INSULATION - THERMOGRAPHIC INSPECTION - ENERGY rating
OBJECTIVES & INITIATIVES
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SUSTAINABLE: FRESH PERSPECTIVE & APPROPRIATE TOOLS
TO BUILD AND GROW A NET-ZERO ENERGY COMMUNITY
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BUURTKRANT
ENERGIE PAKKETWARMTE SCAN
DE BRES
STUDENTENCONTESTSPREEKUUR DEMO WONINGEN
BUURTCOMITE
GEMEENTEGRUNNEGER
POWER
OUDE ROT
JONG GEZIN
ONDERNEMER
STUDENT HUISBAAS
GENIETER
STARTER
BEZOEKERS
VROEGE VOGEL
Groep of instantie Uitwissel ing GB > Bewoners
Init iatieven
Bijeenkomst of plek
NOORDERPLANTSOENBUURTENERGIE NEUTRAAL 2024
DE
GR
OEN
STE
BU
URT
ENTH
OU
SIA
STIN
TER
ESSE
VER
WEG
SYSTEM DESIGN
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BUURTKRANT
ENERGIE PAKKETWARMTE SCAN
DE BRES
STUDENTENCONTESTSPREEKUUR DEMO WONINGEN
BUURTCOMITE
GEMEENTEGRUNNEGER
POWER
OUDE ROT
JONG GEZIN
ONDERNEMER
STUDENT HUISBAAS
GENIETER
STARTER
BEZOEKERS
VROEGE VOGEL
Groep of instantie Uitwissel ing GB > Bewoners
Init iatieven
Bijeenkomst of plek
NOORDERPLANTSOENBUURTENERGIE NEUTRAAL 2024
DE
GR
OEN
STE
BU
URT
ENTH
OU
SIA
STIN
TER
ESSE
VER
WEG
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BUURTKRANT
ENERGIE PAKKETWARMTE SCAN
DE BRES
STUDENTENCONTESTSPREEKUUR DEMO WONINGEN
BUURTCOMITE
GEMEENTEGRUNNEGER
POWER
OUDE ROT
JONG GEZIN
ONDERNEMER
STUDENT HUISBAAS
GENIETER
STARTER
BEZOEKERS
VROEGE VOGEL
Groep of instantie Uitwissel ing GB > Bewoners
Init iatieven
Bijeenkomst of plek
NOORDERPLANTSOENBUURTENERGIE NEUTRAAL 2024
DE
GR
OEN
STE
BU
URT
ENTH
OU
SIA
STIN
TER
ESSE
VER
WEG
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BUURTKRANT
ENERGIE PAKKETWARMTE SCAN
DE BRES
STUDENTENCONTESTSPREEKUUR DEMO WONINGEN
BUURTCOMITE
GEMEENTEGRUNNEGER
POWER
OUDE ROT
JONG GEZIN
ONDERNEMER
STUDENT HUISBAAS
GENIETER
STARTER
BEZOEKERS
VROEGE VOGEL
Groep of instantie Uitwissel ing GB > Bewoners
Init iatieven
Bijeenkomst of plek
NOORDERPLANTSOENBUURTENERGIE NEUTRAAL 2024
DE
GR
OEN
STE
BU
URT
ENTH
OU
SIA
STIN
TER
ESSE
VER
WEG
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OUDE ROTBEPALENDE FACTOREN
“Geld bepaalt alles, hier om de hoek woont de voormalig directeur van de basisschool. Die
weet wel waar hij moet zijn. Toen ze naast hem buitenlanders wilden huizen, heeft hij er snel voor gezorgd dat dat niet door zou gaan zodat
de waarde van zijn huis niet zou zakken.”
“Het volk in de wijk is divers en er zijn overwegend veel studenten. De woningprijzen
zijn gestegen en dat brengt ook veelwitwaspraktijken met zich mee: onbekende huiseigenaren die voor veel geld woningen opknappen waardoor er weinig binding met
de wijk ontstaat.”
