driven by technology and innovation -...
TRANSCRIPT
2 0 1 6 M E D I A K I T
DRIVEN BY TECHNOLOGY AND INNOVATION
MARCH 2016
GO BIG OR GO HOMESavvy supply chains tap into Big Data to optimize operations
DON’T LET MILLENNIALS DIE ON THE VINEProgressive organizations invest in these future leaders
BONUS PULLOUT: GLOBAL ENABLED SUPPLY & DEMAND CHAIN MAP, VERSION 31
Fresh new content daily at SDCEXEC.COM
MADE IN AMERICAFaribault Woolen Mill keeps manufacturing onshore
Meet Pro to Know of the
Year Jacqueline Bailey of Cargill
and the other supply chain
innovators on the Pros to
Know list
2016 PROS TO
KNOW
SDC_01_Cover RG_cm.indd 1 3/10/16 10:38 AM
SUPPLY CHAIN LEARNING CENTER
LEARNING HUBA DIVISION OF THE
5.1%Traffic, logistics, physical distribution, warehousing management
4.5%Purchasing management
35.4%Operating management
55.0%Corporate management
26,562 Total qualified
circulation
BPA Brand Report December 2015 (Total qualified circulation: 24,000 print subscribers; 2,562 digital subscribers)
BY JOB TITLE
Food Logistics is the only magazine and website exclusively dedicated to covering the food and beverage supply chain, from the largest food manufacturers to retailers, distributors and food service providers. Share your message with decision makers responsible for products, services, technology, and equipment that transport, warehouse, and manage product throughout the food and beverage supply chain in the U.S. and globally.
AUDIENCE GLOBAL SUPPLY SOLUTIONS FOR THE FOOD AND BEVERAGE INDUSTRY
26,761 email marketing database Publisher’s own data
303,888 website unique visitors per year Google Analytics January 2016 annualized
20,643 e-newsletter subscribers Publisher’s own data
TARGET BY BUSINESS & INDUSTRY
f Food processors/manufacturers/beverage manufacturers
f Dairy/meat/seafood producers, agribusiness, growers, wholesalers
f Supermarket chain/mass merchandiser/drug store distribution centers
f Full-line grocery wholesalers/retailers, full-line convenience store wholesalers
f Food service and beverage distributors, restaurant/food service chains
f Third-party warehouses/transportation/logistic providers
f Consulting firms
f Supermarket chains, mass merchandisers, drug/convenience stores
AUDITED CIRCULATION: The Food Logistics’ magazine BPA Brand Report is an independent, third-party audit that assures you reach your chosen audience.
Food Logistics®
SUBSCRIBER SNAPSHOT HERE ARE SOME OF THE COMPANIES WE REACH Food industry leaders are deciding where to invest in products and services. If you’re interested in capturing a piece of this growing market, Food Logistics will help you get your marketing message to these subscribers throughout the food supply chain.
MANUFACTURERSADM Co.Alpac Corp.American Bottling Co.Anheuser-BushArcher Daniels Midland Corp.Birds Eye FoodsBlue Bell CreameriesBlue Diamond BrewingBoars Head ProvisionsBryne DairyCadbury Schweppes Americas
BeveragesCampbell SoupCanada Dry Bottling Co.Cargill, Inc.Chiquita BrandsCoca-ColaConAgraCoors Brewing Co.CTI FoodsDean FoodsDel Monte Corp.Diamond FoodsFlorida CrystalsFlowers Baking Co.Frito Lay Inc.General MillsHershey Foods Corp.Hidden Valley IndustriesHillshire BrandsH.J. Heinz Co.Hormel Foods Corp.International Brand
Interstate Brands Corp.Kellogg Co.Kraft FoodsLand O’LakesMillerCoors LLC Nestle USAOcean Spray PepsiCoPerdue FarmsProcter & GambleQuaker OatsRed Bull North America Inc.Sara LeeSees Candies7 UP / RC Cola Bottling Co.Shamrock FoodsSnapple GroupTropicana ProductsTyson Foods Inc.UnileverUnited Dairy FarmersWayne Farms LLCWelch Foods Inc.Wells Dairy Inc.Windsor Foods
RETAILERSA&PAlbertsonsBrookshire Bros.Circle KCostco Wholesale Corp.Cub FoodsCVS CaremarkCVS Corp.Demoulas Super MarketsExxon Mobil Corp.Food 4 LessFood CityFood LionGiant Eagle Inc.Giant FoodHoliday Foods & GroceriesHy Vee IncorporatedKroger Co.Kwik Trip Foods Inc.Marsh SupermarketsMeijerNew Albertson’s Inc.Osco DrugPathmark StoresPiggly Wiggly Carolina Co.Publix SupermarketsRite AidRoundys Supermarket Inc.Safeway Inc.Sam’s ClubSave-A-Lot Food Stores Inc.Save Mart Supermarkets7 Eleven
