drive your storydrive future - beyond the...
TRANSCRIPT
STORYDRIVE
12–13 OCT 2011SELL US YOUR STORY Names. contacts. business. This year’s Storydrive conference is bringing together top players in an increasingly borderless media industry. “Storytelling & Storyselling” is the overarching topic of an event-packed programme taking place 12–13 October 2011 at the Frankfurt book Fair – the world’s single largest marketplace for media rights and crossover cooperations. drive your future here.
Find out more about participation, networking and training opportunities at www.storydrivefrankfurt.com
PAUL ASHCROFT PAUL BRETT DAVID HEYMANNILS-HOLGER HENNING LOUIS-PIERRE PHARANDMELODY SYLVESTERGABE ZICHERMANN …
THQ Entertainment, Germany/USA
Executive Producer “The King’s Speech”, UK
Producer “Harry Potter”, UK
Bigpoint, Germany
UBI Workshop, Canada
Gamifi cation Guru, USA
Ridley Scott Associates (RSA), UK
“Frankfurt Storydrive is the perfect opportunity to appraise the changes that are going on in the entertainment industry. analogue to digital and big screen vs small screen and even smaller screens ...”PAUL BRETT, CEO, PRESCIENCE, EXECUTIVE PRODUCER “THE KING’S SPEECH”, UK
“Ubisoft is now an entertainment company that believes strongly in all narrative media & this is why Frankfurt Storydrive is a must event for us.”LOUIS-PIERRE PHARAND, TRANSMEDIA PRODUCER, UBI WORKSHOP, CANADA
“I am delighted to participate in Frankfurt Storydrive. The entertainment industry is built on content, and content creation begins with storytelling, and only after that it becomes a business. being close to storytellers and their representatives is a rare opportunity and a great honour.”CHRISTIAN SOLOMON, CEO, FILM DOMAIN, USA
“Storydrive is the ideal platform to experience, express and expand crossmedia.”RUPERT OCHSNER, GAME DIRECTOR, BETA FILM, GERMANY
cONTacT
britta Friedrich director creative IndustriesFrankfurt book Fair+49 (0) 69 [email protected]
DRIVE YOURFUTUREExperts from across all media are pioneering the future of the content industry at Frankfurt Storydrive. Join us! Register now at www.storydrivefrankfurt.com
10.00 THE FUTURE IS FUNKEYNOTE
GabE ZIcHERmaNN, Gamification Guru
11.00 THE cUSTOmER IS KING – awaRENESS IS EvERYTHING TalK
FlORIaN STRONK, Konami Digital EntertainmentPETER laRSEN, Community Manager
PlaY THE bOOK! ENHaNcEd bOOKS caSE STUdY
mElOdY SYlvESTER, Ridley Scott Associates Films JENNY TOdd, Canongate, UK
HOw TO HOllYwOOd: wHEN IS a ScRIPT a FIlm? maSTERclaSS 3
This Master Class gives you a look behind the scenes of the film and TV business and explains important dos and don’ts when dealing with the film industry.
PETER FRIEdlaNdER, Producer, HBO and othersdavId GERSON, InterTitle Films
12.00 Old KETTlE, NEw lId? INTERacTIvE FUNdING PRacTIcal SESSION
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all IN ONE: alaN waKEcaSE STUdY
maTIaS mYllYRINNE, Remedy Games
LUNCH BREAK
2.00 cONTENT IS THE NEw cURRENcYKEYNOTE
PETER laNdESmaN, Screenwriter, Author, Journalist
3.00 all OF lIFE'S a GamE: GamIFIcaTIONTalK
SIlJa GülIcHER, NintendoalExaNdER FERNaNdEZ, Streamline StudiosGabE ZIcHERmaNN, Gamification Guru
STORY ExTENSION: THE UNIvERSE OF EvE ONlINEcaSE STUdY
STEFaNía G. HalldóRSdóTTIR, CPPHJalTI daNIElSSON, Author
STORYSEllING: THE PERFEcT PITcH – HOw TO SEll a PROJEcT TO aNOTHER INdUSTRY
maSTERclaSS 4
Sometimes less is more: learn how to present a two-hour film, a four-hundred-page book or a never-ending game in 90 seconds.