GEERT70 jaar - alleenstaand - bewonerGeert woont al 50 jaar in de Noorderplantsoenbuurt en heeft het een en ander zien veranderen. Hij heeft daarbij een mening en verhaal over alles en iedereen. Geert staat beschouwend in het leven en heeft het idee dat er hogere machten aan de knoppen draaien en dat hij zelf niet veel kan veranderen of bijdragen. Types als Geert wonen in flinke huizen die in de loop der jaren weinig aangepast zijn - het is nu eenmaal tochtig en gehorig. Door zijn grote kennis van de verschillende sociale transformatiegolven in de wijk kan hij nog van grote betekenis zijn.
DE GROTE MACHT“Dat soort dingen dat komt wel als het grote geld het wil. Ik zei al twintig jaar terug dat dat anders moest met al die olie enzo, dat gebeurt pas als de politiek en de grote bedrijven dat willen. Zo is dat hier ook, ze kopen zo alles op als ze dat willen.”
KENNIS VAN DE WIJK“Na de oorlog hebben ze andere wijken gebouwd, toen trok deze buurt helemaal leeg. Er was veel leegstand in de jaren ’60, ’70. Toen wilden ze hier ook al die kleine huisjes weghalen om nieuwe woningen te bouwen, maar dat hebben de studenten uiteindelijk voorkomen.”
BESCHOUWEND“Je moet mensen kennen die iets kunnen regelen. De eigenaren achter alle studentenwoningen hier zijn ook niet te vertrouwen. Daar wordt dan voor een miljoen in zo’n verbouwing gepompt, maar waar komt dat vandaan?”
HARDNEKKIGE VERANDERAAR“Ik heb nog niets gehoord over dat duurzaamheids initiatief. Ik hoef daar zelf ook niet zoveel aan te doen hoor, ik zet alleen de verwarming aan in de kamer waar ik ben. Ik heb enkel glas en een enkele muur naar de buren toe, maar ik leef best zuinig wat dat betreft.”
Minder welvarend Welvarend
Laag opgeleid Hoog opgeleid
Oude bewoner Nieuwe bewoner
INZICHTEN
STRATEGIE
Oude Rotten hebben levenservaring en wijsheid in pacht maar zijn in de loop der jaren steeds meer langs de zijlijn gaan staan. Zouden ze in hun jongere jaren nog wel aan een protestmars hebben meegedaan, zien ze nu vooral het overkoepelende krachtenveld en de machteloosheid die daarmee gepaard gaat. Het glas half vol. Oude Rotten missen het sprankje naïviteit dat soms nodig is om zelf verandering tot stand te brengen en zijn ook moeilijk te overtuigen. Maar ook Oude Rotten hebben vaak een mobiele telefoon en een emailadres wat betekent dat ze nieuwe technologie omarmen zodra het gemeengoed geworden is. Het heeft weinig zin om Oude Rotten uit te nodigen op een buurtfeest, maar ze floreren in een-op-een-gesprekken wanneer men een beroep doet op hun kennis. De geschiedenis van de wijk is daarbij vanzelfsprekend een belangrijk onderwerp: energieneutraliteit zal niet de eerste transitie van de wijk zijn.
Volger Early adopter
Slecht energielabel Goed energielabel
Individueel Betrokken
Gemeenschap
Technologie Financiën
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GENIETER JONG GEZIN ONDERNEMER OUDE ROT STARTER STUDENT VROEGE VOGEL
MOTIVATION
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GENIETER JONG GEZIN
ONDERNEMER
OUDE ROT STARTER STUDENT
VROEGE VOGEL
TECHNOLOGY
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GENIETER
JONG GEZIN ONDERNEMER
OUDE ROT
STARTER
STUDENT
VROEGE VOGEL
FINANCES
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GENIETER JONG GEZIN
ONDERNEMER
OUDE ROT
STARTER
STUDENT
VROEGE VOGEL
COMMUNITY
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nov DEC 2017 JAN FEB MAR APR
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JEFFREY BRAUN
@afbuza · www.afdelingbuitengewonezaken.nl
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The shop where you can buy ‘sustainable living’
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Urban developmenthouses built in the 60’s & 70’s
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The challenge
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The challengeReimarkt market development for home owners
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Our approachFocus on Customers, use Lean Start-up
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Our approachFocus on the customer first
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Focus on Customer Jobs to ben done
Not on proposition
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FocusOn the household
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Persona’sPersona’s of couples
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In the fielduser centered research
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In the fieldresearch in the field
Household dynamics
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In the fieldresearch in the field
Household dynamics
Context mapping
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In the fieldresearch in the field
Household dynamics
Context mapping
Customer journey
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What is happening in their homes?Household dynamics
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What is happening in their homes?