Shaw’s SupermarketsSmart & Final Stores Corp.Smith’s Food & Drug CentersSoutheast Frozen Foods Co.TargetWakefern Food Corp.WalgreensWal-Mart SupercentersWeis Markets Inc.Whole Foods MarketWinn-Dixie StoresWoodmans
DISTRIBUTORSAffiliated Foods Inc.Associated GrocersAssociated Wholesale Grocers DiCarlo DistributorsEbby Brown Co.Giant Eagle Co. Harris Nash FoodsImperial Trading J.B. Hunt TransportNatch FoodsMcLaneNash Finch Co.Roundy’s Inc.Spartan Stores Supervalu Inc.Unified GrocersUnited Wholesale Grocery
Wakefern Food Group
RESTAURANT/FOODSERVICEAramark Corp.BashasBen E. Keith FoodsBlue Line Foodservice DisributionDominos PizzaDot FoodsFarmer Bros. Co.Foodservices Inc.Gordon Food ServiceJack-In-The-BoxKeystone FoodsLaBatt Food ServiceLevy RestaurantsMcCain FoodserviceMcCormick FoodserviceMcDonald’s Corp.McLane FoodservicePapa John’s InternationalPerformance Food GroupPizza HutReinhart FoodserviceShamrock FoodsSysco Food ServiceTaco BellU.S. Foodservice
3PLS & COLDSTORAGE PROVIDERSAmeriCold LogisticsAtlas Cold StorageBNSF RailwayC.H. RobinsonCloverleaf Cold StorageC.R. EnglandCSX TransportationDOT FoodsDHL Global ForwardingFedExHanson LogisticsHenningson Cold StorageInterstate WarehousingKane Is AbleLandstar Global LogisticsMillard Refrigerated ServiceNorfolk SouthernODW LogisticsOHLPenske LogisticsPreferred Freezer ServicesRuan TransportationRyder System Inc.Schneider LogisticsU.S. Cold StorageWeber Logistics
Food Logistics®
CLEARLY AHEAD OF THE RESTFoodLogistics.com is clearly the website leader for the food and beverage industry. Why? We provide the industry with a total package: ease of use on all devices; daily infusion of news and analysis; industry videos; and creative marketing options to meet your company’s strategic objectives. Consider these features that set us apart from other sites:
VERIFIED MOBILE-COMPATIBILITYFoodLogistics.com meets mobile-friendly requirements, boosting our ranking on mobile search results. Want more eyes on your marketing messages? Place your advertising only on mobile-friendly sites.
RESPONSIVE WEB DESIGN Ensure ads and content are optimally displayed across user devices – no special apps needed.
DYNAMIC PAGE LOADS Our site continually delivers related content as the user scrolls, increasing the opportunity for users to see your ad.
TARGETED, IN-VIEW ADVERTISING
Schedule your advertising to reach a more focused audience based on our content-specific channels. You pay only when visitors see your ad.
FOODLOGISTICS.COM
ONLINE DISPLAY & NATIVE ADS
64% increase in mobile sessions Google Analytics January 2016 compared with January 2015
303,888 website unique visitors per yearGoogle Analytics January 2016 annualized
3:14 minutes average session durationGoogle Analytics January 2016
970 x 90
300 x 250
728 x 90
300 x 250300 x 50
ONLINE MARKETING OPPORTUNITIESONLINE DISPLAY ADVERTISING
Banner ads, wallpaper, page peels and welcome ads.
NATIVE ADS Integrate your message in the editorial space as “sponsored” content.
CHANNEL SPONSORSHIPWant to own a topic within the industry? By sponsoring one of our channels, your advertising message will surround all content tagged to that topic at 100% share of voice. Sponsorship includes three ad sizes.
INDUSTRY RESOURCES CATEGORY SPONSORSHIP Dominate your product/service category with exclusive 100% share-of-voice sponsorship in all ad positions.
PITCH KITCHEN Offer your 60-second “elevator pitch” in a quick, casual video format.
VIDEO CHANNEL SPONSORSHIP
Feature your videos in a sponsored content block on FoodLogistics.com with email and enewsletter promos.
CUSTOM PROGRAM
Ask us to flex our creative talents for a custom media plan that meets your marketing objectives.
CONTENT MARKETING
Food Logistics®
EMAIL BLASTSSponsored exclusively by YOU, e-blasts feature your content and branding.
