DrPeering

To Evangelize Peering

AskDrPeering/blog/articles/2009_Annual_Report.html

DrPeering Strategy

• 1)build the number one Internet Peering web site in the world,

• 2)educate using resources that most effectively communicate the nature, process, motivation, and implementations of Internet Peering, and

• 3)build, maintain and evolve Internet Peering resources for the community.

DrPeering Tactics

• Authoritative Repository for Internet Peering White Papers– Migrated to the Web– Presented in Multimedia– Migrated to DW, learning curve

• Peering Workshops to facilitate• Consultancy to facilitate

Metrics for Success

• Google “Internet Peering”, “Internet Transit Pricing”

• Page Views• Unique Visitors • White Paper HTML pages

over 14,000 unique visitors in November alone – Source: 1&1 stats

Goals 2010

• #1 Goal - Integrate Peering Research into Presentation Materials, On-line materials, and physical (paper) media

• #2 Goal - Improve Web Site stickiness– Web pages become live calculators (IXPvalue, BizCase)

• #3 Goal - Business Development – SEO, More Linking.– Leverage Partners.– Marketing and Spread Research.