Table of Contents

Beijing Section

In 1998, Dr. Jane Goodall visited China for the first time. During her visit, Jane called for

more people to participate in environmental, humanitarian and animal protection activities

in their local communities. She visited China several more times in 2005, 2006, 2007, and

2008. During these years, the Jane Goodall Institute in China, and the Roots & Shoots Global

Environmental Education Program, has grown in scale and impact.

From September 15-20, Dr. Jane Goodall began her China Tour 2010 in Beijing. The year

2010 is the 50th Anniversary of Dr. Jane Goodall’s launch of her historic research on chim-

panzees in Gombe National Forest Park of Tanzania in 1960. The Jane Goodall Institute China

celebrated “Gombe 50” with a series of key events in Beijing. Below are the highlights of her

trip in Beijing.

SEPTEMBER 15TH

Dr. Jane Goodall discussed the core meaning of “cor-

porate social responsibility” with the 80 people present

at the CSR luncheon, as well as gave participants an

introduction to the Jane Goodall Institute (JGI), and Roots

& Shoots (R&S) environment protection activities. She

encouraged corporations to be more socially responsible

in regards to the environment, and shared her wish that

corporations willfully and heartedly support the Roots

& Shoots Environmental Education Program.

Dr. Jane Goodall’s China tour officially began with a media

conference which consisted of more than thirty Chinese and foreign

media representatives in attendance. Following the theme of “Gombe

50th Anniversary”, Roots & Shoots Beijing displayed several precious,

representative pictures of Dr. Jane working in Africa at the conference.

Dr. Jane spoke about the need for environmental action, Roots and

Shoots, and Gombe 50. She then answered questions from the media

and encouraged everyone to protect the environment. Meanwhile,

R&S Beijing issued Dr. Jane's China tour schedule and expressed their

sincere gratitude for the media’s support

Media Conference

CSR LunchRenaissance Beijing Capital Hotel

Beijing City International School

(Photo: Ma Xiaogang)

Photo: Amcham

SEPTEMBER 16THChina Science and Technology Museum Forum

On the morning of September 16, Dr. Jane gave a lecture

in the China Science and Technology Museum. Under the theme

“Protect Endangered Species”, Dr. Jane told several stories of

initiatives to save endangered animals. The 400-seat lecture

hall was packed with enthusiastic audience members and

guests. Liu Bing, a professor from Tsinghua University and

famous science and culture disseminator, participated in the

forum as the guest host. Other guests included Professor

Huang Chengming, vice-director of China National Zoological

Museum, Professor Ding Changqing, researcher and protec-

tor of crested ibis, and Zhao Xiaodong, representative of the

R&S group from the high school affiliated with Renmin Uni-

versity of China.

The afternoon of September 16, Dr. Jane together with Deng Juying, vice-librarian of the

Capital Library, cut the ribbon for the library’s exhibition of "Jane's Journey----Dr. Jane Goodall’s

photo exhibition of 50 years research on chimpanzess in Gombe." Co-presented by the Capital

Library and JGI China, the exhibition promoted Dr. Jane’s

philosophy of living in harmony with nature, and also intro-

duced her groundbreaking research and contribution to the

global environmental education to the public.

The Capital Library

(Photo: Ma Xiaogang)

(Photo: Ma Xiaogang)

Opening Ceremony of

the “Gombe 50 Anniversary” Photo Exhibition

SEPTEMBER 17THWAB Lake Visit

Western Academy of Beijing (WAB)

The morning of September 17, Dr. Jane

and representatives of Bayer (China) Co. Ltd

met with principals and students from WAB.

Students shared their environmental protec-

tion activities with Dr. Goodall; meanwhile,

Dr. Goodall presented her latest book to the

school’s new library and signed a letter of in-

tent about the new environmental education

component established between WAB and

R&S Beijing. In addition, they visited Duck

Lake, a Bayer-sponsored Wetland that was

recently converted from a sewage pond.

“Gombe 50” Celebration Dinner

(Photo: Chen Xi)

1725 Courtyard

(Photo: Walk Hall)

On the evening of September 17, “Gombe 50” Celebration Dinner was held at 1725 Courtyard.