Context mapping
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Everything tied together in customer journeys
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Reusabele findings?1. Understanding houshold dynamics 2. Better segmentation 3. New business models
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Engaging citizens in energy transition
developing an approach for a mixed urban neighbourhood, in terms of housing, education, income and cultural origins
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Gaasperdam, Amsterdam SouthEast
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BackgroundTime: over 2 years of talking, making plans, meetups with small groups of citizens
Partners: municipality of Amsterdam, Alliander DGO, Citizen Cooperative SamenRedzaam
Goal: developing the business case for a gas-free neighbourhood
Status: several plans were developed, like a plan for using additional heat from AMC. None of the plans were realised: the scale needed was to big (200 households joining) and support from the citizens was not strong enough.
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New Plan
● working on small scale concepts
● starting with ambitions of citizens
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steps in the process
starting small with talks in the existing local citizens initiative
interviews at people’s homes on personal ambitions, position on energy transition
translation to local message and ingredients for energy concepts community event
building knowledge, commitment and testing ideas action!
solar roofsgasfree building…...
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Citizens Initiative
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interviews at home
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some insights gained from the conversations
● Energy transition not on top of mind, but all thought it was important. We should jointly take action!
● Bad health causes many people to turn the heat up. Talking from a health perspective works better.
● Advise environmental organisations does not fit the reality of local people: 19 degrees, short showers, sweater on…
● Tenants see no possibility to produce energy themselves● Energy producing solution don’t match local wishes, i.e.
solar boiler too small for scale family.
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community event local style: music, lots of food, energy quiz, local celebrities, workshops hosted by locals
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3 routes now being developed
● joint solar roof on tenant’s building: no investment from tenant, yes lower energy bill
● go for developing business case for gas free hindu elderly home
● partnership for developing 3 concepts for becoming gasfree for house owners
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Results
● created fertile ground for future projects to land
● developing 5 concepts: 2 for tenants & 3 for house owners, fitting their needs + ambitions
● developed a local language and approach
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Moderator: Freek van ‘t OosterCLICKNL | Media & ICT
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GREEN DEAL SMART ENERGY CITIES
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Energy transitionBuilt Environment
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1. National Energie-atlas (Amsterdam)2. Smart Gaasperdam (Amsterdam)3. Malburgen / Presikhaaf (Arnhem)4. Alteveer - Cranevelt Zoo-hospital-houses (Arnhem)5. Eckart-Vaartbroek (Eindhoven)6. Strijp-S (Eindhoven)7. Innovative procurement (Eindhoven)8. Bothoven-Noord (Enschede)9. Reimarkt (Enschede)10. Energy coop Hof van Twente (Enschede)11. Powermatching City to the People (Groningen)12. Noorderplantsoenbuurt (Groningen)
12 kickstarterprojects to learn & adapt
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CREATIVE PRODUCERS Nathalie Waser | Design Innovation GroupJeffrey Braun | Afdeling Buitengewone ZakenKai Köllen | IdeateMinouche Besters | STIPO
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DESIGNERLY APPROACHES TO SMART SUSTAINABLE CITYRemko van der Lugt | Utrecht University of Applied SciencesMarieke Rietbergen | Design Innovation Group
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Contents• Marieke, Remko and the Smart Sustainable City• Designers in change • Some frames on complexity• Designers as change agents…some challenges• Back to Creative Producers
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MARIEKE AND REMKOAND THE SMART SUSTAINABLE CITY
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Marieke and Remko…
…In the Utrecht Canals
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The Smart Sustainable Cities Centre of Expertise provides a platform where people from the business world and from institutes of knowledge can join HU University of Applied Sciences to develop innovative products and services that will bring smart, sustainable and healthy cities a step closer. Students, businesses, lecturers and researchers work together in projects in order to apply the latest knowledge and insight.
