Dropping The Jaw in The Mitten

Moosejaw Digital StrategyRachel Kern

ADV 420

LOVE THE MADNESShttps://www.youtube.com/watch?v=kkvm54fh9u8

• First store opened: 1992• Amercan backpacking and outdoor retail

industry• Michigan based• “Moosejaw Madness”• Personal, humorous advertising• Consistent in each channel

Target Audience

• 18-55 years old• Physically active males & females• Running, kayaking, backpacking,

slacking, fishing…yoga too!• Bachelor’s Degree• Single…Married…3 or less children• HH Income 85,000+• Located in Midwest

Social Media

• Facebook• Twitter• Pinterest

Social Media, ctd.

• Instagram• Flickr• Blog

Internet Marketing

• Google AdWords– Best Camping Gear– Discount Camping Gear– Outdoor Clothing Brands– Outdoor Gear Stores

Mobile Strategy

• Mobile Application• “Checking-In”• Coupons and Incentives• General Info

• METRICS, Metrics…METRICS• Cost per Click• Cost per Open (PBM)• Bounce Rate• Loyalty Rate

Budget

Budget, ctd.