driving in-store traffic in the digital age
DESCRIPTION
How do brands maintain and increase in-store traffic in an era when consumers are more digitally connected than ever and continue to shift their shopping behaviors online? Even though consumers are living in an age where the digital space seems to dominate the shopping process, the internet is not “taking over” brick-and-mortar stores just yet. Some brands are successfully supplementing the store experience with compelling digital technologies to offer consumers a complete omni-channel experience. Brick-and-mortar stores still add significant value to the shopping experience beyond the sales that occur in the store by helping to increase online and mobile sales. During this webinar, we explored how brands can use digital solutions to drive in-store traffic: -How stores are still crucial to driving online purchases and how the digital experience directly impacts store activity -The importance of a physical and digital omni-channel strategy -The top digital experiences, both in and out of stores, that are driving traffic and sales -How to produce actionable insights that drive foot traffic and optimize the in-store experienceTRANSCRIPT
Driving Store Traffic in a Digital Age
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Perficient is a leading information technology consulting firm serving clients throughout
North America.
We help clients implement business‐driven technology solutions that integrate business processes,
improve worker productivity, increase customer loyalty and create a more agile enterprise to better
respond to new business opportunities.
About Perficient
Presenters:
Jim Hertzfeld, Solution Director of Consumer Markets, PerficientJim has more than 20 years of experience in technology strategy, architecture and delivery. He has provided client leadership to enterprise systems and strategic initiatives at companies like Target, Luxottica and Honda. His areas of focus include commerce, digital marketing and complex systems Integration in the consumer markets.
Michael Forhez, a Director of Consumer Markets, PerficientWith more than twenty years of diversified experience in sales, marketing and management consulting, Michael is currently responsible for evaluating and developing new solutions, and overseeing efforts to extend Perficient’s presence in the consumer products and retail sectors.
Agenda
How to enable them
What experiences
workWhy stores
matter
Stores Aren’t Going Anywhere Soon
8
Why Do Consumers Visit Stores?
13
Shopper’s Journey: Digital and Stores
Why Stores MatterWhat Experiences WorkHow to Enable Them
Search
Visit Stores
Location/Site
Online shopping list
Appointment Booking
In‐Store Coupons
Alerts/Notifications
Beacons
Shopping Concierge
Personal Shopper
Virtual Product Trial
In‐Store Product Trial
Mobile Check out/Scan & Go
Buy Online
Pick up In‐store
Delivery to DoorAlerts/Notifications
Follow Up Emails/Surveys
Social Media
Referral Programs
Word of Mouth
“There is no future in vanilla… the future belongs to those who know how to make the richest chocolate sauce, the sweetest lightest whipped cream, and the juiciest cherries to sit on top, or how to put them all together into a sundae.”
Thomas Friedman, The World is Flat
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