Storyselling in a nutshell: participants will learn important pitching basics from media and entertainment sales professionals.
KEITH REdmON, Anonymous ContentNIlS-HOlGER HENNING, Bigpoint
4.00 clOUdING: SENSaTION OR JUST vaPOR? OR bOTH? dIScUSSION
maRKO HEIN, Deutsche Telekom
360° STORYTEllING = 100% PROdUcT SEllING: wHEN maRKETING TEllS STORIES caSE STUdY
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5.00 OPEN STAGE/IGNITE
6.00 NEvER-ENdING STORY: HaRRY POTTER Q&a
David Heyman is the producer behind the most successful film franchise in history. In this exclusive Q&A, he will provide a look behind the scenes of one of the most popular 360-degree stories in the world and answer your questions about a never-ending success story.
davId HEYmaN, Producer
NETWORKING EVENT
wEdNESdaY, 12 OcTObER 2011
STORYdRIvE PROGRammE 2011 Subject to change STORYdRIvE PROGRammE 2011 Subject to change
THURSdaY, 13 OcTObER 201110.00 TOmORROw’S STORYTaIlORS:
HOw STORIES wIll bE TOld IN THE FUTUREOPENING dIScUSSION
alExaNdER FERNaNdEZ, Streamline StudioscHRISTIaN SOlOmON, Film DomainNN
11.00 PImP mY STORY: mRS. bOOK mEETS mR. GamES TalK
PaUl aSHcROFT, THQ EntertainmentJO löFFlER, Panini ComicsaNdREaS PElTRET, FrogsterNN
TOUGH bEGINNINGS – KIll YOUR daRlING caSE STUdY
maRc lEPETIT, Phoenix Film GmbHKIlIaN vON KEYSERlINGK, DirectorPHIlIPP daNNE, Actor
HOw TO cREaTE a wORld: maSTERING THE cROSS-mEdIa bUSINESSmaSTERclaSS 1
International media professionals talk about their experiences with interdiscip-linary collaboration. They give practical advice on developing a successful crossmedia strategy and cast a glance into the future of a (perhaps) limitless media landscape.
lOUIS-PIERRE PHaRaNd, UBI WorkshopROb KRaITT, Casarotto Ramsay & Asso-ciates Limited
12.00 INTERacTION: FIlm mEETS GamE mEETS USERPRESENTaTION
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TbacaSE STUdY
LUNCH BREAK
2.00 PlaY IT aGaIN, Sam: NO mUSIc, NO bUSINESS TalK
bROOKE GEaHaN, booktracks cHRIS HülSbEcK, Composer/Musician
GamE IN a bOOK – THE GREaT GaTSbY caSE STUdY
PETE SmITH aNd cHaRlIE HOEY, Developers “The Great Gatsby”
3.00 TRaNSmEdIa STORYTEl-lING: PUZZlES FOR THE advaNcEd PRacTIcE SESSION
maRTIN GaNTEFöHR, Interactive Author, Designer and Producer RUPERT OcHSNER, Beta FilmJaN müllER-mIcHaElIS, Daedalic
JUST adaPT – “TamaRa dREwE” caSE STUdY
RUbY FIlmS
IT'S all (aNd alwaYS) abOUT THE mONEY: THE aRT OF FINdING aN INvESTOR – OR HOw TO bEcOmE ONE maSTERclaSS 2
Besides classic financing options, alter-native models will also be introduced and discussed within the framework of this masterclass.
bIRGIT ROTH, G.A.M.E.PaUl bRETT, PresciencecHRISTIaN SOlOmON, Film Domain
4.00 alwaYS ON THE RUN: mObIlE cONTENT SOlUTIONS dIScUSSION
JOHaNNa maUERmaNN, AuthormIcHaEl KRaUSE, Arvato MobileTRacEY aRmSTRONG, Copyright Clearance CenterNN
SERIOUS PlaY caSE STUdY
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5.00 OPEN STAGE/IGNITE
6.00 wElcOmE TO THE wORld OF STORYKEYNOTE
lOUIS-PIERRE PHaRaNd, UBI Workshop
NETWORKING EVENT