«Christian Dior» «Prada»«Diesel» «Versace» «Cerruti»

«From Martin Margiela to Fendi» «Energy Pop» by Benetton «Parfum glacé» by Baldinini

MAY 09

Aldehydes are set free!

HOUSE : Cacharel GROUP : L’Oréal LAUNCH DATE : 2nd half 2009

HOUSE : Fendi GROUP : LVMH LAUNCH DATE : 2009

HOUSE : Martin Margiela GROUP : L’Oréal LAUNCH DATE : Fall 2009

HOUSE : Kylie Minogue GROUP : Coty Beauty FRAGRANCE : «Inverse» LAUNCH DATE : September 2009

COMING nextHOUSE : Guerlain GROUP : LVMH FRAGRANCE : «Idylle» LAUNCH DATE : 17 June 2009

Nora Arzeneder New Guerlain

Fragrance muse

Andres Velencoso Segura New Kylie Minogue Fragrance face

H O U S E : C h r i s t i a n D i o r G R O U P : LV M H F R A G R A N C E : « M i s s D i o r C h é r i e l ’ E a u » L A U N C H DAT E : M a r c h 2 0 0 9B OT T L E D E S I G N E R : F e r n a n d G u é r y c o l a s a d a p t e d b y D i o r s t u d i o

IN THE Air

C O N C E P T :

OLFACTIVE FAMILY : - Floral, Citrus, Orange Flower, Aldehydic.

The recent flanker of Miss Dior Chérie, named Miss Dior Chérie L’Eau, is a fresh smelling, invigorating interpretation of the original fragrance. Said to be the

personification of spring and an awakening of the senses, the fragrance has refreshing top notes of Green Mandarin, Bitter Orange, Green Tangerine, and Strawberry Leaves. The heart smells delectable with notes of Gardenia, Pink Jasmine, Violet, Caramel Popcorn, and Strawberry Sorbet and dries down to a luminous base of Patchouli and White Musk. The sparkling and alluring scent of Miss Dior Chérie L’Eau is bottled in the same fashion as Miss Dior Chérie. The color of the fragrance is a light water green, which symbolizes happiness and spontaneity.

H O U S E : Pr a d aG R O U P: Pu i g B e a u t y & Fa s h i o n g r o u pF R A G R A N C E : « I n f u s i o n d e F l e u r d ’ O r a n g e r »L A U N C H DAT E : A p r i l 2 0 0 9B OT T L E D E S I G N E R : Fa b i e n B a r o n

IN THE Air

Infusion de Fleur d’Oranger is the first fragrance of a new collection from Prada named Ephemeral Infusion. Each new fragrance in the Ephemeral Infusion collection will be inspired

by one of the Prada’s Exclusive Scents. Infusion de Fleur de Fleur d’Oranger appeals to an artisanal spirit. Created around the Orange flower, the fragrance evokes a light memory of the main ingredient. The scent is enriched by Neroli and Tangerine in the top and Tuberose and Jasmine in fond. The bottle is the same as the Infusion d’Iris and Infusion d’Homme ones, reminiscent of old-fashioned perfume bottles, adorned with a metallic side label and stamped with Prada’s historical logo. The only difference is the addition of an orange cap. The perfume comes in a box decorated with green leaves, orange fruits and a pink floral print that was used in Prada’s fall/winter 2003 collection ready-to-wear.

C O N C E P T :

OLFACTIVE FAMILY : - Single Flower, Orange Flower, Citrus, Musky.

H O U S E : D i e s e lG R O U P: L’ O r é a lF R A G R A N C E : « O n l y t h e B r a v e »L A U N C H DAT E : M a r c h 2 0 0 9B OT T L E D E S I G N E R : Fa b i e n B a r o n

IN THE Air

OLFACTIVE FAMILY : - Woody, Aromatic, Ambery, Green, Gourmand.

Diesel’s latest men’s fragrance is called Only the Brave. The scent opens with sparkling notes of Lemon, Tangerine, and Coriander Leaves. The

heart contains Violet Leaves, Cistus Labdanum, and Rosemary and the base features Leather, Cedarwood and Styrax Balsam.This new scent is encased in a glass bottled sculpted to resemble a clenched fist and said to be inspired by Diesel founder, Renzo Rosso, and his tattooed knuckles. The print advertising for the brand was shot by British photographer Platon and features star rapper Common, as well as models Daniel Pimentel, Sam Way, and Tony Wad.

C O N C E P T :

H O U S E : Ve r s a c eG R O U P: E u r o I t a l i a F R A G R A N C E : «Ve r s e n s e » L A U N C H DAT E : A p r i l 2 0 0 9B OT T L E D E S I G N E R : A e s t h è t e

IN THE Air

OLFACTIVE FAMILY : - Citrus, Floral, Woody, Fruity.