E-NEWSLETTER ADVERTISINGInclude your marketing message in a display ad or text ad with Food Logistics’ weekday delivery of news and analysis to our dedicated subscribers.
E-PRODUCT & E-VIDEO SHOWCASEGet the immediacy of email at an affordable rate. This e-blast features your product photo/image and description, along with several selected advertisers. Kick it up a notch by adding video.
SURVEY DISTRIBUTIONSend your industry survey via email to a selected list within our extensive database. Target your audience by industry, location or other demographic.
Get the recognition you deserve! Each year, Food Logistics recognizes individual and corporate leaders in the food and beverage industry. Plan now to enter your company — or a cutting-edge client or vendor — in one of these industry-leading recognition programs:
• Champions: Rock Stars of the Supply Chain (individual)
• Top Green Providers (company)
• Top 3PL & Cold Storage Providers (company)
• FL100+ Software and Technology Providers (company)
EMAIL MARKETING OPPORTUNITIES
AWARDS PROGRAMS
600 x 100
300 x 250
280 x 157
Your Logo
Your Logo
Your Logo
Send your marketing
message to the inboxes
of customers and prospects. With our extensive database,
you can target based on specific behaviors,
industry categories, job titles or location.
Food Logistics®
20152016
™
6
f Magazine media are more trusted, inspiring and influential than other media. Experian Marketing Services, Simmons Multi-Media Engagement Study, Spring 2014
f Print is generally preferred for in-depth reading. FOLIOmag.com June 4, 2015 report
f 94% of Americans ages 18-35 read magazine editions in the last six months. GfK, MRI, Fall 2014
f U.S. trade magazine market is estimated to grow through 2018. PricewaterhouseCooper
f Magazine launches outpaced title shutdowns for the sixth year in a row. FOLIOmag.com June 30, 2015
PRINT OPTIONSStand out with advertising that grabs attention! Consider one of our many print options.
f Display ads (full-page spread, full-page ad, fractional-page ad)
f Native advertising
f Cover treatments: Wrap, belly band, false cover, gatefold, barn door, corner snipe, sticky note
f Insert or ride-along
f Polybag your print piece with our magazine
f Special supplement
f Advertorial
f Regional distribution
f Article reprints
MAGAZINES TRUSTED, READ, INFLUENTIAL
DIGITAL EDITION ALSO AVAILABLE ONLINE AT FOODLOGISTICS.COM OR AT SDCEXEC.COM
Food Logistics®
CONTENT MARKETING
Global Supply Chain Solutions for
the Food and Beverage IndustryIssue No. 171 October 2015
HOW AGILE IS YOUR FOODSERVICE SUPPLY CHAIN?The consumer demands immediacy, variety and freshness, requiring an integrated, collaborative foodservice
supply chain. Pg. 18
A DIVERSIFYING FOOD SUPPLY CHAIN
Drives New TMS Features Pg. 44
COLD STORAGE CAPACITY RISES To Meet Growing Global Food Demand Pg. 28
• Scott Carter of
NDCP, the supply
chain management
organization for Dunkin’
Donuts franchisees,
sees product sourcing
as playing an important
role in managing the supply chain.
Food Logistics®
INVENTORY COSTS Drive Need For Greater Storage Density Pg. 34
Get The Latest Updates On Food Product Recalls
Archived Webinars, including FL’s Educational Webinar Series
Daily News On 3PLs, Transportation,
Warehousing, Sustainability, Cold Chain,
Food Safety And Security
▼▼
W W W . F O O D L O G I S T I C S . C O M
W E B E X C L U S I V E S
▼
MARCH 2016
GO BIG OR GO HOMESavvy supply chains
tap into Big Data to
optimize operations
DON’T LET MILLENNIALS
DIE ON THE VINEProgressive organizations
invest in these future leaders
BONUS PULLOUT: GLOBAL ENABLED SUPPLY & DEMAND CHAIN MAP, VERSION 31
Fresh new content daily at SDCEXEC.COM
MADE IN AMERICAFaribault Woolen Mill
keeps manufacturing onshore
Meet Pro to
Know of the
Year Jacqueline
Bailey of Cargill
and the other
supply chain
innovators on
the Pros to
Know list
2016 PROS TO
KNOW
SDC_01_Cover RG_cm.indd 1
3/10/16 10:38 AM
PRELIMINARY EDITORIAL CALENDAR: Dates and topics are subject to change without notice.
