Marketingin 2015

The Current Landscape

Not clear where to put marketing dollars

Digital marketing seems toprovide results, but we’re not sure which ones to use

Why can’t we market the way we used to do?

I thought social media was for kids and celebrities

Back to the Basics

• Who is the customer?• What value do I offer them?• How do I best represent that value in the

marketplace?• How do I reach my customer in 2015?

Reach your Target MarketsFind your target clients• Identifying where targeted audience is both offline and online• Broad approach including community involvement, and online networks• Foundation of where your clients congregate will help indentify which networks

to build

Leverage the influencers• Determine key influencers within reach of your target audience group• Build a unique relationship with key influencers• Understand what matters most to these individuals

Take an integrated approach• Ensure your sales approach can be translated online• Determine the best channels to reach your audience• Use a combination of approaches and channels

2015 Strategy

Traditional Marketing• Social Networking• Client Referrals• Community

• Strategic Partners• Local Media

• Search Engine Results• Cold Calling

Content Marketing• E-Mail Newsletters• Postings/Blogs/V-Logs

• Case Studies• White Papers

• Social Media postings• Webinars• Mobile

Plus

Digital Marketing Components

Multi-screen Adaptation – smartphone, tablet & out-of-home

Downloads - in exchange for email addresses

Social Media - development & updates

Email – regular communciation with clients

Website Development or SEO Modification

Planning – program starts with a thorough map of activity

Database Management – additions and updates

Paid Advertising - online search, social and niche markets

Analysis & Modifications – constantly improving network

Advantages of Digital Marketing

• Reduces costs• Simple to measure• Greater client appeal• Brand development• Better customer engagement

Our Strategic Partners

Thank you

Ronald E. BakerPresident

55 Village Centre PlaceMississauga, ON L4Z 1V9

Email: info@drvnmktg.com

Office: 289-292-0511