drupal and the keys to successful communities. martin mayer
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Drupal and the Keys to Successful Communities
Diplom Systems Practitioner
Freelancer
Martin Mayer
Спонсоры
Генеральный спонсор
Серебряный спонсор Серебряный спонсор
Бронзовый спонсор Бронзовый спонсор
Организатор
Case Study: Livemocha. The Idea for a Language Learning Community was Born in Holidays
Case Study: A Huge Success in only Five Years
Source: http://www.techflash.com
Source: http://techcrunch.com
Source: www.wolframalpha.com
Case Study: Sources of Income
Case Study: the Community Concept
Case Study: the Successful Strategy
Livemocha provided the
infrastructure for a largely self organizing
social community
Most of the daily work is
done by members
Free language courses attract
members
The free courses are
excellent marketing for paid services
Much of the product is
provided by members
A points systemmotivates members
to cooperate
positiveFeedback
loop
Other Communities
You can Probably do it in your Sphere of Business, too!
The Basic Strategy of Successful Communities
Create a Framework for a Commonality
from which Participants can Profit
Structure it Self Organizing
Let Users Contribute Content by Collective
Action
Create Community Specific Value for
the Initiator
Creating Value for the Initiators
Public communities can generate revenues through:
Premium services Advertisements Membership fees
Current information can be gathered inexpensively
Internal communities make an organization more viable
But some Communities fail!What Motivates people to
cooperate?
But some Communities fail!And when do People Free
Ride?
Nobel Price Winner Elinor Ostrom shows in "Governing the Commons" Prerequisites for Viable Communities
What Motivates Members to Contribute?
1. Interest in Continual Participation
1. Interest in Continual ParticipationHow is it
Fostered?
Members become part of a social system Receiving help from other members Building special interest groups
1. Interest in Continual ParticipationHow is it
Fostered?
Earning reputation and recognition Becoming a sought after specialist
2. Members Participate in Shaping Operational Rules
2. Members Participate in Shaping Operational Rules
How is it Fostered?
Improvement suggestions and feedback about the community can be provided and discussed
Administrators embrace the suggestions Voting, which improvements will be implemented
3. Monitoring Comes from Within the Community
3. Monitoring Comes from Within the CommunityHow is it
Fostered?
Easy reporting of misuse Contributions can be evaluated Evaluations can be evaluated
4. Conflict Resolution Mechanisms are Easily Available
4. Conflict Resolution Mechanisms are Easily Available
How are they Made Available?
A code of conduct is published Site administrators can be easily contacted Graduated sanctions are available
Dee Hock, initiator of Visa International, shows in his Groundbreaking Work about Self Organizing Organizations what makes them Vital
What Motivates Members to Contribute?
1. A Hybrid of Cooperation and Competition
Competition
1. A Hybrid of Cooperation and Competition
Cooperation
1. A Hybrid of Cooperation and Competition
2. A High Degree of Autonomy
2. A High Degree of AutonomyHow is it Fostered?
Participants are given the freedom to decide how they want to contribute
No external pressure is exerted
Examples of Community Supporting Drupal Modules
CommunitySupport
Interest in conti-nual participation
Activity
Answers
several Chat modules
Events
Invite
Poll
Shoutbox
Organic Groups
Subgroups
Freelinking
Forum
Userpoints
Userpoints Contributed Modules
User Bagdes
User relationships
Wikitools
Members participate in shaping operational rules
Poll
Voting
Wikitools
Contact
Comment
Forum
Monitoring comes fromwithin the community
Flag Content
Cooperation
Answers
Answers Userpoints
Blog
Events
Invite
Invite Userpoints
Notifications
Poll
Reputation
Shoutbox
Organic groups and Subgroups
Homebox
Freelinking
Activity
Calendar, Calendar Block
Tagadelic
User badges
user relationships
user points
Wikitools
Competition
Activity
Hall of Fame
Poll
User Badges
Voting
Fivestar
Userpoints
Karma
Userpoints Contributed Modules
Some ideas for your communities
Sphere of Business Suitable Community
Cosmetics Make-up tips
Fashion Fashion tips
Realtor Interior design consulting
Do-it-yourself store Do-it-yourself tips, construction plans
(Private) schools Tutoring, homework support
An Experiment
An Experiment
Which Motivating Factors
were present?
Members can participate in shaping operational rules
Monitoring, to prevent misuse, comes from within the community
Members must have an interest in continual participation
Conflict resolution mechanisms are easily available
There must be a hybrid of cooperation and competition within the community
Participants must have a high degree of autonomy
Спонсоры
Генеральный спонсор
Серебряный спонсор Серебряный спонсор
Бронзовый спонсор Бронзовый спонсор
Организатор