2016 EDITORIAL CALENDAR
CALENDAR
JANUARY/FEBRUARY MARCH APRIL MAY JUNE JULY AUGUST SEPTEMBER OCTOBER
NOVEMBER/ DECEMBER
Ad close 1-22-2016 2-24-2016 3-15-2016 4-13-2016 5-23-2016 6-13-2016 7-13-2016 8-16-2016 9-13-2016 11-10-2016
Materials due 1-24-2016 2-29-2016 3-18-2016 4-18-2016 5-26-2016 6-16-2016 7-18-2016 8-19-2016 9-16-2016 11-16-2016
FEATURES Warehouse Automation
Leveraging the Power of Your 3PL
SPECIAL EDITION: Maintaining Food
Safety From Farm to Fork
Key Ports & Ocean Carriers in the Global
Food Supply Chain
The Next Frontier in Sustainability SPECIAL EDITION:
Hottest Software & Technology
Tools in the Food Supply Chain
Maintaining End-to-End Cold Chain Integrity
Optimizing Your Operations for Omnichannel
Key Ports & Ocean
Carriers II
The Future of Food Logistics
3PL / REFRIGERATED
LOGISTICS
Fleet Managers' Forecast 2016
What's new in tracking & tracing?
Transporting fresh fruits & vegetables
High-end & specialty logistics Food service 3PLs: One size
doesn't fit all
Perishable logistics best
practicesWine & spirits logistics
SPECIAL ANNUAL REPORT
SECTOR REPORT: WAREHOUSING Lift Trucks I Cold storage
facilitiesPallets, packages &
totes Energy efficiency Robotics & AGVs Lighting & dock equipment Lift Trucks II RFID & barcodes
SECTOR REPORT: TRANSPORTATION Reverse logistics Air cargo Rail Operating a
sustainable fleetReefer trailers &
containersUrban delivery
vehiclesBulk & liquid
bulk Cargo theft & security
SECTOR REPORT: SOFTWARE & TECH WMS Telematics ERP Apps in the food
supply chainDealing with big
data SCM TMS M2M technology
SECTOR REPORT: OCEAN PORTS & CARRIERS
US Midwest US Southwest US Pacific Northwest Road-to-Boat Conversion
Cargo Visibility Solutions
Food-focused Ports
IoT & Connected Cold Chain Reefer Trends For 2017
BONUS DISTRIBUTION
GMA/FMI/TPA
IWLA
Modex
Modex WERC
Transportation Marketing & Sales
Assoc
Global Cold Chain Expo/United Fresh/
IARW
Expo Carga - Mexico City
PMA Foodservice
CSCMP
IANA
IFDA
IFDA
PMA Fresh Summit
American Association of
Port Authorities
Cargo Logistics Canada
TPA Supply Chain Conference
JOC Trans-Pacific Maritime
Cargo Logistics America
ProMat 2017
MARKETING SPECIALS
Sponsored Research/Lead Gen
Program
Promotional insert in Modex show copies
Sponsored Research/Lead Gen Program
Sponsored Research/Lead Gen Program
E-Product Showcase e-blast
Sponsored Research/Lead Gen Program
Sponsored Research/Lead Gen Program
Sponsored Research/Lead Gen
Program
Sponsored Research/Lead Gen Program
Sponsored Research/Lead Gen Program
Promotional insert in IFDA show copies
Sponsored Research/Lead Gen Program
Sponsored Research/Lead Gen Program
FL EDUCATIONAL WEBINARS 3PLs
March 23
WAREHOUSE AUTOMATION
April 20
THE B2B SHARING ECONOMY
July 27
COLD CHAIN August 24
SOFTWARE AND TECHNOLOGY September 21
COLD CHAIN II October 26
RAIL SURGES AHEAD November 9
HOTTEST FOOD SUPPLY CHAIN TRENDS
FOR 2017 December 7
20162016
™
6
Food Logistics®
SPONSORSHIPS AVAILABLE
PREFERRED FILE FORMAT: PDF X/1A
Ads should be created to correct ad size dimensions, including bleed. Choose “PDF X/1a” or “Press Quality” in your job options when creating high resolution PDFs. Send to:
Cindy Rusch, Ad Production Manager | [email protected] 920-542-1240
For files larger than 10MB, follow these steps:
1. Go to: www.hightail.com/u/acbm2. Drag and drop file(s) to upload.3. In the subject field, please include magazine or brand, issue date, other
identifying information.4. Click “Send.”
AC Business Media will not be held responsible, nor issue any make-goods, for electronic ads that do not follow these guidelines.
2016 PRINT DISPLAY AD RATESPRINT AD SPECSFour-color print ad rates (net) include print and electronic versions, and three months of Sponsored Research/Lead Gen Program for each ad placed.
