dr.jart introduction_20150612_pdf
TRANSCRIPT
# Proof
01. Company Overview
02. Brand Story
03. Business
04. Communication
Content
#Proof
The numbers show Why Dr.Jart+ should be introduced
1 million US$ of monthly sell out
achieved in Sephora US
2,000 stores in 15 countries in worldwide
333% Sales Growth achieved
in only 4 business years in U.S.A.
#BB&CC Basic of Basic #Ceramidin Derma Moisture-retention System
#Dermask Simple Skincare Solution #Dermaclear Derma Cleansing System
#Suncare Derma UV Protector #Time_Returning Anti-aging Solution
#Dr.Jart+ Pop up Store in NY
https://youtu.be/6NaW-IH2-OE
Company Name HAVE&BE CO., LTD
CEO CHIN-WOOK, LEE
Foundation Date December 24, 2004
Address M Space B/L, 769-8, Yoksam-dong,
Gangnam-gu, Seoul, South Korea
Tel +82-2-1544-5453
Website www.drjart.com
us.drjart.com
www.drjartchina.cn
ISO9001 ISO14001 Awarded Eco-
Friendly Company in Cosmetic Industry by KFDA
Hong Kong Smart Living Award INNO-BIZ
FDA Web Award Korea Grand Prize
Dr.Jart Laboratory composed of 21 dermatologists develops the products that has direct effects on the skin through
selecting safe and reliable ingredients. Furthermore, Dr.Jart Laboratory's high technology contribute to recover the
skin's natural health and beauty and its excellent functions are recognized by customers and authoritative
institutions.
Dr.Jart+ Laboratory
Company Overview
Sales Growth Development
Retail / Million (USD)
Annual Sales Analysis
Sales growth more than 150% each year since Dr.Jart+ established
20
35 45 50 55
12 25
35
50
65
32
60
80
100 120
0
20
40
60
80
100
120
140
2010 2011 2012 2013 2014
Domestic Overseas Total
Company Overview Sales Figures
Based on factors of doctor and art, Dr.Jart+ suggests special
method to fit individual as well place and times.
Brand Story Brand Identity
Derma-Science Beauty
Trendy & Modern & Art
Classic & Traditional
Modern & Art
Cosmetic Brand
based on
Derma-Science
Brand Positioning Brand Story
Expanded to over 15 countries – Branch corporation, Big retailer, Local merchandiser
All over the world, Dr.Jart+
Hong Kong
Thailand
Singapore
Taiwan
Malaysia
Indonesia
Canada • Sephora 50 stores (Dec 2012)
USA • Sephora 350 stores
• JC Penny 480 stores
UK, ROI • Boots 300 stores
Russia • IDB 130 stores
China • Sephora 150 stores
Japan • Shop In
• Loft
• Tokyu Hands
• Plaza
Taiwan Watsons 150 stores
Thailand 3 Brand Shops
Sephora
Malaysia Sasa 50 stores
1 Brand shops
Hong Kong Sasa 100 stores
Indonesia 10 Department stores
Iran
Distribution Network Business
Department Store Lotte, Shinsegae , Hyundai, AK
Duty Free Lotte , Shilla, Donghwa, JDC
Domestic Sales _ Premium Channels
Business
H&B Store Olive Young
Online Dr.Jart+ brand Mall
Domestic Sales _ Daily channels Business
Sephora US : Sephora 350 POS / JCPenny 480 POS
International Sales Business
CHINA : SEPHORA 150POS
International Sales Business
Russia : Ill de beaute
International Sales Business
Australia : Sephora
International Sales Business
Indonesia & Thailand : Sephora
International Sales Business
Hong Kong : SaSa
International Sales Business
Indonesia, Malaysia, Thailand : Department Store
International Sales Business
Japan : Shop in, Loft, Sogo, Tokyo Hands
International Sales Business
In store VMD Business
V7 Toning Light
In store VMD Business
Dermask Popup Store
Communication
Instagram / Facebook / Newspaper
Marketing Activities
Instagram / Facebook / Newspaper
Marketing Activities Communication
Instagram / Facebook / Newspaper
Marketing Activities Communication
PR : Dr.Jart+ on Bobbie’s Buzz, NBC Today TV Show!( 5 SEP 2014)
PR Activities Communication
PR : New York Fashion Week
PR Activities Communication
https://youtu.be/V5MO4U4Cuzo
