driving business through linkedin branding and engagement

©2015 RockStar Consulting @dfishrockstar

Your Professional Online Presence:

Driving Business through LinkedIn Engagement

with

David J.P. Fisher

PresidentRockStar Consulting

@[email protected]


Help or Hurt?


Obligatory Social

Media Stats Ahead


57%

CEB Challenger Study 2011-2012


Social MediaSocial MediaResults


How the Digital Eco-System Helps

Social Busine

ss

Value Buildin

g

Relationship

Development

Pipeline Creatio

n

Search & Research


The Optimized Profile

• What problems does this person solve?• Who does this person serve?• How would I engage with this person?• Where can I find more information?• Why would I reach out to this person (as

opposed to someone else who saves the same problem for the same people)?


Write this down

1. What is my business goal?2. Who is my most important

audience?3. How do I want them to see me?


Control Your Sharing


First ImpressionsWould you want to do business with yourself?


Profile HeadlineLike the headline of an article.

Don’t bury your lead be obvious!


“I ________ with/for/at ________”

“Helping _______ with _______”

Profile Headline


Profile PhotoPhotos generate 7-8x more traffic

Pictures are worth 1,000 words


What do your 1,000 words say about you?

Profile Photo


Contact Info Box


The Summary

What Do You Do

Your Differentiator

Something Profersonal™

Add Multimedia


Alignment


Current Experience

Short Description

Recommendations if they are Allowed

Add Multimedia


VideoOrganizational VideosClient-Approved MaterialPersonal Speaking

Slide DecksConference AppearancesClient Briefs

PicturesTeam PicturesFacilities/Offices

PDFsResumesInfographics

Multimedia


Add Multimedia


Previous Experience

Focus on Transferable Experience

Include all Relevant Positions

Share Your Story, Not Your

Resume


Reading Profiles

Content(What You Say)

Consistent(Does it Match?)

Context(How it’s Said)


Tell YOUR Story


Breaking the Stalemate

The Strength of Weak Ties

Dunbar’s Number = 148


Balancing Reach and Trust

Ability to Connect

Right to Call


Find Your Balancing Point

Strangers

Inner Circle


Expanding the Circle• With Your Existing Network – Import Your Contacts

• Add Your Weak Connections – “People You May Know”

• Invite Aspirational & New Contacts – With a Purposeful Introduction


Quick and Dirty BrandingVisibilit

y

Reputation

Brand Message


I Got a Guy…


Reading Other’s Brands

Content(What You Say)

Consistent(Does it Match?)

Context(How it’s Said)


Don’t add LinkedIn to your “To Do List”


LinkedIn is how you do your “To Do List”


Q & A


Take the Conversation Offline


See You Online

Thank [email protected]

Linkedin.com/in/iamdfish