1X 3X 6X 8X 10X
FULL-PAGE SPREAD $8,690 $8,440 $7,995 $7,495 $6,860
1/2-PAGE SPREAD $5,565 $5,345 $5,125 $4,685 $4,290
FULL PAGE $5,370 $5,150 $4,945 $4,500 $4,120
2/3 PAGE $4,295 $4,125 $3,960 $3,605 $3,300
1/2-PAGE ISLAND $3,415 $3,145 $3,005 $2,865 $2,625
1/2 PAGE $3,125 $2,850 $2,625 $2,365 $2,260
1/3 PAGE $2,735 $2,630 $2,515 $2,300 $2,105
1/4 PAGE $2,345 $2,245 $2,150 $1,965 $1,800
PREMIUM POSITIONS 1X 3X 6X 8X 10X
BACK COVER $6,715 $6,445 $6,180 $5,625 $5,145
INSIDE FRONT COVER $6,445 $6,185 $5,935 $5,400 $4,575
INSIDE BACK COVER $5,905 $5,670 $5,440 $4,950 $4,530
LIVE AREA TRIM SIZE BLEED SIZE
FULL-PAGE SPREAD 15" x 10" 15.75" x 10.75" 16" x 11"
FULL PAGE 7.375" x 10.25" 7.875" x 10.75" 8.125" x 11"
1/2-PAGE SPREAD 15.125" x 5.25" 15.75" x 5.75" 16" x 5.875"
2/3 PAGE 4.625" x 10"
1/2-PAGE ISLAND 4.625" x 7.375"
1/2-PAGE HORIZONTAL 7" x 4.875"
1/2-PAGE VERTICAL 3.375" x 10"
1/3-PAGE STANDARD 4.625" x 4.875"
1/3-PAGE HORIZONTAL 7" x 3.375"
1/3-PAGE VERTICAL 2.25" x 10"
1/4-PAGE STANDARD 3.375" x 4.875"
1/4-PAGE HORIZONTAL 7" x 2.25"
All sizes are measured width by height.
PRINT AD SPECS & RATES FULL PAGE
BLEEDFULL PAGENON-BLEED
2/3 PAGE
1/3 PAGE VERTICAL
1/3 SQUARE
1/4 PAGE
1/4SQUARE
1/2 PAGE HORIZONTAL
1/2 PAGE HORIZONTAL
BLEED
1/3 PAGE HORIZ.
1/2 PAGE ISLAND
1/2 PAGE ISLAND
CONTRACT AND COPY CONDITIONSAdvertisements are accepted upon the representation that the advertiser and its agency have the right to publish the content. Advertisers and agencies agree to indemnify, defend and save harmless the publisher from any and all liability for content of published advertisements whether in print or in electronic format. Publisher reserves the right to refuse any advertisement.
PAYMENT AND COMMISSIONSNet 30 days. 15% of gross paid to recognized advertising agencies on space, color and position provided account is paid in full within 30 days of invoice date. Publisher reserves the right to hold the advertiser and/or its advertising agency jointly and separately responsible for such monies as are due and payable to the publisher. Publisher will not be bound by conditions, printed or otherwise, appearing in ad orders or copy instructions when such conditions conflict with Publisher’s stated policies.
PROTECTIVE CLAUSESRates subject to change without notice. Advertiser and advertising agency assume liability for all content of advertisements printed and also assume responsibility for any claims made against the Publisher. The Publisher reserves the right to reject any advertising that it feels is not in keeping with publication standards, policies and practices.
CONTRACT CANCELLATIONAdvertising canceled after closing date will be charged at earned rate to the advertiser with an additional fee of up to $500 for remake of the page. Advertisers that fail to achieve contracted number of insertions within the year will be short rated to the applicable frequency on rate card.
TERMS & CONDITIONS
Food Logistics®
Food Logistics®
WEBSITE ADVERTISING RATES
970 X 250 BILLBOARD CPM Request proposal970 X 90 SUPER LEADERBOARD
Includes a 728 x 90 and 300 x 50, which allow ads to be delivered responsively on mobile devices
300 X 600 HALF PAGE
300 X 250 MEDIUM RECTANGLE
PAGE PEEL 75 X 75 / 500 X 500
WALLPAPER 1658 X 1058
WELCOME AD 550 X 480
SPONSORED NATIVE AD 300 x 250 or 300 x 600
INDUSTRY RESOURCES CATEGORY SPONSORSHIP (12-month minimum) RATES
970 x 90 super leaderboard (includes a 728 x 90 and 300 x 50, which allow ads to be delivered responsively on mobile devices) / 300 x 250 medium rectangle / 300 x 600 half page / Company landing page / Sales inquiries delivered by email
$3,000/ 12 months
FOOD LOGISTICS FRESH TAKE ON TODAY'S NEWS E-NEWSLETTER ADVERTISING RATES
600 X 100 LEADERBOARD – 1x/week for one month $1,700
300 X 250 MEDIUM RECTANGLE – 1x/week for one month $1,400
TEXT AD – logo, title, 100-character description $700
JUMBO TEXT AD – logo/image, title, 300-character description $1,200
SDCEXEC HEADLINE NEWS E-NEWSLETTER ADVERTISING RATES
600 X 100 LEADERBOARD – 1x/week for one month $4,550
300 X 250 MEDIUM RECTANGLE – 1x/week for one month $3,570
TEXT AD – logo, title, 100-character description $1,000
JUMBO TEXT AD – logo/image, title, 300-character description $1,530
WEBSITE CHANNEL SPONSORSHIP (3-month minimum) RATES
All channel sponsorships include 100% share of voice and Industry Resources Category Sponsorship at no additional cost.
