HOW TO DRIVE SALES WITH INFLUENCER MARKETING

The consumer journey has greatly evolved in the era of social media. No longer are the days of traditional advertising driving the bulk of purchases. The growing importance of digital media has transformed the way in which consumers move from awareness to conversion in the purchase funnel.

With 71% of consumers more likely to make a purchase based on a social media recommendation, brands must leverage the power of social endorsements to build a meaningful connection with target consumers.

INTRO

http://www.ion.co/essential-stats-for-influencer-marketing-in-2017

Discover five ways influencer marketing can drive sales by guiding consumers through the purchase funnel.

ENGAGE

ATTRACT

CONVERT

LOYALTY

AMBASSADOR

A key characteristic of an influencer is a large following. By partnering with an influencer to share sponsored content, brands are given the opportunity to reach a much wider audience.

Using the power of message repetition, consistent influencer endorsements boost visibility, growing overall brand recognition online.

With 93% of marketers stating that influencer endorsements increase brand awareness, partnering with creators is a proven method of successfully attracting new consumers.

AWARENESS

http://www.brandanew.co/2017-digital-trends-is-influencer-marketing-the-future-of-marketing/

How can influencers drive purchase consideration? Encouraging consumer engagement.

With 60% of consumers engaging with a brand on social before making a purchase, its crucial that marketers have an intensive content strategy in place. That’s where influencers come in.

Influencers are experts in producing content that elicits active participation from their followers. By partnering with an influencer boasting a high engagement rate, brands can boost their target audience’s purchase consideration.

CONSIDERATION

https://www.spredfast.com/social-marketing-blog/how-social-media-can-impact-5-stages-retail-customer-journey

Your creator has built awareness and consideration for your brand, now what? It’s time to sell.

Similar to advice from a friend, consumers place a great deal of trust in influencer endorsements. In fact, 82% of consumers are extremely likely to follow recommendations from an influencer. With 31% of consumers in North America making a purchase based on social influencer content, 76% of marketers are activating influencers to drive sales.

From promotional codes and unique links to paid amplification, influencer content can be leveraged to convert consumers.

PURCHASE

http://www.zdnet.com/article/influencer-marketing-cuts-through-noise-and-drives-sales-for-brands-but-take-up-could-be-better/http://mediaincanada.com/tag/influicity/

The goal of retention is to transform one time buyers into loyal customers. A successful retention strategy relies on long term campaigns to produce long term results.

An always-on influencer strategy nurtures relationships with prospective and current consumers. Through consistent awareness, endorsement and engagement, influencers solidify trust and visibility between brand and consumer.

Using retention building incentives, such as rewards, giveaways and discounts, influencers can create long term loyalty for a brand.

RETENTION

Who better to advocate on behalf of your brand than your consumers?

Mining your social media channels for followers with large audiences, brands can activate influential consumers as ambassadors. Whether you are sending product samples or an invite to an exclusive event, showing appreciation for influential fans can greatly benefit your brand.

Once you’ve secured influential advocates, your new brand ambassadors can continue to nurture consumers through the purchase funnel - from awareness to advocacy.

ADVOCACY

AWARENESSCONSIDERATION

PURCHASERETENTION

ADVOCACY

DRIVING YOUR SALES FUNNEL WITH INFLUENCER MARKETING

ATTRACTENGAGE

CONVERTLOYALTY

AMBASSADOR

We are leaders in influencer marketing. Influicity is a tech company enabling marketers, agencies, and publishers to manage & scale their influencer operations.

LEARN MORE

ABOUT INFLUICITY