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Drupal and the Media Industry

Stéphane CorlosquetEMWRT IX, Sept 2013, Amsterdam

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Agenda

1. Introduction

2. The case for Drupal in Media

3. Drupal and Acquia in the Enterprise

4. Drupal and Semantic content

5. Q&A discussion

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About the speaker

Stéphane “scor” Corlosquet– 7 years with Drupal

– Software engineer

– Drupal 7 RDF core maintainer

– Drupal Security Team member

– Co-author

– Contrib modules: RDF Extensions,SPARQL, schema.org, WebID

– Member of the RDFa WG at W3C

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Recurring Concerns in Media

Ø Building consistent, scalable & highly branded experiences

Ø Struggling to unify cross-channel digital experiences – mobile, social, and the web –

Ø Attaining flexibility to configure and extend web platform

Ø Functional limitations to integrate and expand capabilities

Ø Reducing costs to build and enhance digital experiences

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Market Presence 2,000,000+ sites

Global Adoption 228 countries

Extensive Capabilities 22,000+ modules

Broad Community 900,000+ members

Active Development 27,000+ developers

Drupal is the Largest Open Source Community in the World

Open source, web phenomenon

2X the size of Linux developer community

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Drupal Adoption in Key Verticals

5 of the Big 6 US media companies

11 of the top 18 US media brands

71 of the top 100 universities worldwide

3 of the top 3 global music companies

130 nations using Drupal for gov’t websites

2 top global pharmaceutical companies

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Who uses Drupal?

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Who uses Drupal?

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Who uses Drupal?

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Who uses Drupal?

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Who uses Drupal?

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Acquia is the Enterprise Guide to Drupal

• Co-founded by the creator of Drupal in 2007• Acquia Network: Supports 18,000+ sites• Acquia Cloud, The First Global Drupal PaaS

• 9 Billion Requests/month • 140 Terabytes of content per month

• 2013 Forrester Wave for Web Content

Management• Positioned as Visionary by Gartner 3X • One of the top 10 software companies on the Inc.

500 two years running. Dries Buytaert,Creator of Drupal

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Acquia is the Enterprise Guide to Drupal

Discover

[ start! ]

[ enterprise deployment ]

Design

Develop

Deploy

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Content Authoring

• Managed at Department level

• WYSIWYG editing

• Content & presentation separation

• Rich media integration & controls

• Drag and drop page layouts

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Editorial Workflows

• Content creator/editor workbench

• Review, approval, publishing workflows

• Change reviewing

• Content versioning

• Role-based interface & permissions

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Language Translation and Multi-Site

• Multilingual content- Support for handling text content,

fields, variables, … - Language translation workflow

• Localized Drupal UX

• Single site and multisite

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Manage Sites & Push Changes at Scalewith Site Factory

Central Dashboard for Multisite Management• Keep all your sites in sync

and reduce maintenance headaches

• Access, manage and monitor sites in one place

• Apply new Drupal configurations across any number of sites with a single click

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Automated Maintenance with Insight

Acquia Insight tracks module “updated-ness” – we investigate for you!

Learn more about Insight - https://docs.acquia.com/network/enhance/insight

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Easily Deploy using staging tools

Continuous Integration Workfow Reduces Customization Risk

• Extend the base Drupal distribution through a shared codebase applied to all sites

• Validate production-readiness of your custom code

• Test customizations in a sandbox and deploy to all production sites when ready

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Multiple Paths to Drupal Success

Advise1 Advise, Architect& Validate

2 Advise, Architect& Deliver

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Acquia role• Training• Development support• Maintenance

Customer role• Site planning • Architecture design• Project management• Site development• Testing• Deployment

Acquia role• Training• Site planning• Architecture design• Development support• Code validation• Maintenance

Customer role• Project management• Site development• Testing• Deployment

Acquia role• Training• Site planning• Architecture design• Project management• Build to specifi cation• Development support• Testing• Deployment• Maintenance

Customer role• Focus on business goals

• Support & maintenance• Network services• Cloud deployment

• Developer tools• Drupal monitoring• Performance testing

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Semantic Content in Drupal

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The Web today: Many information silos

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Challenges

- Growing amount of information

- How can machines help us manage and search all this information?

- How can we help machines to understand this information?

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Evolution of the Web

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Linked Open Data Cloud

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Google

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Yahoo!

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Bing!

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Structured Data in HTML

● Helps machines extractrelevant data from HTML

● Can make use of this datain new ways:

● enhanced search results● Knowledge graph

● Search engines only index HTML

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Schema.org

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Schema.org

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Schema.org

Describe the type of your content (Person, Event, Recipe, Product, Book, Movie, etc.)

● 416 types and counting

Each type has a set of properties● Common properties: name, description, image, url● Specific properties depending on the type (see type page on

schema.org)● 544 properties and counting

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How does schema.org apply to Drupal?

Content types

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Architecture

User driven data model

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Schema.org module for Drupal

Map your content types and fields to the schema.org terms

http://drupal.org/project/schemaorg

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Content types and Fields

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Content types and Fields

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Content types and Fields

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Rich Snippet testing tool

● http://www.google.com/webmasters/tools/richsnippets

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Schema.org module

● http://drupal.org/project/schemaorg● UI for mapping content types and fields to schema.org● Documentation on drupal.org● Screencast + examples

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Content in Drupal

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Drupal 7 and RDF

● The RDF mapping API allows any vocabulary ● Default mappings on blogs, forums, comments,

etc. using FOAF, SIOC, DC, SKOS● Drupal 7 core outputs these mappings in RDFa● Mappings can be changed to include other

vocabularies like schema.org

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Drupal 7 default RDF mappings

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Drupal 7 and RDF

Contributed module for more features– RDF Extensions

– Serialization formats: RDF/XML, Turtle, N-Triples– Mapping UI

– RDF Indexer

– Expose Drupal RDF data in a SPARQL Endpoint

– SPARQL Views

– Display remote RDF data in Drupal using SPARQL

– JSON-LD

– Expose Drupal RDF data as JSON-LD (CORS-enabled)

– Features and packaging

– Build distributions / deployment workflow

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Drupal and SPARQL

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RDF store + SPARQL Endpoint

● Indexing

Module: https://drupal.org/project/rdf_indexerDocumentation: https://drupal.org/node/2028111

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RDF store + SPARQL Endpoint

● Public endpoint available at /sparql

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RDF store + SPARQL Endpoint

● Example: popular tags by comments● http://openspring.net/sparql

PREFIX dc: <http://purl.org/dc/terms/>PREFIX sioc: <http://rdfs.org/sioc/ns#>

SELECT ?tag sum(?replies) as ?total_repliesWHERE { ?post sioc:num_replies ?replies. ?post dc:subject [ rdfs:label ?tag ] .} GROUP BY ?tagORDER BY DESC(?total_replies)

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Engage across every digital channel

Questions?

Stéphane Corlosquet:- stephane.corlosquet@acquia.com- @scorlosquet- http://openspring.net/