CPM Request proposal
VIDEO RATES
SUPPLY & DEMAND CHAIN EXECUTIVE SOUND BITES FOOD LOGISTICS PITCH KITCHEN (60-second “elevator pitch” format)
$700
$300
VIDEO CHANNEL SPONSORSHIP(Up to 4 videos in rotation; monthly eblast and e-newsletter text ad promotion)
$1,000/ 3 months
CUSTOM VIDEO Request proposal
PODCASTS $3,500/event
EMAIL RATES
E-BLAST FL: $2,900
SDCE: $3,820
E-PRODUCT or E-VIDEO SHOWCASE (1 of 6 sponsors)
$995
PRINT PLUS (E-Product or E-Video Showcase bundled with a print ad) $375
WEBINAR RATES
CUSTOM WEBINAR $12,000
EDUCATIONAL WEBINAR SERIES $5,000
CUSTOM PROGRAMS RATES
COMMISSIONED SPECIAL REPORT Request proposal
CUSTOM PUBLICATION
CUSTOM SURVEY
SPONSORED RESEARCH/LEAD GEN PROGRAM
SOCIAL MEDIA CUSTOM PROGRAM
DIGITAL ADS
We accept ads in .GIF, .JPEG and Rich Media formats. Other formats must be tested and approved on a case-by-case basis. Expandable options are available on Leaderboard and Medium Rectangle.
Complete DIGITAL TECHNICAL SPECS are available on our Marketing Resource Center at SDCExec.com/advertise and FoodLogistics.com/advertise.
Contact your sales manager regarding rates and a proposal.
CONTENT MARKETING
CONTENT MARKETING
CONTENT MARKETING
CONTENT MARKETING
CONTENT MARKETING
CONTENT MARKETING
/insertion
/insertion
/insertion
/insertion
LEAD GENERATION & CUSTOM MARKETING Food Logistics®
COMMISSIONED SPECIAL REPORTDrive brand awareness and lead generation with a single-sponsored report delivered in our magazine or via email. Our editorial team will develop the content to pair with your marketing message.
CUSTOM: CONTENT, NEWSLETTER, SUPPLEMENT, PUBLICATION, E-BOOKNeed custom content and design? How about distribution to the right audience? Partner with our experienced editorial team, design staff and database experts.
CUSTOM SURVEYWe can assist you in creating and sending your industry survey via email or mail to a selected list within our extensive database.
CUSTOM SOCIAL MEDIA PROGRAMSAsk about our customized TRACKtion Leads program that combines direct marketing with social media and primary research components. Generate highly qualified leads that convert to sales.
EMAIL See page 6 and 14.
INDUSTRY RESOURCES CATEGORY SPONSORSHIP See page 5 and 13.
PAY-PER-LEAD PROGRAMPay for leads based on your criteria and take the risk out of your media buy.
PODCASTSUse the news/talk radio concept and our website and marketing reach to increase your visibility while building your lead database.
SPONSORED RESEARCH/ LEAD GENERATION PROGRAMExclusive added-value for print advertisers, this gated-content program generates leads by integrating website, email and print exposure for your white papers, case studies and industry research.
VIDEO CHANNEL SPONSORSHIPFeature your video in its own sponsored content block on FoodLogistics.com and/or SDCExec.com. Sponsorship includes up to 4 videos in rotation; monthly eblast and e-newsletter text ad promotion. 3-month minimum commitment.
Web seminar
WEBINAR SPONSORSHIPS
EDUCATIONAL WEBINAR SERIES
A cost-effective alternative to Custom Webinars, your expert speaker joins a sponsor panel, hosted by one of our editors, to discuss a single, high-interest topic. Includes all of the components of our Custom Webinars.