Dr. Jane's wonderful speech on the 50th anniversary of Gombe kicked off the celebration. Celebra-

tion activities included a special game for kids, and a few organic farming demos open to all

guests. The dinner came to an end with a charity raffle. R&S thanks all guests for attending

Gombe 50 Celebration Dinner.

On the afternoon of September 18, the Beijing Foreign Stud-

ies University auditorium was packed with an enthusiastic audi-

ence looking forward to Dr. Jane’s speech. In her speech, Dr. Jane

provided a vivid account of dangers that the Earth and animals

are currently facing. She then shared a story of a scientist saving

endangered animals, showing that hope for the future is not slim, and that we hold that

hope in our hands. The fate of the animal world and of

the Earth will be different so long as we take action

now to make a difference together.

SEPTEMBER 18THRoots & Shoots China Summit 2010Beijing 101 High School

On the morning of September 18, Dr. Jane arrived at Beijing

101 High School for the R&S China Summit 2010. Under the

theme of “Biodiversity”, the summit included a variety of

workshops, such as “Animal Parade”, a speech called “Protec-

tion of the South China Tiger”, “Ecosystem Adventure” as well

as an exhibition of R&S groups. At the summit, Dr. Jane chatted

with members of R&S groups, and awarded R&S Achievement

Awards to teachers and students from R&S groups for their

dedication to the program. In addition, young star Tian Yuan

was named R&S Youth Ambassador. At the end of the summit,

Bayer (China) presented an environmental education picture

book called What’s up with the earth? to teachers and student

participants.

Dr. Jane Goodall Public Lecture 2010Beijing Foreign Studies University Auditorium

(Photo: Ma Xiaogang)

(Photo: Ma Xiaogang, Chen Xi)

Roots & Shoots Peace Day Celebration

Nature Walk with R&S Student LeadersSEPTEMBER 19TH

On the morning of September 19, volunteers led a walk

through Olympic Forest Park with Dr. Jane and 15 representa-

tives from different R&S groups. They enjoyed the beauty of na-

ture and learned about biodiversity through interesting games.

After the walk, the children made the natural materials they col-

lected during the walk into beautiful crafts and shared their feelings about nature with Dr.Jane.

China is more beautiful because of you

---- 2010 China Right There Lifetime Achievement Award

September 19 is the annual “Roots & Shoots Peace Day”.

This year’s theme was “China Shares Peace with the World” and

Jane Goodall participated as a United Nations Messenger of Peace

in the celebration at Beijing Olympic Park Central Square. The

event included the sections “pray for peace”, “hope for peace” and “sing for peace”. While

listening to the music ”Heal the World”, all participants composed

the word ”PEACE” to express the hope that all people can live

happily and peacefully together.

On the evening of September 20, Dr. Jane attended

"China's more beautiful because of you - 2010 China Right

There" awards ceremony and received the Special Contribu-

tion Award. The awards ceremony recognizes foreigners’ out-

standing contributions to China. The award recognizes Dr. Jane

for the founding of JGI and the Roots & Shoots environmental

education program in China. Phoenix Satellite TV and Tianjin

TV broadcasted the entire awards ceremony.

(Photo: TJTV)

Olympic Park

Beijing 21st Century Theatre

(Photo:Ma Xiaogang)

SEPTEMBER 20TH(Photo:Kang Dahu)

Media ReMedia ReMedia ReMedia ReMedia Reporporporporporttttt

From September 17 to September 30, there have been about twenty me-

dia reports covering Dr. Jane Goodall’s China Tour 2010 in Beijing.

The Beijing News: Sep 17, 2010

>>>Culture activitiesC17 Headlines Dr. Jane Goodall calls for environment

protection

Beijing News Quick Read-ing A20 Diagram Jane’s Itinerary: There will be a 50th an-

niversary exhibition of Dr. Jane Goodall’s

Research of Gombe Chimpanzees

China Environment News: Sep 21,2010

General News 5th editionDr. Jane visits Roots & Shoots as part of

her China Summit 2010 tour

Print Media

British biologist’s “Secret

Chimpanzee” 60 picture

photo exhibit

Borrowed Planet

10 generally valued enter-

tainment Picks

Dr. Jane and chimpanzees had

half a lifetime destiny

Southern Weekend Oct 11, 2010

Dr.Jane Goodall and Chimpanzees to-

gether for 50 years

Online Media

TV Station

English Media

Special thanks to the following companies, organizations and people

for the enthusiastic support provided!

