Designed and Presented By Dr. Cal LeMon, Executive Enrichment, Inc.

CASTO State ConferenceSan Diego, California

I cannot believe you look this amazing…after last night!

Every morning the gazelle wakes and

knows that he must run faster than the tiger

or he will be eaten.Every morning the tiger wakes up and knows he must run faster than the gazelle or he will starve.

It doesn’t matter if you are a tiger or a gazelle, you better start running.-- Attributed to the CEO of Home Depot

“Machines are the newproletariat…The working

class is being given itswalking papers.”

-- Jacque Attali

More than 800 More than 800 million human million human

beings are beings are now now

unemployed unemployed or or

underemployeunderemployed in the world.d in the world.

Today, less than 17%Today, less than 17%of the workforce isof the workforce is

engaged in blue collarengaged in blue collarwork.work.

Every living thing expends energy and will do whatever is needed to preserve

itself, including changing.

--Leadership and The New Science

How the Mighty Fall by

Jim Collins

Hubris Born of Success

Undisciplined Pursuit of More

Denial of Risk and Peril

Grasping for Salvation

Capitulation to Irrelevance or Death

ObsolescenceObsolescence is

process and product becoming irrelevant

as a result of a sudden paradigm shift.

Moore’s LawGordon E. Moore, “The number of transistors

placed on an integrated circuit will double every

two years.” (1971).

What is obsolete in your pupil

transportation operation that

you need to eliminate?

Competition is a Reality

Pupil transportation is an international business

At least 3.3 million white-collar jobs

and $136 billion in wages will shift from the U.S. to

countries like India, China and Russia by

2015.-- Forrester Research

What is Not “Foreign” about

CompetitionTechnology has made it possible to shop in Hong

Kong in the morning, Stockholm in the

afternoon and Wichita in the evening.

The Price is Always Right

The globe has become a small place where financial opportunity

crosses cultural lines.

In a typical year, about 100 million people worldwide

go online for health and

medical information and visit more than 23,000 medical

web sites.-- Wall Street Journal

What is the name of the organization

meeting in a hotel ballroom (like this) strategizing how to

get “your pupil transportation

business”?

“Imprinting” and Pupil

TransportationThe Conceptual Age is your ability to create a

new “mental construct” about the advantages of

pupil transportation

Consensus Map

95 – 5 Split

Subconscious

Conscious

6-10 RuleFor every 10 For every 10

peoplepeoplewho say they who say they

willwillcomplain, 6 will complain, 6 will never show up.never show up.

3-11 RuleFor every satisfied

customer, he/she will tell

3 other people. For every dissatisfied

customer, he/she will tell 11

other people.

The customer’sThe customer’sevaluation of evaluation of

serviceserviceis more is more

importantimportantthan your own.than your own.

What is the “consensus map” of your “customers”—

the people who entrust their children to your safe traveling

business?

The only choice you

have for chaos is to

“leverage” it

Kissing-off what does not work is your

greatest challenge

Remove “that will never

work” from your

vocabulary

Refuse to embrace

arrogance as a personal defense

mechanism

Talk with your customers, the

children in those seats, and listen to their dreams

Talk with someone today about why your

pupil transportation work is more

than a job