CUSTOM WEBINARS
Reach hundreds of influential business and thought leaders with your message. Our editorial team works with you to determine the best way to build the appropriate content for your topic and generate audience appeal among our subscribers.
• PROMOTION: E-blasts, online banner ads, e-newsletters ads
• LEAD REPORT: Detailed demographic report and contact information for all registrants
• ARCHIVE: Your recorded webinar archived on our website for one year
CONTENT MARKETING
CONTENT MARKETING
THE WORLD IS ONE BIG SUPPLY CHAINPartner with the Supply Chain Learning Center, and ensure your employees have the tools to diagnose problems and to develop processes that: • Meet the needs of rapid growth in international sourcing and partnerships;
• Address emerging trends and their impact on your business;
• Improve and streamline customer service and after-sale support;
• Decrease waste in both fixed assets, inventory and processes;
• Improve and streamline product delivery;
• Ensure compliance with legal aspects of supply chain management; and
• Increase your company’s bottom line.
Learn how affordable, on-site training through the Supply Chain Learning Center will help your business stay both profitable and competitive now and into the future.
For more information, contact:
Jolene Gulley, Group Publisher Supply & Demand Chain Executive Food Logistics Phone: 480.413.0354 [email protected]
Brought to you by: Food Logistics®
SUPPLY CHAIN LEARNING CENTER
LEARNING HUBA DIVISION OF THE
™
SupplyChainLearningCenter.com
1
Unless otherwise noted, all data reported is publisher’s own data.AC BUSINESS MEDIA, INC. / 201 N. Main Street, Fort Atkinson, WI 53538 / 800.538.5544 / ACBusinessMedia.com
REPORTFor Quarterly Period of October-December 2015
TOTAL AUDIENCE PROFILE
PROFILE OF MARKET SERVEDSupply & Demand Chain Executive reaches more than 53,000 C-level executives involved in the end-to-end global
supply chain in every vertical. Readers include executives in corporate procurement, purchasing, logistics and
operations management in manufacturing and nonmanufacturing industries. These are the supply chain technology
leaders who select solutions and service providers. Supply & Demand Chain Executive magazine is the only publication and website covering the entire end-to-end global
supply chain in every vertical. Supply & emand Chain Executive is an excellent source to reach executives interested in global solutions for supply
chain ROI, including supply chain technology solutions and service providers.
WEBSITE METRICSSDCExec.com
Visits Visitors Pageviews
Avg Time on Site
October 201541,253 31,889 89,179 0:03:42
November 201540,887 32,110 83,500 0:03:15
December 201540,143 30,089 80,567 0:03:26
Average 40,761 31,363 84,415 0:03:28
Source: Google AnalyticsVisits: Total number of visits to the site.Visitors: The total number of unique people who visited the site, based on browser and/or device
combinations.Pageviews: The total number of pages view on the site.Average Time on Site: The average time a person spends on the website each visit, otherwise known
as Average Visit Duration.
Audience Profile for Quarterly Period: October - December 2015Frequency
Delivered Distribution
Supply & Demand Chain Executive Print Version (BPA audited) - December 2015 Issue5 49,250
Digital Version (BPA audited) - December 2015 Issue5
4,815
E-Newsletters Headline News
3x Weekly 39,996
Email Marketing
Email Marketing
42,400
1Unless otherwise noted, all data reported is publisher’s own data.
AC BUSINESS MEDIA, INC. / 201 N. Main Street, Fort Atkinson, WI 53538 / 800.538.5544 / ACBusinessMedia.com
Global Supply Chain Solutions for the Food and Beverage Industry
Issue No. 171 October 2015
HOW AGILE IS YOUR FOODSERVICE SUPPLY CHAIN?The consumer demands immediacy, variety and freshness, requiring an integrated, collaborative foodservice supply chain. Pg. 18
A DIVERSIFYING FOOD SUPPLY CHAIN Drives New TMS Features Pg. 44
COLD STORAGE CAPACITY RISES To Meet Growing Global Food Demand Pg. 28
• Scott Carter of NDCP, the supply
chain management organization for Dunkin’
Donuts franchisees, sees product sourcing
as playing an important role in managing the
supply chain.