Corporate SponsorsChevron China Energy Company

Bayer China Limited

The Walt Disney Company China

Summit Sponsor International Fund for Animal Welfare

Venue Sponsors1725 Courtyard courtesy of Landgent Group

Beijing City International School

Beijing Foreign Studies University

Beijing 101 Middle School

Media SponsorsTime Out Beijing

Beijing Kids

City Weekend

Lifestyle

The World of Chinese

Ticket Sales SponsorsBookworm Sanlitun

Bookworm @ Yin Yang Community Center

International Centre for Veterinary Services

International School of Beijing Box Office

Vegan Hut

Western Academy of Beijing PTA office

Entertainment SponsorsRisteard O’ Deorian

Mr. Magic

Auction SponsorsEric Paris

Ritz-Carlton

The Hilton

Shangri-La

Raffle Sponsors Blue Frog

Brickhouse at Mutianyu Inn

Capital M

Dong-Xi

Element Fresh

Green Yard

Humane Society International

International Centre for Veterinary Ser-

vices

International SOS

Mr. Magic

Pantry Magic

Shangri-La Farms

Stumble Inn

Westin Chaoyang

World Health Store

Wine Sponsors Montrose Food & Wine Ltd.

Carl Crook

Design/Printing SupportTian Cheng Ad & Communication

David Pandt

Shuttle Bus Sponsor CityBus Tours

Goodie bag SponsorsCity Weekend

The Fig Tree

Stumble Inn

Time Out Beijing

The World of Chinese

Asian Tigers Mobility Ltd.

Event Promotion Support Future China Society

Golden Bridges

The Orchard

Entertainment Support Don’t Eat Friends

Greening the Biege

Special Thanks

Guest SpeakersAmbassador of Tanzania

US Deputy Chief of Mission

Summit Emcee Tian Yuan

Shen Shen

Public Lecture Emcee Chelsey Lee Mark

Charlotte MacInnis

Interpretor Xiao Jianke

Zhang Zhe

Wang Yuqiong

In great appreciation

to Chevron China Energy

Company for the many years

of supporting Roots & Shoots

Global Environmental Educa-

tional Program in China.

Interns & VolunteersCHEN Xi FENG Qikun GAO Yameng HE Qifei HUANG Sainan JU Minghua

KANG Dahu LAN Tian LIN Sijia LIU Anna LIU Mengxing LONG Mengmei

MA Chongjing MA Xiaogang MA Yanjing RAO Yuhan SONG Chunling SONG Fei

SONG Ming WU Yue YANG Songhao YANG Lu YUAN Yi ZHANG Daiqing

ZHANG Yilin ZHANG Zheng Zhou Chen ZHOU Yiting Alicia Noel Ariane Bobiash

David White Kerry Driver Kris Peng Leslie Forman Mary Peng Natasha Pei

Sabine Johnson-Reiser

Green Candal R&S Group of Beijing Normal University

The Society of Scientific Exploration and Outdoor Life of Beijing Forestry University

Green Wings R&S Group of Capital Normal University

Volunteer Group of Beijing University of Chemical Technology

Special thanks to the JGI-China Board for their indispensible support!

Special thanks to the following companies, organizations and people

for the enthusiastic support you provided!

ZHANG Yilin ZHANG Zheng ZHOU Chen ZHOU Yiting Alicia Noel Ariane Bobiash

Chengdu Section

On Sep 21, 2010, Dr. Jane Goodall came to Chengdu to visit Roots & Shoots friends

for the third time. It has been 3 years since her last visit. However, her flight was de-

layed because of a thunderstorm, and as a result some activities on her schedule had to

be canceled. Even so, she was still able to observe the growth and success of Roots &

Shoots in western China throughout her 2-day tour. Dr. Jane hopes that Roots & Shoots

can do more for environmental and humanity education with the support of society.

SEPTEMBER 22THSEPTEMBER 22THSEPTEMBER 22THSEPTEMBER 22THSEPTEMBER 22TH

This is a photo of Dr. Jane and

the “Follow that Fire Engine” char-

ity group taken on the afternoon

of September 22.

