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Driving Change 133 Years of Brand Success Corporate Communications

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Page 1: Driving Change 133 Years of Brand Success and corporate social responsibility We are customer driven We develop superior brands and technologies We communicate openly and actively

Driving Change133 Years of Brand Success

Corporate Communications

Page 2: Driving Change 133 Years of Brand Success and corporate social responsibility We are customer driven We develop superior brands and technologies We communicate openly and actively

2© Henkel 2009

Henkel Worldwide 2009

• 52,000 employees • brands and technologies in more than 125 countries

Page 3: Driving Change 133 Years of Brand Success and corporate social responsibility We are customer driven We develop superior brands and technologies We communicate openly and actively

3© Henkel 2009

Three Areas of Competence

Quality with Brands & Technologies

Laundry &Home Care

AdhesiveTechnologies

Cosmetics/ Toiletries

Page 4: Driving Change 133 Years of Brand Success and corporate social responsibility We are customer driven We develop superior brands and technologies We communicate openly and actively

4© Henkel 2009

Adhesive Technologies

Cosmetics/Toiletries

Laundry & Home Care

Major Brands

Page 5: Driving Change 133 Years of Brand Success and corporate social responsibility We are customer driven We develop superior brands and technologies We communicate openly and actively

5© Henkel 2009

Fiscal 2008

Sales: 14.1 bill. euros

Operating profit (EBIT)1): 1,460 mill. euros

1) Adjusted for one-time charges/gains and restructuring charges

Page 6: Driving Change 133 Years of Brand Success and corporate social responsibility We are customer driven We develop superior brands and technologies We communicate openly and actively

6© Henkel 2009

Major Innovations

Purex Natural Elements

Taft Power with Cashmere Touch

Pattex „Instant Tack“Assembly Adhesives

Page 7: Driving Change 133 Years of Brand Success and corporate social responsibility We are customer driven We develop superior brands and technologies We communicate openly and actively

7© Henkel 2009

Henkel Brands: performance around the clock

Page 8: Driving Change 133 Years of Brand Success and corporate social responsibility We are customer driven We develop superior brands and technologies We communicate openly and actively

8© Henkel 2009

85 percent renewable raw materials

One rinse less thanks to specially

adapted formula

New level of safety in food packaging

adhesives67 percent less plastic

2008: 1,306 non-profit MIT projects, of which 336

children's projects

CSR / Sustainability: focal areas

Continuous improvements in all focal areas

Page 9: Driving Change 133 Years of Brand Success and corporate social responsibility We are customer driven We develop superior brands and technologies We communicate openly and actively

9© Henkel 2009

Our Vision

Henkel is a leader with brands and technologies that make people's lives easier, better and more beautiful.

Page 10: Driving Change 133 Years of Brand Success and corporate social responsibility We are customer driven We develop superior brands and technologies We communicate openly and actively

10© Henkel 2009

We preserve the traditionof an open family company

We are dedicated tosustainability and corporate social responsibility

We are customer driven We develop superiorbrands andtechnologies

We communicateopenly and actively

We strive for innovationWe aspire to excellencein quality

We embrace change

We are committed toshareholder value

We are successfulbecause of our people

Henkel is a leader with brands and technologies that make people‘s lives easier, better and more beautiful.

Vision&Values

Page 11: Driving Change 133 Years of Brand Success and corporate social responsibility We are customer driven We develop superior brands and technologies We communicate openly and actively

11© Henkel 2009

Company Founder and Product Branding Pioneer Fritz Henkel

1848 - 193019071878

Page 12: Driving Change 133 Years of Brand Success and corporate social responsibility We are customer driven We develop superior brands and technologies We communicate openly and actively

12© Henkel 2009

Management Board

Kasper RorstedChief Executive Officer and responsible for Human Resources/Infrastructure Services

Hans Van BylenCosmetics/Toiletries

Dr. Friedrich StaraLaundry & Home Care

Dr. Lothar SteinebachFinance/Purchasing/Information Technology/Law

Thomas GeitnerAdhesive Technologies

Page 13: Driving Change 133 Years of Brand Success and corporate social responsibility We are customer driven We develop superior brands and technologies We communicate openly and actively

13© Henkel 2009

Henkel Headquarters in Düsseldorf


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