MOVARES
Themes:• Energy-neutral urban areas• Healthy building in healthy areas• Sustainable behavior: people and organisations
DIGENGIE
Centre of Expertise Smart Sustainable Cities
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GREEN DEAL | CREATIVE PRODUCERS
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DESIGNERSIN CHANGE
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IDEO
DESIGNERS IN CHANGE
“to make the world a
better place”“that’s part of the job, it’s
what we do”
”because we know what’s
best”
”they asked us to….”
“it started out with this small design
assignment…”
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IDEO
DESIGNERS IN CHANGE
”they asked us to….”
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DESIGNERS IN CHANGE”they asked us to….”
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• Moving forward with limited information• Framing and Reframing• Actionable output: visualisations, prototypes, …• Visual sensemaking• People in their context as starting point
DESIGNERS IN CHANGE
Sanders, E.B.-N. (2009, May) Exploring co-design on a large scale. In P. J. Stappers (Chair), Designing for, with and from user experiences . Symposium conducted at the Faculty of Industrial Design Engineering, TU/Delft, Delft, NL.
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True Real
Ideal
Nelson, H. & Stolterman., E. (2014) The Design Way (second edition), Cambridge MA: MIT Press
DESIGNERS IN CHANGE
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Toolkit Behavioural Lenses
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<-Time ->
<-Sy
stem
s lev
el ->
Organization
Peer group
Socio-technical regime
Society
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<-Time ->
<-Sy
stem
s lev
el ->
Organization
Peer group
Socio-technical regime
Society
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DESIGNERS IN CHANGE
Latour, B. (1987). Science in Action: How to follow scientists & engineers through society. Boston, MA: Harvard University Press
Social context
Technological content
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DESIGNERS IN CHANGE
Latour, B. (1987). Science in Action: How to follow scientists & engineers through society. Boston, MA: Harvard University Press
Social context
Technological content
Creative Producers
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DESIGNERS IN CHANGE
CHANGEDESIGN
BEHAVIOR
SYSTEMIC
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FRAMES ONCOMPLEXITY
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CYNEFIN
Dave Snowden, HBR, 2007
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TRANSITION MANAGEMENT
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DESIGNERS IN CHANGE REVISITED
Sanders, E.B.-N. (2009, May) Exploring co-design on a large scale. In P. J. Stappers (Chair), Designing for, with and from user experiences . Symposium conducted at the Faculty of Industrial Design Engineering, TU/Delft, Delft, NL.
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DESIGNERS AS CHANGE AGENTSCHALLENGES
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CHALLENGES• Moving across system levels• Dealing with different frameworks at different levels: research phase
is extensive• Working with complexity beyond ‘muddling through’ (Lindblom, 1959)• Concretizing without over-simplifying• Dealing with limited agency• Design leadership vs change management
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CHALLENGES• Moving across system levels• Dealing with different frameworks at different levels: research phase
is extensive• Working with complexity beyond ‘muddling through’ (Lindblom, 1959)• Concretizing without over-simplifying• Dealing with limited agency• Design leadership vs change management
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DESIGNERS AS CHANGE AGENTSNEW (?) TOOLS
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NEW (?) TOOLSCURRENT:• Observation, contextual interviews,• Persona’s, Customer journeys, Stakeholder mapping etc…
POTENTIAL:• Gigamapping (Sevaldson)• Constellations (Stam)• Social Presencing Theatre (Arakawa/Scharmer)• Design probing (e.g Philips)
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GIGAMAPPING
Seeing the whole
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GIGAMAPPING• NOG IN TE VULLEN
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CONSTELLATIONS• SYSTEM DYNAMICS• SYSTEMIC PHENOMENOLOGICAL APPROACHES
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DESIGN PROBING• Philips design
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DESIGNERS AS…
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DESIGNERS AS…MIDWIVES?
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