On the morning of September 22, Dr. Jane met

with a group of Roots & Shoots students, and

shared their experiences and feelings about envi-

ronmental protection activities.

Encouraged by her

mother, the little girl said hello

to Jane and expressed her will

of protecting environment.

You can see in the picture that Dr. Jane and

all of the Roots & Shoots students were really

happy!

Dr. Jane happily boarded the fire engine.

On the afternoon of September 23, Jane met

with the Chengdu Municipal Party Committee Pro-

paganda Minister.

Dr. Jane received a gift.

SEPTEMBER 23THSEPTEMBER 23THSEPTEMBER 23THSEPTEMBER 23THSEPTEMBER 23TH

Dr. Jane gave a speech at the Bookworm.

Dr. Jane signed books and chatted with her fans at

the Bookworm.

On September 22, Dr. Jane gave a short

speech at a charity dinner at the Bookworm. QSI Roots & Shoots students presented a

special performance program.

Dr. Jane planted a tree

together with

Xiangsheng Company. Dr. Jane said to give the tree a

little more love.

Dr. Jane visited an environmental education base.

Picnic lunch on the lawn

Dr. Jane signed autographs for Roots

& Shoots volunteers.

Special thanks to the following companies, organizations

and people for the enthusiastic support you provided!

Bookworm Intel Products (Chengdu) Co., Ltd.

A photo of Dr. Jane and Roots & Shoots colleagues

Crowne PlazaChevron China Energy Company

Roots & Shoots Beijing Office

What we are doing

Roots & Shoots global environmental education program

The global environmental education program is conducted in over 120

countries as one of the components of the Jane Goodall Institute’s (JGI) Roots

& Shoots program. By providing information and training for youth and en-

couraging youth to establish groups in school and their community, the pro-

gram brings improvement to the environment and the communities.

Sub-programs of the environmental education program

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Students from Roots & Shoots groups visit

Duck Lake at the Western Academy of Beijing

regularly. Through observation and communication

about various themes, students get a good oppor-

tunity to get close to nature.

Eco-Action Beijing (EAB)Eco-Action Beijing (EAB)Eco-Action Beijing (EAB)Eco-Action Beijing (EAB)Eco-Action Beijing (EAB)

The program improves students’ awareness of envi-

ronmental protection through a wide variety of environ-

mental education materials and activities conducted by

volunteers. The program began in 2006 and has been

carried out annually with different themes. As of 2010 it

has been conducted five times.

Eco-EnglishEco-EnglishEco-EnglishEco-EnglishEco-English

English-speaking volunteers discuss environmental issues with

students in local schools to improve their language ability as well as

their awareness of environment protection.

Animal Welfare Education ManualAnimal Welfare Education ManualAnimal Welfare Education ManualAnimal Welfare Education ManualAnimal Welfare Education Manual

Aimed at providing information on carrying out activities related to animal

care for teachers and students, the manual discusses the different welfare for

different animals.

GGreen Life Action with Britich Council of China

By providing a writing toolkit and training college student volunteers, the

program encourages people to practice a green lifestyle to reduce their carbon

emissions.

One-square-meter garden and two-square-One-square-meter garden and two-square-One-square-meter garden and two-square-One-square-meter garden and two-square-One-square-meter garden and two-square-

meter vegetable gardenmeter vegetable gardenmeter vegetable gardenmeter vegetable gardenmeter vegetable garden

This project is to build mini-gardens and

vegetable gardens in the community green belt.

From small seeds to germination and blossoming

to fruit bearing, mothers and their children can

experience the entire life cycle of various plants in their own community,

without having to travel long distances. Children can grow up together

with the flowers and trees and know what water, sunlight and land can

give us by watching young plants change everyday.

Animal Care Seed FundAnimal Care Seed FundAnimal Care Seed FundAnimal Care Seed FundAnimal Care Seed Fund

The program provides a small amount of funding for

a Roots & Shoots group to encourage them and support

them in carrying out activities related to animal care.