To create Versense, Donatella Versace composed a floral bouquet consisting of flowers, fruits, and foliage, as she reminded of the Mediterranean. The

fragrance is reminiscent of the Milanese fashion house’s original women’s perfume and is bottled in an identical flacon decorated with the traditional Versace symbol. The pale green juice, inspired by emeralds, is an entirely new creation, aimed at a modern, younger customer. Versense is a contemporary floral bouquet, with a swirl of citrus, Bergamot, and Green Mandarins married to a prickly Pear on top. The heart features Jasmine, Cardamom, and Sea Lily, while the woody base mixes Sandalwood, Cedarwood, Olive Tree, and Musk. The advertising face of the campaign is Toni Garrn and photographed by Michelangelo di Battista.

C O N C E P T :

IN THE Air

OLFACTIVE FAMILY : - Woody, Aromatic, Spicy, Balsamic.

L’Essence is the new Cerruti fragrance for men. Created for an elegantly sensual gentleman, the scent opens with Bergamot, Cardamom, and white Pepper. The middle

of the fragrance is composed of Leather, Saffron and Cistus Labdanum, and the base notes feature Musk, Amber, Cedarwood, and Benzoin.L’Essence is presented in a classic cologne bottle, with masculine lines and a steel cap. The ad campaign, filled with light and cascading shadows, portrays a dark sensuality.

C O N C E P T :

H O U S E : C e r r u t iG R O U P: C o t y Pr e s t i g eF R A G R A N C E : « L’ E s s e n c e d e C e r r u t i »L A U N C H DAT E : M a r c h 2 0 0 9B OT T L E D E S I G N E R : J e a n - Pa u l K n o t t J é r ô m e Fa i l l a n t - D u m a s

NEW WINS dromH O U S E : B e n e t t o n G R O U P: S e l e c t i v e B e a u t y F R A G R A N C E : « E n e r g y Po p w o m a n » L A U N C H DAT E : M a r c h 2 0 0 9 B OT T L E D E S I G N E R : A e s t h è t e

Energy Pop, preceded by Energy and Energy Game, is the newest flanker of the Benetton Energy fragrances. Energy

Pop was created for women who like fresh and playful scents that have a memorable quality. The top notes of the scent are tonic and accented by Green Apple, Aquatic accords, Violet leaf, and red Berries. The heart is composed of Jasmine, Tuberose, Rose and Lily of the Valley. The fragrance dries down into a deep base of Musk, Sandalwood, and Amber. The bottle shape is the same as the original Energy fragrance, but the designs differ in that the Energy Pop bottle is styled with a pop art and colorful disco flare.

C O N C E P T :

PERFUMER:Barbara Wittig

- MUNICH

OLFACTIVE FAMILY : - Floral, Fruity, Green, Aquatic.

NEW WINS drom

Created to materialize a winter perfume, Parfum Glacé, latest launch by Baldinini, comes from a snow flower inspiration.

The top notes bring their deep freshness, with Bergamot, Tangerine, White Spice, and Frozen Mistletoe. The heart is creamy with a slight cotton flower effect through Peony, Freesia, Jasmine, and Winter Rose. The base embodies the cocoon facet and features Musk, Cedar- wood, and Sandalwood.The bottle is made of frosted glass, elegant and classical in shape and the light purple colour softens the icy cool aspect.

C O N C E P T :

H O U S E : B a l d i n i n i G R O U P: T h e F i r s t F R A G R A N C E : « Pa r f u m G l a c é »L A U N C H DAT E : J a n u a r y 2 0 0 9 B OT T L E D E S I G N E R : K M A

OLFACTIVE FAMILY : - Floral, Green, White Flowers, Fruity, Musky.

PERFUMER:Alexandra Monet

- PARIS

OLFACTIVE FAMILY : - Floral, Green, White Flowers, Fruity, Musky.

OLFACTIVE trendSubtle Power...Aldehydes are set free!

«Dior Homme Sport»

by Christian Dior

«Infusion d’Homme»

by Prada

«Play»

by Givenchy

«UR»

by Usher

«I Am King»

by Sean Combs

«John Galliano»

by John Galliano

«Citizen Queen»

by Juliette has a Gun

«n°5 Eau Premiere»

by Chanel

«Flora»

by Gucci

«Essence»

by Narciso Rodriguez

Aldehydes, with their high-quality raw material effects and ability to bring modernity to new fragrances, have made a notable reappearance in Haute Couture perfumery launches.

Within the realm of aldehydes, feminine fragrances tend to pay homage to traditional perfumery while masculine fragrances are using aldehydes in new ways.

Popular now are “fresh” aldehydic men’s fragrances, which convey a clean scent and intensify the fragrance. For example, aldehydes bring out the citrus notes in Infusion d’Homme by Prada, the spicy notes in Dior Homme Sport and the aquatic notes in Play by Givenchy.

Aldehydes in feminine fragrances create a powdery effect and marry well with musk and floral materials like the Orris notes in John Galliano, Rose notes in Flora by Gucci, and Jasmine notes in N°5 Eau Première.