driving conversations through content
DESCRIPTION
My Presentation at conference http://www.tfmaindia.com/ConferenceSpeakernew1.aspx on June 19- 20th 2013 at New Delhi Speaking on role of effective content, tools and technologies and direct call to actions to drive conversations and transactions in social mediaTRANSCRIPT
Social Call to Action?
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2
3
Facebook Cover Photo
1 Define Content Ecosystem
Define Channels Tools &
Technologies 2
Social Command
Center 3
3 Commandments Combining effective CTA’s to Branded Content
1 Always On
Content Ecosystem | 24 *7 Utility & Response | Problem solving
Always Connected 2 Multiple Channels | Evolving & Targeted Content |
Promote Sharevertising
Always Relevant 3 Data & Analytics | Contextualize | Direct Call
to Actions
RACHNA"Vice President, Digital @ JWT"
SHARMA