MigMigMigMigMigrrrrrant Scant Scant Scant Scant School Enhool Enhool Enhool Enhool Envirvirvirvirvironmental Educaonmental Educaonmental Educaonmental Educaonmental Education Prtion Prtion Prtion Prtion Prooooogggggrrrrramamamamam We plan to prepare

environmental education materials for school-based environmental education courses targeted

at migrant children. As a long-term program, it aims to improve students’ leadership and team-

work skills through teamwork activities and to enhance their environmental knowledge and

scientific thinking methods. We are looking for sponsors to support the project.

Eco-classEco-classEco-classEco-classEco-class This program aims at carrying out themed environmental education courses

among schools with established Roots & Shoots groups in Beijing through systematic curricu-

lum and Roots & Shoots’ unique environmental education method.We are looking for sponsors

to support the project.

Action for hopeAction for hopeAction for hopeAction for hopeAction for hope This program combines the organic farming experience with farming

practice at campus. We plan to invite the participants to visit farmland in order to give them a

chance to get closer to nature and inspire them to learn more about agriculture, where raw food

comes from, and how processed foods are made. In addition, this practice will bring a deeper

understanding of the growth of plants to the participants, promote care for the environment and

the concept of a healthy lifestyle, and urge them to be proud of a sustainable lifestyle.

10:10 China 10:10 was initially launched as a UK campaign with the ambitious goal of

uniting every sector of society behind one simple idea: cutting carbon

emissions by 10% each year starting in 2010. Any individual or

organization can join in.The Roots & Shoots Beijing Office has

brought the global 10:10 campaign to youths in China. On Nov. 10,

after successfully launched 10:10, Roots & Shoots Beijing met UK

Prime Minister on the Great Wall talking about students’ 10:10

projects. Now R&S Beijing Office is looking for sponsors to support

the project. (photo: Sean Gallagher)

Projects for 2011 Following the premise of the original programs, Roots & Shoots Beijing office also plans to

develop the following sub-programs in the near future:

Make a Donation

In addition to establishing Roots & Shoots groups, and providing training and infor-

mation for the groups, the Roots & Shoots Beijing office is also in charge of a variety of

environmental education programs. These programs cover different themes in envi-

ronment protection; all activities work well for the groups and public through these

teaching programs.

In mainland China, many companies are partners of Roots & Shoots. They provide strong

support for our general management and implementation of various programs. If you

would like to participate in our programs, please contact us.

Tel: 86-10-6778 3115, or 6778 5802

Fax : 86-10-6778 2757

Email : info@jgichina.org

Start Your Own Roots & Shoots Group

You can make our world green by establishing your own Roots & Shoots group in

your school, your company or your community just like other Roots & Shoots mem-

bers do. Please visit the Roots & Shoots Beijing Office website “ www.genyuya.org.cn

“ to find the requisites for establishing a group under the part of “Join Roots & Shoots”.

Once you¡¯re ready, please download and fill out the application form from the website

above, then send it to our specified email. We are willing to help you get through all

difficulties during this progress.

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Join an Existing Roots & Shoots Group

If joining an existing Roots & Shoots group feels like the best option for you, try to

find a Roots & Shoots group in your area that is accepting new members, and send a

message to that group requesting to join. If you have difficulty finding the right group,

feel free to turn to us for help.

Tel: 86-10-6778 3115 or 6778 5802

Fax: 86-10-6778 2757

Email: group@jgichina.org

Sign up for Roots & Shoots Volunteers

As long as you understand and agree with the spirit of Roots & Shoots, and are

enthusiastic about youth environmental education, not afraid of difficulties and ready to

contribute, we warmly invite you to join us as a volunteer. You will gain valuable ex-

-perience and friends. You will have access to the full range of Roots & Shoots tools and

materials to learn more about our program and connect with our global Roots & Shoots

member network.

Please visit the Roots & Shoots Beijing Office website- www.genyuya.org.cn to down-

load and fill out the application form under the part of “Join Roots & Shoots” and send it

to volunteer@jgichina.org to become one of us. We will send you information on volun-

teer recruitment if necessary and regularly send you the monthly newsletter and elec-

tronic calendars of Roots & Shoots Beijing Office.

Literary Editors: Lu Chao Liu MengxingArt Editor:Yang LuTranslators: Li Qiaohong Allison KrauseProofeditors: Allsion Krause Avery MartinDesigner: Yuan Yi

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