Food Logistics®
INVENTORY COSTS Drive Need For Greater Storage Density Pg. 34
Get The Latest Updates On Food Product Recalls
Archived Webinars, including FL’s Educational Webinar Series
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REPORTFor Quarterly Period of October-December 2015
TOTAL AUDIENCE PROFILE
Audience Profile for Quarterly Period: October - December 2015 Frequency
Qualified / Delivered Distribution
Food Logistics Print Version (BPA audited) - November/December 2015 Issue 10 24,000
Digital Version (BPA audited) - November/December 2015 Issue 10 2,562
E-Newsletters Today’s News Daily 21,299
Email Marketing Email Marketing 28,502
PROFILE OF MARKET SERVEDFood Logistics reaches more than 26,000 supply chain executives in the global food and beverage industries. The audience includes executives in the food sector (growers, producers, manufacturers, wholesalers and grocers) and the logistics section (transportation, warehousing, distribution, software and technology) who share a mutual interest in the operations and business aspects of the global food supply chain.
Food Logistics, published 10 times each year, is the only magazine exclusively dedicated to covering the food and beverage supply chain, from the largest food manufacturers to retailers, distributors and food
service providers.
Food Logistics is an excellent source of buyers in food and beverage manufacturing, producing, processing, retailing, distributing, restaurant and food service, warehousing, transportation, and storage.
Global Supply Chain Solutions for the Food and Beverage Industry
WEBSITE METRICSFoodLogistics.com
Visits Visitors PageviewsAvg Time on
Site
October 2015 33,041 20,003 77,836 0:04:13
November 2015 32,232 20,356 73,246 0:03:56
December 2015 35,066 21,383 75,587 0:03:01
Average 33,446 20,581 75,556 0:03:43
Source: Google AnalyticsVisits: Total number of visits to the site.Visitors: The total number of unique people who visited the site, based on browser and/or device combinations.Pageviews: The total number of pages view on the site.Average Time on Site: The average time a person spends on the website each visit, otherwise known as Average Visit Duration.
Food Logistics®
With the Supply Chain Network, you know how your advertising performs and what changes might boost results.
ENGAGEMENT REPORT: The only tool of its kind, the Engagement Report helps you assess the effectiveness of your communication strategies by measuring the exposure and consumption of your messaging – including news articles, press releases, blogs, videos, product listings, webinars, sponsored research – on our digital platform. AND, you’ll learn how you stack up against your competitors.
TOTAL AUDIENCE PROFILE: This unique report details our audience demographics for print, website, email, e-newsletter and social media.
EMAIL REPORTS: Third-party email reports display the number of emails delivered, opened and clicked, as well as other deployment details. Study a heat map’s pictorial representation of the links readers clicked to fine-tune your design and messaging.
GOOGLE ANALYTICS: Receive website user statistics and demographics.
LEAD REPORT – PRINT, DIGITAL, ONLINE: While you receive leads immediately via email, we can provide a summary lead report for the Industry Resources Channel, webinars you sponsor, white papers, and other programs that require registration.
WEB AD REPORT: The number of impressions and clicks your ad received. Remember, you pay only when your ad is in-view.
AD & BRAND SURVEYS: Learn how our subscribers rate your ad and brand based on your advertising in Food Logistics or Supply & Demand Chain Executive magazines. This custom research report reveals your ad's interest ratings, message comprehension, and brand perception data.
CUSTOM REPORTS: We can create custom reports based on your advertising program.
ANALYTICS STATE-OF-THE-ART REPORTING TOOLS
Deployment report
Total Audience Profile Report
KRIS FLITCROFT, Executive Vice President [email protected]
920-542-1231
DEBBIE GEORGE, Vice President, Marketing [email protected]
920-542-1300
GREG UDELHOFEN, Vice President, Content [email protected]
920-542-1249
MONIQUE TERRAZAS, Digital Sales Manager [email protected]
920-542-1256
For updated information throughout the year, visit our marketing and advertising online resource at FoodLogistics.com/Advertise or SDCExec.com/Advertise or call your AC Business Media sales associate at 800.538.5544.
CORPORATE
EDITORIALPRODUCTIONCINDY RUSCH Ad Production Manager [email protected]
920-542-1240
LARA L. SOWINSKI Editorial Director [email protected] 262.443.5919
ELLIOT MARAS Managing Editor [email protected] 216.360.0050
ERIC SACHARSKI Web Editor [email protected] 920-542-1241
RONNIE GARRETT Editor [email protected] 920-542-1264
CARRIE MANTEY Associate Editor [email protected] 920-542-1238
SALESJOLENE GULLEY, Group Publisher [email protected] 480.413.0354
STEPHANIE PAPP, Sales Manager, Eastern U.S. [email protected] 920-542-1307
JUDY WELP, Associate Publisher [email protected] 480.821.1093
TOM LUTZKE, National Automotive and Truck Manager [email protected] 630.484.8040
CARRIE KONOPACKI, Sales Manager Western U.S., Canada (Manitoba and West), Asia, Australia, Middle East, Africa [email protected] 920-542-1236
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