Drive growth for your business with Bing Ads

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Learn how you can

Reach a unique audience through Bing Ads.

Find customers on the Yahoo Bing Network.

Use powerful Bing Ads features to create ads that inspire action.

Take advantage of our services.

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Bing Ads is available on five continents

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Together, Bing and Yahoo Search deliver a competitive search offering that provides advertisers quality audiences through a new, enhanced global platform that enables stronger business results with less effort.

Reach more searchers with less effortOne ad buy through Bing Ads is displayed on Bing, Yahoo Search and their partner sites.

Yahoo Bing Network reach Denmark Netherlan

ds Norway Sweden Finland Europe

Unique searchers 663,063 4.2 M 603,281 1.3 M 708,107 114 M

Monthly searches 5.1 M 42 M 5.5 M 9.9 M 7.6 M 1.5 B

M = Millions; B = Billions

1. comScore qSearch (custom), March 2014.; the Yahoo Bing Network includes Microsoft and Yahoo sites in Europe. 2. comScore qSearch (custom), March 2014.

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Those searchers are active at all times across multiple devices.Reach a valuable audience with search and mobile ads.

At homeTarget searchers by location, time, demographics, and what they’re searching for to find your perfect customer.

On the goTarget your ads to specific device operating systems and promote your closest business location so customers can easily find you.

When an audience is always connectedMost weekday tablet usage occurs between 8 and 9 P.M.

comScore Device Essentials, 21 Jan. 2013; UK, 2013 Future in Focus Report. http://www.comscore.com/Insights/Blog/2013_Digital_Future_in_Focus_Series

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Be found in search anytime, anywhereBing is the default search in products consumers are already using.

Microsoft Surface

Bing is the search engine on Xbox worldwide

Bing is the default search engine on Amazon Kindle

Bing powers search on Windows Phone

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Bing Ads has powerful features that help you target searchers.

Bing Ads makes it easy to target your ideal customers — whether they’re near a specific address or on a device. Target a radius around an address, such as your business location; metro areas; people in or searching for a location and more.

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Features to refine your markets

Yahoo Bing Network Europe: investing in user engagement

1. Internal data September 2012 vs. September 2013. 2. Internal data comparing to January 2013. 3. Italy, Spain, Netherlands, Denmark, Norway, Sweden, Finland

Year over year clicks1 Ad CTR since launch2

+29%

UK

+50%

France

+54%

Germany

+29%

New Markets3

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Marin Software Custom StudyYahoo Bing Network grows clicks whilst maintaining low prices

Custom study: sample of the Marin Global Search Index, customers buying in EUR, Q2 2103 indexed vs. Q2 2012. All devices, partner Network excluded.

+54%Impressio

ns

+88%Clicks

-32%CPCs9

The Eurozone

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Alpine Ski Housewww.alpineskihouse.com

30% Off Select Ski Gear! Free Shipping Over €50.

Our top-rated gear Join us on a trek

Money-back guarantee Sustainability commitment

Sitelink Extensions on Bing AdsAdd multiple links of interest to your ads.

Sitelink Extensions allow you to add multiple links to your ads so searchers can jump directly to their page of interest and take action.

You can enter up to 10 Sitelink Extensions for each campaign. These extensions apply to all ad groups and ads in your campaign.

Proven success: UK users serving ads with Sitelink Extensions on Bing Ads have seen an average increase of 10 – 25% in their click-through rates.1

1. Internal Microsoft study, UK, compared ads with Sitelink Extensions to ads without Sitelink Extensions, June 2013.

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Copenhagen Hotels from 40krwww.contoso.com/Hotels

Phenomenal Deals at Great Hotels. Discover the best deals.

17201 Surf Way, Copenhagen 0800 123 4567 Directions310 Cottage Street, Aarhus 0800 345 6789 Directions

Location Extensions on Bing AdsSearchers can locate clients directly from their ads. Location Extensions allow you to add your business address and phone number to your ads.

1. Assuming users have opted into location services on their smartphone. All clicks on Directions and the phone number cost the same as clicks on the ad title.

Take it two steps further:

Add a Directions link that when clicked, shows the route automatically to your business on Bing or Yahoo maps.1

Step 1

Ad

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Call Extensions on Bing AdsGet searchers to contact your business directly from your ads.

1 All clicks on the phone number cost the same as clicks on the ad title. Call extensions are available in the United States and United Kingdom on all devices. In all other Bing Ads markets, Call Extensions on smartphones only.

Enable Click-to-call functionality so searchers can click the phone number in the ad to call your business directly.

• On smartphones: call with just one click. You can even make that the only action available.1

Step 2

Copenhagen Hotelswww.contoso.com/Hotels

Copenhagen hotels near top restaurants.

0800 345 6789

Ad

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Bing Places for BusinessAdd your business location to our directory

All clicks on the phone number cost the same as clicks on the ad title. Call extensions are available in the United States and United Kingdom on all devices. In all other Bing Ads markets, Call Extensions on smartphones only.

Easy bulk uploadList and verify up to 10,000 business locations on Bing in one easy step via www.bingplaces.com.

Stand out from the competitionEnrich your business listing with online content like photos, specialties and services.

Use your Google Places locationsDownload your listings from Google Places and upload them to Bing Places for Business.

Bing Places is currently available for US, CA, UK, DE, IT, ES, IN, AU and BR.Click icon to add Your Logo

What’s the bottom line?

Connect with the valuable and engaged Yahoo Bing Network audience.

Reach potential customers anytime, anywhere.

Create ads that maximize conversions.

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Get more from your adsAn introduction to our services.

IMPORTANT: This slide needs edits. Customize this slide with your agency’s services, and delete these instructions.

Agency Background

• Agency history and expertise• Agency size (employees, billings)• Specific vertical industry/location experience

Agency Staffing

• Biographies of key executives and potential member of your account team and their relevant experiences

• Call out certification and accreditation of individual team members

Client References

• Examples of agency experience in the vertical market• Case studies with results• Clients information (average tenure, retention rate)

Pricing and Contract Terms

• Billing policies and terms• Pricing structure (i.e. retainer, commission, time, spend or performance

based)• Higher value add services and fee

Customer Support

• SLA terms• Frequency of team phone calls, on-site visit and reports• Training and onboarding services

© 2013 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.