drm, digital content, and the consumer experience: more lessons learned from the music industry...
TRANSCRIPT
DRM, Digital Content, and the Consumer Experience
More Lessons Learned from the Music Industry
By Kirk [email protected]: @kirkbiglione
#tocdrm
“We filed this lawsuit because unchecked piracy on the Internet threatens the development of a legitimate marketplace that consumers want”
- RIAA Statement on the Diamond Rio lawsuit June 1999
RIAA Lawsuits
• Dozens of file sharing networks
• 17,587 consumers lawsuits
• 4,553 pre-litigation settlement letters
Widely Licensed• Archos
• Cingular
• Cowon
• Creative Labs
• Denon
• Digitrex
• D-Link
• Ericsson
• Insignia
• iriver
• Kyocera
• Motorola
• Nokia
• Palm
• Pioneer
• Philips
• Roku
• RCA
• Samsung
• SanDisk
• Sonos
• Sony
• Toshiba
Source: wikipedia
Content Providers
• AOL MusicNow
• Musicmatch Jukebox
• Yahoo! Music Unlimited
• Spiralfrog
• MTV URGE
• MSN Music
• Musicmatch Jukebox
• Wal-Mart Music Downloads
• Ruckus Network
• PassAlong Networks
• Rhapsody
• iMesh
• BearShare
Source: wikipedia
PFS Content Providers• AOL MusicNow (closed)
• Musicmatch Jukebox (closed)
• Yahoo! Music Unlimited (closed)
• Spiralfrog (closed)
• MTV URGE (closed)
• MSN Music (closed)
• Musicmatch Jukebox (closed)
• Wal-Mart Music Downloads (switched to MP3)
• Ruckus Network (closed)
• PassAlong Networks (closed)
• Rhapsody (switched to MP3)
• iMesh (switched to MP3)
• BearShare (switched to MP3)
Source: wikipedia
How did this happen?
• Consumer lust: iPod was THE mp3 player
• iPods and iTunes provided superior consumer experience
• iPods weren’t PlaysForSure compatible
“We were just grateful that someone was selling online. The problem is, he [Steve Jobs] became the gatekeeper. We make a lot of money from him, and suddenly you’re wearing golden handcuffs.”
- Doug Morris, CEO, Universal Music Group Wired, December 2007
Widely Licensed• Aluratek, Inc.
• Astak
• Barnes & Noble
• BeBook
• Bookeen
• COOL-ER
• Elonex
• Hanlin
• IREX Technologies
• Lbook
• Neolux
• Onyx
• Sony Reader
• Many to more come...
Content Providers• Barnes & Noble
• Books on Board
• eBooks.com
• Fictionwise
• Harlequin
• Kobo
• Sony
• Waterstone’s
• & Many more...
eBook Consumer Preferences
• Reasonable pricing
• Wide selection
• Interoperable, preferably DRM-free
Source: IDPF Survey of eBook consumers
Top Search Phrases at Medialoper.com
“How do I remove DRM”
“How do I transfer DVDs to an iPod”
“How do I burn iTunes videos to DVD”
“By standing still, or moving at a glacial pace, we inadvertently went to war with consumers by denying them what they wanted and could otherwise find. As a result, of course, consumers won”.
- Edgar Bronfman, CEO, Warner Music Group November 2007
Photo Creditstoo many cds - Tim / frumbert
http://www.flickr.com/photos/frumbert/198714112/
Cassette - Wikipedia ttp://en.wikipedia.org/wiki/Compact_audio_cassette
8 Track - Wikipedia http://en.wikipedia.org/wiki/Stereo_8
45 rpm - Wikipediahttp://en.wikipedia.org/wiki/45_RPM
Internet & Tacos - dro!d http://www.flickr.com/photos/lecates/454787692/
T' Jolly Roger, aye. - Nick Humphries http://www.flickr.com/photos/nickhumphries/1405653435/
Pirate fry, Yaarrrrr! - Lazy_Lightning http://www.flickr.com/photos/drienne/1408143205/
A Year's Work - Jürgen Fauth / muckster http://www.flickr.com/photos/muckster/348090465/
DRM - Noah Hall / rebopper http://www.flickr.com/photos/71715246@N00/521723595/
Orwell & DRMhttp://www.flickr.com/photos/jbonnain/523672080/
A lock on my door - Frank Loohuis / Almighty Photography http://www.flickr.com/photos/frankloohuis/1249246740/
Bomberos - Stefan Sonntag / zerega http://www.flickr.com/photos/zerega/1029076197/
Nesting Dolls - Andy Ihnatko / andyi http://www.flickr.com/photos/andyi/482006549/